Best Web Analytics Courses

Find the best online Web Analytics Courses for you. The courses are sorted based on popularity and user ratings. We do not allow paid placements in any of our rankings. We also have a separate page listing only the Free Web Analytics Courses.

Getting Started with Google Analytics

Learn how to interpret data and get insights from Google Analytics to increase Conversion Rates.

Created by Eugen Oprea - Conversion Optimization Fanatic and Google Analytics Geek

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Students: 83898, Price: Free

Students: 83898, Price:  Free

With the "Google Analytics Training: Getting Started with Google Analytics" I would like to help you get started with Google Analytics and be able to get actionable insights from it.

You will learn how to start tracking conversion rates and what data you need to analyze in order to improve them.

This Google Analytics training course will help you master the basics and see what it takes to turbocharge your website performance.

Want more details? Here is what you will get:

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  • Step by step instructions on how to get started and implement Google Analytics
  • Crystal clear advice on what to do before getting started with Google Analytics
  • Details on how to interpret data from Google Analytics
  • The most important reports in Google Analytics and why they really matter
  • Advice about how to translate raw data into actionable insights

With each lesson you get, you will be able to track your progress over time and find your way to become an Analysis Ninja.

Best of all, it's FREE! So, signup today! So, sign up for Google Analytics Training course today!

Unsupervised Machine Learning Hidden Markov Models in Python

HMMs for stock price analysis, language modeling, web analytics, biology, and PageRank.

Created by Lazy Programmer Team - Artificial Intelligence and Machine Learning Engineer

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Students: 22893, Price: $29.99

Students: 22893, Price:  Paid

The Hidden Markov Model or HMM is all about learning sequences.

A lot of the data that would be very useful for us to model is in sequences. Stock prices are sequences of prices. Language is a sequence of words. Credit scoring involves sequences of borrowing and repaying money, and we can use those sequences to predict whether or not you’re going to default. In short, sequences are everywhere, and being able to analyze them is an important skill in your data science toolbox.

The easiest way to appreciate the kind of information you get from a sequence is to consider what you are reading right now. If I had written the previous sentence backwards, it wouldn’t make much sense to you, even though it contained all the same words. So order is important.

While the current fad in deep learning is to use recurrent neural networks to model sequences, I want to first introduce you guys to a machine learning algorithm that has been around for several decades now - the Hidden Markov Model.

This course follows directly from my first course in Unsupervised Machine Learning for Cluster Analysis, where you learned how to measure the probability distribution of a random variable. In this course, you’ll learn to measure the probability distribution of a sequence of random variables.

You guys know how much I love deep learning, so there is a little twist in this course. We’ve already covered gradient descent and you know how central it is for solving deep learning problems. I claimed that gradient descent could be used to optimize any objective function. In this course I will show you how you can use gradient descent to solve for the optimal parameters of an HMM, as an alternative to the popular expectation-maximization algorithm.

We’re going to do it in Theano and Tensorflow, which are popular libraries for deep learning. This is also going to teach you how to work with sequences in Theano and Tensorflow, which will be very useful when we cover recurrent neural networks and LSTMs.

This course is also going to go through the many practical applications of Markov models and hidden Markov models. We’re going to look at a model of sickness and health, and calculate how to predict how long you’ll stay sick, if you get sick. We’re going to talk about how Markov models can be used to analyze how people interact with your website, and fix problem areas like high bounce rate, which could be affecting your SEO. We’ll build language models that can be used to identify a writer and even generate text - imagine a machine doing your writing for you. HMMs have been very successful in natural language processing or NLP.

We’ll look at what is possibly the most recent and prolific application of Markov models - Google’s PageRank algorithm. And finally we’ll discuss even more practical applications of Markov models, including generating images, smartphone autosuggestions, and using HMMs to answer one of the most fundamental questions in biology - how is DNA, the code of life, translated into physical or behavioral attributes of an organism?

All of the materials of this course can be downloaded and installed for FREE. We will do most of our work in Numpy and Matplotlib, along with a little bit of Theano. I am always available to answer your questions and help you along your data science journey.

This course focuses on "how to build and understand", not just "how to use". Anyone can learn to use an API in 15 minutes after reading some documentation. It's not about "remembering facts", it's about "seeing for yourself" via experimentation. It will teach you how to visualize what's happening in the model internally. If you want more than just a superficial look at machine learning models, this course is for you.

See you in class!

"If you can't implement it, you don't understand it"

  • Or as the great physicist Richard Feynman said: "What I cannot create, I do not understand".

  • My courses are the ONLY courses where you will learn how to implement machine learning algorithms from scratch

  • Other courses will teach you how to plug in your data into a library, but do you really need help with 3 lines of code?

  • After doing the same thing with 10 datasets, you realize you didn't learn 10 things. You learned 1 thing, and just repeated the same 3 lines of code 10 times...

Suggested Prerequisites:

  • calculus

  • linear algebra

  • probability

  • Be comfortable with the multivariate Gaussian distribution

  • Python coding: if/else, loops, lists, dicts, sets

  • Numpy coding: matrix and vector operations, loading a CSV file

WHAT ORDER SHOULD I TAKE YOUR COURSES IN?:

  • Check out the lecture "Machine Learning and AI Prerequisite Roadmap" (available in the FAQ of any of my courses, including the free Numpy course)

Google Analytics Course Zero To Hero

Best Google Analytics Instructions for Business, Track Digital Marketing Analytics to Grow Sales & Optimize Your Website

Created by Pouya Eti • Digital Marketing Expert - Digital Instagram Marketer, Author & Entrepreneur

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Students: 22093, Price: Free

Students: 22093, Price:  Free

Google Analytics Course To Improve Your Website And Business

We will follow powerful Google Analytics instructions to set up our Google Analytics, learn to read the information and analyze them to grow our business and avoid hard mistakes.

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In this WordPress Website course You will learn how to:

  • Setup Google Analytics and activate all of the important triggers to receive data.

  • Read and analyze data to improve and grow your business.

  • Use powerful custom dashboard for marketing and sales.

  • Track your conversions and grow them

  • Find the exact places on your website that you need to improve.

  • And much more ...

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During this Google Analytics course we will learn and practice every important element that exist and you need to use to receive important data from your website and use it to improve your business.

Google analytics is a powerful platform that nowadays if you really want to become successful and be able to compete with other brands in your niche you must use it. Even if your business is local, learning Google analytics will give you the right mentality to apply on your business, to find problems, to find mistakes and to solve them.

------------Important!

Along the way I will point out to many powerful marketing tips that can grow your business and website much faster. Pay attention to the bonus marketing strategies inside the course.

------------Important!

If you really want to achieve everything said above join this course NOW! , setup and use Google Analytics and take your business to the next level with "Create WordPress Website For Marketing & Sales" course.

WordPress Website For Marketing & Sales by Pouya Eti 

Microsoft Clarity for Web Analytics : A-Z Complete Tutorial

Learn Microsoft's latest new tool - Clarity - & get insights to improve your website experience and increase engagement.

Created by Prince Patni - Software Developer (BI, Data Science)

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Students: 14589, Price: $19.99

Students: 14589, Price:  Paid

This course on Microsoft Clarity will help you learn how to leverage this new FREE tool by Microsoft - that makes you understand the actual user experience and gain actionable insights for your website - some insights that are currently only offered by Clarity - like Recordings, Heatmaps, dead clicks and more !

Top Reasons why you should take this Course :

  • Currently the only course on Udemy on Microsoft Clarity.

  • Course covers in detail even the basic step of setting up Clarity on your website.

  • Each Clarity feature explained in detail LIVE with my own website.

  • This course is designed keeping in mind the students from all backgrounds - hence we cover everything from setup, basics, and gradually progress towards advanced topics.

  • This course can be completed over a Weekend.

  • All Doubts will be answered.

Most Importantly, You will not only learn the Software, but also learn how to understand user behavior and take actions to improve user engagement thus improving your website performance and ranking.

Top reason why you should learn Microsoft Clarity :

Microsoft Clarity is a free-to-use analytics product built to help website owners and managers improve their website experiences by better understanding site visitor behavior using real evidence in form of recordings and heatmaps. So if you are a website owner, or you manage your company's / client's websites, then knowledge of this tool will be a great new addition to your skill set, and you can get certain insights that currently no other tool offers !

A Verifiable Certificate of Completion is presented to all students who undertake this course on Microsoft Clarity.

Digital Marketing Fundamentals – Acronyms and Abbreviations

Digital Marketing, Digital, Web and Analytics terms demystified - CPM, CPC, CPA, CRO, SEO, CPL, CTR, KPI and many more

Created by Anil Batra - Speaker, Best Selling Instructor, Author and Executive

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Students: 4712, Price: $89.99

Students: 4712, Price:  Paid

Marketing is full of abbreviations and acronyms, It gets confusing even for an experienced marketer to keep track of these terms. These are terms that every marketer should know and understand. If you are a marketer or aspire to be one that you must take this course.

This is your Encyclopedia of Essential Digital Marketing and Advertising Acronyms and Abbreviations.  This is a must have course for anybody who is or wants to be a Digital Marketing and Advertising professional.

In this course I am going to explain various digital marketing and digital advertising abbreviations that every marketer or people who want to understand marketing terms should know.  I also show examples and also calculations as applicable.

The course covers following terms and more will be added soon.

  1. A/B Testing

  2. AI

  3. AIDA 

  4. API

  5. AOR

  6. AOV

  7. ATD 

  8. B2B

  9. B2C

  10. BR

  11. CAC

  12. CLV

  13. CMS

  14. CPA

  15. CPC

  16. CPL

  17. CPM 

  18. CR

  19. CRO

  20. CRM

  21. CTA

  22. CTR

  23. CX 

  24. DM 

  25. DAM

  26. DMP

  27. DR

  28. DSP

  29. eCPM

  30. EPC

  31. ESP

  32. GA

  33. GTM

  34. HiPPO

  35. HITS

  36. KPI

  37. PPC

  38. PR

  39. PV

  40. ROAS

  41. ROI

  42. ROMI 

  43. SaaS

  44. SEM

  45. SEO

  46. SERP

  47. SLA

  48. SM 

  49. More coming soon...

As digital marketing evolves there will be new terms added.  This course will be your guide for years to come.

If you are a seasoned marketer you might not find a lot of value but if you are new to marketing this course will demystify various abbreviation.

Why you should learn from me?

I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts.  I understand both the technology and marketing side of business.  I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics. 

In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.

I have an engineering degrees and an MBA.

Analyzing a Content Inventory

Learn the relevance of content inventory in a huge and complex content project

Created by Girijan Raghavan - Online Tutor

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Students: 4346, Price: Free

Students: 4346, Price:  Free

Content inventory is now an essential part of every content project. A content inventory is a detailed representation of all data contained in a website.

A Content Inventory is required to assess the existing landscape of a website. Content inventories provide all data required for making a realistic estimation of a content project both in terms of money and resources. It helps a content marketer to identify  patterns of content structure of a website. Content inventories are of great help for migration tracking of a website from an existing one to a new design.

This course will provide you insights to a content inventory process in a content project. It will also illustrate the importance or rather relevance of a content inventory in a content project. 

You will learn from this course all the important elements that play a role in  a content inventory process. 

By the end of this course you'll learn all the essential points of a content inventory process which you can use to optimize the content published for all your business ventures.

Ultimate Guide to Start Up Web Analytics (Google Analytics)

Learn how to add and apply web analytics (Google Analytics) to your ecommerce + campaign startup today!

Created by Elizabeth Tran - CEO @ Polymetric Digital

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Students: 4137, Price: $49.99

Students: 4137, Price:  Paid

Many startups are still in the beginning stages of development and are hungry for web data. Though, finances get in the way of gathering resources to build a solid web analytics infrastructure beforehand. By the time startups are ready, it's harder to fit in web analytics into the ecosystem. This web analytics course for startups is meant to remove that barrier and get you prepared in tracking your online behavior ASAP. You'll also know how to interpret web analytics and figure out next steps based on actual web data you trust AND understand.  

We’ll cover the following topics:

  • Develop a web measurement plan – how to apply analytics into your startup marketing strategy
  • Learn about what digital analytics can offer – what types of analysis and how digital or web analytics fits into the rest of your data ecosystem
  • Integrate a foundational web analytics tool (Google Analytics)
  • Structure your web data with Google Analytics to get the essential elements for your day-to-day
  • Browse through the utility of web analytics reports and apply them to test practice
  • Explore other web analytics methods to complement your Google Analytics data
  • Dive into best practices for all online data concepts 
  • Know how to make sure your web data is accurate with Google Analytics + Google Tag Manager

BONUS FEATURE: Unlimited Q&A for all types related to analytics! Not all startups are the same, so please reach out to me directly for additional follow-up questions in the Q&A section... I'll be more than happy to help with more specifics. THIS INCLUDES A FREE CONSULTATION OF YOUR CURRENT WEBSITE to see how you can optimize from a  web user experience standpoint. 

With this course, you’ll really understand what web analytics can do for you and how you can apply it to your online business. I’ll guide you through the thought process, but also leave room for you to brainstorm. If you’re ready to take advantage of what analytics can offer, then this is the course for you...

30-Day Money Back GUARANTEE! Why worry about investing now? I promise you that you will get enough information to start your business with data. Always open to feedback as well as I can continue to improve this course and you'll have unlimited access to the new content that you've asked for!

Join me in the world of web analytics!

Home Business Success: Save Time & Be Productive

Learn extremely powerful online tools that accelerate business growth and make you super productive

Created by Rupali Rajhans - Entrepreneur, Successful Small Business Owner, Technology Product Manager

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Students: 3916, Price: Free

Students: 3916, Price:  Free

Student Reviews:

"This is a great introduction to the tools that online entrepreneurs should be using to manage their daily activities. Well presented, structured and to the point." - Ioannis Tsiokos

This course is for home and small business owners who are just getting started out or those who do not have an established software tools portfolio for managing various functions of their business. If you are small business owner with a software tools portfolio already working well for you, you do not need this course.

Setting up and running a successful small or home business is always challenging. While there are many different and unrelated aspects that make or mar business success, it all boils down to two key factors. One, how good the product and/or service being offered is. Two, how effectively this product and/or services fits into and meets a market demand or a customer need.

The core competence of every successful entrepreneur should be to build and improve her product and services. However, there are many other business functions that need to be addressed, managed and mastered to make the business successful.

Small and home business owners, like you, have very common challenges across the board. You have a limited budget, you have limited time and you have limited resources. It's very easy for small and home owners to get sidetracked from their product/service core competence and spend inordinate amounts of time on miscellaneous front office and back office functions for the business.

It need not be so. There are a lot many software tools and platforms available for entrepreneurs today that make managing multiple business chores a breeze. In fact, there are so many software tools available, business owners who are just getting started out can get lost in the maze of choices available.

In this course, you will learn about effective software tools to help you effectively manage two key aspects of your business: Building and growing your business and managing your typical work day effectively.

By the end of the course, you will have a clear roadmap of the most effective software tools to use for key back office and front office functions of your business. You will be on the highway to managing the time that you spend on various aspects of your business more effectively, and of course, get started with earning more money!

How to Start A Career in Digital & Web Analytics

Learn what it takes to start a career in Web Analytics, Digital Marketing Analytics & Marketing Analytics - Web Analysis

Created by Anil Batra - Speaker, Best Selling Instructor, Author and Executive

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Students: 3044, Price: $109.99

Students: 3044, Price:  Paid

Looking for a lucrative field that does not require you to be a Data Scientist? This is the right fields.  Before you plunge into taking various courses, learn what options are available and if this is what you will enjoy doing or now. 

Digital, Data, Marketing and Analytics are hot fields and this course is developed to teach you what this field is about.

Look at the amazing growth of companies like Facebook, Amazon, Google etc. Every company is spending money online, website, search advertising, social media advertising, emails etc. Digital Marketing without data is useless. Digital Analysts is the one who collects and analyzes all the user and marketing data to help organization become better at customer experience and marketing.  

This is one of the hottest field and is know by various names such Web Analytics, Digital Analytics, Digital Marketing Analytics, Social Media Analytics, Email Analytics, Campaign Analytics etc.

I have taken many fresh graduates and people from other fields and have turned them into high performing Digital Analyst.  If you are ready to explore a new and hot career option then you should take this course to understand what options you have, what education, skills and experience is required to become and grow as a digital analyst.

Best of all, I am here to help you guide and connect.  I recently connected a student of mine from Finland to an industry pioneer in Finland, that's the power of this course.

Take your first step towards a new career with this course. Let's get started!

  This course has also been recommended by Digital Analytics Associations Chairman and Executive Director to anybody who wants to enter the field of Digital Analytics.

Note: This course does not teach you how to become a Web Analyst or a Digital Analyst.  This course is an intro to this career field, so you can decide if this is the field you want to get into.

A new career is waiting for you. Learn how you can get into this field.

Why you should learn from me?

I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts.  I understand both the technology and marketing side of business.  I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics. 

In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.

I also run workshops for Digital Analytics Associations (DAA) and teach professionals from Fortune 500 companies.

Web Analytics & Digital Marketing Analytics – Zero to Hero

Web Analytics course before Google Analytics - Guide & process blueprint for Web Analytics & Digital Marketing Analytics

Created by Anil Batra - Speaker, Best Selling Instructor, Author and Executive

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Students: 2822, Price: $129.99

Students: 2822, Price:  Paid

Web and Digital Analytics does not start and end with Google Analytics, Adobe Analytics or any other Web & Digital Analytics tool. It is more than an understanding of a tool.

Google Analytics provides you data and reports but does not provide you how to use it effectively. This course teaches you the fundamentals you needs to effectively use a tool like Google Analytics, Adobe Analytics etc. and provide value to your stakeholders.

In this course I will give the foundation you need to fully utilize Web and Digital Analytics. This is a beginner level course but even experienced analysts have found it to be effective in reminding them of the process they need to follow.

You will learn the Web Analytics and Digital Analytics process that have been tried and tested with small and Fortune 5 companies. Here is your opportunity to learn the same process.

I clarify the definitions as well as provide you a framework that you can use to do your job. It is the same framework that I have used with my current and past clients which include Microsoft, T-Mobile, Starbucks to name a few.

I have used the very same course outline to train my teams that has worked with clients like Microsoft, T-Mobile, Google Analytics, Target etc.

Let's get started. Enroll in the course!

Why you should learn from me?

I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts.  I understand both the technology and marketing side of business.  I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics. 

I have extensively worked with companies like Microsoft, Starbucks, Wall Street Journal, ESPN, T-Mobile to name few and helped them Data Driven Marketing Decisions.

In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.

I have an engineering degrees and an MBA.

Google Analytics Practice Tests – GAIQ Certification

Test your knowledge of Google Analytics. Prepare for Google Analytics Certification exam or Web Analytics Job Interview

Created by Anil Batra - Speaker, Best Selling Instructor, Author and Executive

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Students: 2644, Price: $89.99

Students: 2644, Price:  Paid

These practice tests are for those who want to take Google Analytics Individual Qualification test and become Google Analytics certified or just test their knowledge of Google Analytics and prepare for Job Interviews.

I am constantly updating the course with new questions so make sure to come back and redo the practice tests. 

About the Google Analytics IQ assessment

The Google Analytics IQ assessment is designed to test your knowledge of digital analytics best practices and the Google Analytics. Passing the assessment will provide you Google Analytics IQ certification.

This certification will show your proficiency in Google analytics and make you stand out from other candidates at your current job or future jobs.

GAIQ Exam has 70 questions and is 90 mins long. You’ll need a score of 80% to pass the assessment.

To keep your individual qualification current, you'll need to successfully pass the assessment every 12 months.

This course will cover key concepts that you are tested on and will also give a sample test that you can take to practice.  In addition to complete practice test, you will also get more questions to practice and brush up your knowledge of Google Analytics. 

These practice tests  do not have any video content, these tests are designed to help your final practice before you take the actual test.

I will be adding more questions to help you keep your Google Analytics knowledge up to date.

Why you should learn from me?

I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts.  I understand both the technology and marketing side of business.  I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics. 

In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.

I have an engineering degrees and an MBA.

I have several Best Sellers and Highest Rated courses on Udemy as well.

Google Analytics Mastery

Generate more revenue through a deeper understanding of web analytics data

Created by Chris Boulas - Founder & President, Formulytic - Demand Gen & Marketing Ops

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Students: 2510, Price: $49.99

Students: 2510, Price:  Paid

The only end-to-end course for Google Analytics users of all skill levels. From initial setup and tracking code configuration scenarios to leveraging it's reporting capabilities to generate more revenue, this course is designed to rapidly expand your knowledge through the practical, real-world use of Google Analytics.

This course includes 12 hours of comprehensive video content and while a lot of beginner information is included, this course also covers advanced tracking and reporting scenarios to help you get more out of the platform than what initially meets the eye.

Everyone asks themselves questions about how their website is performing, but don't always know the best way of accessing the information they're tracking, and that assumes that their current configuration has been implemented correctly. Over 60% of all Google Analytics implementations are incorrectly suited for a business's needs.

This course helps you address those key questions and gives you the skills and confidence needed to correctly configure a new Google Analytics instance from scratch for your company or clients.

Enroll in this course today to master Google Analytics and become a better marketer.

Scale Your Business With Web Analytics & Conversion in 2021

The powerful combination of web analytics, usability & conversion rate optimization can increase sales for any website

Created by Christine Maisel - Helping Web Design & SEO Startups

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Students: 2354, Price: $89.99

Students: 2354, Price:  Paid

Web Analytics, usability and conversion rate optimization are a powerful combination for transforming a business' reach and revenue. This is how business' of all sizes scale their online sales and greatly increase their revenue even without finding new website traffic.

This is your step-by-step actionable guide to creating unique goals for a business that you can track, test and improve. 

This course is meant for you to take action and begin tracking your own business goals using Google Analytics (as well as other tools we'll look at) and improving your website based on your findings. Specifically we cover:

  • How to combine web analytics, usability, conversion rate optimization & SEO efforts
  • How to create and review detailed web analytics reports specific to the website and business
  • Identify the best web analytics tool for the website (we'll use Google Analytics as an example)
  • Use winning principles to design a successful website
  • Strategically identify and create a sales funnel for site visitors to follow
  • How to reduce a site's bounce rate
  • How to use psychology to improve your conversions and persuade visitors to take the action you want them to
  • How to test a website to make more money from the site's existing traffic
  • and so much more it's impossible to list it all here

If you'd like to provide web analytics, web design or conversion rate optimization services - this course is a must. We'll cover:

  • The web analytics and conversion optimization services you can offer to clients
  • How to manage your clients to keep them happy
  • The workflow process you can follow
  • How to price your services

It's all here! I'm also very active inside the course and I encourage you to ask questions and participate as you go through the course. I am happy to help you as you learn to implement your own strategy and see your conversions increase. 

If you're ready to improve your online business or help others improve theirs, this is a course that will help you do exactly that. You will have a much different outlook on how you approach creating a site and making strategic changes to improve it. 

Let's start scaling your business. Join me now.

Introduction to MongoDB for Data Analytics

Learn the basics of MongoDB with step by step exercises from a professional Web Developer.

Created by Brian Dowe - Full Stack Web Developer and Programming Instructor

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Students: 930, Price: $89.99

Students: 930, Price:  Paid

In this course, we'll begin by covering the basics of MongoDB and the key differences between NoSQL and SQL to help you build an intuitive understanding of foundational concepts for the course. This will be followed by engaging practical exercises to help you understand how to use database operations in the Mongo Shell.

You'll then move on to designing your own database to store data for a blogging website, exploring how different data structures can be best-suited to solve different problems depending on the use case.

Finally, we'll move on to data analysis. You'll use filtering, projection, sorting, and querying complex data structures to extract actionable insights from real world datasets. You'll build these skills through a blogging website case study and then apply them on an E-Commerce data analysis challenge.

Digital Marketing concepts everyone should know

Level - Foundation

Created by Akaaro Consulting and Training - HR, Legal & Financial Management Consulting firm

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Students: 832, Price: Free

Students: 832, Price:  Free

Are you someone who is still exploring ways to expand their creativity in terms of setting up a business?

Or are you someone who is struggling to understand online platforms to market your services?

If the answer to both of the questions is a yes then you’re at the right place.

It took all of us a pandemic to understand the need of digital channels. Tech world is emerging at a fast pace. People are connecting and growing their business online. And they are earning and learning a lot from it.

When we choose to grow digitally, we start making impact, Business growth, innovation and invention become one of our favourite words.

With our Digital Marketing course, you can:

  • Leverage more benefits in growing your business

  • Can avail more conversions and sales

  • Establish yourself digitally on various platforms

Our main topics of concern are:

  1. Introduction to Digital Marketing

    • Introduction

    • Marketing Funnel

  2. Social Media Optimization

    • Introduction

    • How Search Engine works

    • What a website is made of

    • Keyword research

    • On-page and Off-page optimization

  3. Email Marketing

    • Why Email marketing

    • Email marketing system

  4. Linkedin Profile Optimization

    • Linkedin Optimization

    • ad campaign

  5. Online advertisements

    • Online advertisement

    • Google ads - for Search Engines

  6. Web Analytics -

    • Introduction

    • How to use Google Analytics

Irrespective of your domain expertise, you need to have some knowledge of Digital Marketing. This programme is designed for that. This course is also suitable for those who want to enter as a fresher in Digital Marketing.

User Feedback Surveys: Fundamentals

Web Analytics tells us 'what' visitors do. Learn how to ask your website's visitors 'why' they do what they do?

Created by Matthew Niederberger - Owner at leaninsights.com

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Students: 641, Price: $49.99

Students: 641, Price:  Paid

This course will teach you all you need to know about collecting online customer feedback, also known as user feedback, through short surveys and using it to optimise your website and services.

To begin, you'll learn about:

  • the business benefits of online customer feedback
  • how to select a feedback tool that works for your business
  • what you need to consider when setting up the tool
  • how to test the tool

After that, I'll help you understand:

  • the differences between passive and active collection
  • how crucial it is to define goals for your feedback collection process
  • the 3 pillars of web forms Relation, Conversation, and Presentation
  • how to fine tune your collection methods

To close off, I'll walk you through:

  • the basics of analysing feedback data
  • how to report the data and insights effectively
  • how to create a culture of optimisation

You won't leave the course empty handed. With bags full of new knowledge, you'll have checklists to work with for when you get started for yourself.

Start today and learn how you customers, your website visitors, can help you improve your company and its online activities.

Google Analytics for Beginners – Zero to Hero

Google Analytics Training - Beginners Guide to GA Reports and their Application for Web Analytics and Digital Marketing

Created by Anil Batra - Speaker, Best Selling Instructor, Author and Executive

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Students: 436, Price: $89.99

Students: 436, Price:  Paid

Google Analytics has become an integral part of Business and Marketing in most of the organizations. Having the right level of knowledge of Google Analytics will help stay ahead of the others in your organization.

In this course, you will learn how to use Google Analytics to measure the performance of your website and marketing programs. We'll cover the most essential, out of the box functionality from account creation to reporting fundamentals and also, how to glean insights from the vast array of data available.  This course will make it easy for you to build upon and learn Advanced Google Analytics.

What You will learn

  1. What is Web and Digital Analytics - get the foundation right

  2. How does Google Analytics work

  3. Getting started with Google Analytics - installing on your website

  4. Understand Google Account Hierarchy and Structure

  5. Connect with a Demo Account - eCommerce site - those who don't have Google Analytics can get all GA functionality in this demo account and gets hands on training and experience.

  6. Create Views and Filters

  7. Overview of various reports

    1. Home Screen

    2. Audience reports

    3. Acquisition reports

    4. Behavior reports

    5. Campaign reports

  8. Create Goals in Google Analytics - measuring success of your marketing efforts

  9. Learn how to track campaigns in Google Analytics

  10. Lear how to track and report on events - non-page view actions such as video views, downloads etc.

  11. More added frequently

I have worked with Google Analytics since it's first version and taught the classes since then.  I teach in a way that even a beginner (with no background) can understand and lead the content to to more advanced level content.

Note: This is a beginners course and meant for those who want to learn Google Analytics. 

This course applies to everybody from individual running their blogs to people working in the corporations.  If you are looking to start a career in Digital Marketing or Analytics, this course is a must fro you. You will learn the skills you need to analyze your website performance and visitors.

Note: This course will keep evolving for nest few weeks based on the feedback I get from students. So stay tuned for messages from me and send me your questions. My goal is to provide you the best experience and learning! 

Why you should learn from me?

I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts.  I understand both the technology and marketing side of business.  I have dealt with many analytics technologies way before Google Analytics, Google Tag manager, Facebook etc. existed and know the inner working of Digital Analytics. 

In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.

I have an engineering degrees and an MBA.

Google Analytics – Practical and Actionable Applications

Google Analytics 101 to Advanced Mastery for Digital Strategy, User Experience (UX), Web Design, Development & Marketing

Created by Anil Batra - Speaker, Best Selling Instructor, Author and Executive

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Students: 337, Price: $89.99

Students: 337, Price:  Paid

Learning to navigate Google Analytics is relatively easy and that's what most of the Google Analytics courses teach.

Deciding what to look for and focus on in Google Analytics is hard. Driving Actionable insights from Google Analytics is tough but that's where you need to focus on. That's where you will help various stakeholder in the organization and that's what will make you indispensable.

In this course, I am going to show you how you can effectively use Google Analytics to drive business value across organization. You will be able to take the learning and apply them as is in your organization to win instant recognition.

This is not your regular Google Analytics course. This course not only teaches you Google Analytics but also how you can apply Google Analytics data and insights to Digital Strategy, Persona Development, User Experience (UX), Content Marketing, Digital Marketing, Web Development, Web Design etc.

How will this course help you?

This course will teach you Google Analytics in a practical way. It will show you how to use Google Analytics to solve immediate business issues as well proactive analysis.

If you know Google analytics but are struggling to find actionable insights then this course is for you. If you are a beginner this course will teach you Google Analytics in a very practical way.

If you already know Google Analytics then it will show you how you can use it to extract value that will make you a Hero and very valuable in your organization.

In this course, I not only show you the Google Analytics reports but how to use those reports to conduct analysis that can immediately help you show your value in your organization. 

It will teach you how you can wow your boss and and bosses boss, all the way to CEO with your in depth analysis that provides value to the company in terms of better more revenue as well as saving money.

Make yourself valuable across the entire organization.  Rise above Google Analytics data reporting and show true value by learning skills in this course.

I am teaching you what I have learned and applied over years working for top global agencies and clients.

What will you learn in this course

  1. Understand the concept of Digital and Web Analytics before diving into Google Analytics

  2. Learn how Google Analytics works

  3. Connect with Google Analytics Demo account

  4. Conducting Analysis - Learn how to conduct analysis using Google Analytics data

  5. Advanced Analysis - Features of Google Analytics to use for advanced analysis

  6. Digital Strategy, Marketing Strategy and User Experience (UX) teams  - Develop customer Persona using Google Analytics

  7. Web Design & Creative Team - Help Web Designers make data driven design decisions

  8. Content Marketing Strategy Team - Use Google Analytics to help make better content

  9. Web Development Team - Actionable Insights for better websites such as page speeds

  10. Marketing Team - Campaign Measurement

  11. More to come...

Why you should learn from me?

I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts.  I understand both the technology and marketing side of business.  I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics. 

In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.

I have an engineering degrees and an MBA.

My several Udemy bestseller will tell you that I know how to teach well and convey the concepts in an easy to understand way.

I look forward to you joining the course.

Profit from Web Analytics: From User Behaviour To Sales

Better understand visitor behaviour on your website to stimulate user engagement and conversions

Created by Oxford Learning Lab - Professional Marketing Courses by Top Experts

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Students: 197, Price: $89.99

Students: 197, Price:  Paid

Do you know  how your web visitors arrive at your website? When they are on your site, do  you understand what they do, which pages they click on, and why they leave?

All of this information, and more, is available to you via your web analytics.  Unfortunately, for many organizations, web analytics is poorly understood and provides little tangible benefits.

This Web Analytics Training Course will give you an overview of the key ideas and web analytics processes. This is the knowledge that you can use to improve the ROI of your web marketing.

You'll see how to use web analytics to encourage more visitors to flow through your web pages and convert them into inquiries, leads, and sales.

You'll be shown how the science, tools, and technologies of web analytics come together to give you a  rich picture of visitor characteristics and behavior.

You'll also be taught why it's important to choose your Key Performance Indicators (KPIs) and how you can use these to improve.  If you're already using a web analytics package but would like to get more out of it, then this is the Web Analytics Training course for you.

Take this Web Analytics Training Course now to increase conversion.

Web Analytics Blueprint

Get Your Ultimate Guide to High Conversion Rates

Created by Eugen Oprea - Conversion Optimization Fanatic and Google Analytics Geek

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Students: 175, Price: $49.99

Students: 175, Price:  Paid

Do you want to get more traffic, increase conversion rates and make more money with your website?

  • Do you wish someone would tell you which statistics in your analytics actually matter… and which don’t?
  • Are your visitors a mystery to you?
  • Are you struggling to understand how to effectively use Google Analytics to help your business increase sales?
  • Are you confused by Google’s Analytics tutorials?
  • Do all the options in your analytics account make your eyes glaze over?

If you need help, you are in the right place

Web Analytics tools like Google Analytics help you better understand where your visitors come from, what they do while they are on your website and whether they stick around on your site and take action.

Google Analytics helps you see how engaged your visitors are on your website, how many of them left your website without doing anything or without having any result from them and much more.

However, it takes time to learn how to use tools like Google Analytics effectively. Especially when no-one seems to offer simple and practical advice.

That is why I decided to create this “Web Analytics Training with Google Analytics Tutorial” course that provides you easy to follow video tutorials that will save you time and money without cutting corners.

In 10 minutes, you’ll get more value from this “Web Analytics training with Google Analytics tutorial” course than you would get in hours of reading tutorials online. You can watch the videos at your own pace, rewind, pause and follow the instructions along.

Plus in just a couple of weeks you will have totally transformed how you think about your website traffic.

The knowledge you’ll have will enable you to make more strategic decisions about everything you do on your website which will increase your site’s revenue dramatically.

Here's what you will learn

The Web Analytics Blueprint is a quick and easy to understand course that will help you not only master the basics of Web Analytics, but it will help you become a true Web Analytics ninja and get so many insights from your data.

By taking this “Web Analytics Training with Google Analytics Tutorial” course you will learn:

  • Which metrics matter… and which ones don’t
  • How to properly track conversion rates
  • How to measure visitors’ loyalty and engagement
  • What results you can measure (even if you’re not yet selling anything)
  • Advanced techniques for using Web Analytics tools
  • How to improve Conversion Rates and make more sales
  • What A/B testing is, why it rocks, and how to start doing it

You will learn how to find out why people are leaving your website without buying, what your customers are really looking for on your website and how to make your website convert effectively using the secret functions hidden in Google Analytics and other Web Analytics tools.

Here's what you will get

First, you’ll have full membership for life. That means you will get future updates to the course at no extra charge.

Once you register, you will have access to high resolution video tutorials with real-life data from Google Analytics accounts.

Each lesson contains one video tutorial, additional notes and a downloadable audio version.

When you join, you will get access to over 100 minutes of video, where I show you exactly what to do to get a higher conversion rate and more sales.

I explain things step by step, and I show you the exact techniques that I’ve used time and time again for myself and my clients.

The “Web Analytics Training with Google Analytics tutorial” course will continue to be updated with new video tutorials about best practices, interviews, Q&A calls and webinars.

Plus, over time you will get a whole set of extra videos that are automatically added to your membership.

I will show you how to work with the brand new features of Google Analytics and other tools, as soon as they are available.

</p>

Essential Excel Features & Functions for Marketing Analytics

Must have Excel skills for every Marketer, Marketing, Web, SEO and Digital Analyst and Strategist. Includes Solver.

Created by Anil Batra - Speaker, Best Selling Instructor, Author and Executive

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Students: 164, Price: $89.99

Students: 164, Price:  Paid

Excel is one of the most used tool for data analysis by marketers, marketing analysts, web, SEO and digital analysts.

In this course we will learn about some awesome Excel features and functions and see several practical examples of how to use them for your analysis. Not only do I teach excel functions and features useful for Marketing, Digital and Web Analytics but also you will get cool ideas about what data you can analyze.

What you’ll learn

  • Understand various types of errors Excel throws and how to fix them

  • How to suppress the error or replace them with more meaningful data

  • Learn different ways of combining data from multiple columns

  • Understand different types of cell references.

  • Bulk delete blank rows to clean your excel sheet data

  • Find duplicate rows of data, highlight them and/or bulk delete them

  • Learn how to use VLOOKUP - Uses search engine (SEO) keyword data as an example.

  • Learn Pivot Tables - Example:  Digital Marketing Campaign Analysis

  • Find Optimal Campaign Budget Allocation with Excel Add-In Solver - This will change the way you allocate your marketing budgets.

Course requirements or prerequisites?

  • You should be familiar with the basics of Excel.

Who this course is for:

  • Anybody who wants to learn about some key features in Excel how to apply them to common data issues.

  • Marketing Analysts

  • Digital & Web Analysts

  • SEO analysts

Web and Social Media Analytics with R: 2-in-1

Perform efficient analytics in R to optimize your web apps and enhance your business

Created by Packt Publishing - Tech Knowledge in Motion

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Students: 154, Price: $89.99

Students: 154, Price:  Paid

R is a popular choice of tool for analysts, offering a large variety of libraries pertaining to each and every task in data analysis. With practical projects based on various real-world domains and use-cases where web analytics can be used, this course will be your companion for implementing the various web analytics techniques using the free, open source libraries provided by R.

In this comprehensive 2-in-1 course, you will be introduced to important topics in web analytics with interesting hands-on projects to assess the performance of your website. This action-packed, must-have tutorial covers everything that you'd want to learn in web analytics for your website, and covers key concepts using R, Google Analytics, and the Flex dashboard.

This training program includes 2 complete courses, carefully chosen to give you the most comprehensive training possible.

The first course, Web Analytics with Hands-on Projects in R, starts off with covering the basics of web analytics, and why it is used in businesses worldwide. You will then be introduced to R and its libraries and will understand why R is a great choice for performing real-time analysis of your data, analyzing your websites traffic and customers behavior in real-time and how to use this information to optimize the performance of your website. You will also learn how to use the analytical capabilities of R to fully explore your Google analytics data and generate meaningful visualizations of your data using libraries like ggplot2 and generate reports based on various metrics and combinations. Towards the end of this course, you will have a solid understanding of implementing the various web analytics techniques in R, and maximize your websites performance.

The second course, Visitor Insights and Social Media Analytics in R, starts off with an overview to the key concepts such as segmentation followed by a project in which you’ll learn how to plot past 6 months visitors data on a website. You will then learn to plot revenue over the last 12 months on the same website along with cumulative transactions. Towards the end of this course, you will be able to carry out the segmentation and categorization of your website's traffic and recognize loyal visitors and the impact of social media on your visitors.

By the end of this Learning Path, you'll learn to use R to analyze the performance of your website and increase your website's traffic and revenue.

Meet Your Expert(s):

We have the best work of the following esteemed author(s) to ensure that your learning journey is smooth:

  • William Shin received his PhD from Columbia University in 2017 in biological sciences with specialization in computational biology. He has been an avid user of R since 2009 and has been using statistics to gain insights into large datasets since 2007. He has been a consistent contributor in digital analytics, a frequent speaker at conferences, and a wide range of regional events around the world.

Text Analytics and Natural Language Processing (NLP) with R

Introduction to Text Analytics, Web Scraping, Corpus Analytics, Natural Language Processing (NLP) Techniques

Created by Beeharry Shiam - Senior Data and Report Analyst

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Students: 145, Price: $89.99

Students: 145, Price:  Paid

This course is for all who wants to explore and pursue a career in Text Analytics and Natural Language Processing with R.  The course will drive you through all the techniques you need to process structured and unstructured text data and corpora.  It will also teach you how to deal with multi-lingual text.

THE Google Tag Manager & Web Analytics Course (+ Project)

A Guide to Setup, Tracking, and Reporting for Entrepreneurs and Freelancers

Created by Brandon McPeak - Freelance Web Creator, Entrepreneur, Tech Geek

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Students: 91, Price: $94.99

Students: 91, Price:  Paid

In this course, we’ll walk through Google Analytics, Facebook Pixel, and Google Tag Manager setup to help you quickly and effectively gather the insights you need. This includes learning how to deploy tracking codes and events to accurately measure your marketing performance. Ultimately, this will enable you to make adjustments that’ll grow your revenue faster.

But what use would that be if we didn’t also cover conversion tracking and audience-building in Google Analytics and Facebook Pixel? None at all! So we dive into these topics as well, enabling you to make the most of your website and online marketing in general.

You’ll even learn to generate automated, custom reports in Google Data Studio and read between the lines of those reports to grasp what’s working for you and what’s not. That way, you can do more of what’s effective, scrap or improve what isn’t, and see measurable business growth as a result!

The Ultimate Web & Video Design Course – Wordpress/Premiere

Learn all about web design, from Wordpress to Google Analytics PLUS Video Design with Adobe Premiere, Rush,After Effects

Created by Rudolph Pieterse - Super hero Graphic Design and Web Development Trainer

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Students: 18, Price: $29.99

Students: 18, Price:  Paid

In Journey 3 we dive into the deep end of the digital pool, showing you Websites! To be more specific, you will be learning about coding… BUT, don’t panic, there is method to our madness, and we will take you through the technology step-by-step.

Once you understand the roots and foundation of creating websites, we will show you easier ways to create your own web masterpiece with tools like Dreamweaver and Muse… and then just to be sure you are super skilled, we will take you for a deeper dive into the world of Content Management Systems where you will build web systems using WordPress. In this space, your websites will evolve along with your needs, your companies and your brand’ needs.

Had enough yet? WELL WE ARE NOT DONE YET!

Next up, we show you how to make sure your website gets noticed with tools like Google Analytics and AdWords with a brief overview of E-commerce as well.

BUT WAIT… there’s more (corny infomercial close-up)…

To end off your Journey we introduce you to the video world with a look at Adobe Premiere Rush for mobile devices and Adobe Premiere and After Effects for desktop… And then last but not least, we will close by showing you how to create a cartoon character and give you the ability to control him with Adobe Character Animator.

So hold on tight, enjoy the last part of Journey and most importantly HAVE FUN!!!!