Attention and Intention

Hey there, and welcome back. And in quite a focused module. Now, we’re going to run through a real kind of core methodology when it comes to presentation, performance and recording. Now, obviously, in some senses, this is the guts of actual course making in the sense that what actually happens on screen. And what people actually experience is going to be, you know, is going to either make or break your course, basically, yeah. Now, as I said in the previous module, the curriculum module, that probably is the most important thing to sort out with any online course. Because regardless of what you do, presentation, Lee, if you have a really lousy curriculum was the structure doesn’t hang together. Or if you haven’t put some thought into the intention behind what you’re actually going to put in your course. Then frankly, no matter of great performance, or or presentation or mouse or trickery is going to substitute for that, or even any kind of technical adeptness. Yeah, we’re going to run through run through a few very important things now. Now, first off, The most important thing you can give, and the most important thing that you can demand from anyone else is attention. Yeah, attention, It’s often said is the new currency? Well, this is absolutely true in the world of online course making. And so the question really is, how do you get it right? How to how do we actually how do we actually get these eyeballs? How do we get these? How do we get these ears onto our stuff? How do we get people following the stuff that we’re actually making? How do we get people engaged and all the rest of it? Yeah. And there’s a series of things that I believe really matter when it comes to getting attention and keeping attention and retaining the kind of attention that you need from the students coming into an online course. Regardless of what you’re teaching. I don’t care whether it’s a demonstration style course or conceptual course, highly technical, or very esoteric, it really doesn’t matter. What matters is can have you got The ability basically to capture an audience and keep the audience with you, and give them a satisfying experience that retains them all the way down to the end of the course, ideally, which is a very hard thing to do. But nonetheless, which retains people down through a course, to the point where they actually get a result and feel satisfied. Review you highly and you start to become a best seller. Yeah. Now, I happen to think that the important factors are intention, energy, creativity, tone, chunking, and what I call the three E’s, and I’m deliberately not going to tell you what the three E’s are at the beginning, just in order to retain you down to the end. That’s called an open loop, by the way, okay. So that’s, that’s basically that’s basically it. Yeah. Let’s run through some of those. First off intention. Now, Picasso actually said, what one does is what counts not what one had the intention of doing okay. Now, I kind of get the point. The point is that what matters is what going on in the moment and to be aware and live in the moment in the particular activity you’re doing, not to constantly reflect back on, you know, what was what was my goal and my abiding mind by my goal, blah, blah, blah, I sort of get it that you know, too much focus on what what happened before the action could actually prove crippling, okay. But if that’s basically, if action is the only thing on which are actually basing your activity or your work, you lead to a kind of randomness. There’ll be a kind of chaos really, because you’ll be creating all the structure and stuff that you’re actually putting in front of people on the fly. Yeah, I have done this to a degree, sometimes in filmmaking, where there was no choice. We simply had to do stuff, you know, kind of on the moment that there couldn’t be any planning okay? But the fact of the matter is that when you actually have some intentionality and a plan and a goal and and you know, You can have that as your architecture prior to actually going and doing the thing you’re doing. And even if you completely break it and you completely go away from it, having had that architecture at the start that intention, that intentionality right at the start will help hugely. Okay? So intention is important. And, and, and to try and get clear minded about what the intention is. So basically, in the curriculum section, I talk, I walked you through the success path and the sales page exercise, and some other stuff on on how to start to knock your curriculums into shape. But when we’re coming down to presentation and energy, and on camera presence and getting a course actually done, actually recorded, then there’s also an intention. And before you walk into a recording session, you want to be clear minded about your intention for that session. Yeah. So for example, my intention for today’s session is teach you Module Three, do it in a dynamic way. Do it in the best way. I know How to make it 30 to 40 minutes of concentrated teaching that will be very valuable for the people taking this particular course. Yeah, that’s my that’s simply my intention. And by the end of this module, by the time I finished this module, I’d like you to, to really walk away knowing what matters, starting to understand how to implement it, actually starting to implement some of the stuff and having a few insights into some stuff, which is not so obvious, that can make a massive difference to the actual results inside your online courses. That’s my intention for this module. Right? And so before coming in to actually lecture here and actually record this, I settle myself on an intention that I’m going to carry out, the implementation will be different, then I’m in the action then I’m in the moment, then I’m with Mr. Picasa. But you know, basically prior to that, there is a process okay. So intention is important. Part of intention is to do with the meaning And the message that you kind of want to get across. Yeah. And things to think about here are that use of imagery. Yeah, images serve as what I would call meaning connectors. They, they help bridge the gap sometimes between something that you want to express and you want to express it in a logical and precise way. But some things are not so simple to grab ahold of, even in the technical world. And so an image what an image can do is it can start to create a space for the student to step into, and actually starts to put their own brain to use when they’re actually being taught by you. That’s what that’s what an image can do. It allows a space for the imagination. And by the way, for curiosity, yeah. And so for example, when I looked for an image for intention, not so easy to find, actually, but you know, I came across this one. Yeah. And you know, what, I quite liked It is that there’s an open vestre there’s that there’s a kind of world in front of him. And yet clearly, he’s just taking a pause for a moment just to choose his path just to choose what to do next year. So for me, this image actually starts to conjure up an idea of what intention intentionality is all about. You may start to take something else from this image. Yeah. And you may start your mind might spark might start lighting on things that you think is important. And they’re in the learning journey. And we’ll come on to that in a moment. Yeah. As I think I told you in the in the curriculum module, retention of information, processing and retention of information is hugely helped by imagery and by basically by graphical representation of what’s going on, which is why I use this mind mapping system and we’ll come back to that in a moment.