Best Sports Management Courses

Find the best online Sports Management Courses for you. The courses are sorted based on popularity and user ratings. We do not allow paid placements in any of our rankings. We also have a separate page listing only the Free Sports Management Courses.

Sports Leadership and management

Learn how to be a successful leader

Created by SPORiT.MatchPoint Lab - Online Career Training in Sports Business

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Students: 381, Price: $19.99

Students: 381, Price:  Paid

Join thousands of students worldwide in the most comprehensive Sports Revenue Strategies and Analytics course on Udemy!

With valuable information and clear explanations in every episode, you'll easily be able to picture the structure of Sports Revenue Strategies and Analytics , as well as learning how to take your first step in this fascinating field. We will cover:

·     Sports leadership overview

·     All-round management

·     Crisis management

·     Social & Networking

Whether you're a beginner or an experienced professional in sports management, we believe you will all have helpful learnings from this course. When you finish this course, you'll be able to:

·     Look at sports business as a holistic entity

·     Get An overview of the global sports market

·     Understand How sports business ecosystem works

·     Familiar with Key performance indicators to better understand how to evaluate the business

Mr. Neal Pilson

Neal Pilson is founder and president of Pilson Communications, Inc., a consulting company specializing in sports television, media and marketing. PIC clients have included the Arena Football League, NASCAR, the Kentucky Derby, the Rose Bowl, the World Series of Poker as well as the IOC.

Neal served two terms as president of CBS Sports (1981–1983 and 1986–1995) and is known for negotiating huge television broadcast contracts for all of CBS's major sports franchises including MLB, NASCAR, NCAA, NFL and PGA.

Prior to joining CBS in 1976 as Director of Business Affairs, he was in private law practice in New York and was an executive at Metromedia, Inc. and the William Morris Agency, Inc. In 1994 the IOC awarded Pilson with the Olympic Order, the highest honor given by the IOC.

You'll also get:

✔️ Lifetime access to the course

✔️ Fast and friendly support in the Q&A section

✔️ Opportunity to enjoy free future MatchPoint Lab sport business courses 

Sports Management: The Essentials Course

A Comprehensive Overview at How the Sports Industry Operates and the Challenges Facing the Modern Sports Industry Today

Created by The Sports Executive Path - The Learning Platform for Sports Management

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Students: 361, Price: $39.99

Students: 361, Price:  Paid

Summary

Sports management is the principle of organising and running sports and sports activities. It focuses primarily on the business side of sports but also on how sports can have a positive impact on our lives. In sports management, the economic and social effects of sports are measured and studied. The modern sports industry is worth billions of dollars and creates employment for millions of people. Sports management focuses a lot on how to improve the industry and how to maximise profits and success of sporting organisations. Someone working in sports management might be the executive of a professional club, a sports brand or a sporting organisation or league. Sports management is also a useful subject for sports coaches, event planners and any management role.

Sports have always been an important part of human society, and the sporting industry has grown to have a major economic impact on the world too. Throughout history, humans have used sports to have fun, demonstrate their skills and engage in competition. Sports allow us to engage our innate need to compete against others while also promoting a healthy and active lifestyle. Sports have always been popular with fans and now, thanks to advances in technology, sports fans are now able to watch sports whenever they like. The increased availability of sports has led to a rapid growth in the industry and the professional sports we see today are a direct result of that.

As the sports industry has gotten more professional, the need for effective sports management has grown. Sports have become more competitive than ever, and the margins for success are normally very small. This means that effective management is more important than ever, as it can make the difference between success and failure at the highest levels of sports. In the future, as the impact of technology and management practices grow, executives with a deep understanding of sports management will be in high demand. Through learning about how the principles of management relate to the sports industry, you’ll be preparing yourself for a successful career in the world of sports.

What You’ll Learn

· What sports management is

· What are sports and how did they develop?

· What is ethnography and how does it apply to sports?

· What is consumer behaviour and how do sports relate to it?

· The impact of sports on society

· The values of sports and sport culture

· How equality can be promoted through sports

· How sports and psychology are linked

· Why integrity and ethics are important in sports and sports management

· Ethical issues in modern sport and the future of sports ethics

· What is strategic management and how can it be applied to gain a competitive advantage?

· The importance of analysis in strategic management

· What is corporate social responsibility and do sports fans care about it?

· How mega events and sports can be socially responsible

· Links between sports and economics

· What is financial doping and is it fair?

· The costs of mega events and are they really worth it?

· The importance of sports sponsorship

· What is sports development and why it’s an important part of elite sport and communities

· Issues facing sports development

· How can a sports development program be improved?

· What is sports marketing and who is the sports consumer?

· What is the marketing mix?

· What is the product life cycle?

· The importance of brand and brand recognition

· What is market segmentation?

· How technology has helped shape sports for the fans, athletes and coaches

· What technologies are being developed to change the future of sports

· The principles of management

· The media’s importance in the sports industry

· Why financial management and financial reports are so important

· Where sports financing comes from and the risk management that comes with it

· The importance of data analytics in modern sport

Words from the Author, Saam Momen:

I have a true passion for teaching! I have proudly taught university courses in Switzerland, USA and Brazil. My career spans over 15 years in the sporting industry with jobs at the London Olympic Bid Committee, UEFA, CSM and TEAM Marketing. I possess a Master Degree in Sports Management and an Executive Education diploma at Harvard Business School on The Business of Entertainment, Media and Sports. I hope that throughout this course you are able to have a wonderful learning experience! Please do not hesitate to reach out should you have any queries.

Why Choose This Course?

This course has been specifically developed to help broaden your understanding of the sports industry and how management practices can affect it. If you’re looking to work in any level of sports, a deep knowledge of the industry and how it operates is important. A lot of what you’ll find in this course covers real life examples of how sports organisations work and what makes them successful. While some course may be heavy on the theories, we balance things out by showing you plenty of case studies of effective sport management and the practices involved in the industry.

In modern sports, management is more important than ever, especially with so many sports clubs now being run for profit. As the sports industry grows, the need for effective management does too. Sports organisations are increasingly mindful of how their off-field decisions can affect their on-field performances. Management practices need to get smarter as competition between teams increases. The industry needs people with an understanding of the business side of sport more than ever as it continues to grow and develop.

All of the information in this course has been selected to give you the best possible insight into the sports industry and business decisions that affect sports teams, brands and organisations. As well as providing up to date examples, the theories and concepts are also chosen due to their relevance in modern sports business.

You’ll learn about the principles of management and how they can be applied to the sports industry. There will also be chapters on how to prepare and analyse financial reports and why accurate financial reporting is so important. There will be a chance to learn about financing in sports and why risk assessment is necessary for any form of investment. Financial implications of mega events, sports sponsorships and more are all discussed in detail, and you’ll learn about the link between sports and economics.

There will be a chance to learn about strategic management, the competitive advantage and how a strategic management plan be formulated for success. Strategic management is how modern businesses plan to make better use their resources and time, gaining an edge over the competition and increasing profitability and success. Now more than ever, strategic management is an important part of sports, and many sports organisations are focusing on strategic management plans.

The course also goes into details on topics such as technology and how technological advancements are helping to change the sport. You’ll see real examples of past, present and future technologies and how they’ve helped to change sports for the fans, athletes and coaches. The use of technology has wide ranging implications for the future of sports and sports management. This course is a great way to study and prepare for those future trends.

Of course, sports management is more than just the financial side of things. There are multiple chapters here where you’ll be able to learn about the history of sports and how sports can create a positive impact on people and society as a whole. You’ll also be able to discover some of the challenges involved in balancing competition and fair play and why sports ethics are an important thing to consider.

This course presents a balanced and complete view of the sports industry and sports management as a whole. It can be useful to just learn the business side, but without seeing the whole picture, your understanding of the industry will be lacking.

For those who wish to build a successful career in the sports industry, a complete knowledge of sports management is important. This course is designed to give you a broad understanding of the topics being discussed and makes use of case studies to provide context.

Sports Facility Management

Key factors in managing a world-class stadium

Created by SPORiT.MatchPoint Lab - Online Career Training in Sports Business

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Students: 206, Price: $19.99

Students: 206, Price:  Paid

Join thousands of students worldwide in the most comprehensive sports facility management course on Udemy!

With valuable information and clear explanations in every episode, you'll easily be able to understand the key factors of sports facility management, as well as learning how to take your first step in this fascinating field. We will cover:

·     The introduction of sports facility

·     Facility operation and management

·     Guest and fan experience

·     Security and alcohol management

·     Visiting the metlife stadium

Whether you're a beginner or an experienced professional in sports facility management, we believe you will all have helpful learnings from this course. When you finish this course, you'll be able to:

·     Be familiarized with the facility design and construction of different kinds along with facility maintenance

·     Understand how to prepare and implement security plans and alcohol control

·     Analyze how to meet the different needs of fans and provide the best services

·     Understand how to communicate with stadium staff and cooperate with third party to deliver the best operation

·     Witness the daily operation and management details of one of the greatest stadiums around the world ——  New York metlife stadium

You'll also get:

✔️ Lifetime access to the course

✔️ Fast and friendly support in the Q&A section

✔️ Opportunity to enjoy free future MatchPoint Lab sport business courses 

The Complete Course on Sport Events and Facility Management

An In-Depth Look at the Work of Sports Event and Facility Managers and What it Takes to Run a Successful Sports Event

Created by The Sports Executive Path - The Learning Platform for Sports Management

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Students: 100, Price: $39.99

Students: 100, Price:  Paid

Summary

The global sports industry is worth around $620 billion, and its current growth outstrips that of the GDP growth of most countries. Sports events are a major part of the industry, and as sports have grown, so too have the events. These days, events are bigger, more exciting and bring in more revenue than ever before. Fans from all over the world tune in to watch some of the biggest sports with mega events like the Olympics bringing in billions of viewers.

These events all require dedicated teams of event managers, staff and volunteers to make sure they go to plan. With so many different moving parts, multiple teams of athletes, venues, and thousands of live spectators, a sporting event can be challenging to organise. That’s why qualified professionals who understand the industry are so vital.

Facility management and sports event management are more or less two sides of the same coin. Both roles are critical for the success of an event and will each have different responsibilities and duties, before, during and after the event. For an event to go to plan, all of the staff have to be aware of the aims of the event, and there needs to be a coherent plan for achieving those aims.

This plan is formed long before the event takes place, and most of the work of the event manager goes into creating and optimising the plan. Any event will need a lot of care and attention to detail during the planning phase to ensure that the venue, hospitality, staff and risk assessment are all taken care of. Event managers have to create memorable experiences for the fans, but more importantly, they also have to ensure the safety of fans and participants.

Technology has helped to revolutionise sports. The radio, TV and then the internet have all made watching sports and sports news easier than ever before. As sports become more accessible for fans to watch from home, event managers have been tasked with creating new ways to draw in thousands of spectators to ever-growing stadiums and arenas.

Just as technology has helped to improve sports for fans at home, it has many applications for fans watching live from the venue. Large displays, better seating, improved stadium design and apps have all helped to create a better match-going experience.

For sports to continue to grow and develop, sports event managers need a deep and clear understanding of the industry. Simply knowing how to plan an event isn’t enough, they also need to be able to learn from previous events and innovate and adapt as the industry changes. In a few decades, sports events have rapidly changed, and it’s hard to predict how they might change in the future. What we do know is that sports event and facility managers will still be required to put in the hard work behind the scenes to make them possible.

What You’ll Learn

· What sports event management involves and the key skills that an event or facility manager must have.

· Why sports event and facility managers are so important for the sports industry.

· The differences between closed and open sports events.

· How the Olympic Games are organised.

· What are the differences in planning between one-off events and regular events

· The differences between a single day event and events that take place over multiple days.

· The requirements for a sporting event to be held successfully.

· The stages that go into planning an event.

· How facilities including stadiums, training grounds and arenas are constructed.

· The importance of human resources in planning and holding sporting events.

· Why the use of volunteers is so common in the sports event industry.

· How staff are hired and managed to make sure the event is a success.

· The process of bringing in officials and athletes to star in the event.

· The importance of event hospitality.

· How food and beverages play an important role in the success of a sporting event.

· What corporate hospitality is and its role in the sports event industry.

· How communication with the fans is the responsibility of the event managers.

· Why event planners and facility managers should strive to create memorable experiences for fans.

· The importance of risk assessment and management for economic, legal and security risks.

· How a risk assessment is created and how risks can be minimised.

· The importance of master and contingency plans.

· Why sponsorships are such a big part of the sports event industry.

· What companies get out of sponsoring sports events.

· How to find and secure the right sponsor for a sporting event.

· What social responsibility is and its role in the sports industry.

· Whether sporting events are doing enough to be sustainable.

· The ways sporting events are making an effort to be more sustainable.

· How technology can change how sports events take place and their impact on fans.

· How might events such as the COVID-19 pandemic affect the sports event industry and why the industry needs to be adaptable.

Words from the Author, Saam Momen:

I have a true passion for teaching! I have proudly taught university courses in Switzerland, USA and Brazil. My career spans over 15 years in the sporting industry with jobs at the London Olympic Bid Committee, UEFA, CSM and TEAM Marketing. I possess a Master Degree in Sports Management and an Executive Education diploma at Harvard Business School on The Business of Entertainment, Media and Sports. I hope that throughout this course you are able to have a wonderful learning experience! Please do not hesitate to reach out should you have any queries.

Why Choose This Course?

This course has been specifically designed to give you an understanding of how sports events are planned from the ground up. If you’re aiming for a career in the sports industry, particularly in events or facility management, this course will prepare you and help to provide you with the knowledge you need to succeed. Perhaps you’re just looking for more information on what goes on behind the scenes of major sporting events, or you’d like to hold your own event. Everything you need to know is explained in this course.

The sports industry is worth billions of dollar,s and each year and thousands of events are held around the world each year. Sports events come in all shapes and sizes, with hundreds of different sports each with their own specific requirements. The role of the sports event manager is to understand these requirements and the needs of the spectators and make sure everything comes together.

To give you a broader idea of sports event, several key areas are discussed, but there is also a chapter that explores three case studies in detail. You will see real examples of three very different sporting events and how the planning process differed for each one. You’ll see the effects that sports events can have on the local area, on the fans and on the people taking part. It’s important for sports event managers to consider the social effects of the events and what it means for the wider sports community.

This course uses lots of real examples to help you to understand the theories explained throughout the chapters. Each chapter will give you an insight into a different area of event management. You’ll discover all the different types of sporting events, including multi-day events, one-off events and open events and their counterparts. You’ll learn the challenges and requirements involved in the planning stage of each and what it takes for a sports event manager to successfully hold each event.

You’ll also learn about event feasibility and what goes into the early planning stages of the event. This includes how an event chooses its aims and the way that the aims of the event will shape much of the planning phase. This also includes learning about how facilities are constructed and how sports events need to consider certain areas when designing and constructing new arenas and stadiums.

The course will also explain the role of event managers in hiring and managing staff, creating memorable experiences for the fans and risk assessment. All of these are important areas, and the course will cover each with real examples and clear explanations of the work that goes into these aspects. There’s also discussion on event sponsorships, including learning why sponsorships are so important to the events and why companies pay big money to sponsor sports. The course even shows how a sponsor is chosen and the importance of choosing the right sponsor for the event.

Technology has been a major cause of the growth of the sports industry over the years, and the course covers how it is being used to improve sporting events. You’ll learn about how technology is being adapted to give fans a better experience in the stadium and how facility managers can make sports venues a more comfortable place to visit.

Finally, the course also covers the changes that the sports industry may face over the coming years. Situations such as the COVID-19 pandemic have cast doubt over the future of many major sporting events, and event managers need to adapt to these changes. Part of being a successful event manager is being able to adapt your plan to new situations as they occur. This course will give you an idea of how these adaptations can be used to protect the future of sporting events and how fans can continue to watch and enjoy live sports thanks to the work of sports event managers.

Sports Management: Data and Analytics

Learn the Concepts Behind Data Analytics and How They Can be Used to Produce Better Results On and Off the Pitch

Created by The Sports Executive Path - The Learning Platform for Sports Management

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Students: 63, Price: $39.99

Students: 63, Price:  Paid

Summary

As the world of professional sports has become more competitive than ever before, organisations and athletes must look for new ways to gain an advantage over their rivals. Data science is one of the most important areas of a lot of modern sports organisations for this very reason. In short, data analytics allow teams or athletes to make better use of their resources and talents, potentially helping them to beat the competition.

Sports are often all about the smallest of margins, and if data analytics can help an athlete shave a few seconds off of their time or help a team discover top talent for cheaper, it can mean the difference between success and failure. In professional sports, revenues and profits are driven by success on the pitch, first and foremost. Athletes gain higher wages, and teams bring in more revenue from ticket sales and sponsorships, all of which can be affected by results on the pitch.

Data analytics seeks to collect, record and study sports data in order to look for patterns, areas that can be improved on and specific advantages. The use of data has grown across lots of different industries over the past few decades. Computing power and improvements in how we capture and understand data have led to large companies setting up their own data analytics departments.

Data analytics doesn't just help to identify strengths and weaknesses on the pitch but can also provide insights into how to improve a business through marketing and other means. With more modern businesses making the most of their data to address shortcomings and make the most out of their resources, sports businesses have been quick to follow.

The potential for data analytics has only improved as the technology has gotten better, and today, sports organisations use a variety of techniques to improve performances on and off the pitch. This course aims to provide a foundation on the ideas and methods of sports data analytics, showing how data science can be applied to the sports industry.

Mathematics play an important role in sports data analytics. Statistics form the basis of many data analysis projects, and the number of statistics collected in sports has increased over the years. Both fans and coaches have an interest in statistics as they help provide deeper insights into sports, as well as helping to predict outcomes through probability. Data science involves making and testing a hypothesis using data, and data analysts need to understand and apply various methods to achieve their aims.

Programming languages are at the heart of data analytics. Languages such as Python, R, Scala and SQL allow users to store, sort and analyse large volumes of data. These languages make it much easier to process, analyse and visualise data, which would have been done manually beforehand. A basic understanding of these languages is important, and all good data analysts should be competent in computer programming.

On-field analytics refers to the use of sports data to improve performances on the pitch, and it's become an important process in helping coaches get more out of their athletes. Today, coaches make use of modern technology, including wearable devices and cameras, to capture data during training and matches, which they can then use to highlight areas for improvement and make tactical decisions.

As well as improving athletic performances, data can be used by sports organisation to gain a competitive advantage in other ways. Whether it's through increasing fan engagement, scouting new talent or making strategic management decisions, data analytics has a wide range of applications off the field. Through carefully analysing the data of the business, managers can make better decisions that take the organisation to new heights.

Machine learning and AI represent the future of data analytics, utilising technology in new ways to not only analyse data but also to predict future patterns and results. While the technology is still in its early stages, it has massive potential to completely change the face of sports data analytics, allowing coaches to predict injuries and helping prevent international match-fixing rings.

Data analytics has a wide range of applications across all sports, as we can see in examples such as the Oakland Athletics with sabermetrics and how teams like Bayern Munich have improved fan engagement and moved into new markets. There's also the case of the NBA, which has significantly changed how exciting its games are by making data available to all teams. All kinds of different sports organisations are now making better use of data than ever before, improving performances on the pitch as well as building fanbases and revenue.

Technology has improved a lot over the last few decades and is continuing to improve with each passing year. As new technology is developed and current technology continues to drive innovation, the face of data analytics can potentially change a lot. Areas such as the Internet of Things, blockchain and fast data are all predicted to impact the area of sports data in the coming years and offer new ways to collect and analyse sports data.

The sports industry is highly rewarding to work in, and as a result, demand for positions is high and there's a lot of competition. Finding your first job in the field of sports data can be difficult, but if you focus on education, experience and your professional network, you can make things a lot easier. To be successful, you need to show potential employers that you have the skills, knowledge and experience required to succeed. You can gain these through a degree, online courses, internships, and even working on your own personal projects.

Data analytics is more important than ever before in today's world, and sports organisations are increasingly relying on data when it comes to making important decisions. By studying this course, you have the chance to develop the skills you need to become a successful sports data analyst while also learning more about this fascinating area of the sports industry.

What You'll Learn

· What is data analysis, and why is it important in sports?

· Statistics and their role in sports

· What is probability, and how it affects sports

· The basics of data science

· Python for data analytics

· Scala for data analytics

· R for data analytics

· SQL for data analytics

· Video analysis in sports

· How wearable technology is used in sports

· How data can be used to model and predict performances

· What is fan engagement, and how can it be tracked

· The importance of data in scouting

· How strategic management can be optimised with data analytics

· Machine learning for identifying match-fixing

· How AI can help athletes avoid injuries

· The future of AI in sports

· How sabermetrics kickstarted modern sports data analytics

· Expanding into new markets with the help of data

· How the NBA made use of data analytics

· The impact of blockchain on the future of data analysis

· How can the Internet of Things influence the future of sports data

· Fast data and what it means for sports analytics

· What education is needed to get started in sports data analytics

· How to get experience in sports data analytics

· How to build your professional network

Words from the Author, Saam Momen:

I have a true passion for teaching! I have proudly taught university courses in Switzerland, USA and Brazil. My career spans over 15 years in the sporting industry with jobs at the London Olympic Bid Committee, UEFA, CSM and TEAM Marketing. I possess a Master Degree in Sports Management and an Executive Education diploma at Harvard Business School on The Business of Entertainment, Media and Sports. I hope that throughout this course you are able to have a wonderful learning experience! Please do not hesitate to reach out should you have any queries.

Why Choose This Course

This course has been created to give you a strong understanding of sports data analytics and everything it involves. As you progress through the course, you'll be able to learn more about data analytics, the techniques involved and how they can be applied to the sports industry. This will include learning about the role of maths in sport, the types of programming languages used in data analytics and how it can affect decisions on and off the pitch. You'll also be able to learn about artificial intelligence and machine learning in the sports industry, plus the future of sports data analytics, and how to improve your chances of a career in this area of sports.

Throughout the course, you won't just be learning the theory of sports data analytics. You'll also be able to see real-world examples of how data analysis has been used in the sports industry and the effect it can have. By looking at examples and case studies of data analytics in action, you can learn a lot more about the advantages of sports data and why it's become such as important issue in the industry.

If you plan on becoming a sports data analyst, this course presents an excellent way to gain the foundation of skills and knowledge you need to succeed. The course will teach you everything you need to know about sports data analytics techniques and why it's so important. Not only that but there's also a whole chapter dedicated to starting your career as a sports data analyst, with advice on education, experience and networking. After completing the course, you'll be ready to take the first steps towards a successful career in sports data analytics.

The sports industry can be a very competitive area to find a job which is why it's important to make sure you stand out compared to other candidates. This course provides real-world examples alongside theory, to help give you the knowledge you need to impress in your interview. You'll learn about a wide range of topics and will gain a complete understanding of the field of sports data analytics.

While university education is often required to become a data analyst, the growing demand for applicants with a knowledge of data science techniques can mean that lots of professional sports organisations are also willing to accept alternatives. That means that online courses can be just as beneficial, especially if you already have a degree in another field. Provided you have the skills and experience needed, finding a job as a sports data analyst shouldn't be too challenging. This course gives you the skills and knowledge required to make a start towards your dream career as a sports data analyst.

The Complete Sports Facility Manager’s Guide

Sports Facility Management Certificate Program of Hand Picked Chapters from MBA in Sports Management by Master Faculty

Created by V.O Edu. - Multi Subject Education

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Students: 53, Price: $89.99

Students: 53, Price:  Paid

Good Sports Facilities Are A Blessing.

- Kapil Dev

With Valuable Information And Clear Explanations In Every Episode, You’ll Easily Be Able To Understand The Key Factors Of Sports Facility Management, As Well As Learning How To Take Your First Step In This Fascinating Field

Whether You’re A Beginner Or An Experienced Professional In Sports Facility Management, We Believe You Will All Have Helpful Learnings From This Course. When You Finish This Course, You’ll Be Able To:

  • Be Familiarized With The Facility Design And Construction Of Different Kinds Along With Facility Maintenance

  • Understand How To Prepare And Implement Security Plans And Alcohol Control

  • Analyze How To Meet The Different Needs Of Fans And Provide The Best Services

  • And will explore in details about

    • 11 Core Competences, CEN Definition, BS Stander and its Purpose, Benefits According to BS Standards, ISO Standards, Value Index.

    • What is Facility Manager and Management its Disciplines, Functions, Organisation Flow Chart, Responsibilities,

    • Staffing, Classification, Organisation Chart, Preparing Job Description, Hiring Procedures, Announcements, Interview, Assessment Planning, OJT, Appraisal, Type of Employees, Work Environment, Relations

    • Arrangements & Resolving Challenges of Coordination & Scheduling.

    • Structural Expenses, Sources of Incomes and Fiscal Practices.

    • Evaluating the type of cost for a sports facility management business and explaining it rightly. Types of Project Bidding & Funding Options.

    • Learn about Circulation and Control, Comfort of Effeciancity and Aesthetics, Precautions, Care, Analysis, Education, Inspection, Reporting, Control,  Influence, Policies, procedures, Liabilities, Codes, Standard, Security, Surveillance

    • How to manage when things do not go as planned.

    • Learn about Recreational Facility Equipment, Diversity, Complexity, Types, Its Efficiency System, Understanding Maintainance, Essentials, Singes, Its Storage, Acquisition types, and use.

    • Type of Structures, Complexity, and Uniqueness, Sustainability understanding the demand for functional changes, Code interpretations, Cost Savings, Liability Protections, Positive and Negative Influence of Employee as well and Users, Career Implication and Recreation Agencies.

Sports Management: Strategy and Performance

A Detailed Look at How Businesses and Sports Organisations Plan and Build Strategies to Improve Performances

Created by The Sports Executive Path - The Learning Platform for Sports Management

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Students: 49, Price: $39.99

Students: 49, Price:  Paid

Summary

Strategic management is the process of setting and optimising goals, ensuring that the business is on the right track and that its core goals are being met. For any business or sports organisation, goals are crucial, helping the management and staff or athletes work together to achieve their shared targets. The overall objectives of a strategic management plan are to set realistic aims, put processes in place to achieve those aims, collect and analyse data on the organisation and use that data to improve the processes.

Strategic performance management is used in both sports and business, helping organisations get more out of their resources while gaining a competitive advantage over other organisations in the same markets or competitions. The strategic management process is cyclical, with management regularly needing to reassess the aims of the business and continually using data to analyse performance and adjust the processes in place.

The sports industry is a highly competitive field, both in terms of jobs and competition between organisations. Most businesses within the sports industry now make use of strategic performance management to not only improve results on the pitch but also improve the overall business of the organisation. Anyone wanting to work in sports management, or any related field, will need to understand the theory behind strategic management and how it can be applied to a sports business.

As the sports industry has become more professional over time, there’s an increasing need for organisations to look for ways to get ahead of the competition. Innovation in training methods, new techniques, improvements in sports science and strategic management have all been utilised to improve performances and achieve better results. As the rewards for success have increased, so has the incentive for sports organisations to optimise their management and look for new ways to improve results.

All organisations should be looking to gain a competitive advantage over other businesses in the same market. This includes sports clubs, athletes and businesses which are all competing for revenue, fans and market share. To be able to gain a competitive advantage, strategic management is essential, and the executives or decision-makers need to understand how to form and apply effective strategy.

To continually outperform the competition and ensure longterm success, organisations must revisit their strategy regularly, assessing their strengths, weaknesses, opportunities and threats. This is known as SWOT analysis and along with human resources management, brand management and corporate strategy, forms the key components of a successful strategy.

In the sports industry, other areas also need to be assessed and optimised to ensure success. Sports organisations and athletes need to focus on scouting and hiring the right talent as well as optimising training methods. On top of this, motivation and well being are important aspects to consider. For an athlete to perform at their best level, all of these aspects must be carefully managed and controlled.

With new innovations coming into the sports industry all the time, organisations need to stay ahead of the latest trends to keep up with the competition. Just as data analysis and technology have changed how businesses operate in the modern world, they’re also changing how sports organisations work. To be successful in business or sports management, a good understanding of technology, as well as data analysis and future trends, is required. Long terms success depends on constantly innovating and adapting to changes in the market.

What You’ll Learn

· What is strategic and performance management

· The importance of strategic management

· The importance of values to a business

· What a mission and vision statement are and why they’re so important

· What is SWOT analysis and what it’s used for

· All about competitive advantage and how companies look for and gain an advantage over their competitors

· Why sports are an important part of the community and community development

· Methods used for training skills

· The importance of friendly and exhibition games

· How to build leadership, communication and teamwork

· What are human resources

· How sports organisations and companies scout for talent

· Why motivation is important in business and in sports

· The role of mental wellbeing and positive reinforcement in sports and business

· Training to optimise performance

· Injury prevention and support

· How teams, coaches and athletes measure performances to improve

· What is corporate strategy and what are the four components of corporate strategy

· Brand management and its importance

· How organisations raise capital and why

· Growth strategies of successful businesses

· How businesses measure and analyse data

· How sports organisations measure and analyse data

· What are brand equity and positioning?

· What is brand management?

· The different areas of digital marketing and its importance

· The importance of social innovation and entrepreneurship in sports

· Why creativity is important in sports

· How organisations manage and plan for innovation

Words from the Author, Saam Momen:

I have a true passion for teaching! I have proudly taught university courses in Switzerland, USA and Brazil. My career spans over 15 years in the sporting industry with jobs at the London Olympic Bid Committee, UEFA, CSM and TEAM Marketing. I possess a Master Degree in Sports Management and an Executive Education diploma at Harvard Business School on The Business of Entertainment, Media and Sports. I hope that throughout this course you are able to have a wonderful learning experience! Please do not hesitate to reach out should you have any queries.

Why Choose This Course?

This course has been designed to help students understand the theory and application of strategic performance management in sports and business. If you’re looking to get started working in sports management or in any other kind of management role, this course will help you to understand key ideas of performance management and how to create and refine business strategies.

This course is aimed at giving you the best possible preparation for a career in sports management, introducing you to several concepts and ideas that you’ll use throughout your career. Whether you plan on working in the sports industry directly or take another career path in business management, you’ll be able to apply and make use of the topics taught through this course.

Understanding the theory behind strategic management and what it means is necessary to succeed in a successful, modern organisation. As competition between organisations gets stronger, being able to understand strategic management and its importance in sports and business is essential. The course will establish the function of strategic management and how it relates to performance, letting you understand concepts such as mission and value statements and how they can help to centre a long-term strategy.

You’ll also cover the SWOT analysis method and learn how organisations measure and evaluate their strengths and weaknesses plus opportunities and threats. In any strategic management plan, a SWOT analysis gives managers clues as to which areas of the organisation they can improve, and which areas can be built on. The course will help you to understand each part of the SWOT analysis and how important it is in building and maintaining a competitive advantage.

Sports development covers the topics of creating and developing athletes as well as how sports can affect local communities. The course covers both of these areas in detail, first looking at community sports development and how sports can bring a positive change to local areas. You’ll also learn about the sports continuum model and how it’s applied from grassroots sports although up to elite sports development as well as learning about types of training.

Being able to manage, lead and motivate staff and athletes is required for anyone wanting to work in sports management. This course will describe in detail how to improve teamwork, leadership and communication skills as well as helping you to learn more about human resource management in general. This includes talent scouting, motivation and how to protect and foster the wellbeing and positivity of staff.

In sports and business, a lot of time and resources is spent looking for new ways to optimise performances and get more out of the available resources. The methods used will vary depending on the type of business but improving training methods, and measuring performances are highly effective. In sports, it’s also important for organisations to provide proper injury prevention and support as excessive injuries can seriously affect the overall performance of the team.

Corporate strategy is an aspect of strategic performance management that can be applied to large organisations that are comprised of multiple businesses. In these organisations, it’s important that the strategy of each business aligns with the overall strategy of the organisation. In this course, you’ll learn more about corporate strategy, including how it’s used, its importance and the different areas that make up the overall strategy.

Over the past few decades, data analysis has become an integral part of business strategy. Modern businesses use data to analyse their decisions and drive future strategy. Data analysis can be grouped into four main categories which each have distinct uses and applications. The course will look at the different ways data can be used in business and also how modern sports organisations are adopting a data-driven approach to decision making.

The course also examines marketing strategy, letting you learn more about the influence of marketing on an organisation’s overall strategy. You’ll get an in-depth look at how brand equity and positioning work, including details on how brand positioning is applied and why. You’ll also learn more about brand activation and digital marketing and how they form an integral part of any modern marketing strategy.

Innovation is a crucial step in building a competitive advantage, and strategic performance management should have a focus on encouraging innovation and progressive change within the organisation. The course will teach you about social innovation and entrepreneurship, including how sports can bring about positive social change. You’ll also see how sports and creativity are linked and how organisations can promote and manage innovation.

Finally, the course will also give you some real-world examples of strategic and performance management, letting you see the theories you’ve learned in practice. There are three case studies of businesses in the sports industry implementing strategic management to optimise performance in key areas. You’ll get to see a closer look at how businesses operate and the effects that a clear and well thought out strategy can produce.

Through this course, you’ll gain a clearer understanding of the overall importance of strategic performance management in sports and business. You’ll be able to develop your knowledge of business and see how strategic management is a necessary tool in modern and competitive industries. By the time you’ve completed the course, you should be confident in your knowledge of strategic management and be able to relate your studies to real-world examples in sports.

Sports Agents and the Athlete Management Business

An In-Depth Look at the Work of Sports Agents and What They do for Athletes to Get the Most Out of Their Careers.

Created by The Sports Executive Path - The Learning Platform for Sports Management

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Students: 40, Price: $39.99

Students: 40, Price:  Paid

Summary

Sports agents represent their clients, athletes, in order to help them move their career in the right direction. Sports agents rely on their network of connections in the industry as well as great interpersonal and negotiation skills to get the best deals for their clients and help their clients to make more out of their athletic talents.

Becoming a successful professional athlete requires a huge amount of dedication and focus, meaning that the best athletes often have less time to dedicate towards promoting themselves and advancing their career. On top of this, they may not have a comprehensive understanding of contract law, and this can lead to athletes being taken advantage of by professional sports teams and brands offering endorsements.

The job of an agent is to help their clients in off-the-field areas, assisting them in getting good contracts and making sure they’re aware of their value to the teams and brands they’re under contract with. Good sports agents can help an athlete to achieve their ambitions and set themselves up for a comfortable retirement.

In the modern world of professional sports, contracts and endorsement deals are bigger than ever. Teams and sports organisations are able to earn more money than ever through sponsorships and TV rights deals. The increasing value of professional sports means that athletes are more valuable than ever.

The increasing value of athletes means that professional representation is more important than ever. Some athletes have the potential to earn millions or even hundreds of millions of dollars over the course of their career. This high earning potential is also a positive for agents, who usually earn a commission from the deals they help their clients to sign.

To be effective, sports agents need to be highly knowledgeable across lots of areas of the industry. They also need to have a lot of different skills to be able to effectively help their clients in negotiations, finding the right contracts and promoting them. They make use of their network to build connections with professional teams and sports brands, ensuring that they can help their clients sign the right deals for them.

As well as handling negotiations, agents are also often involved in offering financial and even legal advice. Athletes have the potential to earn large amounts, but if they fail to manage their money properly, they may end up struggling once their career is over. Knowledge of sound financial management is essential as well as an understanding of contract law and potential legal issues that a client may find themselves in.

Most sports agents will require some kind of licence in order to work legally in their preferred sport. The type of licence needed depends on the governing body of the sport and the regulations that are in place. Good sports agents need to be aware of these regulations as well as the ethical issues of representing clients. It’s important to consider the ethics of representing youth athletes as well as making sure that clients receive the right support once their career is over.

Most sports agents have a formal education in sports management or something similar. However, many agents also come from unrelated degrees such as law, finance or business. A degree isn’t required to become an agent in most cases, although it does help in gaining a good foundation of knowledge in the sports industry. All agents need to be highly knowledgeable about the sport they work in, and taking a course in sports management can be a great way to attain that knowledge.

What You’ll Learn

· The role of a sports agent

· Skills needed to be a successful sports agent

· How to successfully network

· How agents build professional relationships

· How to handle rejection in a professional manner

· How sports agents recruit their first clients

· Market analysis and its importance when recruiting and working with clients

· How to assess the worth of a client

· Managing the weaknesses and strengths of a client

· How to manage client expectations

· The value of confidence

· How to provide useful career advice

· What is PR and how it can be used to highlight the strengths of a client

· How to avoid bad publicity

· Working with the media to enhance your client’s reputation

· Creating a brand for your clients

· Advertising for sports agents

· How endorsements and social media work

· Financial management

· Athlete salaries

· How bonuses and incentives are used in athlete contracts

· Contract law

· Complying with agent regulations

· Assisting clients with legal issues

· How to handle conflicts of interest

· Ethics of handling youth contracts

· Ensuring clients are prepared for life after sport

· How to negotiate

· Managing risk in negotiation

· Avoiding bad negotiation tactics

Words from the Author, Saam Momen:

I have a true passion for teaching! I have proudly taught university courses in Switzerland, USA and Brazil. My career spans over 15 years in the sporting industry with jobs at the London Olympic Bid Committee, UEFA, CSM and TEAM Marketing. I possess a Master Degree in Sports Management and an Executive Education diploma at Harvard Business School on The Business of Entertainment, Media and Sports. I hope that throughout this course you are able to have a wonderful learning experience! Please do not hesitate to reach out should you have any queries.

Why Choose This Course

This course has been designed to cover all the areas of athlete representation. Throughout the course, you’ll gain an understanding of the work that a sports agent is involved in, including how they find clients, negotiate deals and advise their clients on key issues. The course takes a wide approach to athlete representation, covering all of the important areas rather than simply focusing on one or two key topics.

Throughout the course, you’ll learn about how a sports agent has an influence over their clients and the sports industry in general. The course will allow you to learn the theory required to be a good sports agent as well as introducing real-world examples to give context to what you’re learning. This will help to give you a better understanding of the role sports agents play as well as seeing why they’re so important.

If you plan on starting a career as a sports agent, whether self-employed or working for an agency, this course will help to give you the foundation of knowledge you need to build your success. You can learn all the techniques that agents require to be successful and understand what it takes to thrive as a sports agent in a highly competitive industry. As you progress through the course, you’ll learn more about common practices and how sports agents can find the best talent and help them to secure the contracts they deserve.

The course begins by introducing you to the role of a sports agent, ensuring that you understand what they do and why they’re so important to the sports industry. You’ll learn the basic overview of what a sports agent does, including assessing and signing talent, negotiating new contracts, overseeing promotion and marketing of their clients and handling finances and legal issues. The course will also go over the skills needed to be successful as a sports agent.

Networking is one of the most important aspects of being a sports agent. Agents rely on their network for everything from finding new clients to helping existing ones. Being able to build and maintain professional networks is a vital skill, and an agent’s network is one of their most valuable assets. The course will explain how to network successfully and build relationships as well as how to sign clients and handle rejection.

Sports agents also need to be adept at analysing the value of their clients and understanding what they’re potentially worth to professional teams and organisations. The first stage of analysing the value of a client is analysing the market itself. Careful market research is needed to understand how much clubs are willing to pay and stay up to date with market news that may affect their clients. The course will explain how this process works and how agents assess the value of their clients and analyse their strengths and weaknesses.

Clients and agents need to have a good professional relationship in order to work well together. Clients have to be able to trust their agents are always working in their best interests, rather than thinking about how their clients can benefit them. There has to be a good level of trust between an agent and their client, with agents needing to be honest and managing their client’s expectations to make sure they’re setting reasonable goals. The course will explain how a strong agent/client relationship is key to success and how to help clients set goals while advising them on career decisions.

Public relations is all about informing the public on a topic. In relation to sports, PR is often used to improve the relationship between an athlete or sports organisation and its fans. Agents can use PR to highlight the strengths of their clients, helping them to gain more fans and improve their chances of a big contract. Agents use their connections in the media to arrange interviews and will also help their clients to avoid bad publicity. The course will explain how these processes work and highlight the importance of good PR for professional athletes.

Marketing is just as important as public relations, allowing athletes to create a personal brand and improve their value to sports organisations and companies. A personal brand also helps athletes appeal to fans and can build their marketability, helping them to attract endorsement deals. You’ll learn how agents can assist their clients in marketing themselves and how social media and endorsement deals can be a way for athletes to increase their earning potential.

Sports agents often give financial advice to their clients, helping them to make the most of the money they earn and ensuring they have enough for retirement. Through this course, you’ll be able to understand the basics of financial management, how sports salaries work and what bonuses and incentives mean for athletes and their agents.

In many professional sports leagues, agents must be licenced and will need to follow regulations or risk fines and the loss of a licence. These laws are in place to help reduce the impact that agents can have on the game while also protecting athletes. Being a good sports agent means understanding these regulations as well as knowing other legal issues that may affect your clients. The course will explain the licencing process as well as giving basic knowledge on contract law and how agents can help their clients deal with legal issues.

Ethical considerations that affect sports agents include working with youth players, conflicts of interest and ensuring that clients have support after retiring from playing professionally. The course will explain each of these areas and how to avoid acting unethically while working as a sports agent. You’ll learn how to avoid conflicts of interest when managing multiple clients, how to represent youth talent ethically and why it’s important to provide support for your clients even after they retire.

Finally, the course will teach you how negotiation works from the perspective of a sports agent. You’ll learn what you need to consider when entering a negotiation and what rules to follow if you want to be successful. The course will also reveal about risk management in negotiations, including the different techniques for managing risk effectively. You’ll also see how bad negotiation techniques should be avoided, including how to spot them being used against you.

Fandom Research and Management

Fandom plays a considerable role in sports industry

Created by SPORiT.MatchPoint Lab - Online Career Training in Sports Business

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Students: 33, Price: $19.99

Students: 33, Price:  Paid

Join thousands of students worldwide in the most comprehensive fandom research and management course on Udemy!

With a course handbook and quizzes following each and every episode, you'll easily be able to study the digital revolution on the sports industry, as well as how to take your first step in this fascinating field. We will cover:

·     The concept of fandom

·     How to raise fan base

·      fandom management

·     Fan experiences and guest services in facilities

·     Culture within the sports facilities

Whether you're a beginner or an experienced professional in fandom operator, we believe you will all have helpful learnings from this course. When you finish this course, you'll be able to:

·     Understand the concept of fandom and how fandom works in sports industry

·     Being familiarized with the raise of fan base

·     Understanding the importance of fandom management.

·     Learn about fan experiences and guest services

·     Understanding the culture within the sports facilities

You'll also get:

✔️ Lifetime access to the course

✔️ Fast and friendly support in the Q&A section

✔️ Opportunity to enjoy free future MatchPoint Lab sport business courses 

Sports Management: Gameday Operations

Everything You Need to Know About Sports Gameday Operations and How to Start Your Career

Created by The Sports Executive Path - The Learning Platform for Sports Management

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Students: 25, Price: $39.99

Students: 25, Price:  Paid

Summary

Sports are a major part of society and have been around for millennia, helping us to stay healthy while teaching us teamwork and sportsmanship. These days, sports and entertainment are closely linked, with major sporting events being watched by billions of fans all over the world. The sports industry today is one of the world’s fastest-growing industries and is worth an estimated $500 billion. Around half of this comes from spectator sports alone, making it an extremely valuable and potentially profitable area of study.

For those who love sports and being a part of the action, there are few areas of the sports industry more rewarding than gameday operations. Directly involved in coordinating and organising the efforts of sports teams and organisations, those working in gameday operations play a crucial role in ensuring sports can be seen by a wider audience. The role of gameday operations staff can change a lot, but if you want to work in the field, you’ll have to understand the kind of responsibilities involved and what sort of skills are required to be successful.

To have the best chance of succeeding in the field of gameday operations, you’ll also need to understand the industry and the different aspects that all add together to make up gameday operations. You’ll need to understand the pregame and post-game responsibilities of gameday operations staff and managers. The work of gameday operations focuses on ensuring that games go ahead according to plan and that the athletes and fans have everything they need.

You’ll need to know about the importance of communication and how gameday operations communicate effectively with the fans and each other. Modern sports are very different to how they looked just a few decades ago, and communication methods used today help to make things easier. If you want to work in gameday operations, you’ll need to know how to use modern methods to communicate and ensure that events go to plan.

Managing staff and helping them work effectively is a big part of gameday operations and with any event, those working as managers need to be able to hire and train staff as well as motivating them. If you want to work in any aspect of gameday operations, you’ll need to know how to work as a team, working effectively with others and helping your team mates to achieve their goals.

Risk management is critical for gameday operations, with managers needing to set up risk assessments and manage risk as best as possible. This work involves coordinating with other departments, including facility managers and security, to make sure that the event is safe, and risks are minimised. Gameday operations staff should also understand what master and contingency plans are and will need to know how to plan for contingencies in case of an emergency or a change in plan.

The media are a vital part of the sports industry and a big reason for why so many fans all over the world are obsessed with watching sports. Gameday operations are often involved in liaising with media members, helping to set up production and broadcasts plus arranging interviews and other media content for promotion. Every sporting event needs promoting to ensure that fans know when and where to attend and the media are often directly involved in this.

Gameday operations are often directly involved in both choosing a venue and ensuring that the venue is ready for the event. A lot of modern stadiums are multi-purpose and are used by multiple teams across several different sports. The gameday operations team ensure that the venues are fit for the event, supplying equipment, moving things into positions and ensuring that everything complies with regulations. Managing sponsors and hospitality are also critical responsibilities for gameday operations and help to prepare the venue for the event.

Making your first steps into the world of gameday operations and the sports industry can be difficult. It’s a highly competitive industry, and you’ll need to know what level of education and experience is required before you start. Experience is usually required, and many of those starting out look for volunteering positions or internships to gain that valuable experience. Knowing how to demonstrate your skills and experience in an interview is also useful, as this is an important way to stand out from the other applicants.

The sports industry has changed a lot of the past few decades as innovations in technology and techniques have introduced new ways to watch and play sports. These innovations have also had a big impact on how gameday operations staff work. We don’t know what the future holds, but it’s likely that technology will continue to adapt and affect the sports industry. It’s important that gameday operations staff understand how this process of change works and are mindful of future innovations.

What You’ll Learn

· Pregame and postgame responsibilities

· How to communicate effectively

· The importance of communicating with fans

· How to enhance the experience of fans

· Utilising social media to communicate

· How to hire volunteers

· Leadership methods and their uses

· How to work effectively as part of a team

· Managing security and security risks

· How to create master and contingency plans for an event

· Effective risk management

· All about press releases and how to write one

· Public relations and what it involves

· How gameday operations work with broadcasters

· Social media and its uses in gameday operations

· How to choose an ideal venue for a sporting event

· The work of the gameday operations staff in preparing a venue for an event

· Hospitality and its importance at modern sports events

· Managing sponsors and why sponsors are so important

· What level of education you need to work in gameday operations

· Whether experience is necessary when you first start out in your career

· How to find roles in gameday operations

· How to prepare for your interview

· Innovations and future technologies in gameday operations

Words from the Author, Saam Momen:

I have a true passion for teaching! I have proudly taught university courses in Switzerland, USA and Brazil. My career spans over 15 years in the sporting industry with jobs at the London Olympic Bid Committee, UEFA, CSM and TEAM Marketing. I possess a Master Degree in Sports Management and an Executive Education diploma at Harvard Business School on The Business of Entertainment, Media and Sports. I hope that throughout this course you are able to have a wonderful learning experience! Please do not hesitate to reach out should you have any queries.

Why Choose This Course?

Sports is a highly competitive industry, with millions of sports fans around the world hoping to land a dream career working directly with something they love. While the industry is growing, there will always be a surplus in demand for jobs within the sports industry due to how rewarding these jobs can be. Considering the level of competition, anything you can do to give yourself an advantage over other candidates can be a big help in finding employment.

One of the best ways to stand out from the competition is through education. With the right course, you can learn invaluable skills and demonstrate your passion and enthusiasm for the subject. In this course, you’ll be able to gain a better understanding of sports gameday operations and what it involves.

The course will explain what gameday operations is and what it involves. You’ll also be able to learn about the different areas of the field and the various responsibilities of gameday operations staff and what’s expected of them. The exact responsibilities of gameday operations staff can change a lot depending on what organisation they’re working for, but this course will cover general duties and areas where they might be expected to assist in.

As you progress through this course, you’ll gain a deeper understanding of everything gameday operations are involved in. You’ll learn about communication and building relationships with fans and also discover how gameday operations are involved in organising staffing and coordinating teams to get tasks completed. Working in gameday operations means being responsible for potential risks, and through this course, you’ll learn how risk is managed and all about contingency plans.

The course also focuses on the media and how gameday operations staff work with the media to promote the event and ensure that fans can get the content they want. You’ll learn more about promotional tools and how gameday operations is linked to broadcasting and social media. The course will also cover facility management and how sports gameday operations choose and prepare a venue for major sporting events.

You’ll learn more about how to begin your career in gameday operations, discovering the educational requirements and what level of experience is required to start out. The course will explain in-depth how best to begin your career and the steps you can take to ensure that you get off on the right path. Finally, you’ll also learn how to stay ahead of the game, being mindful of future innovations that may change the role and requirements of gameday operations.

Through studying this course, you’ll give yourself the best possible chance of success in the field of gameday operations. By the time you’ve completed the course, you’ll understand the field and what it takes to work in this area of the sports industry while also being able to demonstrate your knowledge to any potential employees. While education is not always a requirement of every gameday operations role, it will certainly help to improve your chances of landing your first job.