Engagement

When when you stop to think about what actually works in terms of people’s engagement and people’s retention of what they’re learning, one of the important things is simply fun. Yeah, it’s about basically bringing stuff alive in a way that actually in a way that actually engages people they put puts a smile on their face. Yeah. And if you’re dead pan, and if you’re too precise, and every if everything is perfectly to plan and very rigid and boxed, what happens is you tend to strip fun out really quickly. Yeah, you’ve gone from being kind of, you know, relaxed you into being into presenter mode. Yeah. in presenting the news, presenting the news as an online course. And this is basically hopeless. Yeah, this this doesn’t work well, at the sense people to sleep as death by PowerPoint. And even if you have all the jazzy stuff with OBS and zingy graphics and gifts, and God knows what else coming into the course, it still won’t rescue it. If you are coming from a place that’s not Place of levity and fun if there’s not some fun in there. Yeah, that’s very, very important. And now I will reveal the three E’s, which are engagement, entertainment and education. Yeah. Until we engage someone first in our presentation, how are we going to actually start to entertain or educate them, we have to capture people, we have to bring them in, we have to kind of open a VISTA quickly. Yeah, and allow them to see a bit of the scope of what’s going to be covered. So what I did at the start of this module, but then the job then is to mix entertainment and education in equal measure. And it’s very, very hard in audio visual stuff to substitute in imagery or music, or even film or clips or what have you to actually make up the entertainment component of what you’re actually doing. It’s very, very tough. When we edit films, it takes forever in a day to actually put together an engaging entertainment experience. variance in a film. And you know, I mean, for a half hour film, you could be talking for five weeks of editing. Yeah, for a 90 minute film, you could be talking 12 to 14 weeks of editing, you know, you and an editor stuck in a darkroom somewhere somewhere in Soho, or what have you, slaving away editing shot by shot, it’s really hard work. And so with online courses, what, what we try to do is to have a measure of that, but not to try to duplicate that. So that’s why in the recording phase, when you’re actually sitting down and actually doing it, actually getting the stuff recorded, the entertainment has to come from you, as much as from what’s actually on the screen. I think that’s a very important point to take a hold off. Of course, you can spend a very long time designing slides and trying to design animations and picking your slides with great care and, you know, going through huge numbers of you know, copyright free humorous slides to try to make it work on screen. But honestly, you know, nine times out of 10, that’s not going to work as well, as you having absorbed the information internally, set a clear intention, come in with the right spirit and energy and actually start to teach it in front of a camera. Yeah, at with some visual prompts to help you along the way. And to serve as those connectors, as I say, yeah. And so that entertainment points very important. The education point is is will be to do with the design of the course the structure of the course, the curriculum, the success path, where you want to take people through on the course and then actually delivering that through the life of the lectures. Okay? And you know, and why all this matters is really what we’re about is getting a result from the student, a result for the student excuse me, you know, we talk about the customer journey in business, you know, how does someone first encounter you? How do they first hear about you, then they might hear about you several times fully sorted by your staff was on start to buy something from you. And you know, it’s about creating that experience that brings a customer along with you, not just for one product, but for what’s called a lifetime value of products. In other words, you know, several things that that person may or may buy from you or things that that person may engage with, or ways in which that person might collaborate with your system, you know, human connections, it’s very valuable to actually recognize that the hard work is actually first getting someone into your orbit, getting someone into your world, if you can then retain goodwill, and so forth down the line of the relationship with that person. You gain hugely. Yeah, well, I think there’s a parallel with what I would call the learning journey. It’s a similar thing, you know, bringing someone into something and you know, first capturing their imagination and understanding that actually, this course is going to be valuable, it’s going to take them somewhere, it’s going to give them something it’s going to take them that next step they want to go to and that actually bringing them with you through the experience. As you create into a learning journey, I think there’s two really quite close parallels there. And obviously, for those of you who are making courses for commercial reasons, I think it’s quite important to keep the those two sort of connectors, those two things clearly in mind. Yeah, they’re very, very closely connected. Alright. And then, you know, as I say, in terms of the in terms of the education, the teaching spine and structure that you will have devised in the curriculum section when you’re actually mapping out your career, curriculum and so forth, will also be a very important part of the result.