YouTube Thumbnails Power of Images for SEO Video Marketing
Create Powerful Thumbnails to DRIVE More Traffic to your Video. How to optimize your Videos for better SEO in Search
Created by Laurence Svekis - Instructor, GDE, Application Developer
Students: 28151, Price: Free
Thumbnails can make a big difference in views you receive within search. “A picture is worth a thousand words" and a thumbnail is worth more than a description.
Thumbnails are important in search results and in suggested videos.
3 Primary areas that having optimized video thumbnails can DRIVE MORE views.
In YouTube Search a better thumbnail can get you more clicks even if your video ranks lower in the search results. People look at visual ques first when they are looking for content. Having an appealing video thumbnail can really make a difference.
Google Search - your video already has an advantage over websites in that videos in search results have Thumbnails. Use this more effectively to drive traffic to your video.
Suggested Videos - The suggested videos is one of the best sources for traffic to your YouTube Videos. Stand out from the crowd and get more clicks on your video.
Why you should consider optimization of your thumbnails!
- more professional impression of your video
- YouTube does not pick the most optimal image for your video
- Your audience grow as people look at thumbnails first when deciding a video to watch
- Quicker way to convince viewers to pick your video
- Answer the viewers question and entice them on viewing your video
- thumbnails can reinforce your video title and send a stronger message to the potential viewer.
- Channel branding and consistency
Important factors in Thumbnail Optimization
- Make them eye catching
- use good contrast of colors
- Represent your content
- Always create a thumbnail
- Clear and well designed
- Visually compelling leaving the audience wanting more
- make the audience curious to the content of your video
- Close up of faces
- Look great on all devices large and small
- Hi resolution and clear
Did you know that 70% of marketers plan to increase their use of visual assets? That's because visuals are proven to drive more engagement.
Video Marketing Primer
Video Marketing Primer - An introduction to online Video Marketing!
Created by Ryan Stone - Online video producer and marketer
Students: 15557, Price: Free
- Video Increases Understanding Of Your Product Or Service by 74%
YouTube Is The Number Two Search Engine In The World
3. Every Day 100 Million Internet Users Watch An Online Video
4. 50% of those are watching business or branded videos
So, hands up if you want a kickass online video presence, and you want to reap the multitude of benefits that online video provides?
Well, I can't see your hands but I assume if you're looking at this course then that is exactly what you want.
The thing is, there is so much content out there, in fact 300 hours of video are uploaded to YouTube every minute! That's a hell of a lot of video to compete with when sending your own productions out in to the wild. The truth is, you don't need to compete with 99% of that content - with just a little bit of marketing knowledge your video can instantly rise above the rest and attract your target viewer.
This course is free, and will teach you the basics of marketing your video online, a handful of useful strategies and an in-depth look at a couple fo social platforms to get you started.
I will teach you what video marketing is, and a little of its history and place in modern business. You will learn how to fully optimise your video for YouTube so that it's found easily by both Google and YouTube viewers. I will guide you through the basic son marketing your videos on Facebook, Twitter and your own website as well as teaching you a couple of strategies to grow your audience and engage the viewers.
So, what are you waiting for? Enrol now, and let's start building your audience today!
Video Marketing Scholars – Mini Course / Orientation
Learn how to get your YouTube videos on Page One of Google and drive traffic to your website for sales conversions
Created by Scott Morris - Internet Marketing / Video Marketing Pro's
Students: 14401, Price: Free
Video Marketing Scholars (VMS) mini course is designed for entrepreneurs and business owners that are looking for ways to advertise their businesses without spending a fortune on advertising.
Video marketing has grown exponentially and is a major tool for websites, YouTube and social media marketing. As a result, VMS designed this mini-course to introduce students to video marketing.
VMS has determined that page one rankings on the major search engines begins with keyword research. This is the cornerstone of the course.
VMS teaches students:
- How to use keyword research
- Why you should create at least 100 videos
- How to add royalty-free music to your videos
- Why meta-data will help you achieve ranking success
- How Google and YouTube influence ranking success
- Why you will never get your videos ranked on page one if you don’t do 3 things
The keyword research alone would help any entrepreneur or business owner do extremely well on social media marketing too.
The Video Marketing Scholar course is primarily video driven. Many of the things we demonstrate on the videos are applicable to what every student needs to do to be successful with video marketing.
There are 6 videos in this VMS mini-course. Each video addresses a specific issue we have gotten from our students over the past 3 years. There is approximately 1 hour of video content available to students.
Video marketing should be a key component of any business owner’s arsenal. VMS has gone to great lengths to fill in the knowledge gaps about video marketing and spent three full years refining the topics covered based on the dialogue we have had with customers all over the world.
The value you will receive with VMS is incalculable.
Create Videos Online For Social Media And Marketing
Create scroll stopping videos online in just a few minutes.
Created by Aleksandar Cucukovic - UI / UX Designer
Students: 6012, Price: Free
Video is preferred information format for vast majority of people online and more and more people want to watch videos rather then reading articles or looking at images.
InVideo is an online tool that is going to help you create videos for social media or your other projects. There is no need for learning expensive software that is going to take you months to master, with InVideo you can get started in just a few minutes.
Hey there my name is Alex and in this course you will learn:
What is InVideo
How to use their templates to create landscape videos
Portrait videos to use for your stories
Square videos perfect for timeline posts
And how to design a video from scratch
No complicated tools, no steep learning curve, just simple, easy to use interface, ready to use assets and fast exporting times, it's going to help you streamline your workflow and increase your speed.
So if you want to improve your productivity and speed, save a lot of time on learning expensive software, then click enroll and i'll see you in the course.
Have a creative day!
Social Media Video Marketing Masterclass
Learn simply, effective techniques to easily and quickly create beautiful marketing videos using InVideo
Created by Neil Wilkins - Psychology graduate with 30 years communications experience
Students: 2047, Price: Free
Learn how to create marketing videos for your business using InVideo and transform your content into compelling, engaging and effective videos.
InVideo can be used to create videos for Instagram, Instagram Stories, Facebook ads, Facebook Pages, LinkedIn, Youtube, Twitter, your Website and more. In fact, we'll open up the possibilities for getting great results from short form video, however you decide to use it.
Everyone in business from Plumbers, Jewellery Designers, Real Estate Agents, Publishers and Marketers can all use Video easily using InVideo.
Effective video creation is now an essential tool in your marketing mix and all the research says it's now the most engaging and profitable use of the time you spend promoting your business.
In this course you will learn:
How to create marketing videos to promote your business, through Instagram stories, Facebook videos, Whatsapp videos and more
Learn the top tips and InVideo best practice
Create professional eye-catching videos that grab people's attention
Enhance your brand by easily and quickly creating videos yourself