So let’s talk for a moment about energy or at least energy when it comes to online course making to yet cost making at first offers the kind of the laws of energy, right? the physics of energy. And you know, people talk about Newtonian physics and quantum physics. And Newtonian is something which is deterministic. It’s on a kind of human scale. And I often think of you know, j s. Bach, you know, kind of very structured sort of stuff when it comes to Newton, Newtonian mechanics, Newtonian physics, Newtonian energy. But there’s also quantum physics, which is probabilistic. It’s much, much less tangible. It’s often subatomic. It’s, it’s felt, it’s around all the time. It’s even through us. And yet, it’s a kind of hidden reality that only really quantum quantum physics has started to reveal. And so in the music for me, the musical equivalent of that is round midnight, you know, Miles Davis is jazz. Okay. I think happened to think that you know, basically when you start to understand the two ways in which these energies interact and work, you start to get close to basically, to the kind of energy that you might want to might want to harness in online course making that you know, this might sound absolutely mad, but stay with me for a minute. Okay. First off is storytelling energy. Now, okay, I’m biased. I’m a, I’m a film director, I spent all my life constructing stories. So I would go on about storytelling, wouldn’t I? But the fact of the matter is, that when you can start to build some stories into your business positioning in your online course profiling and positioning into your profiling and positioning, and into what’s behind the course. And indeed, inside the courses, what can happen is that that energy, that storytelling energy, that dramatic energy, can make a huge lift to what you’re trying to do with your course. Yeah. So we’ve had the other stuff we’ve had the awareness of education and entertainment, right the intention, the intentionality behind what you’re doing. But if you can start also layer in a bit of what I would call storytelling energy, then then actually that’s going to make a big, big difference to what you’re doing. You know, how do we do this? Well, the answer is we start to tell some stories, and some relevant stories. When did I first start to understand this? Well, I first started to understand it, when I started to actually teach storytelling. And I now have a course called the story course that has 6000 students in all around the world. It’s a best selling course. And I realized that actually, when telling when teaching the metre of story, and how to construct stories, of course, what you need is some storytelling, art and craft inside that to actually bring a subject like that alive. And so even if you use it very lightly, even if it’s a very deft touch, for example, you might be teaching Python coding. You might be trying to come in, you know, trying to bring some inspiration and awareness of a particular type of coding protocol or what have you inside your course. Then Then a few side references now and again, to a situation you actually faced, where where where something was useful, will help hugely to actually motivate and engage the students inside the course. Yeah, done, right. What you’re going to get inside a good story and good storytelling is momentum, you’re going to have a dramatic climax, then out of the wreckage of the climax, you’ll find the meaning. Yeah, and and really what we’re trying to get to, more often than not, is to try to dial in the meaning of what we’re actually teaching. It’s the inner stuff. It’s the it’s the kind of thing lurking in the shadows. That’s actually the really important thing. Yeah, so many things are often facets of what is actually truly important. And so you know, by now you might be thinking Hang on, I thought this was about presence. And recording and isn’t this supposed to be about ScreenFlow? And how does it enhance a screen recorders work? Or how does the camera work? Or, you know, how should I frame myself on an image? No. Yeah. Because that’s not the really important thing. Yeah. When it comes to putting together the recording of an online course, what’s really important in recording an online course, is the energetic experience that you create inside that course, that is going to actually bring people with you get people interested, get people doing a bit of their own damn work, getting them researching, inciting their curiosity, pointing them in the right way, linking to stuff having some intuitive leaps, setting context, but then painting fine detail. Yeah, it’s about having an agility of mind when you’re teaching. And when you’re bringing stuff to life that can actually bring people into your world a bit, share a bit of that, inspire them, get their curiosity going, sent them some exercises, and off you go. Yeah, that What works well inside an online course. And if you can also layer some storytelling energy in there, it’s absolutely great. filmmaking energy. This tends to come later. And we’re going to talk a bit more about this certainly inside the editing module, which is the next module. But for now, I want you to think about filmmaking stuff and video editing and video techniques. If you look inside online courses, as kinetic energy, it’s things and movement is things in collision. Yeah, this is what gives tension and brings film alive. It’s what brings a film alive is what brings a you know, an experience on screen alive. This kinetic stuff. Yeah. And so often I see stuff that basically is drab and boring, because no real appreciation or awareness has gone into the construction of the visual architecture inside a lecture inside a course. Yeah, there’s not been a consideration of is this actually working well in terms of kinetic energy in terms of stuff colliding, stuff stuff coming alive on the screen. Yeah. Again, that’s what that’s it. So there is a, what I would call filmmaking and energy. I’ll give you an example of the of some of those actually in the next module. Yeah. And then last but not least on the energy scale, is you. Okay? As I said earlier, the chances are that in terms of entertainment value, you’re going to basically be hit. Okay, so it’s time to start working on that. It’s time to start tapping into you. First of all, you know, who are you? What do you believe? What are your values? Why are you where you are? Why did you learn the thing that you’re now teaching people? How did you come to that? Yeah. And why does it matter to you? What could what VISTAs and perspectives Can you see on that? What is the most that you can contribute in that domain to other people’s progress to helping them? Yeah, there’s a series of really introspective questions that are absolutely worth asking. Skiing as a way to actually build a very solid framework of you inside what you’re actually teaching. Yeah, very, very important, I believe. Yeah. A second very important thing is what I would call getting into state. Now, this might sound California, II and whoo, whoo, and all the rest of it. But the fact of the matter is that for sitting down and recording, you need to find the moments. That is right for the recording. You need to tap into the energy into the, into the energetic state that will work for what it is that you are actually teaching. Yeah. And that can vary hugely. It depends on your topic. It depends on how much preparedness you’ve done, how much preparedness you’ve got for the particular module or lecture or course that you’re teaching. It can be a function of what’s happened in the day it can be a function of, of, you know, of your health at that particular moment, lots of different factors. For example, this particular Module. I wanted to teach it for a few days, but I felt under the weather for a few days. I’m just climbing out of it now. I feel good enough at least to teach this module now, I wouldn’t have taught it two days ago. Now some of you might say, well, well, that’s great for you, Paul, you know, you’ve got huge flexibility you do whatever the hell you want. You know, nice believer, you, life isn’t like that. Well, the thing is that if you want a good result, and keeping in mind that online courses or digital assets will serve you month after month, year after year, maybe even take it after decade. It’s worth getting it right. It’s worth having the energy in your teaching and on camera at the right level. Yeah, coming from the right place. When you actually record it. You’re only going to record it once. Yeah. And so whoops, got this thing going off again, and again. I want to disable this. I’ll disable it before I do the next lecture. Um, you know, you really do want to basically pay attention Your recording energy and state prior to actually recording. And then when you’re actually settling down and chair or wherever you might be recording, if you’re recording on location, you want to bring yourself into that place of calm and centeredness, that place of preparedness, that place of having reflected on things a little bit of internalized things a little bit, and then an ignition and a desire to actually teach. Yeah, and to actually share. And if that desire and that ignition is not there, take some time. Yeah, back away a bit, you know, just kind of go and relax, do something else for a while. You know, just that, that because there may well be something which is eating away at you. You haven’t quite resolved in terms of deciding how to teach something or why to teach it in a particular way or why to structure it or which points you want to make, or indeed what visual style you want to present it in. There might be something that is somehow in the way that’s impeding this. This energetics state that will allow you to give of your best when you actually record the course or when you record the module or what have you. And then the third thing I’ll flag up at this stage in terms of presentation and recording and what have you, is definitely fireside teaching. It’s teaching as a friend, teaching in a casual, relax, friendly way, with the people who are engaging in your course. And this can sometimes be quite hard to find the exact tightrope the exact line, because, you know, too friendly and it’s too fluffy. And there’s not enough, you know, kind of agenda inside what it is you’re teaching. Yeah. But on the other hand, if it’s not warm enough, and if there’s not enough recognition of the other person who’s sharing the energetic space with you have an online course, then what’s going to happen is it’ll be too formal, it’ll be too distant. It’ll be, you know, kind of talking down to people. It’ll be, you know, it may be useful, but it won’t really ultimately inspire and motivate them to do the work themselves, which is really what an online courses often doing an online a good online courses often laying out the carpet a bit it’s laying out methods, it might be helping people with certain strategies, pointing them in the right direction and so forth. But honestly, the chances are that you won’t be able to teach everything inside a course right? And courses will take several iterations before they actually get the correct really the correct curriculum nails down. They go through many evolutions, okay? And so, if your earlier evolutions are way too stiff, and there’s not enough warmth and friendliness and receptiveness in your manner, what’s going to happen is you’ll never get the student feedback, and you’ll never get the student audience to actually allow you to know how to iterate your course down the line. That’s why having to fire sidemount manner really matters. It’s one of the reasons at least one of the most important reasons. The other very important reason for a five side approach is it will hugely minimize the amount of editing you have to do down the line. Instead of needing to do endless internal edits inside your courses, and you know to do to try to find stuff to cover stuff up that you fluffed or made a mistake. Or you know, from the moment you set the expectation that things are going to be clinically perfect in your delivery and ultra precise and there’s no unzen urns and there’s no repetitions and no fluffs. If you set that expectation in people’s minds, and then have to start to hold to it, you’re really making a huge rod for your bank. Okay, so my advice to you would be nine times out of 10 don’t do it. There will be some types of mini course which are more like a corporate film, where they do have to be extremely precise. And there may be some topics where real precision is very, very important. Certain health and safety too. For example, certain types of coding pathways, you might have to be very, very precise about exactly how things are done exactly how things are presented. And you’ll want to be very precise about the editing of that as well. In the next module, I’ll show you a couple of real game changers for editing By the way, but from almost all courses, whether they’re conceptual, whether they’re demonstration, whether they’re practical, or whether experience based with personal development, business marketing, doesn’t matter. Yeah. A fireside approach is going to work much much better than actually trying to turn yourself into some sort of precise TV presenter.