Stage 4 – Research and Course Hacking

So welcome back. And in this kind of step four, phase four of curriculum development, design and planning. I couldn’t resist this photo of the hacker. Yeah, they should. Let me have a look at artificial intelligence Bitcoin blockchain coding, cryptocurrency economics, theory and future investing JavaScript software development, startups and tech. One of the crazy things about the courses I teach is that my storytelling course it’s called the story course on Udemy. Go go and buy it. It’s only 10 bucks, great course about storytelling. Literally 15% of the people taking that course around the world are also Python programmers. Why would a Python programmer come and learn storytelling and approach to storytelling? Yeah. Think about it for a second. I think the answer is probably connected to the fact that by the Python programmers or people who do programming, want to have some other aspect Their lives and they might want to write creative fiction, for example. So that would be a reason. But the other reason might well be that and they might be in games design or in games companies and actually learning about story and storytelling is incredibly valuable skill, obviously, when you’re trying to design an experience, yeah. So if you’re actually trying to design online stuff, it makes perfect sense that you’d want to know more about the principles and functionality of storytelling as part of what you’re trying to do. And so it was a revelation to me that there was this market for my story course, about which I would never have known and I had, I would have no clue about had I not made the course and had it up there for real and people coming in and buying the course. I just wouldn’t have known about that. That potential marketplace. Now. I do. Okay, so, this Yeah, I thought I told you the side story on the hacker, okay. Now, at this stage, you’ll have done the previous exercises. If you haven’t done please go back and do them and you will have mapped out and rough your curriculum. And you’ve done this principally from your own point of view. before you’ve done any market research or, or detailed validation. As I say, if you go out and you do market research and validation extensively before you design your course, what’s gonna happen is that your unique signature and creativity inside your course is going to get squashed. And your cost is going to end up being an amalgam of lots of other people’s ideas, where your ideas and your perspective is going to get fairly buried. Okay? That’s why we do it that way around. So I’m going to assume that you’ve mapped out your course and rough and in I thought, maybe, and you’ve already started dropping images inside the thoughts. Your curriculum is starting to come alive once you’ve got there. And your course has got a pretty sorted out structure. Now we get into research and what I would call course hacking. Okay. Now I’m going to rattle through this really quite quickly. But there’s some key concepts. So basically watch this lecture again, if it goes a bit too fast, there is an idea, which is called Red ocean blue ocean. All right? You want to be looking for where your particular topic fits into the broader marketplace where there’s a lot of competition, you actually want the competition. Okay? And so typically speaking, what will happen is, you’ll have your idea, you’ll have your topic, and you have your unique angle. And now what you’re looking for is how do I connect that angle to an active marketplace? Now, I know that, you know, people that in the writing world and in the filmmaking world, understanding about how story functions is a critical part of what what people want to know. Okay? And there’s a huge amount of other courses out there and teaching out there and programs and memberships and all sorts of other stuff that’s selling. Okay. So what you want to be doing is going out and you know, when is that red ocean? Yeah, where are the sharks? Basically, where is the blood? Where is the competition where people are fighting for that dollar? Okay, for that dollar? Where Where is that red ocean, all right, because what you want to be doing is constructing an offer with your course. That is the that rather wonderful little island over there with the palm trees and the cocktails where life is beautiful, everything’s cool we have some chilled out music. We know all this other great stuff that’s going on in that very busy horrible bloody ocean over there. But that’s not us because we’re you know, we’re here Life is beautiful, okay. And and so when you have an awareness and a knowledge of where the of where the blood is whether whether read it, the weather, read bloody ocean, where the sharks are where everyone’s fighting over the territory, you can come in with your offer that differentiates and is more interesting and richer and more creative than everything going on in the red ocean. But those people are going to be your buyers and your students. They’re going to be your clients because you know, all this horrible competitive stuff is going on. And then You’re there just sort of just basically saying, hey, guys actually come over here for a second. I got something for you. Yeah, something rather nice. And because they all because all those people inside that red ocean like fighting that we’re talking about the bias. Yeah. You know, and the sellers, some of the buyers that kind of get Oh, what’s that over there? Gosh, that looks nice. Let’s go have a look. So keep keep that in mind in terms of in terms of what in terms of the course hacking in terms of the market research. And it’s two very simple exercises, head over to tap in your course topic and have a look at what are the bestsellers and what are the you know, what are the what are the courses that have thousands of students? Yeah, loads of reviews, thousands of students are well reviewed, and they’re obviously successful. Okay, that will validate your idea, your topic. And also it will start to give you ideas that you can start to build into your curriculum. Now that you’ve already got it fleshed out with your own inspiration. But if you were to go and do this exercise before Do your own curriculum, what would happen is that you would actually start to just be copying other people’s work never a good idea and also not legal or and and also what you would be doing is to is to squash any originality and distinctiveness to which you can actually market to the rest of the red ocean. Okay? So, yeah, go out and check out what else is on Udemy, write it down, diarize it, etc. Get a list out there. Do the same exercise on Amazon Kindle. Okay, go and have a look and see, you know, what are the bestsellers? What are people actually buying? And you can start to work that research and those insights and understandings into your curriculum to start to really fill it out into something that you know, will connect with a buying audience. And you know, you don’t have to guess about there being a buying audience. you’ve discovered it, you know exactly where it is. Okay. And you know, that basically, certainly, if only in these two platforms, you could put a product out there and the chances are that people would actually buy it, okay, and as I say, you build The best point since your curriculum, start looking for things that people are complaining about, you know, I can’t find this. So I want to know more about that. I wish that I wish the course designer had done this or that, or I wish this book had told me how to do the the other. Those are great indicators of what you can also perhaps put inside your curriculum to actually give people the results that people actually want. Okay. Yeah, awesome. And that, yeah. And so finally, having done all of the previous exercises, okay. It will be a useful thing for you to do to do a one paragraph pressy. Now write it down or type it out whatever. A one paragraph pressey on basically, what does the market buy in your topic area? What is the market looking for that maybe at LAX, and a particular angle that your course can write in to fill that gap? Yeah, what actually is your little island with the palm trees and the cocktails? You know, why? Why is it distinct And fresh compared to this active marketplace where people might be feeling a bit jaded, and they’re not quite getting what they want. Okay, well look, I hope that’s been useful in terms of curriculum planning. So just to recap actually might be useful because we’ve covered a hell of a lot of ground in this particular module. So I’m just going to step back a second and actually recap Give me one sec. Show hide let’s just go for three three levels note two levels. Excuse me, I’m doing this live as you can see, click the wrong thought that wasn’t very clever wasn’t back with you and normal service will be resumed. So yeah, this is basically what we’ve done. Yeah, we’ve we’ve flushed out your course we’ve, we’ve understood what you what you, you know, would like to teach what you can teach, where you want to start building up a portfolio of work. We’ve talked about the idea of the waterfall, this will actually start to really help harness gravitational forces, some of which you may not even be aware of right now, we’ve talked about some basic mechanisms to actually think about the result that we’re delivering people, the success path exercise and the sales page exercise. We have dug into how to start to design your curriculum and put it down on the page and get it fleshed out with your unique signature, before you start going out and doing loads of research, okay, or validation. And then finally, we actually have dug into some validation techniques and validation frameworks, mental frameworks, on how you do validation and how you use validation in your course curriculum. Yeah. And so, basically, that’s the process. Yeah, I hope that’s been helpful. That is how to rapidly design an online course curriculum, which will shine which will be authentic and aligned to you and which will be which will work for a marketplace.