So stage one or big step one, if you like it, this is what I would call flushing out your course. Now, I couldn’t resist this beautiful waterfall. But I think it also makes a point. I remember some years ago when I was doing Pastner meditation, and there’s a moment in that 10 day silent meditation exercise, which is quite something, let me tell you, there’s a moment I found at least when there was a kind of cascade of almost like a waterfall going, you know, from the top from the crown of my head, all the way through my body. Yeah. Now, don’t worry, I’m not about to get too weird on you. But the point I’m trying to make is that when you actually align things, in what you’re designing with cost making and your strategic plan with your course making, what you’re going to find is there’s a kind of cascade of stuff comes out, because it’s all there. It’s all inside you. You’ve been bottling the stuff up, you’ve been bottling this experience up you’ve, I mean, some of my clients for example, they’ve been bottling up curriculums for years. Literally for years, they’ve been trying to birth their course. And and so actually, when you get things aligned, what’s going to happen is that you have it, you’ll have a flood of ideas coming through. And what we want to be doing is rather like this waterfall on the screen in front of you, we want to basically be harnessing that energy. And harnessing, if you like, the gravity, let’s use metaphors here, harnessing the gravity of the cost making process to align and concentrate those ideas into something that really is a great audio visual teaching experience for you and for the students. But also, that actually gets them a tremendous result. And I would not want to be standing at the bottom of that waterfall when that hits the ground, because the power of that would be unbelievable. So think about that for a moment. Yeah. You know, that’s what we’re trying to do with a great curriculum. Okay, so yeah, flushing out your course. Now let’s dive into this. Now. One of the practices I’d encourage you to do is to keep a copy Making journal honestly pen and paper you know like I have a notebook and and sketch out ideas and pen and paper I use all sorts of die rising stuff and digital stuff but sometimes nothing substitutes for just having a pen and a pen and pad next year as you’re working through the computer, jotting things down occasionally and you know kind of die rising stuff. It helps sort of sequence and process today I find if I if I do it physically as well as digitally. So do write down some of the answers to what’s coming up in a in a journal. If you haven’t got a pen and paper to hand it go get one right now. Okay, So question number one in teaching your online course and in flushing out what you’ve got. Yeah. Just write down what do I have proven experience or passionate? Yeah, what am I What am I been up to what is actually engaged me what is what am I really want, you know, done a lot of Yeah. Now you might think, you know, I’ve done a lot of darts playing this has got no relevance to one Goes making, why on earth would I teach about that? But the fact is that if you’ve actually got a lot of experience in something, yeah. And proven experience in something, the chances are, that there is something, there’s a passionate connection between you and that thing. And that means that you know a lot about it far more than you actually appreciate right now, believe me. And that, in fact, someone else out there is going to have the same passion is going to have the same curiosity, the same desire. Yeah. Now in my life, I’ve been very lucky. I was a documentary filmmaker for basically 30 years. You know, I did a lot, a lot of investigations. I learned a lot about research law, obviously a lot about filmmaking, a lot about journalism, a lot about interviewing a lot about light a lot about cameras. You know, there’s a series of things I learned over a period of years, that if I wished to teach about them, I could easily reference what I’ve done in the past and say, Yeah, okay, I’ve proven experience in this. I had proven passionate Yeah, can I demonstrate it? Yeah. Do I have some photographs of myself? Do I have, you know, have I have I actually got some writing? Have I got a body of work? Have I got a certificate? And have I got other people saying nice things about me when I was engaged in that activity, you know, is there basically some proof to go behind the passion? Okay, that’s kind of important. Because what that does is it means that when you come down to the process of writing the sales page for your course, you’ll be able to reference all that stuff to actually encourage people to come into your course. So the next question is, do other people want to know how to do or understand this thing? Honestly, that can be very few activities in life or very few things, that, that there aren’t people who want to learn about it. Very, very few. I mean, I can’t really think of any honestly. Yeah. And so what it’s about is not do other people want to know or understand the thing that I actually felt passionately about indeed, and can prove that I did. What’s what it’s actually about is finding Those people and encouraging them to actually pay some money to study with you. Yeah, that’s another matter, we’ll come we’ll come down to that. Okay. imposter syndrome I’ll touch on, which is that some people, even though they’re really expert in something, they know a lot about stuff, they have a tremendous kind of confidence issue. And this is called imposter syndrome. This is when imposter syndrome is when you have the feeling that you shouldn’t be teaching what you’re teaching, because you’re not qualified to teach it, you’re not good enough, and therefore you shouldn’t be teaching and therefore should stop teaching it as pain and nutshell, that’s what that’s what imposter syndrome is. And, you know, it’s crippling, it can be awful. Yeah. You know, I was a documentary film director for a very long time. But you know, I remember teaching some stuff about documentary filmmaking and feeling on you know, I’m not I’m not Verner Hertzog. I’m not you know, I’m not so you know, who am I to be teaching this stuff? You know, I’m not really at the right level. Yeah, crippling thought crippling paralysis actually. And don’t fall into that trap. Okay? If you have some proof, as I say in what you’ve what you’ve been up to what you were doing hobby activity, business, study, whatever it might be analysis research, then then you actually definitely will know a lot more about that subject, and can help guide people through that subject, some steps of the way, in a way that will be really authentic, very real and very helpful to that person. Yeah. Our job as online instructors is not to take someone all the way. You may have read that in places Yeah, that you know, this should be a comprehensive solution. And you know, you should give a radical transformation that absolutely get someone you know, the absolute Hungarian answer of what the result is they want to have. Yeah, nonsense. Not true. The reality of it is that any of us when we’re actually trying to progress ourselves, we’re trying to understand something we’re going to reach out to does Tons of sources. I mean, literally dozens of sources. We’re going to be reaching out to YouTube. We’re going to be browsing blogs, we’re gonna be looking at online course. We’ve got, you know, we’re gonna speak into friends, we might even have some consultancy, we might have a coach. I mean, you know, it’s it’s endless. Yeah. The reality is that all of us are hoovering stuff up by osmosis or by deliberate choice in all manner of sources. And so the role of an online instructor or the role of an online course or a series of courses, we have, I believe, is that you have a we have a recognition that our job is to take people some steps of the journey, but we also have the wisdom to understand there’s a certain point that person will choose another guide and other coach, they’ll go somewhere else to learn something else, and they may well circle back to us later on. Yeah, our job is basically to indicate the path and give some guidance on how to go down a path and then allow the person freedom and liberty to actually explore that journey themselves a bit with RJ guidance. Yeah. And they know that we’re back, you know, and that way it’s a very natural relationship with the students. Yeah, it’s very natural. You know, we’re not trying to force something we’re not trying to drive someone into an upsell, you know, we’re not trying to there’s no kind of didacticism or kind of rigidity in this process. We’re actually being very, very liberating. And we’re honoring that person’s time and attention and attention that they happen to be spending with us. Let’s actually let’s talk about that for a second. Pretty much the most valuable thing anyone has a night includes you and me is our is our attention. It’s even more valuable than time. Because time we can have a, you know, a period of time it’s kind of it’s kind of fixed, although obviously, time is about prioritization. But where we put our attention is really important, really important. And so when someone is in an online course with you, like you are in this course right now with me, you aren’t Putting your attention in a process that I’m sharing with you and teaching it. Yeah. And I honor and value that. So very much part of this imposter syndrome thing is essentially thinking your way through the value that you’re giving someone and how it’s going to help them and put your mind they’re not in, you know, a zillion doubts about Am I good enough to be teaching this thing? The fact of the matter is, by the time you’ve actually done, the exercises we’re about to go through. And by the time you’ve actually pondered a bit, what you’ve actually spent your time developing over a period of weeks, months or years or even decades, then basically, the imposter syndrome will just melt away. Yeah, because you’ll start to understand a bit more about the motivation that that was underlying that engagement and that that passion, all right. alignment. This is kind of hippyish word right. I think of JP Sears when i when i when i hear this word If you haven’t, if you don’t know who JP says, Go and check him out on Facebook very, very funny. Alignment really is that there’s a series of alignments, there’s a strategic alignment, in a business and in a in a portfolio of work. There’s an alignment in terms of your own ethics and experience and values. There’s an alignment in terms of if you like, the possible, alright. What I tend to encourage people to do is to look really quite a long way forward and to look at where would I Excuse me? Where would I really want to be, say, in 10 years time? Yeah. What is the feeling I’d like to have, say, in 10 years time or even towards the end of my days? Where I would look back on life and think, yeah, that’s great. I actually did contribute something I’m proud to have contributed. And, you know, at the end of life, have I lived have I loved? So Brendon Burchard questions how I lived, have I lost have I contributed? Yeah. Well, you know, that contribution question, I think is Very, very important. Yeah. As Frank Kern says, you know, you help people by helping them, you know, well, in an online course, you know, in a portfolio of work that either fits within the business or indeed is the principal business. The question really is, what are you giving to people? Yeah. How are you helping people? Zig Ziglar? What’s it wanted to know that to have everything you want to help other people get everything they want? Yeah. So the role of an online course and instructing in an online course, actually is to be helpful is to guide people yeah, is to put people on the right path. And so therefore, building an alignment, so building a portfolio of work that aligns with something where you feel that you’d like to be in 10 years time, 20 years time, and have a lifetime, I think will help you hugely. And if you can take your mind away from immediate financial gain. I know how hard that can be. But if you can just step out of that framework just for a bit I’d actually look more at you know, what actually do I really want to contribute and give? How do I want to help people? What kind of people would I like to be around me, because when I believe you, me, when you teach online courses and you start to succeed with them, you start to build a real community around you of people who actually are paying attention to you. And they, they they want to be helped by. And so, you know, basically, how is that what kind of people are others? Yeah, who do you want to share with? Actually, who do you want to help? How do you want to help them? At the end of the day is what do you want to what what you want to be remembered for? Now, I know some of this sounds kind of quasi, you know, quasi religious? Yeah. Cause I believe he believes he. But But you know, this kind of stuff will help you when you’re trying to determine what should I be teaching? Because when you teach something online, and when you make courses and when you make a portfolio of courses, that basically is becoming a kind of archive of you up on the internet. So the question is Am I going to be proud of what I’ve created? And if the answer is no, because I, I went down some scuzzy internet marketing track, and I just, you know, kind of just went for the money. And I just, you know, that was the principal motivator. And you know, and everything was about the cash. And, you know, yeah, I’m really happy that, you know, I launched this course, and I made, you know, $20,000 21,557.37 cents in, you know, 5.6 weeks. I, you know, come on. I mean, honestly, yeah. Is that something to be proud of? You may be ecstatically happy that suddenly the money has reined in. But, you know, think about it medium to long term. I personally would choose every day of the week to be able to, you know, in 10 years time to say, Yeah, I made this body of work. These are the people I helped, this is how I helped them. I had this amount of income coming through as a result. And this stuff is evergreen and will help people, many years into the future. Yeah, that’s something worth building in my opinion. All right. It’s up to you. But that’s that’s kind of I think alignment is Yeah. Now another question for you to ask is, am I teaching something already? Yeah, you may well be and you may not even know it. You may be teaching your kids something you may be teaching your colleagues something you may be helping people with something. Yeah. And, and you know, that you may be acquiring considerable teaching and, you know, practical expertise, if you like, with that thing, your thing, right. And, you know, it could well be that, you know, that that, actually is what you should be making your courses about. So, you know, a simple question. Do I enjoy it? Yeah. Do I enjoy it? Do I get some fun out of this? Do I get some, you know, is there some passion that if the answer that question is no, then Okay, you might be able to make one course on it purely as a moneymaker? Maybe, yeah. But it’s unlikely you’re going to really want to play a supporting role in the continuation of that course or in a membership site. Eventually that I’d be associated with that course, on a portfolio or series of courses. Yeah. So that this is why the alignment thing matters and why you know, the enjoyment things matters, because it will feed directly into what is going on on camera in this teaching space that we construct about which I’m going to speak and kind of teach you a bit later on. Okay. Another key question is, you know, will I be happy doing more and being more and more expert on this topic? In other words, do I recognize that, even though I spent a year, perhaps a long time doing it? I’m not you know, I’m not like the bee’s knees expert. There’s something more to learn. There’s something I’m still curious to explore in this topic area. Because if you have that, it’s great. Yeah. Because you can actually start to research and develop your expertise more and deepen it. Yeah, more more in an area and then report back on what you’re learning through your courses through your mentors. Shipside, whatever whatever it happened, you whatever you happen to be doing. Yeah. And so everything starts to lock in and to fit. And you start become known for being an expert in that area, which is really great. Okay. Now, proof we talked about right? So we weren’t, yeah, the proof office is going to go on the sales page. Yeah, there’s another question here, which is quite an interesting one, which is that if you’re taking this towards a business, as opposed to doing it as a hobby, but if you’re thinking about this as something really serious, the chances are, sooner or later, you’re going to want to collaborate with people. Yeah. Business investors, people who invest in the business usually will not invest in the business. If it’s a single owner or a single partner. They’re usually looking for teams of people. Yeah. Because they know that teams succeed. Well, in our kind of modern world, an increasingly online world and increasingly online digital education world These kinds of collaborations, these kinds of teams, these kind of pop up teams can happen extremely rapidly. Yeah. And they can be incredibly beneficial. And so one question you might want to ask is, in this area that I happen to care about, let’s say it’s a poker playing, Allah says, you know, poker, playing poker? Who do I know? In the poker playing field? Who, with whom I could collaborate on making a course or series of courses? Or who at some point, I could draw in as a contributor into a course, for example? Because if you can answer that question as well, in addition to all the other questions above, then what’s going to happen is that you you kind of you’re starting to align and move towards a business that actually will be sustainable and in which you can get investment at some point.