Element 3: The Intensity Factor

One of the books I recently covered in the insider membership was a book called the 12. Week year, I recommended the book to my cousin. And he wrote something I loved based on the book, this is what it said, greatness isn’t achieved when you win the gold medal. It isn’t achieved when you get the promotion, or even sell your business for seven, eight or 10 figures. Because greatness isn’t something you achieve. It’s something you do, it’s when you decide to run the extra mile at the end of a hard workout. Or when you decide to wake up at 5am, day after day to put in the work. Or when you do whatever it takes to get that extra sale, winning the gold getting the promotion or selling the business or just evidence of your greatness, you’re great long before the results show it. In other words, greatness isn’t something you accomplish. It’s something you are also I wanted to share this with you I was doing some research for this class, and came across a video that made me really emotional. It was Kobe Bryant’s jersey retirement speech in 2017. I wanted to share with you what he said, because it really touched me. First, there was a part when he talked about the media. He said, You guys were there for me at 530 in the morning, when I was running the track, and I was midway through my workout. And I didn’t know if I could make it through. And I thought about the expectations you guys had for me. And you had for our team. And it pushed me through, it got me through those eight hundreds and for hundreds and 100 at 530 in the morning, then there was the really touching part. He was speaking to his daughters. And he said, You guys know if you do the work, you work hard enough dreams come true. You know that we all know that. But hopefully what you get from tonight is the understanding that those times when you get up early, and you work hard, those times when you stay up late and you work hard. Those times when you don’t feel like working, you’re too tired, you don’t want to push yourself, but you do it anyway. That is actually the dream. That’s the dream. It’s not the destination. It’s the journey. And if you guys can understand that, then what you’ll see happen is that you won’t accomplish your dreams, your dreams won’t come true, something greater will. And if you guys can understand that, then I’m doing my job as a father, I wanted to share that with you because I thought it was so beautiful. But also because it ties perfectly to what I wanted to share with you from the 12 week year. greatness isn’t something you achieve. It’s something you are. And I believe that when you have that extra intensity of running the extra mile at the end of a hard workout of deciding to wake up at 5am, day after day to put in the work of doing whatever it takes to get that extra sale. Not it’s just something you do but it’s evidence of who you are someone on a mission going out into battle, obsessing over that destination and having that intensity to go with it. Sure, you might still sit on the couch once in a while and do nothing. But you’re a lot less likely to procrastinate on a regular basis and follow through and not only get what you plan to get done done, but even more than you plan to done, intensity. It shows in how you walk how you talk, how you interact with others how you work. It’s perhaps the single biggest personality trait that repels procrastination, like bug spray repels mosquitoes. Speaking of which, I have a friend who once told me something that really stuck with me. He said, you know, Brandon, my goal is to go to bed every night ready for bed, looking back on my day and thinking wow, today I gave it my all. That’s the real definition of his success, not anything you achieve as a result of that. So how do you develop some of this intensity for yourself? There’s a lot you can do to develop this and we can cover more of it later. But for now, let’s keep it simple Jocko. willick and Leif babban have a chapter in their book, Extreme Ownership that stood out to me the chapter is called discipline equals freedom. Jocko willing says in the chapter, that discipline starts every day when the first alarm clock goes off in the morning. I say first alarm clock because he says yes, three. That way, there is no excuse for not getting out of bed specially with all that rests on that decisive moment. The moment that the alarm clock goes off, he says is the first test. It sets the tone for the rest of the day. Are you going to stay in comfort and fall back to sleep? Or you have the discipline to get out of bed? And if you do you pass the test. He says if you’re mentally weak for that moment and let that weakness keep you in bed, you fail, and then that translates into the rest of your life. He says that the more substantial elements of your life also suffer as a result. He also says that he noticed that waking up early is one of those things that separated the good Navy SEALs from the great ones. He says that those who were at work before everyone else were the ones who were considered the best operators. Just think of Kobe Bryant halfway through his work at 5:30am. I’ve reflected on this a lot. I’ve looked back on my days when I shut out of bed early and got to work and the days when I told myself, I need more sleep, I’ll just work more later. It seems like it doesn’t make a difference. Because if you stay at work later, you’re still working the same number of hours. That’s what you think. But it’s not the reality. Because when I’ve taken the, the easy route in the morning, then I take the easy route again, when I checked my phone, and so on, there’s no intensity, there’s no fire, there’s no maximum productivity. But if I’m getting up at 5am, I’m feeling a little uncomfortable. Part of me says, Get back in bed, but I choose to walk over to the shower and take a cold shower, and my phone is off and I write my goals, I do my wigs and then get to work by six or 630. something magical happens, not just the fact that I’ve already worked up to three hours by 9am the time most people get to work. That’s not even important in comparison. It’s the intensity I feel throughout the whole rest of the day that lets me not get into the slightest temptations into make things happen. Think of it this way, James clear says in his book atomic habits, that there are certain moments in the day that are like on ramps on the freeway, what you decide to do in that moment sets the tone for a whole bunch of decisions that follow. For example, the second you decide to get in the car and drive to your gym. A bunch of actions happen like doing your whole workup. Similarly, you get out of bed early, you don’t check your phone, you get to work. Those small decisions are like onramps that affect the whole rest of your day. It’s no wonder Jocko willing called the moment when your alarm clock goes off the decisive moment. So you want to develop that intensity. Here’s what you need to do one, set your alarm clock for 30 minutes earlier than you normally do today to don’t use your phone as your alarm clock and don’t even check your phone in the morning. You might think but I can’t not use my phone. Okay, up to you how badly you want to beat procrastination because this is one of those critical non negotiables. In fact, don’t even have your phone in the room. Keep it in the kitchen drawer where it belongs, promised to not check it until after your 30 minute chunk of work whenever you do 30 minutes of work. And third, start your day by rewriting your goals and your weeks and then working for 30 minutes in an unproductive or in a productive chunk of time instead of getting in an unproductive cycle of phone and all of those things that follow. So alarm clock goes off 30 minutes before phone is in the other room. You shoot out of bed. You do your goals you write your wicks, and then you 30 minutes 30 minutes where you just devote before checking your phone to your most productive tasks. Start your day on a win and when you do this, you can start on a win. Versus think about it when you stay in bed. You’re starting your day on a loss. Nobody wants to start the day in the last 30 minutes before get out of bed. See what happens.