Best Product Management Courses

Find the best online Product Management Courses for you. The courses are sorted based on popularity and user ratings. We do not allow paid placements in any of our rankings. We also have a separate page listing only the Free Product Management Courses.

Become a Product Manager | Learn the Skills & Get the Job

The most complete course available on Product Management. 13+ hours of videos, activities, interviews, & more

Created by Cole Mercer - Sr. Product Manager @ SoundCloud | Ex-Bonobos, Gen. Assembly

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Students: 140464, Price: $99.99

Students: 140464, Price:  Paid

**Updated June 2021: Over 1,020 students who have taken this course have gotten jobs as Product Managers! Students now work at companies like Google, Zynga, Airbnb, Wal-Mart, Dell, Booking. com, Jet. com, Vodafone, HomeAway, Boeing, Freelancer. com, Wayfair, & more!**

The most updated and complete Product Management course on Udemy! You'll learn the skills that make up the entire Product Management job and process: from ideation to market research, to UX wireframing to prototyping, technology, metrics, and finally to building the product with user stories, project management, scoping, and leadership. We even have interviews with real life PMs, Q&A sessions with students, and a comprehensive guide to preparing and interviewing for a Product Management job

Right now, there are over 3,000+ job listings worldwide that are looking for Product Managers, that pay on average $100,000 / year.

The demand for Product Management is increasing at an insane rate. More and more companies are finally figuring out how important this discipline and this role is to their success. 

But how exactly do you get into the field? There aren't any degrees in Product Management & there are no certifications. Most Product Managers get into the field through luck or connections. That ends here - we'll get you up to date on ALL the skills you need to learn Product Management AND have the best chance at getting the job you want. There's no more ambiguity to it. We'll show you what you need to know and what you have to do - all taught from a Product Management insider.

Students aren't required to know anything beforehand - we'll teach you the fundamentals, how to apply them, how to develop into an advanced product manager, and finally how to maximize your chances to get a job as a Product Manager.

Your instructors:

Cole Mercer has been a Senior Product Manager at Soundcloud, Bonobos, Mass Relevance, and has taught the Product Management course at General Assembly in Manhattan, NYC.

Evan Kimbrell is a Top rated Udemy instructor with 11 courses on everything Entrepreneurship. His courses have over 35,000 students, 1,000+ 5 star reviews, and an average rating of 4.9 / 5.0.

Product Management 101

Learn to become a more strategic product manager - and have a greater impact on your company and your products.

Created by Todd Birzer - Product management consulting

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Students: 49428, Price: $19.99

Students: 49428, Price:  Paid

The goal of Product Management 101 is to help you become a more strategic product manager - with a greater impact on your company and its future product portfolio.  

We will cover the spectrum of product management work from market intelligence, strategy, new product development, and lifecycle management.  

We will step through best practices for working with development teams to create market-leading, breakthrough productsWe will look at how to best position, price and manage these products in the market as part of our section on lifecycle management (i.e. product marketing).  

This course has been designed for product managers with 0-5 years of experience, who work with engineers (software developers, hardware developers, scientists, etc.) to develop next generation products.  

Product Management 101 can help you meet the fundamental purpose of product management: to manage the full lifecycle of products and services to create exceptional customer value, generate long-term competitive advantage, and deliver year-after-year profitability.  

Product Management :Agile Requirements using Product Backlog

Learn to manage requirements as professional scrum product owner using user stories ( Business Analysis ,Scrum Master)

Created by Paul Ashun - CSM, Author-Scrum Productivity Books, CEO Pashun Consulting

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Students: 26462, Price: $99.99

Students: 26462, Price:  Paid

*All Glory to GOD for giving me the knowledge and experience to create this course*

COURSE SUMMARY

"Scrum Open, Professional Scrum™, Professional Scrum Product Owner™, (PSPO), Professional Scrum Master™, PSM, PSM I, PSM 1, etc. is the protected brand of Scrum . org. Our course and practice exams are neither endorsed by nor affiliated with Scrum . org."

Three reasons to TAKE THIS COURSE right now!

The unique reasons for taking this course are:

1. Complete, Concise, Confident Overview of Product Backlog Theory - I cover the theory and give you examples of how the theory is used in industry as an Agile Product Manager

2. Confidence in using Agile Scrum - In a very simple way, I teach you the fundamentals of Agile Scrum and Product Backlogs with Agile Product Management and how to use it effectively in industry without going into a class room or spending a lot.

3. You get to ask me questions and see me respond to every single one of them thoughtfully!

Includes Narration from Randal Schaffer and Ted R. Brown.

What is Agile Scrum?

Agile is an iterative time boxed software development approach that focuses on building software incrementally from the beginning of a project rather than delivering it all at once at the end. Scrum is a framework that traces back to early 90s, which provides a framework for managing complex product and software development with iterative and incremental processes. Scrum is a very popular framework for implementing agile project management. 

Who should take is course?

Whether you are a developer, Professional Scrum Product Owner (PSPO) or simply someone who wants the answer to the question "what is scrum and how can I use it in my projects", this is definitely the class for you.

What will I learn?

In this class, you will learn:

 • Product backlog and user stories- I give you a complete overview of what product backlog in scrum entails as used in the business work place without having to do a face to face course saving you hundreds if not thousands of dollars.

• Concise overview of agile scrum - Including the scrum theory, the scrum team, the scrum process, product backlog and a lot more.

• The facts based on real industry experience and research - The correct terminology and use of scrum is essential to mastering it. My experience in industry and research into the topic has been used to give you a solid grounding in the most concise way possible.

The course is video based with no supporting document necessary.

How is the course structured?

Each section features an overview of a particular aspect of agile product management of requirements using the product backlog such as its origin, when you can use it and how you can use it in product development. Examples are included throughout the course with excellent quality video and audio. All is based real world experience.

*All Glory to GOD for giving me the knowledge and experience to create this course*

Advanced Product Management: Vision, Strategy & Metrics

Learn the skills Product Managers use every day. Vision, strategy, & advanced metrics for Product Managers

Created by Cole Mercer - Sr. Product Manager @ SoundCloud | Ex-Bonobos, Gen. Assembly

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Students: 23810, Price: $99.99

Students: 23810, Price:  Paid

In this truly modern course, you'll learn all of the advanced skills and techniques that successful product managers use in their day-to-day working lives. From how to implement vision and strategy to getting a better understanding of how to use data, these lectures are designed for for founders, CEOs and, of course, product managers. With real world examples demonstrating exactly how to execute each approach, you'll find out exactly what to do (and what not to do) to build your company up to the level it deserves.

You already know the basics of being a product manager and securing that all-important job. But ensuring the success of your products is an entirely different ball game. You need to know the framework that transforms any product from zero to hero and the metrics measuring techniques that will allow you to figure out a product's successes and pitfalls. After all, there's nothing that can't be improved.

The first section of this course will take you through two hugely important elements of product management: vision and strategy. Whether you're a founder of a company or the product manager at said company, we'll teach you the difference between the two and how to implement them into the development of your products. The second section goes into a lot more detail on metrics. We'll take you through how to figure out what data to measure and how to fully understand the data that you track. There's also a deep dive into three different industries to demonstrate how metrics can change depending on the product that you're working on.

At the end of it all, you'll have the tools needed to make better, and more profitable, decisions in your product manager role.

Your instructors

Cole Mercer has been a Senior Product Manager at Soundcloud, Bonobos, Mass Relevance, and has taught the Product Management course at General Assembly in Manhattan, NYC. He is now a full-time Product Management and Strategy consultant.

Evan Kimbrell is a top rated Udemy instructor with 19 courses on everything Entrepreneurship. His courses have over 300,000 students and over 16,000 five star reviews. For the past few years, he has also been running a digital agency that has produced over 100 web and mobile products.

What you’ll learn

  • What vision and strategy actually mean.

  • The importance of vision and strategy in product management.

  • What makes a great visionary and how to set a clear vision.

  • How the product development hierarchy works.

  • The most common types of strategy.

  • How to set out an effective roadmap.

  • How to use a more modern and agile form of roadmapping.

  • What metrics actually are.

  • The types of metrics you should be monitoring and optimizing.

  • The various metrics that relate to e-commerce, mobile and marketplace products.

  • How leading and lagging metrics tie into product management.

  • How to analyze metrics using cohorts.

  • Gain an understanding of origin source sorting and how this can skew product metrics.

  • When to use data versus when to use your intuition.

  • Real world examples demonstrating all of the above.

Are there any course requirements or prerequisites?

  • As this is an advanced course, a basic understanding of Product Management would be beneficial.

Who this course is for

  • Anyone looking to learn advanced Product Management techniques.

  • Product Managers and CEOs who want to gain more effective decision-making skills.

The Complete Product Management Course

Learn the skills, tools, and processes needed to become an irreplaceable PM. Examples from NASA, Google, Zappos, Apple

Created by Charles Du - Award-Winning Product Manager @ NASA, Apple, Ticketmaster

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Students: 18866, Price: $99.99

Students: 18866, Price:  Paid

Learn the core skills that make up the entire Product Management process, from ideation to market research to wireframing to prototyping to user stories to Product Management leadership. I designed this course to be easily understood by people who are new to Product Management.

In addition to mastering the core skills, you'll actively apply it by learning popular Product Management tools like Workflowy, Axure, Pivotal Tracker. You will get a chance to build out one of your own product ideas through 10 step-by-step exercises complete with working files and sample templates. At the end of the course, you'll have a product spec with a feature backlog, wireframes, and an interactive prototype.

Ever wonder how organizations like Apple, NASA, and Ticketmaster design their products? You will know after taking this course. You'll be getting a condensed knowledge transfer from a 8 year Product Management veteran who has led teams at those prestigious organizations and has launched over a dozen products used by millions of users daily. You'll get a behind-the-scenes look at several real life examples of wildly successful products and learn the secret sauce.

Product Management: Build an Effective Digital Product NOW!

There are lot a of digital products in the market today. But, only a few of them reach the masses. A Step-by-Step Guide

Created by Dejan Majkic - MCS, CIO, PSPO, PSM, Agile coach, Trainer of trainers

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Students: 18553, Price: $89.99

Students: 18553, Price:  Paid

If you do not have your product yet, No problem, we will create your first sweet as a honey digital product together.

But first, you have to learn what types of products have the potential to produce high profits and why we choose digital products.

THIS COURSE INCLUDES 3 COURSES:

  1. Building digital Product from a Strategic perspective

  2. Technical Section - we will create your first sweet as a honey digital product together

  3. Introduction to Powerful Copywriting. This is very important for every product that is going to be built.

In this Product Management course, we are going to build effective things together

You will learn how to choose a trending niche for your Product and how to Build an Effective Product step-by-step.

I will also show you the Secret Formula of Success and the free resources that we will use to build your first product.

You will learn to write down Powerful Product Description.

After that, it is your turn to create your first digital product.

NOTE:

  • Please do all tasks in the Assignment and share your thoughts.

  • Upload test results in any format you prefer in the Q&A Section. I will make sure you get personalized feedback.

  • Write about what you learned along the way.

  • Make sure to leave comments or to ask questions.

  • Tell me what you didn't like in this course so I can fix it accordanly.

I PROMISE THAT I WILL BE UPDATING THIS COURSE WITH BRAND NEW STRATEGIES CONTINUOUSLY.

Take Action NOW!!!

Thank you.

Dejan

Master the Product Manager Interview – The Complete Guide

Learn the secrets to giving perfect answers at a product management interview, get noticed, and land multiple job offers

Created by Charles Du - Award-Winning Product Manager @ NASA, Apple, Ticketmaster

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Students: 14653, Price: $99.99

Students: 14653, Price:  Paid

With people applying to Product Manager positions more and more, you’ve got to be able to answer whatever challenging questions an interviewer may throw at you and stand out from the competition.

I designed this course for anyone who wants to master the Product Manager interview. You could be someone who’s new to product management and want to transition into this field. Or You could be an experienced product manager who wants to change companies and land a better job.

I remember what it felt like when I interviewed for my first few product management jobs. I felt nervous, stressed, and under prepared. I had no idea what they were they were going to ask and had no idea how to prepare. When I went into the interview, these negative emotions held me back from showing my best side and I let many awesome opportunities slip away.

Fortunately for you, this course will prepare you for these challenging interviews. I’ve done the hard part for you already. In my career I’ve interviewed at some of the most innovative tech companies in the world. Companies like NASA, Apple, Google, Microsoft, Ticketmaster, Live Nation and Yelp. I’ve answered hundred of the toughest product manager questions and I’m going to teach you the proven techniques and how to answer them perfectly. This course takes all that experience and knowledge and packages it in a structured, easy to learn way.

Here’s what you’ll learn in this course: You’ll learn how to answer:

Instructional questions, product vision questions, behavioral question, estimation questions. You’ll also learn everything you need to know beyond the interview. You’ll learn the secrets to finding Product Manager jobs and how to upgrade your resume so it stands out from the pack, you’ll learn how to optimize your online profile and learn how to prepare on the day of the interview and what to do after the interview.

I’ve also packed this course with a ton of prep materials. You’ll get over 110 sample questions and 25 video mock interview exercises. You’ll get email templates, resume examples, slides. My goal is to provide you with the most comprehensive and accurate information on the Product Manager interview process and give you the knowledge and confidence you need to ace that interview.

This course includes lifetime access so you can use it to prep for other interviews in the future and it comes with a 30 day money back guarantee so you can get your money back for whatever reason if you’re not happy with the course. I also look at the discussion forums every single day and will answer whatever question you might have so I’ll be there learning with you ever step of the way. So what are you waiting for?

Click on the "Take This Course" button and join me.

Product and Service Management

Know the Work that is Involved in Getting a Product Onto the Shelf and a Service Ready for Effective Delivery

Created by Sorin Dumitrascu - Management trainer

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Students: 10831, Price: $89.99

Students: 10831, Price:  Paid

Product and service management is the process of designing, creating, and maintaining a product or service through all stages of its lifecycle. It involves a wide range of operations, marketing, and sales related activities.

These activities encompass the entire range of product life cycle – from the conception of a new product or service idea, to its design and launch, and later through its growth, maturity, and decline stages.

After completing this course, you will be able to:

  • match phases of the product life cycle to actions that should be taken at each phase,
  • sequence the stages of the new product development process,
  • match current best practices in new product development with their description, and
  • and match strategies used to manage existing and mature products and services with examples of the ways they are used.

Operations aspects of product management are vital to the success of new and existing products and services. Every organization conducts product management activities, whether knowingly or unknowingly, that integrate operations, marketing, and sales functions to deliver desired products and services to customers.

This course provides a broad overview of the product and service management functions from an operations management perspective. More specifically, it walks you through the phases of product life-cycle and stages of new product development. This course also introduces some examples of strategies for managing existing and mature products and services.

The target of this course is anyone working in operations management or another functional area, who is looking to gain a working understanding of the operations functions in a service or manufacturing organization.

You will have 2 hours of video lessons, and written documents, quizzes, examples and exercises, but also a small course project.

Now, go ahead, and register. Or, if you want, try a few minutes of course preview and decide after. See you inside the course!

Product Management Certification+Agile Product Owner+Scrum

Overview of Agile product management+Online Certification PSPO I Certification Tips for Scrum Product Owner+User Stories

Created by Paul Ashun - CSM, Author-Scrum Productivity Books, CEO Pashun Consulting

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Students: 10074, Price: $89.99

Students: 10074, Price:  Paid

"Scrum Open, Professional Scrum™, Professional Scrum Product Owner, PSPO , PSPO, PSPO I, Professional Scrum Master™, PSM, PSM I, PSM 1, etc. is the protected brand of Scrum . org. Our course and practice exams are neither endorsed by nor affiliated with Scrum . org."

Three reasons to TAKE THIS COURSE right now! 

The unique reasons for taking this course are: 

  1. Complete, Concise, Confident Overview of Agile Product Management as a Professional Scrum Product Owner (PSPO) especially if preparing for your PSPO I certification exam - You will be confident that you have a complete overview of Agile product management as the founders intended it, because I only teach accurately based on the Scrum Guide which is the official rule book of scrum. I also teach based on Agile principles.

  2. Gain confidence and get your Agile Product Management Certificate  - I teach you everything you need to know to gain confidence then award you a certificate of completion without going into a class room or spending 1000s of Dollars. I also give you a foundation you can use for an accredited PSPO I certification.

  3. You get to ask me questions and see me respond to every single one of them thoughtfully!

Includes Narration from Randal Schaffer

What is an Agile Product Manager / Scrum Product Owner ?

An Agile Product Manager uses Agile principles to work with teams and deliver products in small increments. This gives the business early return on investment and the ability to adapt to a changing market. In Scrum teams the role is carried out by the Scrum Product Owner.

                                                      Agile is a mindset and an umbrella term for a set of related methods and frameworks that help us to deliver projects on time and more efficiently.  Scrum is the most popular Agile framework. Based on my experience, it is the number one framework used to deliver projects on time! 

Who should take is course?   

                                                              Whether you are a traditional product manager, agile product manager, scrum master coaching product owners, product owner, developer, business stakeholder or simply someone who wants to understand what makes agile product management tick, this is the place to start.  If you are preparing for an agile product manager or professional scrum product owner certification, this class is for you. 

What will I learn? 

                                                              In this class you will learn: 

  • Concise overview of Agile Product Management - The exact mindset, principles and practices used by a Scrum Product Owner to deliver a project using agile scrum along with the difference between an agile product manager and a traditional product manager.  This includes lectures on the fundamentals of Scrum, User Stories, Product Backlog, Product Development and more.

  • The facts based on the Scrum Guide - The correct terminology used by yourself as an Agile Product Manager is essential to mastering it. The Scrum Guide is the rule-book of agile scrum and many do not truly understand it.

  • Professional Scrum Product Owner (PSPO) Certification prep for PSPO I - To get certified I teach you the foundation of Agile Scrum along with frequently asked questions (FAQs) and frequently misunderstood points about the Product Owner role. You will collect an Agile Product Management Certificate once you have understood these points and completed the course. You will also have an excellent foundation for the Professional Scrum Product Owner ( PSPO I ) examination.

What are the pre-requisites? 

  •                                                               This course is video based with no supporting document necessary.  I go through key gotchas based on the Scrum Guide and Agile Project Management principles created by the founders of Agile. 

How is the course structured? 

                                                              Each section features an overview of a particular aspect of Agile Project Management for a Scrum Product Owner such as  Product Vision ,  Product Roadmaps , Scrum , User Stories, working with Developers, working with your Scrum Master or popular agile techniques like managing requirements with a Product Backlog. I include  a summary of key methods, practices and frequent misunderstandings in industry.  All is based on the Scrum Guide , Agile Principles and the Agile Manifesto  so you know that you are learning the facts from the founders.

Perfect if you are interested in Professional Scrum Product Owner ( PSPO I )  certification, scrum master certification , agile methodology,  agile development, agile software, agile definition. Or if you are interested in increasing your Product Owner Salary, gaining an Agile Product Management Role, furthering your Scrum Master Coaching experience or meeting a agile product manager or scrum product owner job description.

Inspired by God, the Bible, my mother and the founders of Agile Scrum

Advanced Product Management: Leadership & Communication

Accelerate your Product Management career. Master communication, people management, & leadership

Created by Cole Mercer - Sr. Product Manager @ SoundCloud | Ex-Bonobos, Gen. Assembly

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Students: 9712, Price: $99.99

Students: 9712, Price:  Paid

To quickly move up the product management career ladder, you'll need to master two skills: communication and leadership. This advanced course will give you step-by-step advice on how to do just that. In fact, the guidelines covered in each section are applicable to any professional role and may even boost your personal life too.

Split into four parts, the course offers both expert guidance and real world examples. The first section focuses on communication strategies. Excel at Steve Jobs-esque storytelling, get help with public speaking and learn how to deal with colleagues in one-on-one scenarios. The second group of lectures aims to help you become a better leader, whether that's getting to grips with influencing people or figuring out how to elevate your profile within a company.

Next up is career acceleration. This is where you'll hear about all the job opportunities that come from product management and how to climb that ladder as swiftly as possible. Last but not least is people management. You may not be someone's boss right now, but understanding how to manage a team of people is a vital skill for the future.

By the end, you should have a clear idea of what it takes to become a top-rated product manager. And you'll know how to put every tip and trick into action. So whether you want to remain at your current level or move up to a role with more responsibility, you'll have the knowledge and confidence to do so.

Your instructors

Cole Mercer has been a Senior Product Manager at Soundcloud, Bonobos, Mass Relevance, and has taught the Product Management course at General Assembly in Manhattan, NYC. He is now a full-time Product Management and Strategy consultant.

Evan Kimbrell is a top rated Udemy instructor with numerous courses focused on Entrepreneurship. His courses have over 300,000 enrolled students and more than 16,000 five star reviews. For the past few years, he has also been running a digital agency that has produced over 100 web and mobile products.

Product Management Crash Course; IT Product Management

Product Management Essentials & Product Management Fundamentals to kick-start your career in Product Management

Created by Mauricio Rubio - Agile Guru & Founder of AgileKB | AgileLee & Ureducation - Serial entrepreneur, techie, life hacker, expert PM & MBA

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Students: 9544, Price: $89.99

Students: 9544, Price:  Paid

[EXCLUSIVE] Double Degree, Badges and Community.  Upon completing this course you will receive 2 Certificates of Completion, a PM Certified Digital Badge you can add to your CV, LinkedIn Profile or any other online profile & access to the most dynamic Product Management Community in the world.

This Product Management Crash Course has been designed to help you hit the ground running in your Product Management Journey; whether you're preparing for a Product Management interview, getting ready to launch your career in Product Management or exploring the fascinating world of Product Management this course has been designed from the ground up with a focus on quality, solid fundamentals & the right amount of information that you really need to excel as a Product Manager.

We will unpack key Product Management concepts, you'll see real world examples of Product Management in action & you'll hear directly from successful Product Managers. But we'll go beyond that into tools that Product Managers use in their role as well as the tips & tricks that characterize successful Product Managers.

My name is Mauricio and I'm a Product Manager, but like a good Product Manager I'm used to wearing many hats. I manage my own Products now reaching hundreds of thousands of people all over the world in over 180 countries & I have helped many companies successfully launch their own products. I have also lead teams as a Product Manager and have even coached and hired other Product Managers. So I understand what it takes to excel in the job and I will teach you everything I know about it. No catch and I'm not going to hold back. On the contrary, I will openly share with you what has worked for me and what hasn't. If there is one thing you should know about me, is that I'm here to help you and I will do everything in my power to ensure you become an outstanding Product Manager. This course, is only the beginning. By the time you complete it, I will share with you free additional educational resources to continue strengthening your Product Management skills.

__________ 

Why you're here

  • You understand that being a Product Manager puts you in a position of HUGE POTENTIAL

  • You understand that Product Managers earn over $100 THOUSAND DOLLARS per year & would like to get into this amazing role

  • You want to explore more about Product Management

  • You're curious about Product Management

  • You've heard about Product Management but you don't really know what it is or what it entails

  • Somebody recommended this course to you

  • A colleague at the office said this is a must take course for you

  • You want to ace your next Product Management Interview

  • You want to step with confidence into a new Product Management role

  • You want to learn from others who have walked the path & can share valuable insights and information

  • You want to leverage on the templates, resources, vast expertise and experience from a seasoned Product Manager

What will I learn in this course?

  • What you need to know to become a Product Manager

  • Product Management Essentials & Fundamentals

  • Product Management Skills

  • Product Management Tools

  • How to kick-start your career in Product Management

  • How to succeed as a Product Manager

  • Key Product Management Concepts

  • Product Roadmapping

  • Experimentation

  • Metrics & Analytics

  • Market Research

  • Stakeholder Management

  • Job Market & Opportunities

__________

Why take this course and not another one?

  • It's a Crash Course. So no bs, no fluff, only the good stuff :)

  • It was developed by a seasoned and highly successful Product Manager -feel free to refer to my bio and track record

  • You will increase your chances of getting the job

  • It includes a ton of resources, templates and freebies

  • It was created by the founder of The Product & Project Management Knowledge Base -thePMKB

  • It was created by the author of The Mini Book of Agile and founder of AgileKB

__________

This course is specifically for:

  • Beginners

  • Aspiring Product Managers

  • People interested in Product Management

  • Anyone looking to get a job in Product Management

  • Anyone wanting to transition into Product Management

  • Entrepreneurs

  • Professionals

This course is NOT suitable for:

  • Intermediate to advanced students

  • Experienced Product Managers

  • People that prefer quantity over quality. 

  • People that like lengthy and theoretical explanations. 

  • People who aren't prepared to go through the entire course and take notes.

  • People who expect things to work out without any effort or preparation.

__________

Why get into Product Management

  • To earn over $100 THOUSAND DOLLARS per year

  • Because it's a highly fulfilling job and no two days are alike

  • Because you're naturally passionate about building products

  • Because you have a natural ability for solving problems

  • You want to influence the strategic direction of a product

  • You enjoy working with people from all areas of the business

__________ 

Pledge to All Students (both current & future students)

  1. Students First. I will never compromise your experience to make money. Never, ever. Yes, this is also a business but to me teaching goes way beyond making money. I already have a full time job and fortunately don't rely on teaching to survive. You are always at the forefront of my courses and I want to ensure you have a unique, valuable and memorable experience. I promise. 

  2. 24x7x365 Support. You can contact me 24 hours a day, 7 days a week, year round, even on holidays, Christmas and New Years Eve; I will get back to you quickly (in a few hours tops) and deliver outstanding quality of service in my support. I promise. 

  3. Humbleness, kindness and social responsibility. I believe in giving back to you and the world. So think of me as your own real-life human "Siri." If you need advice or support just ask. And if I can do something to help you in your journey, I will. I promise.

  4. Australian Made. Recognized in the Industry as a symbol of quality and excellence. All my courses are Made in Australia with high tech and professionally edited. They also include my secret sauce: a lot of passion & love! I also apply in my courses everything I've learnt from years of experience working with technology, projects, entrepreneurs and people all over the world. I promise.  

  5. Quality over Quantity. I will strive to make courses concise, to the point and relevant. Time is one of our most valuable assets and we need to invest it carefully. So I won't make a course long for the purpose of displaying it has more hours; only when strictly necessary. To me it's about quality and if I can deliver that in 5 minutes and save you time, I will. I promise.

Fundamental Steps of Product Management

100% clarity in an hour

Created by Gurmit Singh - former VP of Yahoo India

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Students: 9073, Price: Free

Students: 9073, Price:  Free

  1. This course gives you the basis of Product Management in 8 fundamental steps

  2. Its by a working professional, Gurmit Singh, who was the former VP of Yahoo India

  3. Since he managed Yahoo Cricket, he uses it as a Live Case to explain

  4. Every step is beautifully explained with graphics and pictures

  5. Its a No Nonsense -- to the point -- one hour course

  6. Suitable for all age groups

  7. It also has a voluntary exercise and downloadable Reading Material

Organizing and Optimizing your Business with PLM

Learn Product Life-cycle Management to benefit your business or even just your resume

Created by Addison Devitry - Applications Engineer

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Students: 8388, Price: Free

Students: 8388, Price:  Free

Interested in organizing and optimizing your business? Learning PLM? Improving your job skills? This class will set you up to pass the Solidpartners PLM Associate Level 1 Exam. 

Organizing and Optimizing your Business with PLM will help you understand difficulties that companies face when running a business and how to fix those problems with PLM. You will understand PLM and be able to use the program to benefit your resume or business. At the end of the course we offer an exam to become a certified PLM user. Whether it benefits you with your resume or helps you organize your business this course is for you.

Look forward to seeing you in the course. Feel free to forward this to friends and colleagues who would benefit.

Product Management Fundamentals

Start the Journey to becoming a Product Manager

Created by Institute of Product Leadership - The Premier B-School for Product Leadership

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Students: 6194, Price: $39.99

Students: 6194, Price:  Paid

Learn the relevant skills to get into the hottest role in tech today!

The most comprehensive and easy-to-understand introduction to Product Management, led by a senior product practitioner. Supplemented by quizzes, resources and a course completion certificate.

Description

A recent news article calls the Product Manager the 4th most important role in a company today, making product management one of the hottest jobs in the market. However, most people are unaware of what exactly a Product Manager does. Does the role require technical skills or business skills? And what is it about the role that demands extreme empathy with the customer?

This e-learning course by the Institute of Product Leadership is a foundational course that demystifies the role. Starting from the very basics of “What is a product?”, the course curriculum introduces students to the productizing process and the skills and frameworks such as Market Analysis, Strategic Planning, Product Planning, Go to Market and Sales Enablement required to design, launch and nurture a product. Students will also be introduced to the role and career path of a Product Manager and the business, technology and customer contexts a person needs to master to become a good Product Manager.

Although no prior knowledge is required, an appreciation or hands-on experience of how product and services companies operate is helpful.

Product Design Management for Agile Practitioners

Application of product design management principles, concepts, tools and techniques in agile product management

Created by Tish Chungoora - Ph.D. | CSPO

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Students: 5979, Price: $89.99

Students: 5979, Price:  Paid

Agile software development practices and product management borrow a number of concepts from the domain of traditional product design and manufacturing engineering, for example, lean development, Kanban and more.

However, it is quite common for organisations who implement agile methodologies, like Scrum, to hold the illusion that these would act as the silver bullet to resolve all the weaknesses in their software development and management practices.

The reality is, this is far from being the case! To be able to conceive and foster great software products, the way they are engineered ought to be based on the kinds of theoretical and practical underpinnings that are inherent of traditional branches of engineering. This way, the sufficient level of rigour can be achieved to permit the evolution of well-rounded and well-engineered software products that deliver value to stakeholders and customers.

This is where product design management can be leveraged to revitalise and complement agile software development practices. Product design management may be seen as an enterprise philosophy and a multi-disciplinary management framework that fosters the embodiment, the deployment and gradual improvement of the products that the enterprise develops, grows and retires over time.

Aspiring to proper product design management in the world of agile software development demands not only the right mindset as individuals, but also the use of suitable tools as well as the skills to apply a range of appropriate techniques. This course will shed light on a set of important tools and techniques to support strategic and tactical agile product management.

The course is chiefly targeted at agile practitioners, for example, product managers, product owners, business analysts, agile project managers, etc. The course may also be taken if you have an interest in applied product design management, provided you have had some prior basic exposure to agile software development or have worked within an agile business.

What this course is NOT about:

  • NOT a course in agile methodologies, agile manifesto, Scrum, Kanban, user story mapping, velocity charts, etc.

  • NOT a course about interaction or user experience design

The Product Management for AI & Data Science Course 2021

The Complete Course for Becoming a Successful Product Manager in the Field of AI & Data Science

Created by 365 Careers - Creating opportunities for Business & Finance students

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Students: 5587, Price: $124.99

Students: 5587, Price:  Paid

Do you want to learn how to become a product manager?

Are you interested in product management for AI & Data Science?

If the answer is ‘yes’, then you have come to the right place!

This course gives you a fairly unique opportunity. You will have the chance to learn from somebody who has been in the industry and who has actually seen AI & data science implemented at the highest level.

Your instructor, Danielle Thé, is a Senior Product Manager for Machine Learning with a Master’s in Science of Management, and years of experience as a Product Manager, and Product Marketing Manager in the tech industry for companies like Google and Deloitte Digital.

From security applications to recommendations engines, companies are increasingly turning to big data and artificial intelligence to improve their operations and product offerings. In the past 4 years alone, organizational adoption of AI has grown 270%. And companies are scrambling to find the talent that can manage the product implementation of big data and AI systems. In this context, a product manager serves as the bridge between business needs and technically oriented data science and AI personnel.

Organizations are looking for people like you to rise to the challenge of leading their business into this new and exciting change.

The course is structured in a beginner-friendly way. Even if you are new to data science and AI or if you don’t have prior product management experience, we will bring you up to speed in the first few chapters. We’ll start off with an introduction to product management for AI and data. You will learn what is the role of a product manager and what is the difference between a product and a project manager.

We will continue by introducing some key technological concepts for AI and data. You will learn how to distinguish between data analysis and data science, what is the difference between an algorithm and an AI, what counts as machine learning, and what counts as deep learning, and which are the different types of machine learning (supervised, unsupervised, and reinforcement learning). These first two sections of the course will provide you with the fundamentals of the field in no time and you will have a great overview of AI and data science today.

Then, in section 3, we’ll start talking about Business strategy for AI and Data. We will discuss when a company needs to use AI, as well as how to perform a SWOT analysis, and how to build and test a hypothesis. In this part of the course, you’ll receive your first assignment – to create a business proposal.

Section 4 focuses on User experience for AI & Data. We will talk about getting the core problem, user research methods, how to develop user personas, and how to approach AI prototyping. In section 5, we will talk about data management. You will learn how to source data for your projects and how this data needs to be managed. You will also acquire an idea about the type of data that you need when working with different types of machine learning.

In sections 6,7,8, and 9 we will examine the full lifecycle of an AI or data science project in a company. From product development to model construction, evaluating its performance, and deploying it, you will be able to acquire a holistic idea of the way this process works in practice.

Sections 10, 11, and 12 are very important ones too. You will learn how to manage data science and AI teams, and how to improve communication between team members. Finally we will make some necessary remarks regarding ethics, privacy, and bias.

This course is an amazing journey and it aims to prepare you for a very interesting career path!

Why should you consider a career as a Product Manager?

  • Salary. A Product Manager job usually leads to a very well-paid career (average salary reported on Glassdoor: $108,992)

  • Promotions. Product Managers work closely with division heads and high - level executives, which makes them the leading candidates for senior roles within a corporation

  • Secure Future. There is a high demand for Product Managers on the job market

  • Growth. This isn’t a boring job. Every day, you will face different challenges that will test your existing skills

Just go ahead and subscribe to this course! If you don't acquire these skills now, you will miss an opportunity to distinguish yourself from the others. Don't risk your future success! Let's start learning together now!

Product Management for Maximum Impact

Product Management Videos, Insights, Success Metrics

Created by Vasily Starostenko - ​Product Manager at Uber and Tesla, Stanford MBA

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Students: 5491, Price: Free

Students: 5491, Price:  Free

Your Instructor: 

This class is based on real product management experience with startups, small and large silicon valley companies

In this class we will focus on what Products are, how you manage product, and what defines and makes product successful. We will discuss Product Manager role (PM), key skills and responsibilities of PM, and what distinguishes good PM from bad PM. 

  • Who Product Manager is, what product manager is ultimately responsible for (setting the backlog of what is to be built) and how the go about doing that (knowledge of customer, market, data, industry, technology, etc.)

  • What makes an effective PM (passion for product, strategic thinking, creativity, execution, leadership, cross-functional savvy, etc.).

Then we will take a deeper look into how Strategy is set for New Products, Growth Products, and Mature Products, and how product lifecycle affects priorities.

For each product lifecycle stage will define key success formula which is essential to measuring right things and building Product Strategy that drives success. Formulas we will talk about are

  • New Product Success as a multiple of Market, Team, Product, and Luck,

  • Growth Product Success as Number of Customers, Growth Rate, Virality and K factor,

  • Mature Product Success as Customer Lifetime Value or LTV: Revenue, Gross Margin, Retention, Customer Acquisition Cost

Course Target Audience: Students, curious about what Product Management role is about and how different products are managed. They have a basic understanding of the business world and want to be successful product strategists. They want to know how they can apply the tenets of product strategy to their own business or product, and that's exactly what we are covering in this class.

Course Goals

  • Explain key concepts around Product Management and Strategy

  • Explain qualitative and quantitative aspects of Product Management and critical importance of both

  • Explain product lifecycle stages: New Product, Growth Product, Mature Product and define success for each

What class is NOT about

  • How to decide if Product Manager job is good for me

  • How to get a Product Manager job

  • How to acquire key skills to become a successful product manager

Product Management Foundations

Case-based practical course on product management to build strong foundations in product concepts, process & frameworks

Created by Deepak Kumar Panda - Senior Product Manager at SAP | Ex-McAfee |MBA, CSPO

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Students: 5411, Price: $19.99

Students: 5411, Price:  Paid

Product Management is a sought after career for many software professionals. Professionals from different backgrounds aspire to take up this challenging and rewarding role to further their careers. However, there is aspiration and then there is reality. A few succeed in their career pursuits but many fail as there is a lack of structured courseware that is practical enough to bridge this skill gap.

Product Management Foundations is an introductory yet comprehensive course in this direction to help all aspiring and budding product managers to understand more about product management, get to know about the product management craft, and the essential skills, processes, frameworks involved in it. It is a fast track and practical course that teaches you product management as it happens on the ground, in most software product organizations.

The course includes a practical case assignment to put your product management learnings into action. You can get your case solution reviewed and get the necessary guidance on the same to hone your skills further.

The intended audience for this course are:

  • Professionals who want to get into Product Management

  • Accidental Product Managers, ones who landed up in product management roles with no context whatsoever

  • Junior Product Managers who want to get an overall perspective of Product Management and build their foundations

  • Startup Founders & Cofounders who want to understand and implement Product management practice in their organization

  • Leaders from other Organizational Practices who work with Product Managers closely and want to understand who are they

  • Anyone & everyone who wants to understand about Product management

Software Product Leadership – Product Management 101

Take your first step towards a higher paying Product Management job!

Created by Dean Slawson - Former Director of PM at Microsoft Research

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Students: 3752, Price: $19.99

Students: 3752, Price:  Paid

Welcome to Software Product Leadership - Product Management 101, a short course focused on Product Management(PM) as it relates to building Software that customers love and leading Software Developers by influence i.e. without direct or formal authority.

Product Manager may look like a fancy title, but it is serious work. Digital landscape is always changing, user expectations are rising and there is simply immense competition in the marketplace due to rising dominance of incumbents and ever increasing number of startups in the tech space.

As you start your PM journey, we want to share our learnings from being Product Managers in different PM roles at Microsoft and other places and as technology entrepreneurs starting companies .

The course is designed as a crash course to provide you with an overview of important Business, User Experience, Leadership, Execution and Measurement(or Business Analysis) topics and ideas you need to be aware of as you start your journey and to give you more than enough knowledge to decide whether PM is the right career for you or not.

Syllabus Overview

Section 1: Introduction and Business Concepts

  • Role of a Product Manager

  • An overview of business skills needed to run your products and features.

  • A deep dive into performing competitive research.

  • How to keep up with prevailing market trends and how to think about what features, apps or products to build next.

Section 2: Leadership and Teamwork

  • How to create a pitch for your ideas.

  • An overview of how to do estimation of time and resources needed when trying to get your idea funded.

  • Understanding the dynamics and the culture of the team that you are in

  • Best practices to avoid isolation and mis-alignment for yourself and others.

  • Tips on socializing your ideas and seeking feedback on them from others in respectful and non-intrusive ways.

Section 3: User Experience (UX) Design

  • Developing user stories and making use of personas to communicate product and feature ideas.

  • Basics of visual design and working with designers to come up with alternatives (explorations) to bring the ideas to reality.

  • Understanding the non-visual elements of design such as gestures, responsiveness, etc.

  • An overview of common methods for performing user research, such as flash feedback, etc.

  • What is A/B testing and how and why to A/B test different ideas.

Section 4: Execution and Evaluation (Data Driven-ness)

  • Writing functional specifications.

  • Unblocking Engineers by taking care of non-technical issues all the way from legal things such as open source licenses to UI strings that could block your team's progress.

  • Understanding your role as the person who may be responsible for communication with partners.

  • Role of Data - Understand common metrics such as Monthly Active Users, Daily Active Users, Net Promotor Score and so on - What are they about? How to use them to make product decisions!

  • Special topic: A day in the life of a PM.

Section 5: Product Management interviews and Career advancement strategies

  • Pro-tips for preparing for your Product Management interview.

  • References to books, blogs and materials you need to read to get started for your PM interview.

  • A peek into career strategies that Dean applied to continuously grow his career for 20+ years.

  • A framework for figuring out your career advancement as a PM

Product Management A-Z: Excel as a PM & Build great Products

Product Management course (with Live Case Exercises & inputs from PMs @Top Tech cos.)- Build n Grow products & Get Hired

Created by Vaibhav Gupta - Tech Entrepreneur, Product & Growth Specialist

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Students: 3136, Price: $19.99

Students: 3136, Price:  Paid

The most complete course you'll find on Product Management with practical case studies, 35 Live Case Hand-on Exercises & Quizzes. The course is built with inputs from product managers working at top tech firms (Google, Adobe, Amazon and many more).
You'll learn about the entire skillsets, tools and processes used in building and managing great products. 

There’s never been more exciting time to pursue a career in Product Management. Technology is all around you and Tech companies are booming with more access to venture capital than ever before and have successfully demonstrated how to build a sustainable business and develop a strong ecosystem around them.

Naturally, many of us have this question of  – “How to learn the skills of Product Management & How to get into Product domain?”

This course answers all your doubt. From ideation to market research, to validating your ideas and developing UX & designing wireframes and mockups and finally writing user stories, managing development processes and growing your product. This course has everything covered plus guide on cracking PM Interview.

You'll find this course as a one stop shop for all the learning needs for -
an entrepreneur struggling with Product Development processes or
someone who has an idea and doesn't know how or where to start or
someone who wants to take up Product Management as a career or transition into Product role or
someone who is an product manager and want to excel in this domain. 

Students aren't required to know anything beforehand - the course covers the fundamentals and how to apply them; as well as, how to develop advanced skills for and finally how to prepare to get a job as a Product Manager.

Your Instructor -

Vaibhav Gupta is a Tech Entrepreneur and a Product & Growth Specialist. He has an extensive product experience and has worked on Enterprise as well as Consumer based products. He Heads Product for Tech-Logistics Startup as well as is responsible for Product Innovation at Monotype. His experience in product management spans several industries and development models where he has been engaged with E-Commerce majors, Technology Consulting and consulted various startups.

Product Management : Be a Product Manager and Get the Job

Everything you would want to learn about Product Management to become a Product Manager.

Created by Faisal Memon - Entrepreneur | Google Launchpad Accelerator | 30k+ students

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Students: 2838, Price: $89.99

Students: 2838, Price:  Paid

This course teaches you everything you should know to about Product Management to become a product manager and get the job.

WHY BECOME A PRODUCT MANAGER?

Product managers are typically paid around 100,000 USD in silicon valley which is on par with engineers. Every company or startup needs a product manager to make sure they build the right product for their users and eventually become successful. Also you might know that there are no degrees in Product Management and very few certifications available.  


GUARANTEE

This course is backed by Udemy's 30 day money back guarantee. If after taking this course you realize that this is not for you. Please request a refund, I only want satisfied students


WHAT ARE THE BENEFITS OF THIS COURSE?

  • In this course, you will learn the core of Product Management, how to build product from just an idea to launch.

  • I will teach you about Product development lifecycle, MVP,  how to create a Product Roadmap and skills needed to become a great product manager

  • I will teach you how to conduct user interviews, form hypothesis and validate it before building the product

  • I will also teach you how to work with designers and engineers. We will also learn about different software development methodologies


WHO IS THIS COURSE FOR?

  • Students who want to start their career working as a Product Manager

  • People who are looking to transition their way to become a Product Manager

  • Entrepreneurs, who have ideas but are looking for ways to understand the process of how a product is built and validated


ABOUT YOUR INSTRUCTOR :

  • I am Faisal, having 8 years of experience working on software products and building companies from scratch. Currently I am heading product at one of the most innovative health care startup.

  • Products that I have built have catered millions of users across the globe, have been funded by best VC's and also was shortlisted for Google Launchpad Accelerator.

  • I have compiled all my experience that I have gained throughout my startup journey in this course.


SO ARE YOU READY TO GET STARTED AS A PRODUCT MANAGER?

What are you waiting for? Press the BUY NOW button and start the course. See you inside.

Product Management & Marketing: Personas

Building B2B personas for the enterprise - an introductory course

Created by Mike Gospe - Author of the "Marketing High Ground"

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Students: 2739, Price: $19.99

Students: 2739, Price:  Paid

This course is about building "buyer personas" for business-to-business (B2B) markets.

  • How good are you are preparing a persona as part of your go-to-market plan?
  • And, how creative can you be if you don't have a market research budget?

I have 28 years of hi-tech marketing experience, and I usually found myself in the hot seat of needing to create or update my target segmentation model and personas without having access to any market research. Oh, and I needed to draft this by Tuesday!

I discovered that there are tools available to me that I had overlooked -- the persona template being one of them. In this course, I reveal all of my persona secrets and best practices!

Whether you work for an established enterprise company or the newest startup, this persona methodology will work for you!

This course contains:

  • Approximately 2 hours of video lectures.
  • Detailed description of my 10-step persona building process.
  • Download my persona template and learn about the 3 most critical components.
  • Examples of real personas created by real marketers in B2B companies.
  • Quizzes to test your knowledge.
  • Answers to frequently asked questions.
  • And more!

Techniques in Product Management and Leadership

Applied tools for those striving to get into Product Management or those expanding their toolbelt

Created by Ala Shiban - Technical Group Product Manager

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Students: 2491, Price: Free

Students: 2491, Price:  Free

This course focuses on techniques that you can apply to day-to-day Product Management jobs. We provide just enough high-level concepts and focus on tools that you can apply on day 1 in your product job. For those wanting to get into Product Management, this course gives you tools that help you in interviews as well as the mindset of how to solve real-world product problems.

Supply Chain of Perishable Products: Inventory Management

Newsvendor Model in less than 60 minutes

Created by Timofey Shalpegin - Operations and Supply Chain Management Lecturer

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Students: 2374, Price: Free

Students: 2374, Price:  Free

In this course, we will learn how to manage a supply chain of perishable products. After completing the course, you will be able to quickly find the optimal order quantity for any perishable product with any demand pattern. We will also consider the optimal level of overbooking for service businesses.

After taking this course, you will gain the following skills:

  • Improve the expected profits of your business with no extra investment

  • Simulate a complex problem and find the optimal solution in MS Excel

  • Master the Newsvendor Model

You can achieve all these by spending less than 60 minutes of your time!

Great Product Manager – Practical Product Management course

Save time and fast-track your career! Learn from a Senior Product Manager at Microsoft. Free CV review included!

Created by Dr Bart Jaworski - Senior product manager at Microsoft

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Students: 1981, Price: $89.99

Students: 1981, Price:  Paid

Save time with this practical Product Management course! With this program, you will land your dream job/promotion way quicker!
For every student that completes the course free CV and LinkedIn profile review (worth 200$)!

Hi! I am Dr. Bart Jaworski, Senior Product Manager at Microsoft. For many years, I have been dreaming – just like you – of becoming a highly successful product manager. Now that I have reached this dream, I want to share with you how I managed to do that. The road had been full of unexpected challenges, and I have been forced many times to search for additional resources to help me deal with them. Sadly, there had been some aspects of the position that no course or book could have prepared me for, and this is exactly where this course comes in.

Don't get me wrong. My efforts have resulted in gaining great theoretical and basic knowledge. However, no one has ever told me how to deal with an ineffective team, how to find the right data to perform analyses, or even the basics – what character features actually make a great product manager.

Thus, I have created this course. Throughout over 11 hours of core material, I am not only going to teach you about the position itself but also, I am going to provide you with practical solutions on how to deal with different setbacks that I had to find out the hard way. I am also adding a bonus class every week, starting from 18/04/2021.

After completing this course, you will be well prepared to:

  • manage any IT product,

  • choose the best improvements for it, and make them a reality with your team,

  • envision the product's growth for many years to come,

  • build a great product road map,

  • change your stale development team into a well-oiled, highly effective machine,

  • find great ideas for your product and support them with the right data,

  • excel in planning an A/B test for any product change and be able to understand its effects,

  • become a great spokesman,

  • conduct engaging meetings and make them highly effective,

  • complete any product management certification. This course provides a certificate as well upon completion!

  • and many more!

I have almost ten years of background in working on various IT tools designed for recruiters. Apart from that, I have transitioned from a rookie, self-taught product manager in a small start-up to a senior product manager in, arguably, one of the greatest software companies of our times.

Thus, this course is highly dedicated to seeing you succeed in your career as a product manager the way I have. I will take you through the whole process of planning your career, starting with building an ideal CV and a LinkedIn profile. I will guide you on how to perform at your best on your potential job interview and start a new product manager position with a BANG.

The core 11 hours of the course are only the beginning – the minimum viable product of a greater product in the works. In due time, additional classes will be released.

The course is accompanied by a dedicated Discord channel where I am happy to take follow-up questions and feedback that I will attend to daily. Apart from this, I offer a brand-new YouTube channel where I talk about best product management practices and review different product-related articles and stories so that you could easily tell a helpful source from a waste of your time.

You are ambitious, full of energy and dreams, but also in need of guidance, right? I have been there, too. This course is built in a way that will make your journey easier than mine was. By making use of my knowledge and best practices, I hope you will develop your career quicker than I, and who knows, maybe one day we will meet in the halls of Microsoft's office and shake hands.

I am fondly looking forward to that!

Become a Product Marketing Manager | Product Management

Product Marketing Strategy : Marketing New Product : Product to Market : Product Promotion : New Product Launch Strategy

Created by Dekker Fraser, MBA - Marketing Executive | Startups to Fortune 100 | Kellogg MBA

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Students: 1935, Price: $99.99

Students: 1935, Price:  Paid

Learn from an experienced Silicon Valley PMM with a top MBA

Learn how to become a product marketing manager from someone with years of experience in product marketing at small, medium, and large software companies including Sony. Your lead instructor received his MBA from the top marketing school in the U.S. and works in the epicenter of product marketing in San Francisco. 

  • New! Free access to the top-rated book Become a Product Marketing Manager (PDF version)

  • New! Product Marketing Calendar Template (Excel)

  • 1-Page Product Marketing Plan Template + 1-Page Competitive Analysis Template (Word)

  • Marketing strategy, tactics, and execution 

  • Interview skills to land a six-figure product marketing position

  • Day-to-day operational skills

  • Hard skills in quantitative marketing analytics and software

  • Soft skills to succeed in the office and get promoted

#product #marketing #strategy #promotion #launch #manager

Product Management A-Z™: A Hands-On, Real-World Simulation

From Beginner to Modern Product Manager with Just One Course!

Created by Raj Elakkara - Product Manager | Instructor | Founder of GapSquad

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Students: 1923, Price: $99.99

Students: 1923, Price:  Paid

Welcome to Product Management A-Z™, the course that teaches you to think like Silicon Valley's top-performing Product Managers.

How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deliver the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies.

Product Management A-Z™ shows you how to build and deliver technology products that your customers will love—and that will work for your business.

This is primarily a Learn By Doing course. So we'll quickly dive into real-world exercises that demonstrate how successful teams build Products.

What you'll get from this course.

1. I’ll show why 95% of product teams struggle with their product initiatives and what the top performing 5% do differently to achieve success

2. You’ll gain an in-depth understanding of modern Product Management practices, including frameworks and best practices for

  • De-risking product initiatives (dual-track development)

  • Strategy formulation (e.g. Kano Model)

  • Goal Setting (Objectives & Key Results)

  • Product Discovery (ICE, Experiment Boards, etc)

  • Goal-Directed Design (Rapid Prototyping, Sketching, etc)

  • Agile Development (Scrum)

  • Measurement (Analytic frameworks, OMTM)

  • Career Development (Bullet Journal, Story Telling, etc)

3. The course lectures are accompanied by a workbook that includes +30 practical exercises to bridge the gap between the theory and real-world practices.

Why learn Modern Product Management?

The demand for Product Management is growing rapidly. In fact, LinkedIn ranks "Product Manager" as one of the most promising jobs, with 29% year-over-year growth. More and more companies are finally figuring out how important this discipline and this role is to their success.

But Product Management practices are also widely misunderstood, with most product initiatives failing to launch. And of those that do launch, only a fraction delivers value to the intended customers.

In a field where so many teams follow counter-productive practices, copying others won't work.

Don't Imitate. Understand.

This course will teach you the underlying values and principles of Product Management. And the practical portion will showcase how successful teams build products using approaches that minimize risk and maximize customer delight.

If you're seeking a job in Product Management or trying to transition into a new career, this course will help prepare you for success. You'll be able to identify and avoid unproductive workplace practices, and confidently use the latest Product Management tools and techniques that are so essential to success.

And if you work as a Product Manager in the software development space, this course will accelerate your career and open new doors.

What if I have questions?

I offer full support, answering any questions you have 7 days a week (whereas many instructors answer just once per week, or not at all). This means you’ll never find yourself stuck on one lesson for days on end. With my hand-holding guidance, you’ll progress smoothly through this course without any major roadblocks. There’s no risk either! This course comes with a full 30-day money-back guarantee.

See you on the inside!

Technical Product Management: learn on 4 real industry cases

Boost your technicality (as a PM) or tech product skills (as an engineer) to grow in your current role

Created by Vladimir Kalmykov - Group Tech Product Manager at Booking

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Students: 1484, Price: $34.99

Students: 1484, Price:  Paid

Why Technical Products Management?

This course is about Tech Product Manager - a rapidly growing role in today's IT industry.

Many innovative companies (Google, Amazon, Facebook, Booking, Uber, etc) build a big portion of their value on the non-intuitive (for a classical product perspective) tech insights and need a mix of product and technical skills to drive it from a vague idea to the end customer facing solution. Think Google Search: minimum UI, but maximum algorithmical and infrastructural magic which almost fully determines a value and the overall experience. As you probably guessed, search algorithms and large-scale infrastructure are two examples of Tech PM sweet spots.

But it is a mistake to think that unless you work for one of IT-giants, there is no application of Tech PM skills. Look around for a second —mostly everything you encounter is an online-service of some size: you book a flight and hotel online, order food, learn guitar, sometimes even do guided sport and renew a passport with your government — everything is online. All of these products do not hang in the air — they are powered by ecosystems of actual software (e.g. Java) services and there is a product leader with a team driving them in the right (or wrong) direction. The moment mostly everything in the product becomes a service, the leader naturally gets involved in a Tech PM area.

Ok, landscape is changing, but does the required PM skill set changes together with it? I think, that partially — yes. To illustrate it, we might roughly estimate, that for any successful Product Manager (or an entrepreneur) in any modern IT-project (including startups) there are critical, important and nice-to-have set of skills:

  • Product Management base (critical, ~50% of success) to know how to deal with customer requirements, in other words to have a solid PM base (i do not teach it here - there are already hundreds of courses on the topic)

  • Technical Product Addition (important, ~30% of success) to easily combine external and internal systems together, keep in mind non-functional requirements (architecture, security, infrastructure, reliability, etc) and at the end turn a product idea into a real practical IT service. The course is exactly about this part.

  • Domain knowledge (nice to have, ~20% of success) a specific domain knowledge on top (e.g. about payments, or about ML, or a content processing, etc) to ask the right questions and go deeper if your product needs it. It is nice to have because you can always learn if your product and tech product base is strong enough.

Why i can talk about Tech Product Management?

I have a solid tech background (a PhD in Computer Science with 7 years of software development) and then 5 years of the Tech Product management at Booking. com in different product and tech departments. In other words, i have a lot to share with you regarding Tech PMing.

Structure of the course

In the Part 1 I explain in details why Tech PM role is gaining popularity with the examples of Google, Uber, AWS, Stripe, etc. and set the course goals.

In the Part 2 I quickly cover specifics of the Tech PM role (it is expected that you already know PM basis from another course) and explain the main difference between a Technical Product Manager, a classical Product Manager, an Engineer, a Project Manager and a Technical Program Manager (completely different roles!). It will help you to frame the right context and avoid a confusion about who does what.

The core practical Part 3 of the course consists of the 4 real tech product use cases (different industries and company setups), which i solve for you applying Tech PM thinking process. There are also quizzes after each case and the final assignment to solidify your knowledge. Students who understood and completed all the assignments of this part would be able to apply TPM approach to their projects.

In the Part 4 I provide learning directions of how to grow your Tech PM skills. I first cover main Tech Product building blocks (APIs, infrastructure, architecture, monitoring, reliability, security) and then give you links to a lot of external materials to boost your technicality and PM skills.

Enjoy and join a growing community of Tech Product Managers passionate about building rockstar products on yet undiscovered tech insights!

Strategic Product Management and Leadership

Integrated Product Discovery applying Jobs to be Done

Created by Mohammed Abubucker - Product Discovery and Management Coach

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Students: 1327, Price: $19.99

Students: 1327, Price:  Paid

Empower the product of YOU with the most up to date thought leadership on Product Management

Simple Product Management Course for all aspirants seeking to become highly skilled and sought after product manager. We will be discussing on topics as below.

Foundations of Product Management.

A framework of Product Discovery.

The process of Product Definition.

Essentials of Product Delivery.

we will discuss all the strategic concepts that will shape your attitude and mindset.

Product Management for Absolute Beginners

Master the Frameworks used by the best Product Managers to Make Great Product Decisions

Created by Gary Schroeder - Entrepreneur and Product Manager

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Students: 1205, Price: $19.99

Students: 1205, Price:  Paid

To make effective product decisions, the best Product Managers from Tier One tech companies employ a variety of frameworks (lenses if you will) in order to make great decisions. 

These frameworks help Product leaders make sense of and evaluate the vast array of inputs that they receive on a daily basis. 

This course provides and overview of the absolute best frameworks in a clear, concise, and actionable manner so that you can make more efficient and effective decisions. 

  • We will review the master framework to ensure that you're able to answer the three most important questions any Product leader must answer about their product? 
  • We'll cover the most import daily, weekly, and sprintly processed that the best Product leaders put in place to deliver great products to the market (and we'll explain what a sprint is too :) ) 
  • We'll introduce you to the Hypothesis, Experiments, Tests, and Insights framework to ensure your work is supported by scientific rigor. 
  • You will see that not all web users are created equal and neither are their needs through the User Hierarchy of Needs. 

Note: this course is NOT a deep dive into the specifics of Product Management nor is it even a deep dive into the application of each scenario where you might utilize these frameworks. Think of this course as flying over a range of mountain peaks so you can see the possibilities below rather than a multi-week expedition where you must master the granular details. That being said, with this overview, you will see vantage points that those who are 'stuck at basecamp' will never see and thus will be enabled to do things they will never be able to do.