Best Marketing Management Courses

Find the best online Marketing Management Courses for you. The courses are sorted based on popularity and user ratings. We do not allow paid placements in any of our rankings. We also have a separate page listing only the Free Marketing Management Courses.

Marketing Analytics and Retail Business Management

Retail analytics using MS Excel - Covering Forecasting, Market Basket, RFM, Customer Valuation & Price Bundling

Created by Start-Tech Academy - 3,000,000+ Enrollments | 4+ Rated | 160+ Countries

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Students: 74919, Price: $29.99

Students: 74919, Price:  Paid

You're looking for a complete course on understanding Marketing Analytics and Retail Business Management to drive business decisions involving production schedules, inventory management, promotional mail optimization, store layouting, estimating right bundle price, customer valuation and many other parts of the business., right?

You've found the right Marketing Analytics & Retail Business Management course! This course teaches you everything you need to know about different forecasting models, Market Basket analysis, conducting market research, marketing analytics, RFM (recency, frequency, monetary) analysis, Customer Valuation methods & Price Bundling analysis and how to implement these models in Excel using advanced excel tool.

After completing this course you will be able to:

  • Implement forecasting models such as simple linear, simple multiple regression, Additive and multiplicative trend and seasonality model and many more, required for devising marketing analytics strategies effectively.

  • Perform marketing analytics and market basket analysis and calculate lift to derive a store layout that maximizes sales from complementary products.

  • Do RFM (Recency, frequency, and monetary value) analysis to help you maximize profit from promotional mail campaigns.

  • Increase revenue/profit of your firm by implementing revenue / profit maximizing bundle price point using marketing analytics tool like Excel solver Add-in

  • Understand the value of your customers to make intelligent decisions based on recommendations of marketing analytics and marketing research on how to spend money acquiring them

  • Confidently practice, discuss and understand different marketing analytics models used by organizations

How this course will help you?

A Verifiable Certificate of Completion is presented to all students who undertake this Marketing Analytics & Retail Business Management course.

If you are a business manager or an executive, or a student who wants to learn and apply forecasting models, marketing analytics techniques based on marketing research in real world problems of business, this course will give you a solid base for that by teaching you the most popular forecasting models and marketing analytics strategies and how to implement them.

Why should you choose this course?

We believe in teaching by example. This course is no exception. Every Section’s primary focus is to teach you the concepts of marketing analytics, marketing research through how-to examples. Each section has the following components:

  • Theoretical concepts and cases of different forecasting models and marketing analytics techniques

  • Step-by-step instructions on implementing forecasting models and marketing analytics in excel

  • Downloadable Excel file containing data and solutions used in each lecture on marketing analytics and retail business management

  • Class notes and assignments to revise and practice the concepts on marketing analytics and retail business management

The practical classes where we create the model for each of these strategies is something which differentiates this course from any other course available online.

What makes us qualified to teach you?

The course is taught by Abhishek and Pukhraj. As managers in Global Analytics Consulting firm, we have helped businesses solve their business problem using Analytics and we have used our experience to include the practical aspects of Marketing analytics, marketing research, forecasting techniques and data analytics in this course.

We are also the creators of some of the most popular online courses - with over 170,000 enrollments and thousands of 5-star reviews like these ones:

This is very good, i love the fact the all explanation given can be understood by a layman - Joshua

Thank you Author for this wonderful course. You are the best and this course is worth any price. - Daisy

Our Promise

Teaching our students is our job and we are committed to it. If you have any questions about the course content, marketing analytics, marketing research, practice sheet or anything related to any topic, you can always post a question in the course or send us a direct message.

Download Practice files, take Quizzes, and complete Assignments

With each lecture, there are class notes attached for you to follow along. You can also take quizzes to check your understanding of concepts on Marketing analytics, marketing research, forecasting techniques. Each section contains a practice assignment for you to practically implement your learning on Marketing analytics, marketing research, forecasting techniques.

What is covered in this course?

Understanding how future sales will change is one of the key information needed by manager to take data driven decisions. In this course, we will explore how one can use marketing analytics tools and forecasting models to

  • See patterns in time series data

  • Make forecasts based on models

Let me give you a brief overview of the course

  • Section 1 - Introduction

    In this section we will learn about the course structure containing Marketing analytics, marketing research, forecasting techniques.

  • Section 2 - Basics of Forecasting

    In this section, we will discuss about the basic of forecasting and we will also learn the easiest way to create simple linear regression model in Excel

  • Section 3 - Getting Data Ready for Regression Model

    In this section you will learn what actions you need to take step by step to get the data and then prepare it for the marketing analytics purpose. These steps are very important.

    We start with understanding the importance of business knowledge then we will see how to do data exploration. We learn how to do uni-variate analysis and bi-variate analysis then we cover topics like outlier treatment and missing value imputation. These are the building blocks of implementing marketing analytics techniques effectively.

  • Section 4 - Forecasting using Regression Model

    This section starts with simple linear regression and then covers multiple linear regression. We have covered the basic theory behind each concept without getting too mathematical about it so that you understand where the concept is coming from and how it is important. But even if you don't understand it, it will be okay as long as you learn how to run and interpret the result as taught in the practical lectures.

    We also look at how to quantify models accuracy, what is the meaning of F statistic, how categorical variables in the independent variables data set are interpreted in the results.

  • Section 5 - Handling Special events like Holiday sales

    In this section we will learn how to incorporate effects of Day of Week Effect, Month Effect or any special event such Holidays, pay day etc.

  • Section 6 - Identifying Seasonality & Trend for Forecasting

    In this section we will learn about trends and seasonality and how to use the Solver to develop an additive or multiplicative model to estimate trends and seasonality. We will also learn how to use moving averages to eliminate seasonality to easily see trends in sales.

  • Section 7 - Market Basket Analysis and Lift

    In this section we will learn about Marketing analytics, marketing research, market basket analysis and learn how to calculate lift to derive a store layout that maximizes sales from complementary products.

  • Section 8 - Recency, frequency, and monetary value analysis

    In this section we will learn techniques to perform RFM (Recency, frequency, and monetary value) analysis to help you maximize profit from promotional mail campaigns.

  • Section 9 - Recency, frequency, and monetary value analysis

    In this section we will learn price bundling techniques and learn how to increase revenue/profit of your firm by implementing revenue / profit maximizing price point using Excel solver Add-in

  • Section 10 - Recency, frequency, and monetary value analysis

    In this section, we will discuss about the basic of concepts of Customer Lifetime value and learn how to create excel model to find lifetime customer value and perform sensitivity analysis to capture variations in lifetime value under different scenarios.

  • Section 11 - Excel crash course

    If you're new to Excel, or you've played around with it but want to get more comfortable with Excel's advanced features required for this course. Either way, this section will be great for you to revise your rusty excel skills .

Some of the examples in this course are from the book Marketing Analytics: Data-Driven Techniques with Microsoft Excel [Winston, Wayne L.]. We suggest this book as reading material for anyone aspiring to be a marketing analyst and gaining knowledge on Marketing analytics, marketing research, forecasting techniques and data analytics.

I am pretty confident that the course will give you the necessary knowledge and skills related to Marketing analytics, marketing research, forecasting techniques, to immediately see practical benefits in your workplace.

Go ahead and click the enroll button, and I'll see you in lesson 1 of this Marketing Analytics course!

Cheers

Start-Tech Academy

MBA in a Box: Business Lessons from a CEO

A Complete MBA Training: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation

Created by 365 Careers - Creating opportunities for Business & Finance students

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Students: 59941, Price: $129.99

Students: 59941, Price:  Paid

Welcome to MBA in a box: Business lessons from a CEO! 

This is the only online course you need to acquire the business acumen to:

 

  • Start up your own business

     

  • Grow your existing venture

     

  • Take your career to the next level

     

  • Get promoted and apply managerial, financial, marketing, decision-making and negotiation skills in the real business world

     

  • Have an all-around view of why some companies (and people) succeed when doing business and others do not

     

This course is jam-packed with the same useful information and real-life case studies MBA graduates acquire throughout their training in top-tier business schools. We have even made it more interactive by preparing a gamebook for you. Yeah, that’s right! Learning business and finance need not be boring!   

The gamebook will test what you have learned and will simulate a real-world environment in which your decisions as a business executive will have real monetary consequences for a company. Can you think of any better way to reinforce what you have learned?

 

An exciting journey from A-Z.

 

If you are a complete beginner and you know nothing about business or finance, don’t worry at all! In each of the five main modules of the course, we start from the very basics and will gradually build up your knowledge. The course contains plenty of real-life examples and case studies that make it easy to understand.   

Five modules

 

MBA in a box is a collection of the five courses that are most frequently taught to MBA students. We have carried out extensive research and explored the curriculums of the most successful MBA programs around the world including Harvard Business School, Wharton School of the University of Pennsylvania, INSEAD, Booth School of Business, London Business School and others. This is the reason the following modules have been included in this program:

 

  • Business Strategy

     

  • Management and HR Management

     

  • Marketing Communications and Marketing Management

     

  • Accounting and Financial Statement Analysis

     

  • Decision Making, Persuasion, and Negotiation

     

Teaching is our passion

 

For over six months, we worked hard to create the best possible MBA course that will deliver the most value for you. We want you to succeed, which is why the course tries to be as engaging as possible. High-quality animations, superb course materials, a gamebook simulation, quiz questions, handouts and course notes, as well as a glossary with new terms are some of the extra perks you will get by subscribing.

 

What makes this course different from the rest of the Business courses out there?

 

  • High-quality production – HD video and animations (This isn’t a collection of boring lectures!)

     

  • Knowledgeable instructor (CEO of an 8-digit business)

     

  • Complete training – we will cover all major topics and skills you need to become an entrepreneur, a successful investor, or a business executive

     

  • Extensive Case Studies that will help you reinforce everything that you’ve learned

     

  • Gamebook - solve our Gamebook and make this course an interactive experience to test what you’ve learned while taking the course

     

  • Excellent support - if you don’t understand a concept or you simply want to drop us a line, you’ll receive an answer within 1 business day

     

  • Dynamic - we don’t want to waste your time! The instructor keeps up a very good pace throughout the whole course

     

  • Bonus prizes - upon completion of 50% and 100% of the course, you will receive two bonus gifts

     

Why do you need these skills?

 

  1. Salary/Income - it is not a coincidence that MBA graduates earn 40% more than their peers – they have the skills and knowledge that allow them to see the bigger picture. This course will give the same to you – a holistic view of why certain businesses succeed and what needs to be done to improve their performance

  2. Promotions - MBA students acquire valuable technical skills, which makes them the leading candidates for senior roles within corporations

     

  3. Secure Future - there is a high demand for skilled business executives in the job market, and you won’t have to be concerned about finding a job   

  4. Growth - this isn’t a boring job. Every day, you will face different challenges that will test your existing skills   

This course comes with Udemy's 30 day no-questions-asked money back guarantee. So, you have nothing to lose! Subscribe to the course and give it a try!

Click the 'Buy now' button! This will be one of the best decisions of your entire career!

 

 

Successful Events: Event Planning, Marketing & Management

Create a single successful event or event-series with effective event promotion, planning, management and monetization

Created by Alex Genadinik - Business, Entrepreneurship, SEO, Marketing, Amazon, YouTube

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Students: 9122, Price: $49.99

Students: 9122, Price:  Paid

Get bigger event attendance, more revenue, and a growing fanbase - all with this course.

* JOIN OVER 7500 DELIGHTED STUDENTS WHO HAVE TAKEN THIS EVENT MARKETING COURSE 

THIS COURSE IS FOR YOU IF YOU WANT

  • Event promotion

  • Event planning

  • Event management

  • A new way to promote your business and convert event attendees into clients

  • New revenue stream

  • Learn to start an event series or a single event 

WHO THIS COURSE IS NOT FOR

  • If you have years of experience in event planning and marketing - this might feel basic for you. 

  • If you are in wedding planning, only parts if this course may be relevant

If you are experienced in the event industry, this course might not be ideal for you. But you might still find a lot of useful tidbits that might help you do better and promote more effectively. Plus, I am here to answer questions, so if you have a unique situation, getting this course is a cheap way to get access to me, and ask me unlimited questions

WHAT THE COURSE FOCUSES ON

This is a fantastic course about how to create successful events. The course covers important issues like how to price your event, how to promote your event, different ways in which you can make money from your event, and much more. 

I have created a successful event series in the past. With this course, you get the advice of an experienced event marketer on creating events, and making them a success. If you are a new event organizer, this event marketing and management course is a must! 

By the end of the course, you will feel that you are head and shoulders above where you were before you got started with the course, and you will be able to create successful events. 

I LOVE MY STUDENTS - UNMATCHED STUDENT SUPPORT

I appreciate you and I am here to help.

Students are able to start discussions and message me with private questions. I answer 99% of questions within 24 hours. I love helping students who take my courses and I look forward to helping you. 

WHAT IS COVERED IN THIS COURSE

  • Event marketing - I want your events to grow, so event marketing has the biggest focus in this event course.

  • Event planning - proper event planning is important for your overall event success. This is why you need to have a solid plan for what to do before, during and after the events, and I'll cover that in this event marketing, planning and management course.

  • Event management - your events will be much more likely grow and be successful if you manage them well, and new people come back and invite friends. So your events must be very high quality. This is why event management is extremely important, and I'll cover how to make your events run smoothly so that your attendees are happy.

WHAT KINDS OF EVENTS CAN BE PROMOTED WITH THIS COURSE?

  • Hobby and interest group meetings

  • Business events

  • Festivals and music shows

  • Small concerts and entertainment events

  • Technology events with speakers

  • Outdoor events as for hiking groups for example

  • Get more people for your city tours for city guides

  • Conference events (small conferences)

  • Charity events

  • Fundraisers

  • Meetups

INSTRUCTOR'S EVENTS BACKGROUND

I have created a successful event series in the past that had thriving attendance, made money, and was even once mentioned on NPR. I did it all by myself with no budget. In this course, I share exactly how you can achieve similar results.

If you are starting an event series, I know how you feel and the challenges you are facing. I was once exactly where you are now!

INSTRUCTOR'S ENTREPRENEURSHIP BACKGROUND

I've been an entrepreneur for 15+ years, have coached 1,000+ entrepreneurs in person, taught 100,000+ students, impacted millions of entrepreneurs worldwide creating 6 and 7-figure businesses in the process, and I would love to help you.

BONUSES INCLUDED

* Lots of extra freebies, downloadable worksheets, and exercises to make the course more interactive and valuable

* Personal invitation to my Facebook community after you complete the course

* My list of 50 business-success skills when you complete the course

RESPONSIVE AND CARING INSTRUCTOR: WORLD-CLASS STUDENT SUPPORT

If you have questions, know that I am here to help! I answer 99% of student questions within 24 hours. Many students tell me that other instructors don't respond. Well, I do because

1) I care about my students.

2) I feel a responsibility to make sure that students get their money's worth from the course.

CERTIFICATE OF COMPLETION WHEN YOU FINISH THE COURSE   

When you complete 100% of the videos in this course, you will be emailed a certificate of completion by Udemy so you can show it as proof of your expertise and that you have completed a certain number of hours of instruction in the course topic.

MONEY-BACK GUARANTEE 

The course comes with a Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it's my personal promise to you that I will go out of my way to help you succeed just like I've done for thousands of my other students. 

Invest in your future. Enroll now.

The Ultimate Beginners Marketing Management Course

The Only Course You Need to Fundamentally Understand Marketing Strategy and Marketing Management.

Created by Paulo Braga - MIS Officer, Entrepreneur, and Lecturer

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Students: 4427, Price: $24.99

Students: 4427, Price:  Paid

Hi there

Welcome to The Ultimate Beginners Marketing Management Course.

This course is designed for you to be able to answer fundamental questions about marketing, such as:

  • What is marketing?

  • How do we market?

  • What do we market?

  • How to perceive the environment that we market in?

After taking this course, you will have the knowledge to answer those questions because this course has: 

  • Specialised lectures to address those fundamental questions

  • It has an assignment that turns theory into practice

  • There is a summary after each section in an easy to read pdf

  • It also has quizzes after each section of the course

  • It has a FREE eBook containing all the information in the course

  • And there is a final exam that you can take regularly to help you retain all the information you learned in the course.

So, if you like what you hearing, go ahead and start The Ultimate Beginners Marketing Management Course, and I’ll see you inside!

CMMP Exam: Marketing Management –> Practice Test 2021

Strategic marketing | Product concept | Marketing buzz | Discretionary income | Market expansion | Diversification |

Created by Karuna Maheshwari - || Education is Your Attitude ||

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Students: 3841, Price: $19.99

Students: 3841, Price:  Paid

Dear Friends,

Are you Preparing for Interview in Marketing Management ?

Don’t be stressed, Take our Marketing Management Based Mock Test and prepare yourself for the Exam. Here you will get Marketing Management based Multiple Choice Question for your Next Exam.

What you will get in These Mock Test ?

  • It contains sample questions which are likely to be asked in the Exam.

  • These Marketing Management based MCQ questions help you with self-study and self-assessment.

  • These Mock Test helps you check your Current Knowledge in the Marketing Management.

Generally, you need to refer a variety of books and Websites in order to cover the ocean of topics in Marketing Management. To make it easy for you guys, I have collected a few Marketing Management Based questions from different topics.

In these Mock Test we covers Following Topics in Marketing Management:

  • Strategic marketing

  • Product concept

  • marketing mix

  • Discretionary income

  • Market expansion

  • Diversification

  • Economic Order Quantity

  • Good marketing

  • Marketing buzz

After the Completion of the Mock test you will get the all Answer of the Question. So in this way you can Check your Result. When you solve these Questions then definitely your confidence will Increase. This type of Question and Answer really crucial for your real Exam.

Also this course has 30 days money back guarantee. Without any delay, the applicants participate in the Marketing Management Practice Test and understand the various questions and answers.

Best of luck!

CHEERS!

Become a Product Marketing Manager | Product Management

Product Marketing Strategy : Marketing New Product : Product to Market : Product Promotion : New Product Launch Strategy

Created by Dekker Fraser, MBA - Marketing Executive | Startups to Fortune 100 | Kellogg MBA

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Students: 1935, Price: $99.99

Students: 1935, Price:  Paid

Learn from an experienced Silicon Valley PMM with a top MBA

Learn how to become a product marketing manager from someone with years of experience in product marketing at small, medium, and large software companies including Sony. Your lead instructor received his MBA from the top marketing school in the U.S. and works in the epicenter of product marketing in San Francisco. 

  • New! Free access to the top-rated book Become a Product Marketing Manager (PDF version)

  • New! Product Marketing Calendar Template (Excel)

  • 1-Page Product Marketing Plan Template + 1-Page Competitive Analysis Template (Word)

  • Marketing strategy, tactics, and execution 

  • Interview skills to land a six-figure product marketing position

  • Day-to-day operational skills

  • Hard skills in quantitative marketing analytics and software

  • Soft skills to succeed in the office and get promoted

#product #marketing #strategy #promotion #launch #manager

The Complete Marketing Management Course for Beginners

Learn Marketing Management, Concepts, Process, Functions, Environment, Porter Five Forces, Planning, Research & more

Created by Online Courses Institute - High Quality Courses Institute

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Students: 1754, Price: $19.99

Students: 1754, Price:  Paid

Welcome to our Course !

You can Learn complete information related to Marketing Management. It is the best course for Marketing Management. This course of Marketing Management will able you to start your Learning as a beginner. 

Important Topics you can learn and get Explanation are :

Marketing Management

Concepts

Process

Functions

Environment

Porter Five Forces

Planning

Research

Research Process

Consumer Behavior

Thank you so much !

Our Team will Happy to see in Course !

Note that Our team is present every time for you and available here for any questions you may have. You can ask any question which you want. 

Hotel Management – Hotel Marketing Strategies

How to mange a hotel effectively. Increase occupancy rate, gain regular guests, get awesome online feedback & be unique.

Created by Raj Pal Singh Kharabanda - Author / Hotel Owner / Hotel Manager / Hotel Marketing

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Students: 1622, Price: $89.99

Students: 1622, Price:  Paid

This course is made for newbies, hotel ownershotel managers and for everyone who is interested in hotel business. In this course you gain the knowledge 

  • How to set up a hotel for success 
  • What you have to do to make the hotel visible on the market
  • How to make your guests love your services
  • How to increase your direct-bookings
  • How to increase your occupancy rate
  • How to increase your sales
  • How to receive awesome online feedbacks
  • How to be on the top of OTAs
  • How to impress your guests even before they arrived at your hotel
  • How to check a room
  • How to do a perfect check-in/out
  • How to stay in touch with your guests

There is so much input you will obtain as soon as you join my course. 

You will learn everything you need to know to manage your own hotel. I am a crosswalker. I’ve studied business management, marketing and finance. I haven’t studied anything to do with the hospitality industry. The only experience I’ve had with hotels has come from being a guest to hotels myself. When I opened my first hotel, I immediately received great feedback and I even gained regular guests from day one. During the time I made changes, implemented strategies, tried new tools and sooner or later figured out what was really necessary to succeed in the complex and tough business. I guess I see issues from a different perspective and I like to come up with solutions that are really not common at all. With my own implemented strategies and tools, I am now able to expand.

Marketing Management Masterclass – 13 in 1 MBA Level Course

Learn 'Marketing Management' subject in a simplified way through 13 comprehensive sections by a leading Professor

Created by Prof. Vijay Prakash Anand - Professor, Jaipuria and Visiting Professor, IIM Ranchi

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Students: 1403, Price: $89.99

Students: 1403, Price:  Paid

If you are a student of 'Marketing Management' subject as a part of your MBA/BBA/M.Com/B.Com or related curriculum, this course will help you understand all the concepts with relevant examples in the simplest manner. This MBA level course covers most of the marketing curriculum taught all across the world through books by leading authors like Philip KotlerKevin Keller, Gary Armstrong, Charles Lamb, Joseph Hair, Noel Capon and so on.

5 Star Reviews and Comments:

Umut Çeli̇köz - Very informative course! Had so much more than I expected purchasing the course. Awesome value for money and lecturer's passion is very evident and INFECTIOUS. THANK YOU, THANKS :))

Emmanuel Kwabena Appiah - I took this program to help me clarify lessons in my ongoing marketing management class for my MBA program. The content, delivery and examples were so perfect. I wrote the exams with knowledge gained from the videos instead and not from the class. I still remember the delivery so vividly. Perfect content for marketing course. Thanks prof!

Ivana - Great course with simple explanation of definitions.

Mohamed Naseef K - Superb experience, I have got examination points to elaborate with examples. I am so happy to recommend to this type of classes. I faced my marketing examination only with this class, very helpful and thanks to our sweet teacher Mr. Vijay. 

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In 13 sections, this course helps you learn Marketing through 119 videos.

In this course,

  • We begin with the definition of Marketing and discuss the role and importance of Marketing in a business. Then it is followed by Marketing Mix - 4Ps and 7Ps of Marketing.

  • Then questions like - 'How do you create Customer Value' and 'how do you identify the needs of the customers' are answered through concepts of Customer Value and Marketing Research.

  • We also try to understand the Consumer as well as Business Buying Behaviour.

  • 'How do you identify a market segment' and the processes involved in Targeting and Positioning are discussed in the course.

  • The concepts related to Branding, Product Strategy, Product Mix, Product Life Cycle and New Product Development have been discussed.

  • We also review the concepts of Price and Pricing Strategies with Price Adaptations and Price Changes.

  • We also learn about Marketing / Distribution Channels, Channel Levels and Channel Design Decisions.

  • Then finally we learn about Advertising and Promotions with Public Relations, Direct Marketing, Personal Selling and Digital Marketing.

All the above concepts have been simplified through real world examples from leading companies of the World. 

All the concepts have been discussed with a talking head video and slides to make learning better and faster.

This course also comes with:

~ Lifetime access with all future updates 

~ Fast and Friendly support in the Q&A - Comments section

~ Udemy Certificate of Completion

~ A 30 Day "No Questions Asked" Money Back Guarantee!

'Buy Now' this course risk free and master the subject area of Marketing.

See you there...

Marketing Mania: Fundamentals of Marketing Management

Master the major characteristics of the marketing concept to maximize profit through client satisfaction.

Created by Global Finance School - Online Finance and Management Education

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Students: 1071, Price: $24.99

Students: 1071, Price:  Paid

All businesses need marketing to communicate their product or service to their potential customers or audience. Marketing managers form marketing strategies from analysis of market segments and implement marketing plans to bring value to their company's product or service. Today, marketing is moving fast and it is essential to know the fundamentals as well as the newest industry trends if you want to have an effective marketing campaign.

Achieve marketing success for with this comprehensive course.

  • Learn the Foundations of Marketing
  • Assess Market Potential and Opportunities
  • Measure and Forecast Market Demand
  • Implement Branding and Positioning Strategies

Become a Market Guru

Knowing the terms and definitions will help you understand current marketing concepts and methods. This course's detailed lectures and lessons will teach you how marketing works. Use the knowledge of how companies market to excel at your career or take your business's message to your potential customers. Whether you are at the beginning stages of starting your own company or a seasoned businessperson, this course will give you the knowledge critical to communicating value to your target audience.

Content and Overview

Building from the ground up, this course begins with the fundamentals of marketing terminology and advances onto the latest techniques for analyzing market segments and potential opportunities. The Marketing Mania: Fundamentals of Marketing course covers all of the crucial marketing practices including customer relationship management and what methods work for what type of businesses. This courses lectures, lessons, videos, and quizzes will prepare you for successful marketing in today's fast evolving business environment.

The marketing tools provided in this course are the keys to success for your company or your career.

MBA Marketing Management MasterClass by David Ho, Navigator

Developing Your Marketing Value Proposition for Content Marketing

Created by David Ho - Digital Marketing Specialist and Teacher

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Students: 949, Price: $19.99

Students: 949, Price:  Paid

Your WHAT doesn't matter if your WHY is lacking. Your WHY or your value proposition - which clearly defines what makes your offering unique, and motivates prospects to buy and remain loyal - is one of the most crucial components of your marketing.

In this online course, join David Ho from Navigator Digital Academy as he walks through how to craft a great value proposition. David first discusses the importance of the value proposition and helps you determine how your prospects perceive the features and benefits of your product or service.

He also showcases the components of a great value proposition by defining its tangible features and showing examples of how to use intangible benefit tactics to drive your growth marketing. Plus, he goes into the importance of understanding price, cost, and the power of free.

Fundamental of SEO,Content Marketing and Marketing Strategy.

Business Fundamental of Marketing Management and Digital Marketing accompanied with the Case Study.

Created by Kumar Anand - Market Analyst and Researcher

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Students: 833, Price: $34.99

Students: 833, Price:  Paid

According to Philip Kotler, “Marketing management is the analysis, planning, implementation and control of programs designed to bring about desired exchanges with target markets for the purpose of achieving organizational objectives.

It relies heavily on designing the organizations offering in terms of the target market's needs and desires and using effective pricing, communication, and distribution to inform, motivate and service the market.” Marketing management is concerned with the chalking out of a definite program, after careful analysis and forecasting of the market situations and the ultimate execution of these plans to achieve the objectives of the organization.

Further, their sales plan to a greater extent rest upon the requirements and motives of the consumers in the market. To achieve this objective, the organization has to pay heed to the right pricing, effective advertising and sales promotion, distribution, and stimulating the consumers through the best services.

To sum up, marketing management may be defined as the process of management of marketing
programmes for accomplishing organisational goals and objectives. It involves planning, implementation, and control of marketing programmes or campaigns.

The only way people become aware of a product, service, or idea is if it’s marketed well. A marketing manager builds that awareness by developing and executing marketing strategies to meet consumer needs — and maximize profits. Working in industries as varied as advertising, hospitality, healthcare, finance, technology, retail, and education, marketing managers are integral to a company’s success. They manage internal teams, craft (or oversee) promotional messaging and products, and work to publish or distribute them to the public via media, advertising, and social media. Depending on the size of the company, they may be one of many marketing managers, specializing in a group of products or services, or a specific area of execution.

Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic

Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing. When you get down to it, digital marketing is simply marketing.

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a thorough understanding of buyer behaviour to create value. You will learn the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world.

Upon successful completion of this course, you will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing Plan proposal

Social Media Marketing & Management ⎢Certificate Course 2021

Startup Beginners Course with Certificate: Social Media Marketing, Facebook, YouTube, TikTok, Email, SEO, Medium, Reddit

Created by ELITEx Mentor - High Quality Courses for Impactful People

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Students: 551, Price: $99.99

Students: 551, Price:  Paid

Very unique is that we update our course every couple of weeks, and host online workshops, so the value of the course grows exponentially for users who stay longer.

--Certification for people who finish this course included--

--Coming from a team working with clients from Silicon Valley to Amsterdam--

Do you believe in making a real positive impact on people?

In this course, we reveal all the behind-the-scenes principles of our social media marketing teams, and how that lead to multi-million-pound deals. This course will focus on a great fundamentals overview of how to write, sell, advertise and market on every single relevant platform. We will include case studies and step by step walkthroughs so you can start with confidence as a social media marketeer or growth hacker

Do you want access to a world-class team of people who are grinding every day in growth hacking and performance marketing?

In this course, our focus is on you. We are daily practitioners giving you answers when you ask them in the QnA. Making sure you get the most cutting edge advice out there.

Are we the real deal?

Please check out the video testimonials from our executive clients who run 7+ figure businesses.  And previews of speeches we were invited to speak, like Google Startupgrind.

These principles we're about to teach you are based on our very own blueprint and have been featured on TEDx, Google StartupGrind, and many more...

Outside of using these principles to help others, we also use them daily on our own team of over 50+ people, and they have been proven to work under the most extreme cases with people dealing from small startup teams to large corporates who have dealt with all the struggles you can have in advertising and marketing.

If you've ever struggled with Facebook cutting down your ads with no explanation, or knowing how to set up your Google ad account to boost your videos on YouTube, and getting a Cost per view of fewer than 0,03 USD. Then you'll definitely love having access to our team.

We're practitioners, that's why we can provide real use cases, 24/7 support, and a certification from an organization that has delivered thousands of trainings to corporate organizations worldwide.

This specific ELITEx Social Media Marketing course is approx. 20 hours and more heavily focused on getting you up and running. In this course, we will be focused on:

  1. Fundamentals

  2. Behind-the-scenes

  3. How to sell in the digital age through social media.

  4. Expert interviews (From YouTubers with 5 million + subscribers to Startup Entrepreneurs with 1 million + clients, as well as some surprise marketing champions and global corporates)

Even though it is smaller, it's still ongoing and will be updated monthly with new QnA videos until we've answered all your questions. You can request the next topic once inside the course. So make sure to stay engaged once inside.

...

THIS IS FOR PEOPLE WHO ARE INTERESTED IN:

  • Marketing, Social Media & Digital Marketing Training

  • Starting with Marketing by learning the basics

  • Learning the fundamentals of digital marketing and how to explain them to others, so they know the strategies behind all writing, sales, advertising, and marketing techniques

  • Beginners who are starting with marketing and in the tech sector or a startup/scaleup

  • Marketing management

  • Social Media management

  • Digital Marketing training topics

  • Digital Marketing exercises

  • Digital Sales strategies

  • Beginner training

  • Digital Marketing Fundamentals for beginning marketers

  • Advertising tools for instructors who need more assets to scale their social media

  • Design tools for instructors who need more royalty-free assets for their teams, like templates, proposals, and more...

  • Training your marketing team

  • Business marketing events

  • How to guide your marketing team

  • A great new way to create additional revenue and give yourself more credibility

  • Great step-by-step process and history to explain marketing better to beginners

DO NOT BUY THIS COURSE IF:

  • Only parts of this course may be relevant for you if you are a professional Chief Marketing Officer or doing 7 figure sales and up. For that, you'll need our more in-depth courses.

  • This course is heavily focused on attracting what you need to get started or improve your basic teachings. You need to be comfortable with advertising and putting yourself in the digital world with your brand to people on the internet to accomplish this.

Even if you are a beginner or advanced, our entire team is here to answer your questions, so if you have a unique situation, getting this course is a cheaper way to get access to us.

Extra 10+ hour Expert interviews included.

* And a ton of extras, QnA's, Free update videos, More content, more expert interviews ...

A BRAND NEW WAY TO DO IMPACTFUL DIGITAL & SOCIAL MEDIA MARKETING!

Do you also find it extremely difficult to focus and stay in the moment – where you are actually enjoying marketing?

For the first time ever, as ELITEx, we’re launching the ultimate online digital marketing training.

We’ll be teaching you how we came up with our teachings through countless interactions with our clients from all over the world, from Silicon Valley to Amsterdam, and how we scaled it within our organization of over 50+ people. The best thing is that you can have zero experience starting out and we'll be able to guide you through the essential strategies of sales.

IS THIS PERFECT FOR YOU?

This is perfect for you if you’re a business owner, freelancer, or student that is looking to create a career path and wants to learn proven marketing strategies and practices... Whether you're a beginner or seasoned marketing expert we'll cover the basics of marketing in this course.

Our practices have been featured in small rooms as well as in front of global audiences with thousands of people at our events.

GET READY!

If you ever wondered how to start your marketing career or explain certain practices to your team… but the only thing stopping you is the experience or lack of resources, then this course will be worth it to you.

...

We’ll be walking you step by step through the following:

FUNDAMENTALS OF MARKETING & SOCIAL MEDIA STRATEGIES ON A GLOBAL SCALE

Learn how to Copywrite ads for each platform, start and automate the marketing process, close sales on a global scale, and much more...

MARKETING IN THE DIGITAL AGE

The basics of how to adapt traditional methods in the digital age, and automate all your boring tasks. So that you can understand or teach others who are more practical and need the exact strategies to become successful.

+ MANY EXTRAS

...

LEARN

Our learning platform is updated monthly with new videos. If there is a certain topic you want to know about, please request this by asking us a question on the Udemy Platform. Our support and instructor team answers quickly.

Of course, the practical experience is half the work. That’s why we also invite you to our virtual job shadows, and any of our events, to really get practical with everything you learn. That's right, free access giveaways to our members to visit a live event.

CULTURE

We invest highly in the community culture, with live events, meetups, feedback Fridays, and collaborations. It is our everyday mission to create a creative, safe, and fun environment to thrive in.

...

ABOUT US

The ELITEx Program is a private online training community founded in 2018.

It’s the ultimate online school for impact creators, designed to teach you how to build and scale any skill that has the potential to bring good into the world and impact human lives, even if you have no idea where to start or you have no technical skills or knowledge.

Each year we have thousands of new people from all around the world enter our online training programs, and live events and I want to make sure that you can make an informed and educated decision on whether the ELITEx Meditation Program is right for you.

What people say about our live in-person events

“The event was fun, energetic, and inspiring… Thank you so much team, keep doing what you do, and stay in the core of all this energy.”

“This Event really opens up the calendar... I think it’s a win-win situation. I’ll definitely be inviting other partners to join the event as well.”

“What I really liked at this event is that it’s about giving back… You can be successful. But you can have even more success if you’re in an inspiring environment and today was all about that!”

“I think this event is one of those potential partnerships where you can get a lot of value out of it.
Thank you so much for having us and helping us with the preparations… It was really joyful to be here!”

“The giving back concept of the event as well as the people making impact is what I love. I think this is the start of a great initiative… Initiatives like this should be started in other places as well.”

“Empowering, inspiring, and connecting with other people...”

UDEMY CERTIFICATE OF COMPLETION WHEN YOU FINISH THE COURSE

When you complete 100% of the videos in this course, you will be emailed a certificate of completion by Udemy so you can show it as proof of your expertise.

Complete Content Marketing & Management Crash Course

Become a Content King and SEO Expert with the systems, strategies, and tactics provided in this Content Marketing course

Created by Alpha Academy - Certified Online Course Provider

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Students: 312, Price: $19.99

Students: 312, Price:  Paid

It’s never been easier, more affordable, or more important to make choices about your education online and you trust Alpha Academy with your future.

Learn to stand out in the crowd and show your true potential to employers and customers by taking this Complete Content Marketing & Management System Crash Course.

Choose to learn about the content marketing and management system with us, and you’ll gain the confidence, knowledge, and talent to take your career to a whole new level of possibilities.

There are plenty of opportunities to learn about the Complete Content Marketing & Management System Crash Course online, but with us, you can rest assured that you will be learning from experts and using material that has been compiled by industry professionals with a passion for teaching.

Alpha Academy tutors and technicians will be with you every step of the way to guarantee your understanding of the content marketing and management system and that you pass the final assessment with flying colors.

You won’t be given dull facts and figures. This Complete Content Marketing & Management System Crash Course is full of audio and visual exercises and interaction that will surround you with the knowledge you need and update your skillset permanently,

After completing this course you will learn how to apply content management systems instantly in your workplace. You will also gain the recognized certification that can be used to get that dream job or even start your own business. Become confident of your abilities in the content management systems and use them to develop your profile online and in the marketplace.

Project Management in Marketing

Working as a marketer and managing projects? Leverage agile project management tools and practices to get stuff done!

Created by Andrea Becker - Marketing Geek.

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Students: 283, Price: $24.99

Students: 283, Price:  Paid

This is an entry level course and an excellent place for a student, recent graduate or newbie marketer to start. Practice applying marketing concepts, discuss a variety of practical scenarios and download free worksheets and tools you can take with you to your first marketing gig.  For example, what do you know about waterfall methodology, a Scrum, daily "stand-ups" and sprint planning? Have you ever created a backlog refinement? Are you familiar with how you can leverage project templates, SLA’s and agile fundamentals to get stuff done? All this and some fun, together with one of the biggest marketing geeks - who happens to be the Chief Strategy Officer for a successful marketing automation firm.

FMCG / CPG Brand Management academy: Marketing fundamentals

Basic fundamental principles in brand marketing for FMCG / CPG marketers

Created by Massimiliano La Franca - Planer former marketer former actor forme policeman...

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Students: 232, Price: $59.99

Students: 232, Price:  Paid

This course covers some basic foundation of brand management specially tailored for FMCG / CPG marketers.

The course is structured in several sections covering the following topics:

· What is a brand profile and how you define it for your brand

· What are brand architecture, range architecture, communication architecture

· How to write a marketing concept and what are the differences between NPD concepts, communication concepts or activation concepts

· How to define crucial issues and opportunities that are affecting your brand

· How to develop and judge communication

· What are the typical type of promotions, how to write a promotion concept and how to link the type of promotion to the marketing objectives you want to achieve

We use powerpoint slides that are provided to help following the videos.

Revenue Management & Hotel Marketing in 2021

Learn the fundamentals of hotel marketing and pricing

Created by Gemma Hereter - Revenue and Marketing Manager

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Students: 215, Price: $24.99

Students: 215, Price:  Paid

Revenue Management is a sales technique based on the analysis of the different variables that affect the purchasing decision of a consumer. With effective management of revenue using Yield and Revenue Management you can maximize the sales of a hotel’s rooms and its different services and you can make them as profitable as possible using the most adequate sales channel.

This course is about the:

  1. basis of Revenue Management,

  2. the best tools that need to be applied

  3. it covers the importance of good online marketing

  4. and about how to manage your online reputation.

In this course you will GAIN:

  • How to set up your pricing strategy

  • What you have to do to make the hotel visible on the market

  • How to increase your direct-bookings

  • How to increase your occupancy rate

  • How to increase your sales and revenue

  • How to deal with your accomodation reviews

  • How to do email marketing

  • How to set up a Google adwords campaign

  • How to deal with your reputation

  • .... and much more

It includes some practical cases and examples. If you want to understand Revenue Management and Hotel Marketing in a concise way through real examples, this is the course for you!

And remember that if you are not conviced when purchasing your course, you have a 30 days reimburse guaranteed!

Diploma Course in Marketing Management

Enhance your skills and become a successful Sales and Marketing Practitioner

Created by Akaaro Consulting and Training - HR, Legal & Financial Management Consulting firm

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Students: 196, Price: $89.99

Students: 196, Price:  Paid

Are you someone who wants to join management in the corporate world?

Are you someone who wants to lead the Sales and Marketing department?

Are you someone who wants to be an entrepreneur?

If the answer to any of these questions is a yes, then you’ve landed on the right place

Enhance your skills in Sales and Marketing

Sales and Marketing means the process of developing growth opportunities and relationships with other organizations, building long term partnerships. They have to create prospects, meet the client in person, build trust, and bring in technical people. It helps in developing a web of relationships, which helps in expanding the business.

Section 1: Sales and Service Excellence

  • Touchpoints

  • GUEST Model

  • Gain Attention

  • Understand Needs

  • Explain about the Product/Service

  • Suggest and Objection Handling

  • Thank you

Section 2: Business Acumen

  • Meaning and Importance

  • Common terminologies

  • Common KPIs

  • Business Model Canvas

  • Case-study

Section 3: Business Analysis Techniques

  • SWOT Analysis

  • PESTLE Analysis

Section 4: Design Thinking and Creativity for Innovation

  • Meaning and Importance

  • Empathise

  • Define the Problem Statement

  • Idea generation and Brainstorming

  • Protype and Test

  • Case-study

Section 5: Retail Industry

  • Meaning

  • Story of Retail

  • Common formats

  • Key players

  • 6 Ps of Retail Marketing Mix

Section 6: Pricing

  • Pricing Methods

  • Price elasticity

  • Survey - willingness to pay

Section 7: Luxury Brand Management

  • Tips applied by Luxury Brands

Moreover, everyone should be excellent in the competency of Sales and Marketing.

Enhance your skills in Sales and Marketing and enjoy the course!

Product Management & Marketing for Real Apps

Use Metabase & Other Community Growth Hacking Tools to Find Product Market Fit For Real Products

Created by Elisha Kramer - Growth Hacker

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Students: 24, Price: $19.99

Students: 24, Price:  Paid

Metabase Data Visualization

Back in 2018, I released a free YouTube Series dedicated to teaching people about Metabase

By 2020, it has over 70K Views

Based on the success of the YouTube series, I thought: "Why not do a Udemy Course on the Subject?"

Metabase is a great platform for measuring things.

But, how do you define KPI's?

The answer is something called The Lean Startup Methodology. In this school of thought, we run Micro-Measurable Tests

Within this course, we'll be using Metabase for Guiding the Product Roadmap of two currently-live Apps:

  • Social King: A Shopify App for Building Community on Shopify

  • Amazon Scraper King: A Social Shopping Chrome Extension

Lean Startup Methodology & Tools

We'll be following the Lean Startup Methodology, based on the Best-Selling Book by Eric Ries

While trying to improve the rate of growth, we'll be using popular tools like:

  • Metabase Data Visualization

  • Google Analytics

  • Google Search Console

  • Active Campaign Automated Email Marketing

  • Meet Alfred LinkedIn Automation

Google Analytics

For measuring user engagement with the Web Apps.

How much time are they spending on the site? How many pages does the average user visit?

Google Search Console

How is Google Indexing our pages? How many visitors came via Search Engines over the past 3 months?.

Active Campaign Automated Email Marketing

Active Campaign allows us to create Marketing Campaigns for both of the real apps shown in the course, including the onboarding Marketing Campaign for this very app.

Meet Alfred LinkedIn Automation

LinkedIn is the number #1 database in the world of professionals.

In this course, we show you how to create highly-relevant conversations with highly-relevant professionals.

Summary

  • If you're passionate about digging into the data.

  • If you're interested in Defining KPI's and measuring them.

  • If you're interested in Metabase.

  • If you're looking to continue growing your apps.

  • If you're interested in Product Management.

Then, I hope this course adds value for you.

Feel free to reach out via the Forums if you have any questions along the way.

Strategic Marketing Management

Digitization and marketing management, the art of strategic marketing, competitors strategy, Marketing strategy etc.

Created by Eric Yeboah - MBA/Chief Executive Officer

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Students: 21, Price: $89.99

Students: 21, Price:  Paid

Marketing as the management process of identifying, anticipating and satisfying customer needs for profit, has assume a unique dimension, I will say to the positive direction, in this modern times the way of doing business have change and change drastically. In fact now a can say with no fear of contradiction that monopoly  is almost gone, there is stiff competition in either develop or developing country. The customers choice is many, and the slogan for customer is not just being the king of the business but the owner of the business, failure to take care of the customer has cause a lot of multi billion dollar business to call for bankruptcy the days of deceiving the customer is gone.

There are some things that every customer oriented organization should do in this modern times such as building customer satisfaction, measuring market demand, scanning the market environment, understand the consumer buying behavior and finally business buying behavior. when this is carefully observed it will help the business to know how best they can deal with their customers to ensure that there is mutual benefit between the organization and customers.

There is no way a company can succeed when that company do not have a very good marketing strategy, because the strategy is the plan that the company is going to use to achieved its set objective, and without the strategy there is no way the objective can be achieved. In this modern times the failure of a company to carefully study the market and understand their competitors will spell doom for that organization, you need to carefully monitor the strategies of your competitors and develop the best plans to ensure that your company is always on top of competition.