Best Free Marketing Fundamentals Courses

Find the best online Free Marketing Fundamentals Courses for you. The courses are sorted based on popularity and user ratings. We do not allow paid placements in any of our rankings.

Effective Small Business Marketing

Learn How to Double Or Triple Your Customers in The Next 60 - 90 Days.

Created by William U. Peña, MBA - Best Selling Author, Entrepreneur

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Students: 56447, Price: Free

How would you like to never have to worry about getting new customers in your business ever again?

Some people don't think its possible...

But successful business people are doing it right now...

Everyone else, though, are struggling just to get 1 or 2 people to say yes to buy their product or service - and it takes them 3, 4, even 6 months to do it!

This class will teach you the exact step-by-step system that you need to follow - in order to get you to a place where you can get customers any time and anywhere.

Once there, you'll never have to worry about getting new customers ever again...

Imagine this...

Imagine if you were able to consistently get 5 - 10 new customers every month, what would that mean to you?

I mean, if you do the math, 5 - 10 new customers a month - translates into 50 - 100 new customers a year!

How much money will that bring you?

What could you do with your business if you were able to do that?

If you're like me, to have a skill like that means that you could grow your businesses and create multiple streams of income for yourself...

...You could reach a 6, 7 or 8 figure income within the next 5 years, and just keep growing...

So are you ready to learn what it takes to get 10 new customers within the next 30 days?

Here's what you will learn in this class:

  • The 3 keys that will determine the success of any marketing effort you make.
  • The #1 thing, that if you do this, you will never have to worry about getting customers - ever again...
  • How to identify the "Optimal" marketing strategy for your industry, that is currently bringing millions of dollars to your competitors...
  • How to craft a simple marketing message that will compel people to take action right away, and seek you out.
  • How to consistently attract your ideal client, and keep them buying from you year after year.
  • The key to making your marketing efforts more and more effective and profitable month after month.
  • The 6 marketing boosters that will double or triple the amount of customers you get - and money you make.
  • How to automate your marketing so that customers come to you, a lot more than you go chase after them.
  • And much, much more...

What are you and your business financially capable of? Sign up for this course and find out!

Sales and Marketing For Online Businesses

A comprehensive guide to building an online business and marketing it in order to gain traffic and ultimately sales.

Created by Mike M. Burke - Entrepreneur, Small Business Owner, Actor, Writer, Filmmaker

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Students: 48449, Price: Free

Creating an online business of any type can be a daunting task but one that is very possible but without sales and marketing skills you won't get far. Most likely you have your product or service, perhaps a website, and now you wait for that money to pour in. The problem? It never does. There is much more to an online business than selling a product or service and then collecting money. One of the most important things you need is marketing. If you are not in a position to hire a marketing expert than doing it yourself is the next best way. It is needed no matter what type of business you do.

This sales and marketing course is designed to get you started in the right direction by making it super simple. This course will cover tips for making sales and various marketing techniques. For example did you know that a product with a personal story behind it outsells those that don't? I'll explain in the course. Did you know that video is a fantastic way to build your brand and bring in sales? I cover that as well. Other things we will discuss are tips for optimizing your website, blogging, traffic, video, paid advertising methods, email, offline marketing, customer service, branding, creating a call to action, social media, and so much more! By the time this course ends you will have everything you need to take your online business to the next level by utilizing marketing.

While you take this course you can feel confident that you are learning from someone who has been where you are now. I have been running multiple online businesses for awhile now. I've had my failures and I've had my success. I learned what it takes to grow a successful business and now I am going to teach you using 100% video lectures and video tutorials. It will take a few weeks to complete this sales and marketing course as we will cover a lot but it will be well worth it.

How to Write The Ultimate 1 Page Marketing Plan

Learn how to write the Ultimate 1 Page Marketing Plan that Can Double, Even Triple Your Income

Created by William U. Peña, MBA - Best Selling Author, Entrepreneur

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Students: 40006, Price: Free

Do you have your Marketing Plan yet?

If not, your'e not alone.

The truth is that most business owners do not have one.

But boy, they sure would make a lot of money if they did!

If you didn't know, statistically, business owners who have a marketing plan are 80% more successful than those without one.

Why?

Because business owners that have a marketing plan are able to:

  • Attract the most customers to their business.
  • Choose the best marketing tools for their business - that is the best use of their time and money.
  • Consistently reach their monthly marketing and sales goals.
  • Track their marketing so that they can know what is working...and what is not.
  • Most importantly, small business owners and entrepreneurs that have a marketing plan have the best return on investment (ROI) for their money.

If you don't have a marketing plan can you see how much opportunity you are missing out on?

Do I Need To Write a 20 Page Marketing Plan?

No Way!

Use Our 1 Page Ultimate Marketing Plan Instead...

Many people believe that you need pages and pages of complex information in order to write a great marketing plan.

But that is just not true...

Think about it... Do you read the 50 page manual that comes with all your electronic products? Or do you simply just follow the 1 page basic instructions that comes with the box?

They are both helpful, but the 1 page instructions get you started much quicker, and helps you to enjoy your product much faster.

In the same way, this 1 Page Ultimate Marketing Plan will give you everything you need to reach all of your marketing and sales goals.

Also, because it's so simple, it makes it easier to do everything you are supposed to do to succeed in your business.

Why is This Marketing Plan Plan Just 1 Page?

Since 20% of the things we do bring 80% of the results, we've created a 1 Page Marketing Plan that focuses only on the Top 20% that bring the biggest results.

Most marketing plans are full of a lot of unnecessary information, and they make you do a lot of steps that just waste your valuable time.

This 1 Page Ultimate Marketing Plan only describes the most important and powerful steps you should take to help you achieve your marketing and sales goals.

Does this 1 Page Marketing Plan Really Work?

Absolutely!

This 1 Page marketing plan has helped many business owners take their business to the next level in their business by helping them:

  • Increase customers by 30 - 50%.
  • Build awareness to their brand
  • Get more highly qualified customers that pay more
  • Increasing profits by helping them use their marketing investments more wisely,
  • And much more...

Will It Work for Me?

  • If you're a small business owner or entrepreneur, and you have important marketing and sales goals that you want to achieve - then this 1 Page Ultimate Marketing Plan will help you succeed.
  • If you're a person that wants to get more customers, but you want an effective marketing plan to help guarantee your success, then this 1 Page Marketing Plan will help create that roadmap for you.
  • If you want to get yourself and your business to a new level of success, this 1 Page Marketing Plan, will lay out a step-by-step plan to show you everything you need to do to increase your leads and sales.

The "How to Write the Ultimate 1 Page Marketing Plan" course will show you how to guarantee the success of your business, so that you can see all of your business goals, visions and dreams become a reality.

Marketing Strategy in 30 Minutes – BUS105

MBA, Entrepreneurship, Startup, Business Administration, Business English, Management, Leadership

Created by CreateUp Academy - Educational Animation Studios

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Students: 30000, Price: Free

This courese teachs about Marketing Strategy Basics with Erik and Susan.

Erik would like to implove his cafe.

He consultes with his friend Susan who is MBA holder.

She advises Marketing Strategy to him.

As a result, he can implove his cafe using Marketing Strategy.

The students can study Marketing Strategy Basics through the story.

SMstudy® Marketing Strategy Associate certification course

Overview of Marketing Strategy. Get free SMstudy® Certified Marketing Strategy Associate Certification with this course.

Created by SMstudy Certifications - Global Certification Body for Sales and Marketing

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Students: 24506, Price: Free

This course titled " SMstudy® Marketing Strategy Associate certification course" contains overview of marketing strategy basics and is based on the SMstudy® Guide. It has 41 high quality videos on marketing strategy including a brief about evolution of sales and marketing. Upon completion of this course, students can get free 'SMstudy® Certified Marketing Strategy Associate' certification from. The course also touches upon the benefits of SMstudy® Guide. The SMstudy® Guide is developed by VMEdu, Inc., a global certification course provider that has educated over 400,000 students world-wide in more than 3,500 companies. It explains Sales and Marketing concepts through a practical, process-oriented approach. The course begins with the introduction video about sales and marketing in general and marketing strategy in specific. The course then touches upon specific topics to be studied as part of the marketing strategy. It describes how the Aspect of Marketing Strategy aligns with a company's overall Corporate Strategy and acts as a unifying framework to define and analyze the other Aspects of Sales and Marketing. It also supports the alignment of all marketing resources among all Aspects. Marketing Strategy includes determining internal organizational strengths and weaknesses, as well as external opportunities and threats; identifying and segregating prospective buyers into market segments based on common needs; defining competitive positioning to satisfy specific customer needs; and defining the objectives and budgets for implementation, evaluation, and improvement of all marketing activities. The course can be taken by professionals and students interested in gaining a basic understanding of marketing strategy. The many authors, advisers, and reviewers of the course have worked in numerous Sales and Marketing areas and geographic regions across a variety of industries. Thus, insights provided by them make this body of knowledge industry independent. The course defines Sales and Marketing in terms of processes that comprise a series of actions that leads to a particular result. Each process requires specific inputs and then uses tools to create specific outputs. To take this course, students need to have an interest and aptitude for marketing strategy.

SMstudy® Marketing Research Associate Certification Course

Overview of Marketing Research. Get free SMstudy® Certified Marketing Research Associate Certification with this course.

Created by SMstudy Certifications - Global Certification Body for Sales and Marketing

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Students: 18246, Price: Free

This course contains an overview of Marketing Research and is based on the SMstudy® Guide. It has 35 high quality videos on Marketing Research including a brief about a brief history of Marketing Research. Upon completion of this course, students can get free 'SMstudy® Certified Marketing Research Associate' certification from . The course also touches upon the benefits of SMstudy® Guide. The SMstudy® Guide is developed by VMEdu, Inc., a global certification course provider that has educated over 400,000 students world-wide in more than 3,500 companies. It explains Sales and Marketing concepts through a practical, process-oriented approach.

Marketing Research, provides a framework for conducting Marketing Research for a company’s products, services, and brands. Marketing Research is the systematic process of collecting, processing, and analyzing data to provide required information to decision makers. Marketing Research is linked to all other Aspects of Marketing as it provides critical insights that inform key decisions in all other marketing planning and strategies. The processes associated with planning and executing a marketing research project include understanding the research problem; deciding  a suitable research design; collecting, processing, and analyzing data required to solve the problem; interpreting data; and presenting the findings/recommendations of the research project to the key decision makers.

Marketing Principles A-Z, 3 Marketing Tips & Techniques Free

increase sale, customers & attention by using 3 cognitive biases of marketing

Created by Alireza Etemadi | Marketing Strategy Expert | - Photographer, Digital Marketer

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Students: 16045, Price: Free

Learn and master 3 powerful marketing principles to become successful at any marketing campaigns, attracting people and making them your customer.

You will learn how to:

  • 3 powerful & exclusive techniques

  • Run a successful marketing campaigns

  • Increase sale in any business you have

  • Convince people in digital market, social media, business meetings, websites and ...

What are these 3 marketing tips & techniques?

These are 21 cognitive biases of marketing which have been developed by marketing and psychology experts over the pas couple of decades.During this course we will only learn 3 of them. There reason that these biases are rare is that people who knows these, they try not to share them with others because they are very powerful and effective. Beside here you can find some of these in the book of "influence" written by Dr. Cialdini or in the book "poor Charlie's Almanack" written by the self made billionaire, Charlie Munger.

Situations you can use these marketing principles:

  • Any marketing campaigns (social media marketing, digital marketing)

  • designing a suitable and convincing website, store, business.

  • convincing business partners, inverters and so on.

If you really want to achieve everything said above join this course because these are the core of a successful marketing and business.

Analyze Market Opportunity

Reviews the external environmental factors and internal organizational capabilities that impact how a company operates

Created by SMstudy Certifications - Global Certification Body for Sales and Marketing

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Students: 13311, Price: Free

This course reviews the external environmental factors and
internal organizational capabilities that impact how a company operates to
create a successful product or brand. Since companies operate in dynamic
environments, understanding the changing landscape and current trends that are
impacting the business helps to develop a sound Marketing Strategy. This course
includes three process namely - Determine Strengths and Weaknesses, Determine
Opportunities and Threats and Define Market and Identify Market Segments. The
course is useful to students and professionals who wish to gain an in depth
understanding of the topic analyzing market opportunity. The many authors,
advisers, and reviewers of the course have worked in numerous Sales and
Marketing areas and geographic regions across a variety of industries. Thus,
insights provided by them make this course industry independent. The course
defines the topic in terms of processes that comprise a series of actions that
leads to a particular result. Each process requires specific inputs and then
uses tools to create specific outputs.

The Essential, Step-by-Step Guide to Online Marketing

A comprehensive beginner's guide to successfully take your current business online to generate leads and profits.

Created by Basim Salim - Digital Marketing Consultant & Small Business Coach

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Students: 12562, Price: Free

Discover the Exact System Top Online Entrepreneurs, Business Owners and Marketers to Drive Traffic, Get Email Subscribers and Generate Tons of Sales

...and how to use the same system to get more traffic and paying customers than you can handle

If you’re just getting started with online marketing with your product/service idea or your existing business and you’re having a hard time figuring out how online marketing works so people find you, and buy your product?

Then in this course, I'm going to share with you the proven 5-step marketing blueprint I use in all my businesses continually to:

  • Generate Traffic
  • Get email subscribers, 
  • Get them to love my products and 
  • Most importantly, buy my products consistently without resistance.

You 'get' that traditional marketing methods are become more ineffective and expensive and you know that by neglecting to market your business online, you're missing out on powerful business results that an effective internet marketing strategy can bring about – thousands of leads, millions of dollars in sales and repeat customers.

After spending close to a decade marketing online, studying the psychology of customer behavior, and investing hundreds of hours in research and testing to find out what works…

I’ve developed a proven 5 Step “Online Marketing“ Blueprint Guide any business can use to generate traffic, get email subscribers, get them to love your products and most importantly, buy more and fast consistently!

I've put this system inside a training program I call, "The Essential Step-by-Step Guide to Online Marketing", and I'd like to share that with you right now...

The Essential Step-by-Step Guide to Online Marketing –course is based on fundamental and proven marketing principles. This is a complete video training that teaches the exact 5-part system I use to drive traffic, generate leads and attract new customers for my businesses — and I’ll teach you how to implement it into your own business. In other words, this will give you a higher level perspective of the ins-and-outs of online marketing as we know it today in 2016.

What will you exactly learn by the end of this course?

  • You'll learn how to turn strangers into website visitors, visitors into leads, leads into hungry prospects and then into buyers.
  • We’ll be looking at things like the various ways you can generate traffic online through content marketing, SEO, social media and paid advertising.
  • You'll learn how to generate leads through lead magnets, call – to – actions and landing page.
  • You'll learn how to engage your email subscribers list so they are opening and clicking your emails and best practices of email marketing.
  • You'll learn how to create sales copy and use multiple mediums to generate and increase your existing sales.
  • You'll never be confused ever again when you see or hear about a marketing tactic or tool and not know where it fits in your overall online marketing strategy.

How do you know if this course right for you?

  • If you’ve got a brick and mortar business and you know you need to get online to take your sales to the next level but don’t know where to start, then this course will teach you where to begin and where to go step-by-step.
  • If you’re just getting started in business and nobody seems to be visiting your site, this program will fix your “traffic” program – and you’ll start getting more traffic than you can handle….
  • If you want to grow your email list, this program is going to show you how to set up the marketing system to capture leads and grow your list.
  • If you've got a product or service, but you aren’t getting the amount of people you want to show up and buy, then this course is going to teach you how to get the sales you need…

What's different about this course?

We won’t be focused on technical details like how to set up Facebook ads, or what kind of email service provider you should use, or how to automate our marketing campaign.

I also won’t be giving you the newest hack or loophole for any marketing platform.

That stuff changes all the time and only leads to short term results… so if that’s what you’re looking for, then this program isn’t for you.

What I am going to teach you is a proven system running your entire marketing online from the beginning to the very end. The great part is that you don't even have to be a technical genius to figure all of this out. I've made this  course super-simple free of "marketing-lingo" so that you can walks through proven, actionable steps to establish the right foundation for online marketing success.

What this course is REALLY worth...

Considering that online marketing has not only resulted in hundreds and thousands, if not millions of dollars of sales for businesses around the world. It's no brainer that any investment in a course like this will give you back your money's return multifold.

I’ve never launched a course like this in full HD quality before and I hope to make it available later this year on my website, it will be $497 — which is a complete steal considering what my own audience will have to pay.

Plus, when you join you’ll have absolutely no risk…

I’m so confident that once you start using this system in your own business you’ll get more new customers than you thought was ever possible, that I’m going to guarantee it.

Here’s my guarantee to you:

When you register for The Essential Step-by-Step Guide to Online Marketing, you’ll have an entire month to go through the training and use this system in your business.

If you go through all the modules, and do all the exercises and you haven’t seen a dramatic increase in the number of visitors, leads and customers you get, just simply ask for your refund, and you'll get it instantly.

That’s how confident I am once you learn this system and apply it to your business you’ll start seeing results — and I can’t think of a more fair and reasonable offer than that.

Simply click on "Take this Course" or "Add to Cart" or take a free Preview of the course and I hope to see you inside the course.

- Basim

Email Marketing For Bloggers: Setting Up & Using ConvertKit

Start building your email list with ConvertKit

Created by John Shea - Owner of No Shame Income

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Students: 12442, Price: Free

*Last Updated August 2018*

In this course I'm going to show you how to use a popular email marketing tool called Convertkit.

This is currently one of the most popular email marketing tools that hit the scene in 2015. It's one of my favorite email marketing tools.

In this course I'm going to walk you through:

  • Why Convertkit is a good email marketing option for bloggers

  • Features of Convertkit such as automations and sequences

  • Sending emails from Convertkit

  • Setting up automation rules

  • Importing email addresses

  • Setting up lead capture forms with Convertkit

  • Using Thrive Themes forms, funnels and matching them to a sequence in Convertkit

Why should you build an email list?

Email marketing is a powerful way to connect with your audience and keep them up to date on everything you are doing in your business. 

You can use email marketing for:

  • Building an audience

  • Promotional content such as products and services you sell

  • Surveys

  • And much more

ConvertKit 101: Lead Magnets and Landing Pages

Start your email marketing campaign with ConvertKit and grow your online business (no website required!)

Created by Krystal Emerson - Author

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Students: 12287, Price: Free

Do you have an idea for a course, book, service/coaching package, or product? 

If so, you should be collecting email leads!

Why? 

Growing an email list of people who are interested in what you are creating before you launch it is a great way to validate your idea and make sure that people are interested in the product you are creating. 

When I wrote my first book, I didn't have an email list, which means I didn't have anyone to promote the book to on launch day :( 

But, once I started growing an email list, my book sales picked up and continued grow! 

Many people, myself included, believe that you need a website in order to start growing an email list. But websites can be expensive and time consuming to create, especially if you are just getting started. 

Luckily, I found a way to create simple landing pages using ConvertKit that DON'T REQUIRE you to have a website in order to start growing your email list. 

That's exactly what I cover in this tutorial. 

In this tutorial I show you:

  • how to create an opt-in offer or "lead magnet" that is targeted at your ideal customer, 
  • how to upload and host your lead magnet, and 
  • how to create a high converting landing page using ConvertKit that delivers your lead magnet to your subscribers automatically as soon as they sign up. 

And we can do all of this BEFORE you even have your website set up. That means that you can start growing your list right now! 

Real World, NO BS, Marketing Strategies for Photographers

The NO SPIN, Take Your "Secrets" and Shove 'Em Marketing Strategies For Photographers

Created by Don Giannatti - Photographer, Designer, Author and Educator

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Students: 11580, Price: Free

NOTE: I have decided to make this course free. I hope you take this information with the spirit is intended. I want photographers to be as successful as they can be. Good luck to all of you taking this course.

I think the information is vital for photographers who are being marketed to in a constant barrage of "Secrets" and "Easy Methods" and the snake oil of hype and glitz. There are no secrets, nothing this important is easy, and people who try to tell you there is a single way to success are simply full of it... and your money if you buy into the nonsense. Don't be sucked in by the perkiness and the hype, becoming a successful photographer may be one of the most difficult career moves out there. But it can be done, IS being done every day be people who are prepared and willing to work.

The Real World, NO BS, Marketing Strategies for Photographers.

The title of this course says it all... this is a real world, no nonsense approach to marketing for the commercial photographer. While this course is fully implementable by photographers of all genres, the approach is for the emerging commercial photographer. Much of the information can be used by wedding and portrait photographers, however the main thrust of it is toward the editorial, corporate and commercial photographer in markets that are difficult to get a foothold in.

The class consists of video and worksheets designed to help you forge your own, personal approach to marketing and finding clients.

This course is not designed to be done quickly, and I suggest that you take a couple of months to complete it - based on how much outside work you are doing. The worksheets take time to complete and are instrumental in the design of your marketing strategy. Use them to educate yourself, and bring them to the Webinars for some individual discussion if you would like. There will be opportunities for further discussion on these points.

Video is used for a more narrative approach, and there are the worksheets that have been mentioned. The class is designed to go from beginning to end the first time through, then to be used as a resource for continuing in the specific areas the student is struggling with.

If you are wanting to create a business out of commercial photography, build a reputation, find and retain clients and have a complete working knowledge of how marketing a small, creative business is done, this course is for you. Whether you want to go full time or make a good part time income, creating and understanding your marketing strategy will save you time, money and heartache.

As a photographer, designer and marketer for small and medium businesses for forty years, I bring all of my experience and knowledge of this field into easy to understand videos. The work is hard, but the skills needed are presented in a way that make them accessible - and that benefits the busy student in many ways.

Our Comprehensive Table of Contents:

The Real World, No BS, 'Take Your Secrets and Shove 'em” Approach to Marketing for Photographers

Introduction
Marketing is a Journey Not a Destination
Marketing Builds Awareness.
There Are No “Secrets”
Your Story
Crafting Your Story
Marketing is Not a Tactic or a Trick
Marketing is Not Sales
Why Cookie Cutter Strategies Won't Work
Preparing to Build Your Strategy
Goal Setting Worksheet
Keep It Simple

Creating a Strategy That is Right For You

Create Your Own Strategy
The Building Blocks
Watch Out for Roadblocks – Especially The Ones You Create
Build a Support Group
Become Responsible, and Love Being Responsible
Budget Your Assets for Maximum Reach and Minimal Expense
Understand Your Market

Building a Good Foundation

First – BE a photographer.
What do You Do?
Why do You Do It?
A Long Dissertation on Shooting What YOU Love to Shoot.
Plan the Work and Work the Plan
Shooting Every Day -- The Goal
“Shoot Every Gig for a Year” - (“Wizwow’s Approach to Making Headway”
Shoot at 110% For Every Job You Get
The Essence of the Self Assignment
Creating an “Editorial Schedule” To Keep The Work Fowing

The Time Tested, Good Ol' Hardcopy Portfolio.

Create a strong experience based book.
What is in it.
Why you have it.
Where You Show it.
Who You Show it to.
When to Create it.
Why You Still Need It
Why iIt Makes a Difference.
Which Portfolio Style is Best for You

Portfolio building ideas.

Folders for Possibilities
Basic Portfolio Challenges.
Basic Portfolio Layout.
How To Decide On Presentation
Page Size

What about the Web?

How the Web Portfolio is Different Than the Hardcopy
Web Categories
How Many Categories / How Many Images Per?
Why Less is More
Why having a 'Webmaster” is a Losing Proposition
Presentation of the Image
How Large Should the Images Be?
How to Create a Faster Loading Image in Photoshop
Protecting The Image.
Using a Watermark (that usually looks terrible, unprofessional and silly) VS Not Using A Watermark

Hard Copy Tools

Print Materials
Identity Materials
Even Business Forms Need ID
Why Spending a Ton of Money on ID when starting Makes No Sense
Common Sense Design Trends
Drop Off Materials Leave Behinds
Direct Mail Approaches

The Internet

The Most Important Two Internet Tools..
-Your Website
-Your Blog
Create a Blog for the 'Right' audience.
Blog For Clients, Not Other Photographers
What Kinds of 'Stuff' Should You Blog?
Social Tools
Social Sites (Satellite Outliers and the Main Site approach.
Why Facebook, G+ and Twitter Will NOT make you rich).
Why Ignoring Facebook and Twitter (and G+) Is A Problem – Or Not – Depending.
Use the Outliers to Build Awareness

Email Marketing

Find and Build a List
Purchase a List
Monitoring the Effort
Understand Metrics
Use Google Analytics
Creating Additional Content Marketing
OnLine Magazines
Content Placement

Putting it all together:

Shooting for Free vs Shooting for Access.
Should You Do Work For “Free”?
What Is The Value of your work?
Do Beginners Have to Start at “Cheaper” Prices?
Shooting for Growth.
Live the 'Life'

The Wrap Up... Keep Shooting

Resource Guide and Links

Portfolio Products

Wordpress Themes

Wordpress Hosting

Designers

Printers

Growth Marketing Strategy: Master Growth with the Funnel

Learn how to grow any business systematically. Acquire, retain, and monetize customers like top Silicon Valley startups.

Created by Lloyd Alexander - Growth Marketer at Udemy

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Students: 10089, Price: Free

Learn the fundamentals of growth marketing strategy from a Silicon Valley marketer.

This course is for anyone who wants to understand how growing a business works. There’s a lot of mysticism around growth hacking, growth marketing, and digital marketing. But the fact is, growing any organization — whether it’s the next tech unicorn or a small business — is like building a well-oiled machine. And the blueprint for this machine is the growth marketing funnel.

This blueprint allows you to break down your growth machine into distinct parts that you can prioritize, optimize, and improve. Stop wondering where to focus, stop simply hoping initiatives will work, and start driving results systematically.

You will master the funnel by the end of this course. And along the way, you'll learn the fundamentals of customer acquisition, retention, and monetization.

Included in this course:

  • 23 high-quality video lectures

  • 25 written lectures, complete with examples from well-known companies, wisdom from growth experts, and insights from my own experience

  • 14 practical exercises that you can apply to your own business (or impress a future employer with) right away

  • 4 ready-to-copy Google spreadsheet templates you can use for modelling growth, virality, and more

  • A curated collection of external resources where you can go even deeper on these concepts

  • The ability to ask me questions if you get stuck (I'll respond as soon as I can!)

This course is not highly tactical and does not contain growth hacks. Instead, it gives you a growth marketing foundation that you can use as a filter in a world where the best tactics are changing every day.

As well, the underlying concepts in this course are not new — what I offer is a synthesis of some of the greatest minds in growth marketing, combined with my own experience working at high growth startups.

I want to train you to think like a growth marketer. The funnel is how we’ll get there.

Ready to get started? Enroll now and learn skills that will unlock new growth in your business and your career.

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"...for anyone looking for an awesome digital marketing coach, this is your guy!"

— Rory R., former student of Lloyd's (and now, full-time digital marketer!)

SMstudy®Corporate Sales Associate Certification Course

Overview of Corporate Sales. Get free SMstudy® Certified Corporate Sales Associate Certification with this course.

Created by SMstudy Certifications - Global Certification Body for Sales and Marketing

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Students: 9191, Price: Free

This course titled " SMstudy® Corporate Sales Associate certification course" contains overview of Corporate Sales basics and is based on the SMstudy® Guide. It has 57 high quality videos on Corporate Sales. Upon completion of this course, students can get free 'SMstudy® Certified Corporate Sales Associate' certification from  The course also touches upon the benefits of SMstudy® Guide. The SMstudy® Guide is developed by VMEdu, Inc., a global certification course provider that has educated over 400,000 students world-wide in more than 3,500 companies. It explains Sales and Marketing concepts through a practical, process-oriented approach. The course begins with the introduction video about sales and marketing in general and Corporate Sales in specific. Corporate Sales outlines the best practices and processes to be followed for effective business-to-business (B2B) sales. It provides guidance on activities related to building strong business relationships; successfully working with other businesses to help them see the value in the company’s products and services; conducting effective negotiations with other organizations; and ensuring leads generation, qualification, follow-up, and other related activities. The course can be taken by professionals and students interested in gaining a basic understanding of marketing strategy. The many authors, advisers, and reviewers of the course have worked in numerous Sales and Marketing areas and geographic regions across a variety of industries. Thus, insights provided by them make this body of knowledge industry independent. The course defines Sales and Marketing in terms of processes that comprise a series of actions that leads to a particular result. Each process requires specific inputs and then uses tools to create specific outputs. To take this course, students need to have an interest and aptitude for marketing strategy.

Music Marketing Demystified

An overview of the foundational marketing principles every musician and music pro should know

Created by Bob Baker - Author, Teacher, Speaker

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Students: 8910, Price: Free

In this free course (with more than 4,000 students!), I give you an overview of the foundational music marketing principles every proactive musician should know. The course features 11 short videos. In them I cover:

  • Your #1 Music Marketing Asset
  • Internet Strategies and How to Build Your List
  • Social Media: How, When and What to Post Online
  • How to Get Comfortable with Marketing and Sales
  • The First Steps to Online Music Marketing
  • How to Deal with Music Marketing Overwhelm
  • My Best Advice on Long-Term Music Success

I want to extend a big thanks to Jonathan Sexton and the Artist Growth team in Nashville for editing these video lessons and making them available.

Register for this free course on Udemy and get lifetime access to the lessons. Watch them on your computer, or on your smartphone or tablet using the free Udemy app.

I can't wait to share these Music Marketing 101 principles with you!

Marketing for Startups and Small Businesses

A crash course to build your marketing strategy. Filled with quick, actionable tips.

Created by Deepak Sharma - Chief Innovation Officer

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Students: 7640, Price: Free

Are you an entrepreneur or a small business owner? Then you need this crash course on marketing fundamentals.

My name is Deepak -  I have been in the world of startups for the past decade - in this time I have launched and scaled mobile apps, tea companies, e-commerce and enterprise startups.

In this free course, I want to share the secrets of marketing for startups and small businesses.   We will go through the entire chain which starts from understanding your product to choosing your marketing channel.   This series is not aimed at startups who have raised millions of dollars - for them the playing field is too different. They can splurge money where you cannot. Instead, we will talk about the smaller startups - who may have raised a small round of funding or maybe bootstrapped, self-financed, or single person businesses.

6 ways to generate leads starting from zero + FREE templates

Learn how you can get your first leads and email contacts for your business using lead magnet and landing page

Created by Grégory Pouliquen - Ingénieur

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Students: 7176, Price: Free

Do you have created your first product?

Did you just have started your online business?

Do you struggle with having email contacts and leads to build a mailing list?

Do you know what a landing page is ? Do you have ever heard about lead magnet?

THIS COURSE IS DEDICATED TO BEGINNER ENTREPRENEUR.

I have started my entrepreneurship journey a year ago with different online products. Before that, I was thinking about having an online business but I couldn't manage to find a idea of a product to create.

Finally, I wrote a Book and published it on Amazon. I was really proud of this, and especially proud of having taken action.

But then I faced a new problem: I had to promote it.

Of course I heard about facebook / google ads.

I heard also about mysterious concept that intrigued me: landing page and lead magnet. But I had no idea of what it could be...

I understood it was necessary to capture email contacts and build a newsletter where I can provide valuable content and promote my work.

But still, I did not have any idea why people would give me their personal email address while they didn't know who I was.

And I though I would have to pay for a webdesigner to build my landing page...

I have decided to focus first on creating a valuable lead magnet, it was my priority.

LANDING PAGE + LEAD MAGNET = YOUR WINNING (FREE) STRATEGY

Actually, understanding what a lead magnet is is quite simple: It is a free product with a high value which will attract people and made them giving you their email contact in exchange of this free product.

A landing page is simply a web page where you will propose your lead magnet and where people (i.e. your leads) will submit their address to get the product you are offering.

Don't worry, building a landing page is very easy to do IF you have the good tool. And in this FREE course, I will show you how to build your own page and I will offer you also done for you template you'll be able to use and modify (for free!)

You will also learn what kind of lead magnet you can create to attract people of your landing page and get their contact details.

You'll then be able to send them a free newsletter and promote your other products.

Having a powerful lead magnet won't guarantee you to make sales. You'll have to have good email marketing skills to do so (and I won't teach them in this course).

But having leads (meaning potential customers) in your mailing list is the first step to make sales, if you don't want to use paid ads.

You can indeed promote your lead magnet on your facebook/instagram/pinterest/snapchat account or on your YouTube channel. Then you will drive people to your landing page and get their email.

That is step 1.

WHAT WILL YOU LEARN HERE

If this course, I will explain you:

  • What a landing page is;

  • What a lead magnet is and what kind of free product you can propose;

  • What an autorespondeur is;

  • What a sales funnel is;

  • How you can create your own landing page with different tutorials;

  • How you can use and modify the FREE templates I have created for you.

I will also tell you what is the best tool to build wonderful landing page.

JUST JOIN ME!

If you really need to build a mailing list but don't know how to do it, then do not hesitate! This course is FREE and will teach you strategies for beginner you'll be able to use immediately.

By the end of this lesson, you will also have done for you landing page to use for your business.

Email Marketing: Ultimate Tutorial To Using Drip Marketing!

Learn How To Use Drip Email Marketing To Create Your Fully Optimised Email Marketing Operations!

Created by Kev Blackburn - Founder & Director at Systemise Fulfilment ⚙️

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Students: 5689, Price: Free

This is the ULTIMATE Step By Step Starting Guide To Drip Email Marketing!

Drip Email Marketing is the ultimate service for building your email list and starting your email promotions.

It gives entrepreneurs and business owners the power to build email campaigns without having to spend a fortune on staff!

The BEST PART about this course is....

You will be able to do everything you need to get started with Drip Email Marketing.

It doesn’t matter if you're an advanced or beginner marketer, funnel builder, social media expert, entrepreneur or business owner, this course guaranteed to help you BE IN CONTACT WITH MORE CUSTOMERS!

I hope to see you on the inside!

To your massive success!

Kev

Learn to Make Sales Videos on a Shoestring in under 1 Hour

Learn to make your own Explainer Videos with free or very low cost stuff. Boost your bottom line and brand awareness.

Created by Chas Demain - Entrepreneur

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Students: 5669, Price: Free

This course is designed for business people and start-ups who need to promote their business on a very tight budget.

You don't need tech skills or a huge budget to produce quality sales and explainer videos to promote your goods and services.

You can use Microsoft's PowerPoint (which you will either have or can get for £7 per month for the entire Office suite) and free audio software called Audacity.  In addition even this course is Free

The course consists of 9 modules. You will learn;

Why you should use PowerPoint to make your sales videos.

How to navigate the PowerPoint layout and some pro hacks to increase your productivity.

What an Explainer Video is.

How to create your own Explainer video using PowerPoint text and image animations.

How to download, install and get started with Audacity.

How to synchronise your audio and visuals.

Where you can take your new found skills when you complete the course.

You will complete the entire course in less than 1 hour and will be ready to make your own sales videos.

There is a complete PowerPoint template (including animations) so you all you need to do is put in your text and graphics to have your own video up and making money in no time.

So why wait?

Sign up now and I look forward to seeing you on the inside.

Marketing Commandments 101

Marketing is not magic, its a skill!

Created by Peace.University USA - Learning Matters!

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Students: 2466, Price: Free

All specialists, scientists, entrepreneurs, artists, creative people and producers (of anything!) generally dread marketing. Marketing, we'd think is a talent or a gift - it is not! Marketing is an art and a science that can be learned, a skill that can be acquired and then mastered. 

This short presentation is intended as a primer to help us all overcome the fear of the unknown at least as far as Marketing is concerned. This is a prelude to full fledged marketing primer where we debunk the art and science of marketing to help begin 'an exciting marketing journey' for all.

The Ultimate Marketing Strategy Course

Grow a company or impress your boss by earning a certificate in marketing strategy

Created by Archer Hobson - Expert Digital Marketer, CEO Growth Hound

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Students: 2069, Price: Free

  • Learn my unique framework for organizing your entire growth strategy from strategy, implementation and reporting

  • Develop your strategic part of the brain and impress your boss

  • Design an implementation system to grow your business predictably

How this course is arranged:

  • Part 1: Strategy

Learn how to think about how to grow a business like a CEO or upper-level manager by defining the most important aspects of your business. We'll use my marketing strategy master document to cover how to define your company vision, important company milestones, setting KPI's, defining customer personas, customer journeys, as well as identifying your competitive landscape.

Why should I learn about marketing strategy?

Anyone looking to grow their company or advance in their career has to be able to think and act strategically. Thinking strategically is a muscle you have to develop, but there are no real great frameworks for combining the most important aspects of a growth strategy into one unified vision. We'll teach you how to think about each part as part of the whole strategic solution so you can grow your business or get that promotion faster.

Do I need any experience or related skills to complete this?

All you will need is access to a computer. We will provide all the necessary documents for you to organize and execute your growth strategy.

What is included in the certification materials?

We will provide you access to all the documents and high definition video walkthroughs that cover the document topics.

  • Part 2: Implementation

After gaining a deeper strategic understanding of how to organize your business, we will teach you how to execute an initiative implementation system. You'll learn about the various growth channels, and how to organize and execute individual initiatives for maximum impact.

Why do I need to understand how to implement initiatives?

Strategy will teach you about the overarching goals of the organization, and an implementation system is your strategy at work. You will learn how to execute your strategy and get feedback from successful and failed initiatives and how to apply that to future work.

  • Part 3: Reporting

The last step in any process is understanding if what you are doing is successful or failing. We'll teach you how to monitor the success of your business by tracking quantitative and qualitative data.

Why is reporting important?

Reporting allows you to make realtime decisions about whether your strategy and implementation process is truly working as you need it to. By teaching you how to set strategic KPI goals and crafting a story about the success or failure of those goals with qualitative data, you can be a more effective strategic manager.

Marketing 101: The Principles of Marketing

An introduction to modern marketing in a nutshell. Based on Kotler and Armstrong's "Principles of Marketing"

Created by Lennart Fuchs - International Business Student and multipotential

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Students: 1945, Price: Free

An introduction to modern marketing in a nutshell. Based on Kotler and Armstrong's "Principles of Marketing". Check it out, it's free!

After completing this course, you will understand the basics of what it takes to conduct marketing in today's world.

This course will lead you through:

  • Understanding the Marketplace and Customer

  • Create a value-driven marketing strategy

  • Construct a marketing program

  • Engage customers and create relationships

  • Receive value back from the customer

  • Future outlook and social media marketing

  • Case Studies

Music by bensound

Learn Marketing- Time to be Pro in Sales and Marketing

Guide to lean Sales Process, Prospecting, Lead Generation & Sales Approach to overrule your competition

Created by Balprit Singh - Management Trainer

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Students: 1842, Price: Free

Why becoming Marketing Genius is important for you?

The term “Sales” is often described as the most difficult part of the business process and thus 90% of the people do not opt for it. The truth is it’s the most interesting, challenging and rewarding career option only if you know and practice the art right.

If you are in sales role or an entrepreneur looking forward to grow your business then this is the course for you. As the market is getting competitive day by day having clear understanding of the strategic sales acumen is a must to have skill.

The Marketing Genius course will teach you about the tools, techniques, and methods for identifying leads and prospects, researching and preparing your sales goals, and preparing a sales approach to potential new customers.

Here is what I will be covering in the course for you:

Give you a clear understanding of the 7 KEY Steps in SALES PROCESS using the leading edge sales strategies.

How to SOURCE LEADS and identify the different source for leads for FREE.

The MOST EFFECTIVE Marketing techniques to capture your audience’s attention and convert them into SALES.

How to GENERATE SOLUTIONS and convey then to client to build your credibility.

How to Strengthen your OBJECTION HANDLING SKILLS to get 10x more confidence to answer them.

Access to the REAL TIME CASE and OBJECTIONS you can use in almost any situation.

Learn SMART WAYS to follow up with every CLIENT to practice relationship selling.

How to make IMPRESSIVE PRESENTATIONS and get maximum of from every meeting with ANYONE from small, medium, and Fortune 500 companies.

It will also introduce you to the sequence of steps that help salespeople close a sales deal, show how to follow up with your leads to turn them into sales. This course can make you expert in a holistic manner where in you can beat the pants off your competition, hit some huge magnitude and kick some massive goals. Trust me it will be so easy for you to keep looking at the next big target for yourself.

So why wait? Check out the course today, and start boosting your sales skills in no time.

Marketing Basics

Marketing is vital throughout a business to give you direction, to help you to set goals and objectives to succeed

Created by Dr. Kevin S. Hairston - Author, Business Consultant, Speaker

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Students: 1625, Price: Free

Marketing is an essential element for every business. It can be that one missing piece of the puzzle, and when it fits the big picture is revealed. Your participants will be given an introduction to marketing and its benefits. If you are not marketing your business you will not grow, and if you do not grow you will not succeed.

Marketing Basics will provide the basic knowledge to participants, and give them the ability to build and grow your business. Marketing has changed a lot recently and having a new perspective will give participants the needed information to assist them in their marketing decisions. No matter what your product or service is, your business will benefit with a better understanding of marketing.

Course Objectives:

  • Define your market.

  • Know the different types of marketing and ways to use them.

  • Learn effective ways of communicating with the customer.

  • Know how to set marketing goals and strategies.

  • Recognize common marketing mistakes and know how to avoid them.

Taster Course in Global Marketing

Business Education for the Global Era

Created by LEEA London Executive Education Academy - Bridging the Gap in Executive Education

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Students: 1559, Price: Free

Are you thinking of career progression or planning on becoming an entrepreneur?

In this course we will give you an introduction to marketing in today's global world.

You will learn the main elements of marketing in a fun introductory fashion.

Indeed, if you are thinking of starting your own business this is the course for you. It prepares you for all aspects of marketing concepts at the introductory stage and gives you practical tools to make your venture a success.

If you are a manager looking for practical skills and insights into how existing businesses market themselves and what determines success, then this is the course for you.

This course is brought to you by Professor Stephen Harrison of London Executive Education Academy (LEEA). LEEA has many practical courses related to various business areas.

Our instructors and professors have a great deal of specialist experience in their respective fields. We pride our instructors in their specialist backgrounds including strategic planning, law, sports management among others.

The contents of this course have been taken from our flagship MBA course and include some reading materials and some assessment tasks for you to consolidate your understanding.

2021 Master The Skills Of Hotel Sales Action Plan

Inspiring Hotel sales skills, sales strategies and sales techniques to implement the top-notch Hotel Sales Action Plan

Created by Anand Kumar G - Hotelier

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Students: 1383, Price: Free

Hotel Management - Master The Skills Of Hotel Sales Action Plan And Be Successful.

Learn the Hotel Sales Action plan to provide the extraordinary Sales action plan on time, be specific and be perfect.

Sales Action Plan in Hotel is an extremely dominant skill for speed up your career managing a Hotel sales action plan is often a vital moment in your Hotel career.

Whether it's running hotel or brand new hotel , Hotel Sales action plan is what keeps the complete hotel running with better return in Hotel revenue. If you are an hotelier who is a beginner or sales professional or even a Hotel General Manager then this Hotel Sales Action Plan course is definitely for you.

In this course you'll learn practical techniques to Master the Skills of Hotel Sales Action Plan especially for budget hotels like 3 star or 4 star Hotels.

This course covers thorough tips for exceptional formation having detailed lectures and quizzes

The course is well structured around the most practical step by step analysis and through that you'll learn the entire Hotel Sales Action plan structure.

Whether you're managing a 3 star or 4 star Hotel and or even budget chains of hotels this course will form the fundamental abilities to make sure your action plan comes on time, be specific and be perfect.

Anand Kumar, Avid Hotelier - Over 20 years’ experience as a Top performing Hotel General Manager, steering Business Development, Operational efficiencies and Strategic Sales and Marketing Initiatives for Hotel Properties.

Exceptional Sales & Marketing Skills / Revenue Growth / Pre-opening Experience / First Class Guest Service / Multi-Million AED budgets / Banquet & Conference Facilities / Well verse in Food & Beverage Services.

The course overview includes:

Hotel Location & Attractions

Main Events

Hotel Segmentation Strategy

Segmentation - Corporate

Segmentation - Airlines

Segmentation – Travel Agents

Travel Agencies Facility

Ecommerce Strategy

Promotions

Daily & Weekly Sales Operations

Competition Analysis

SWOT Analysis

Sales visits

Sales Department Structure

By becoming expert at planning your Hotel sales action plan , you not only will lay foundation for a skilled personal in Hotel Sales , you'll also have an excellent career growth in the Hospitality industry.

Lead Generation for Attorneys and Law Firms

Sales Funnels 101: Find High-Dollar Clients Consistently For Your Law Practice Using Sales Funnels

Created by John Hayes - Partner at MarketLeaf Solutions, LLC

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Students: 1143, Price: Free

MarketLeaf Legal Lead Generation Machine

What you'll learn

  • The easy-to-understand methodology that generates high-dollar clients with sales funnels.

  • How to optimize your website for real clients, not tire kickers.

  • How to convert more phone calls and website visits into consultations and clients with just a few simple tweaks.

Requirements

  • An open mind.

  • A few hours to absorb the content and complete Exercise 1.

  • Any team members who might help to implement these strategies.

Description

This free course will teach you the advantages of turbocharging your entire marketing function using a tried and true methodology called sales funnels.

In this course we’ll teach what sales funnels are, why they are so hot right now, and how to build a legal lead generation machine of your own.

This introductory course was built with lawyers and their industry-specific challenges in mind.

Who this course is for:

  • This course is built for law practices looking to learn how to generate their own leads without paying for expensive agencies.

  • Anyone who wants to generate more personal injury, divorce, traffic, and DUI leads using simple sales funnels.

Solar Sales Divide

The Smart Path for Solar Professionals

Created by Jessica McAtee - Butterfly Conservationist, Semi-Digital Nomad, Tiny Houser

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Students: 1130, Price: Free

This class explains a new occurrence in the Solar Industry, The Solar Sales Divide. Too many aspiring solar professionals complicate their lives and finances with pricey and unnecessary "solar training"courses.

This simple course distills the concepts down and delivers valuable information that you won't find elsewhere.

After taking this course, you will have a better understanding of the solar industry including what is needed to get hired, how systems are sized, what components go into the systems, how financing works and much more.

Master Marketing Strategy for your Business

Profitable Marketing Strategy - ROI and results focused planning

Created by Superlative Digital - Revenue Driving Digital Skills for Your Business

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Students: 1017, Price: Free

Marketing that makes sense, learn how to build a custom plan bespoke for your business's needs. Understand how to target your audience using the best channels and get the most out of your marketing money. Ensure return on investment and profit with a totally trackable and measurable plan suitable for photography, eCommerce, retail, fashion, services and any other kind of business start-up SME or Large.

LEEA Level 6 Certificate in Marketing

A General Overview of Marketing and Marketing Strategies

Created by LEEA London Executive Education Academy - Bridging the Gap in Executive Education

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Students: 785, Price: Free

The Marketing Online course from LEEA is packed with content that will help with understanding how Marketing shapes the business world.

LEEA is a provider of online business courses.

THIS UDEMY COURSE IS FREE!

This course allows you to gain knowledge and insights

  • Understand the most important aspects of Marketing, including

  • Consumer Markets

  • Business Markets

  • Four Ps of Marketing

  • Insights into Successful Marketing Strategies

    AND MUCH MORE!

We are really proud of the fact that our Professors who designed this course come from a rich background of academic and business success. This includes directors, technology entrepreneurs, academics, successful consultants and more.

FOR THESE REASONS WE BELIEVE THIS IS GREAT VALUE!

Why choose this course:

We believe that the best investments are the ones with high returns and low risk. This course will give you the best return possible in terms of salary, promotion prospects, business insights and experience, entrepreneurial head start and all for free!

ENROL NOW!

We also have massive 80% discount on our MBA course at LEEA for all students who complete this course. The LEEA MBA is fully online and is available on our website.

This is only for Summer 2021 and is available for the first 30 students who sign up. See details inside.