Best Marketing Fundamentals Courses

Find the best online Marketing Fundamentals Courses for you. The courses are sorted based on popularity and user ratings. We do not allow paid placements in any of our rankings. We also have a separate page listing only the Free Marketing Fundamentals Courses.

Complete MBA course: Marketing and Business Strategy

Best Selling Course designed by an MBA graduate from the syllabus of top Universities in the world.

Created by Navdeep Yadav - Product Manager and an MBA Graduate

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Students: 105156, Price: $19.99

Students: 105156, Price:  Paid

Marketing strategy course designed by an MBA graduate from the syllabus of top Universities in the world.

This course is very helpful for all those who are either preparing for GMAT or planning to do an MBA. It is divided into four different sections like Marketing Basics OverviewMarketing insights and analysisBranding and communication, and Business Strategy and will cover all the important topics of  Marketing in MBA. The last section of the module will further help you in understanding various strategies used by companies

1. Marketing Overview

  • What is marketing?

  • Demand wants and needs & Maslow's hierarchy of needs

  • How money flows in the modern Economy

  • STP (Segmentation targeting and positioning)

  • Marketing Mix i.e 4P’s (Product, Price, Place, Promotions) and 7P’s of Marketing.

  • SWOT analysis

2.Marketing insights and analysis

a) Analyzing Consumer

  • Generation characteristics

  • The adoption curve for any product or service

  • How Customer Insights helps in segmenting and targeting

b) Designing SAAS and Sales funnel

  • Why SAAS is special

  • Designing a SAAS startup

  • Understanding Customer lifetime value, Customer Acquisition cost, Unit economics for startups

  • what are Marketing Funnel/Sales funnel for a product

c) Business analysis

  • Product and market segmentation

  • Communication channels

  • Marketing funnels

  • Unit economics

d) Marketing Information System

  • Types of data

  • Recommendation engine

  • What is a Marketing Intelligence system

  • Types of data used in MIS

  • Data-driven recommendation engine

  • How does a recommendation engine work?

3.Marketing communication and branding

  • What is branding and the advantages of branding?

  • Types of branding?

  • Tesla brand positioning and Product differentiation using POP and POD (perceptual map)

  • Emotional branding and Brand mantra(Communicate simplify and inspire)

  • Brand equity (Perception, preference, and behavior)

  • BAV model and brand resonance model

  • Brand revitalization

  • Line extension product extension and category extension

  • Brand dilution

  • Service marketing  Service marketing triangle

4.Business Strategy (Sales and Expansion)

  • What is a business strategy  Why do we need it

  • Market structure(leader, challenger, follower, and nickers strategy )

  • Porter five competitive forces (Competitive rivalry, Threat of new entrance, Power of suppliers, Power of customers, Threat of substitute products)

  • Marketing competition and Defensive marketing (preemptive, counteroffensive, flank, contraction, mobile attack)

  • Follower strategy (product imitation, conscious parallelism cloner, imitator, and adapter)

  • Samsung Horizontal and vertical expansion to achieve economy of scope and economy of scale.

  • Amazon killing competition strategy using diversification

  • Apple ecosystem strategy

  • Lenskart omnichannel integration

  • Product life cycle

  • Expanding the market share pie using the Ansoff matrix

  • Price cut strategy (low-quality trap, fragile market share trap, shallow pockets trap, price war trap)

  • Zero cost marketing strategy

Effective Small Business Marketing

Learn How to Double Or Triple Your Customers in The Next 60 - 90 Days.

Created by William U. Peña, MBA - Best Selling Author, Entrepreneur

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Students: 56447, Price: Free

Students: 56447, Price:  Free

How would you like to never have to worry about getting new customers in your business ever again?

Some people don't think its possible...

But successful business people are doing it right now...

Everyone else, though, are struggling just to get 1 or 2 people to say yes to buy their product or service - and it takes them 3, 4, even 6 months to do it!

This class will teach you the exact step-by-step system that you need to follow - in order to get you to a place where you can get customers any time and anywhere.

Once there, you'll never have to worry about getting new customers ever again...

Imagine this...

Imagine if you were able to consistently get 5 - 10 new customers every month, what would that mean to you?

I mean, if you do the math, 5 - 10 new customers a month - translates into 50 - 100 new customers a year!

How much money will that bring you?

What could you do with your business if you were able to do that?

If you're like me, to have a skill like that means that you could grow your businesses and create multiple streams of income for yourself...

...You could reach a 6, 7 or 8 figure income within the next 5 years, and just keep growing...

So are you ready to learn what it takes to get 10 new customers within the next 30 days?

Here's what you will learn in this class:

  • The 3 keys that will determine the success of any marketing effort you make.
  • The #1 thing, that if you do this, you will never have to worry about getting customers - ever again...
  • How to identify the "Optimal" marketing strategy for your industry, that is currently bringing millions of dollars to your competitors...
  • How to craft a simple marketing message that will compel people to take action right away, and seek you out.
  • How to consistently attract your ideal client, and keep them buying from you year after year.
  • The key to making your marketing efforts more and more effective and profitable month after month.
  • The 6 marketing boosters that will double or triple the amount of customers you get - and money you make.
  • How to automate your marketing so that customers come to you, a lot more than you go chase after them.
  • And much, much more...

What are you and your business financially capable of? Sign up for this course and find out!

Become a Growth Marketer: Learn Growth Marketing & Get a Job

Learn the skills to start your career in Growth Marketing. 5 hours of basic, intermediate, & advanced marketing lessons

Created by Evan Kimbrell - Founder of Sprintkick | Ex-VC | Ex-startup founder

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Students: 55064, Price: $94.99

Students: 55064, Price:  Paid

Marketing is changing

Marketers no longer just sit in a room and come up with catch slogans like in Mad Men. They’re now required to be more analytical, more technical, and take ownership of a larger part of the traditional customer funnel

What does that mean?

It means that your traditional education and your traditional understanding of marketing are becoming obsolete. Companies are no longer hiring marketers to sit and watch over ad campaigns; they’re hiring marketers that can not only plan, design, and run their own campaigns but also influence and understand their products on a much deeper level

In this course we’re going to focus on both core marketing fundamentals but also on the more advanced growth marketing strategies that are becoming more and more in demand. We'll cover the basics that any marketer should know and then expand into day to day actionable skills you're going to be required to have. In the second portion of the course we'll focus on how you can set yourself up for success in the marketplace and how to find, vet, and lock down a job in Marketing or Growth.

Who should take this class?

The class is designed for 3 types of students:

1) Anyone with a passion for marketing and specifically wants to learn in demand growth marketing strategies

2) Anyone who wants to transition to marketing and get a job 

3) Anyone who wants to apply growth techniques to their own ventures and run their campaigns the same way a professional firm would

Sales and Marketing For Online Businesses

A comprehensive guide to building an online business and marketing it in order to gain traffic and ultimately sales.

Created by Mike M. Burke - Entrepreneur, Small Business Owner, Actor, Writer, Filmmaker

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Students: 48449, Price: Free

Students: 48449, Price:  Free

Creating an online business of any type can be a daunting task but one that is very possible but without sales and marketing skills you won't get far. Most likely you have your product or service, perhaps a website, and now you wait for that money to pour in. The problem? It never does. There is much more to an online business than selling a product or service and then collecting money. One of the most important things you need is marketing. If you are not in a position to hire a marketing expert than doing it yourself is the next best way. It is needed no matter what type of business you do.

This sales and marketing course is designed to get you started in the right direction by making it super simple. This course will cover tips for making sales and various marketing techniques. For example did you know that a product with a personal story behind it outsells those that don't? I'll explain in the course. Did you know that video is a fantastic way to build your brand and bring in sales? I cover that as well. Other things we will discuss are tips for optimizing your website, blogging, traffic, video, paid advertising methods, email, offline marketing, customer service, branding, creating a call to action, social media, and so much more! By the time this course ends you will have everything you need to take your online business to the next level by utilizing marketing.

While you take this course you can feel confident that you are learning from someone who has been where you are now. I have been running multiple online businesses for awhile now. I've had my failures and I've had my success. I learned what it takes to grow a successful business and now I am going to teach you using 100% video lectures and video tutorials. It will take a few weeks to complete this sales and marketing course as we will cover a lot but it will be well worth it.

Digital Marketing Course 2021: Be a Digital Marketing Nomad

Learn Digital Marketing, Copywriting, Ads, SEO, Video Creation. Become a Digital Marketing Nomad. Freelance and Travel.

Created by Ing. Tomas Moravek | SEO, Facebook Ads & Facebook Marketing Expert - Awarded SEO, Facebook Ads & Facebook Marketing Expert

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Students: 44430, Price: $99.99

Students: 44430, Price:  Paid

If you want to be successful online today, you MUST have strong Digital marketing skills as internet business has never been more competitive. In this Digital Marketing Course, we’ll outline the fundamentals of SEO, Digital Marketing and Social Media. We’ll be breaking each of these topics down, so you understand the most essential things you need to know. You’ll learn key strategies for Facebook Ads, Instagram Ads, Messenger Ads, LinkedIn Ads, Google Ads, Email Marketing, Content Marketing, YouTube Marketing, Growth Hacking, SEO, Local SEO and so much more. At the end of the course, we will guide you in Freelancing, Website creation, and Video Production. We’ll also share strategies that will help you to travel around the world, freelance, and become a Digital Nomad.

What is Digital Marketing?

Digital marketing is vital if you have a business or want to sell anything online. Even if you’re just looking to build profile, you need a strong internet presence, if you want people to know you exist. The purpose of Digital Marketing is to raise awareness, connect with people who are interested in what you’re offering, and persuade them to take actions you want. It uses digital forms of communication, like the web, smartphones, social media platforms, and search engines, as a medium to reach potential customers.

Just like traditional marketing, digital marketing is about finding prospective customers and broadcasting your message to them in the right place, in the right tone, and at the right time.

Digital Marketing has one major advantage over traditional marketing, as you can use analytics tools to monitor your campaigns in real time, so you can swiftly adjust your approach. Typically, it would cost more and take longer to make these kinds of adjustments, but with Digital Marketing it’s easier to course correct than it would be if you’d invested in a print ad.

What is Social Media?

Social Media is an umbrella term to describe online platforms focused on community-based communication, such as Facebook, Twitter, and Instagram. Platforms like this use content sharing and post interaction, and most content is produced from the users, not the owners of the platform. Social media also includes curation sites such as Wikis, as well as professional networking platforms like LinkedIn.

Due to the massive reach of Social Media, good social media marketing skills are now essential for anyone looking to attract the maximum number of customers online.

What is SEO?

SEO, or Search engine optimization, is the science of attracting specific types of traffic to a website, using a search engine. To master SEO, you need to create high-value content with high authority backlinks, and include keywords in that content that your ideal customers search for.

SEO is never a one size fits all solution. To be successful, you must take a bespoke approach. That means you need to optimise your site for the type of search engine you want it to rank highly on, like Google, Amazon, or Bing. SEO typically focuses on scoring highly organic search results, not paid or sponsored traffic. You can also use it in paid ads, to maximise their reach.

As search engines attempt to give the most suitable answer to each person’s search query, you must ensure a search engine views your site as the most appropriate match.

Every search engine uses a different algorithm to determine what the best result to a search query is. This will include a combination of different factors, including the quality of your content and backlinks, how many visitors your site has, and your website’s speed and uptime.

Modern SEO is complex, and mastering it takes more than just getting the right meta tags. It includes understanding how rich snippets, video, and featured snippets work to enhance your rankings, as well as the importance of voice search and Video SEO. If you want to be successful using Google Search, you also need to understand how Google Rank Brain scores your website and must optimise your site to score highly on Google’s algorithm.

What is Local SEO?

Local SEO is also becoming more critical, and you will need to learn the basics of this, especially since nearly half of all Google searches now have a local intent. Near Me searches have grown even faster, exploding at a rate of 150% more than local searches alone.

Mastering SEO includes understanding Technical SEO, which focuses on priming your website for crawling and indexing by search engines. It’s important you don’t neglect this aspect, as without it search engines will find it difficult to access, crawl, and index your website. As a result, you’ll rank much lower. The reason this process is referred to as “Technical SEO” is because it has nothing to do with promoting your website, and is not the same as the type of SEO you include in your content.

What types of careers will this course help you with?

Once you complete this course, you’ll be a Digital Marketing Master, and will have many different career options open to you. You could work as a freelance Facebook Ads & Instagram Ads consultant, market brands, or promote your own business. Your options will be almost unlimited, as strong digital marketing skills are highly in demand.

As they focus on online business, and can be done entirely online, Digital Marketing jobs are also pandemic proof, so your skillset will always be needed. Just make sure to narrow down your choices and focus on what you enjoy and do well.

Maybe you have a passion for branding, and would like to work as a branding consultant for start-up companies? Perhaps you’re interested in specialising, whether that be in marketing for the tech sector, the health and wellness niche, or in real estate?

The best way to achieve top earnings is to find a niche you can position yourself as an authority voice in, and you can do this by acquiring a skillset your competitors don’t have. If you can offer expertise in Facebook advertising, or email marketing, for example, you will be bringing something extra to the table that will give you an edge.

Having niche knowledge will mark you out from other candidates trying to land their first gig and signal that you’re a high value candidate to employers and clients.

You can also specialise by diversifying into niche careers such as SEO or copywriting. SEO knowledge is a highly in demand skill and it doesn’t require a qualification. If you know how to do it right, copywriting can be similarly rewarding.

Because of the amount of online content we consume, demand for skilled SEO experts and pro copywriters has grown massively. More brands than ever require well-written content, that’s optimised to perform well in search. If you can combine the two, you’ll have a HUGE competitive advantage.

When you’re getting started, you can try freelance sites, like Elance or People per Hour, although it will take a little while to build up a reputation. Blogging can be another area you can build up a following in and then monetize, though to do well you must post regularly, and provide unique content.

Website design skills, which you will learn on this course, are another great way to make money. You can gain practical experience by creating sites for your family and friends for free, or in exchange for their skills. Practical experience is essential when you’re first starting out and will stand you in great stead as you progress in your mastery.

Once you become more confident and have built up your portfolio, you’ll be able to land paid clients. You can use your knowledge to create professional looking WordPress sites for local or online brands – without needing coding skills, or any upfront investment.

Course Learning Format

We’ve optimised our learning structure to help you take in as much information as quickly as possible, using a three-tier approach.

First, we introduce you to a subject by covering the basics, helping you to get a good overview of the topic in question. Then we go into more depth, using high quality animated explainers, so you can see how to put our techniques into practice. Finally, we get granular, with over 60 hours of explainer videos covering every possible aspect of a topic. By the end you will be a true EXPERT as you will learn advanced techniques and strategies.

Our three-tier learning structure:

1) Good general overview and introduction to the essential points - 2 hours

2) Visual animated explanations – so you can see how to put our techniques in to practice - 6 hours

3) In-depth explainer videos that cover all aspects of a topic with advanced techniques - over 63 hours

In the end of the course, we’ll also share strategies that will help you to travel around the world, freelance, and become a Digital Marketing Nomad.

All our learning content has been designed to help you to become proficient FAST, and uses the show not tell method. There’s no boring waffle – only the key information you really need. This method has been proven to be the best way to learn and become a master at any subject, swiftly.

Once you’ve completed the course, we highly recommend you begin using your newfound skills to help your family, friends, and people you know, for for free, or symbolic payment. Gaining practice is highly important. Later on as youbuild up your portfolio, you can start charging and increasing your fee.

Our easy-to-understand, quick-learning Digital Marketing Course will help you MASTER every aspect of Digital Marketing. Sign up today and take the first step to unlocking unlimited digital profits, upgrading your quality of life, and affording the lifestyle you want. With a 30-day money back guarantee if you don’t find the information inside helpful, there’s y zero risk and a world of profit to unlock.

We look forward to welcoming you on board as our newest student,

Yours,

Ing. Tomas Moravek, Ali, Peter, Beck, Francys, Omar, Adarsh, Hazel and Chaply

How to Write The Ultimate 1 Page Marketing Plan

Learn how to write the Ultimate 1 Page Marketing Plan that Can Double, Even Triple Your Income

Created by William U. Peña, MBA - Best Selling Author, Entrepreneur

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Students: 40006, Price: Free

Students: 40006, Price:  Free

Do you have your Marketing Plan yet?

If not, your'e not alone.

The truth is that most business owners do not have one.

But boy, they sure would make a lot of money if they did!

If you didn't know, statistically, business owners who have a marketing plan are 80% more successful than those without one.

Why?

Because business owners that have a marketing plan are able to:

  • Attract the most customers to their business.
  • Choose the best marketing tools for their business - that is the best use of their time and money.
  • Consistently reach their monthly marketing and sales goals.
  • Track their marketing so that they can know what is working...and what is not.
  • Most importantly, small business owners and entrepreneurs that have a marketing plan have the best return on investment (ROI) for their money.

If you don't have a marketing plan can you see how much opportunity you are missing out on?

Do I Need To Write a 20 Page Marketing Plan?

No Way!

Use Our 1 Page Ultimate Marketing Plan Instead...

Many people believe that you need pages and pages of complex information in order to write a great marketing plan.

But that is just not true...

Think about it... Do you read the 50 page manual that comes with all your electronic products? Or do you simply just follow the 1 page basic instructions that comes with the box?

They are both helpful, but the 1 page instructions get you started much quicker, and helps you to enjoy your product much faster.

In the same way, this 1 Page Ultimate Marketing Plan will give you everything you need to reach all of your marketing and sales goals.

Also, because it's so simple, it makes it easier to do everything you are supposed to do to succeed in your business.

Why is This Marketing Plan Plan Just 1 Page?

Since 20% of the things we do bring 80% of the results, we've created a 1 Page Marketing Plan that focuses only on the Top 20% that bring the biggest results.

Most marketing plans are full of a lot of unnecessary information, and they make you do a lot of steps that just waste your valuable time.

This 1 Page Ultimate Marketing Plan only describes the most important and powerful steps you should take to help you achieve your marketing and sales goals.

Does this 1 Page Marketing Plan Really Work?

Absolutely!

This 1 Page marketing plan has helped many business owners take their business to the next level in their business by helping them:

  • Increase customers by 30 - 50%.
  • Build awareness to their brand
  • Get more highly qualified customers that pay more
  • Increasing profits by helping them use their marketing investments more wisely,
  • And much more...

Will It Work for Me?

  • If you're a small business owner or entrepreneur, and you have important marketing and sales goals that you want to achieve - then this 1 Page Ultimate Marketing Plan will help you succeed.
  • If you're a person that wants to get more customers, but you want an effective marketing plan to help guarantee your success, then this 1 Page Marketing Plan will help create that roadmap for you.
  • If you want to get yourself and your business to a new level of success, this 1 Page Marketing Plan, will lay out a step-by-step plan to show you everything you need to do to increase your leads and sales.

The "How to Write the Ultimate 1 Page Marketing Plan" course will show you how to guarantee the success of your business, so that you can see all of your business goals, visions and dreams become a reality.

Modern Copywriting: Writing copy that sells in 2021

Learn how to strategically deliver words that get people to take action using the art and science of copywriting.

Created by Evan Kimbrell - Founder of Sprintkick | Ex-VC | Ex-startup founder

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Students: 32823, Price: $139.99

Students: 32823, Price:  Paid

The words you write for your business are directly tied to the overall success of your marketing efforts.

On top of that, choosing the right words can make the difference between your launch hitting 5 figures or 7 figures ...

… your clickthrough rates hovering at 15% or 70%

… your Facebook posts being shared 20 times or 2,000 times

… your landing pages converting at 5% or 65%

And most important …

The right words can make the difference between your business fighting to keep the lights on vs. your business breaking sales records every time you launch a new promotion.

All because of the words you chose to put on the page.

The best part?

You don’t have to guess what to write.

You can learn exactly what words will increase the level of your success … Every. Single. Time. No guesswork, no finger crossing, no hoping and praying the words you write will do what you need them to do.

When you hit send or publish, you can feel comfortable knowing the words you’ve chosen have the best chance to get you more engagement, more subscribers, more conversions, more sales, or more of whatever it is you’re looking to accomplish.

And you can do this by learning how to effectively apply copywriting best practices to everything you write.

Whether you’re aware of it or not, copywriting is one of the most essential elements of effective marketing.

It’s the art and science of strategically delivering words that get people to take some form of action.

Need more subscribers? Copywriting can help.

Need more opens, more engagement, more conversions? You’ve got it. Copywriting can help there, too.

How about more sales? Of course!

Becoming good at copywriting gives you one of the most powerful and predictable tools to transform the success of your business.

Sound too good to be true?

Well, imagine this …

You’re sitting at your computer, coffee in hand, writing an email to your list of subscribers.

You’re excited because you know - based on the copywriting techniques you’ve used in both the subject line and body of your email - there’s a high likelihood your subscribers will not only open your email, but also read what’s inside and be motivated to click on your call to action.

You’re even more excited because those very same users are going to click-through to a landing page with proven persuasion tactics baked into the copy on the page … almost guaranteeing a flood of conversions and sales for your business.

You wrap up the email, hit send, take a deep breath, and start watching the orders roll in.

Sounds pretty amazing, don’t you think?

Well, that’s exactly what you’re going to learn how to do in this course.

Let’s take a look at what’s covered inside:

Section 1

Still unsure what copywriting is? You won’t be after this section. In addition to the basics, you’ll also learn the importance of having a thorough understanding of your audience, products, competition, and your brand’s unique voice. Once you’ve got this down, then you can start writing.

Section 2

You’re ready to start crafting your copy. But first, you need to understand the techniques and tactics copywriters use to put it all together. How do you use persuasion tactics or stir up emotion in your reader? What power words get people to take action? This is the section where you find out.

Section 3

Ahh, good ol’ formulas - making life easier for everyone since the dawn of time. Well, maybe not that long … but you get the idea. In this section, you’ll learn classic copywriting formulas that nearly eliminate writer’s block. Applying them to your own work will make writing a breeze once you’re done.

Section 4

Plan on writing for a B2B audience? It’s going to require something a little different. Here you’ll learn the strategies you need to hit the right tone and messaging when targeting other businesses. So pay attention, because understanding these nuances will dramatically improve your results.

Section 5

If copywriting had an MVP, it would likely be headlines. If you don’t create an excellent one, your reader will move on to something else in the blink of an eye. In this section, you’ll learn how to craft captivating headlines that draw people in and keep them moving down the page. Oh, and more formulas? Yes, please!

In sections 6 through 11, you’re going to learn the know-how of nailing copywriting for specific types of projects, including:

  • Landing pages and Calls to Action (CTAs)
  • Email
  • Social Media
  • Video
  • Press Releases
  • & Content Marketing

Each of these sections will dig into what kind of copywriting works best, and the methodologies and techniques you can use to get the results you want each time you sit down to write.

To top it all off, you’ll get access to worksheets and handouts for each section, hours of instructional videos guiding you through the topics, and a high-level breakdown of relevant case studies to support your learning and make sure your new copywriting skills are able to shine.

By the end of this course, you’ll have everything you need to take your business to the next level through the art and science of Copywriting.

Are you ready to write copy that does all the heavy lifting for you?

Enroll now and join us inside today!

Marketing Strategy in 30 Minutes – BUS105

MBA, Entrepreneurship, Startup, Business Administration, Business English, Management, Leadership

Created by CreateUp Academy - Educational Animation Studios

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Students: 30000, Price: Free

Students: 30000, Price:  Free

This courese teachs about Marketing Strategy Basics with Erik and Susan.

Erik would like to implove his cafe.

He consultes with his friend Susan who is MBA holder.

She advises Marketing Strategy to him.

As a result, he can implove his cafe using Marketing Strategy.

The students can study Marketing Strategy Basics through the story.

Marketing Simplified For Small Business Course.

A Step-by-step guide to how to market, grow and scale your small business from the ground up on a budget.

Created by Nour Boustani - Branding & Marketing Strategist

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Students: 29926, Price: $94.99

Students: 29926, Price:  Paid

This my first course on Marketing after reading some Marketing Books, but with few lessons have watched in this Course, it very, very good and explained everything well with one or two examples.

- Iyanda Akeem

I love how the instructor explains things and the assignment and resources are included at the end of every lesson...Loved it...

- Prerna Singh

This course teaches me clearly understand about marketing.

- Quang Nguyen

IS THIS THE RIGHT MARKETING COURSE FOR YOU?

Have you ever asked yourself why some small businesses strive at marketing their products and services while most don't? Pause for a second and think about it. If you know the answer, you can skip this course and move to another; if not, then you have arrived at the right place.

In this marketing course, you will learn:

  • HOW - TO THINK LIKE A MARKETING STRATEGIST:

    Most marketing gurus teach you how to be tactical, that's what they are good at, easy fluffy stuff, first-level marketing, but for me, it's a no-no.

    In this strategic marketing course, I will show you how to be a master strategist; this means I will tell you precisely what goals your business should achieve and how to to get there, both strategically and technically.

  • HOW - TO POSITION YOUR BRAND TO YOUR TARGET AUDIENCE:

    Marketing is mostly about a precise positioning of your brand toward a specific group of an audience; that means you need first to understand your audience wants, frustration, and the motivation of why they buy stuff in the first place, then position your offer and brand communication to attract that group of customers.

    Brand positioning is like fishing, it's an art, for every fish, there is a specific hook; Get it right, and you hook the right fish, get it wrong, and you go back home with undesired fish or sadly with no fish at all.

  • HOW - TO DESIGN A CLEAR AND CONNECTING UNIQUE SELLING PROPOSITION (USP):

    To design an attractive, unique selling proposition, you need to think like a customer, not like a business owner.

    In this course, we will talk about consumers' psychology and behavior, dig into their unmet wants and needs, be it physically and emotionally, then develop a customer-centric unique selling proposition that solves a specific challenge for a particular customer wants, abilities, and desires.

  • HOW - TO COMPETE WITH PRODUCT DIFFERENTIATION:

    Most businesses compete by trying to improve incremental changes in a product, make it a little faster here, a bit better there, nothing noticeable. Worse, some just head straight to hell and compete on price; I call that a strategy of desperation.

    In this course, I will show you my simple and easy method of hunting and finding your unique, fresh, marketable, and shareable ideas and products from different cultures, industries, genres, and themes, then combining them with a low investment to come up with new products and ideas that force customers to come, buy and share.

  • HOW - TO DEVELOPE A MARKETING PITCH FOR YOUR PRODUCTS:

    To sell your product first, you need to know how to sell it; it is the act of taking your product, clarifying and refining its message to appeal to a specific customer's interest.

    In this course, I will break down to you the steps of taking your product features and benefits and turning them into social and functional advantages; you will learn how to communicate with each different customer differently and deliver the right message that triggers their interest and buy.

  • HOW - TO BUILD THE MARKETING WITHIN YOUR PRODUCT:

    For a small business with a little budget to spend on advertising, the best way to start the engine of your business and grow it is through word of mouth; this requires your brand to be strategic and creative about its product offering and build the marketing into the product.

    In this course, I will take you through some methods of how to make your product and brand fresh plus exciting, which will motivate your customers to spread the word and do free advertising for you.

  • HOW - TO PRESENT AND POLISH YOUR BRAND VISUALLY:

    Most businesses aesthetics and visual presentation suck, that's a fact, just look around you, and you will see it everywhere.

    Vague product photography, unmemorable logo design, generic lifestyle imagery, cheap product packaging, and a weak sense of brand identity. Put it simply; the brand is distracting, unclear, inconsistent, and all over the place.

    In this marketing crash course, I will walk you step by step and show you how to define your brand personality and visual theme using a simple yet impactful visual language that triggers people to relate themselves to your brand experience and take action to buy your product.

  • HOW - TO BUNDLE AND OFFER YOUR PRODUCTS TO YOUR CUSTOMERS:

    Do you know why most marketers and entrepreneurs fail at selling their products and services? I will tell you why; It's because they focus on the product rather than how to offer it.

    Customers don't buy a product; they buy a complete package, a deal, and juicy hunts, I will show you the (what, when, how and to whom) of bundling your product as an irresistible offer, then leveraging it to build social proof around your brand, or increase the sales velocity and bottom line of your business.

  • HOW - TO DISTRIBUTE YOUR PRODUCT TO THE MARKET PLACE:

    If your customers can't find your product, they can not buy it; it's that simple, your product needs to be displayed and approachable to your end customer, be it online, offline, wholesale or retail.

    I will show you how to take your product and distribute it to the end-customer, be it B2B or B2C, I will also arm you with valuable insights on what to consider, and what mistakes to avoid.

  • HOW - TO PLAN FOR YOUR MARKETING AND SALES FUNNELS AND SYSTEMS:

    Marketing without systematic steps and process is a wishy-washy job with an unpredictable outcome and performance; No business hire or work with a marketer who has no systems in place, I know I would not risk it, would you take the gamble?

    In this course, I will show you step by step of how to design and plan for your marketing and sales funnels, starting from attracting a stranger through promotions to optimizing your landing page and making a sale.

    I will also teach you how to develop a low-cost affiliate system that makes your customers bring more business and money with none of your extra work and cost.

  • HOW - TO LEVERAGE ORGANIC AND PAID MEDIA TO PROMOTE AND SELL YOUR PRODUCTS:

    Everyone knows that today's marketing highly depends on social media for starting a business and growing it, be it by both organic and paid methods; Nothing new about that. However, most people don't know how to leverage social media effectively to build a powerful brand and make a sale.

    In this course, I will show you how to leverage the power of Facebook advertising to build a powerful brand, fill your business pipeline, and generate consistent sales.

  • HOW - TO BUILD VALUE AROUND YOUR BRAND:

    Marketing for small businesses is about giving value to make a profit; it's as simple as that. The secret relies on how to position your brand as a celebrity brand, create authority, and manufacture a halo effect around your product.

    I will teach you how to leverage social media and content marketing to inspire your customers, connect with your audience, build value around your brand, make your product familiar, and ease the selling process.

    You will learn how to position your brand and sell from a place of strength and service rather than from a place of weakness and desperation.

  • BONUS: HOW - TO ANALYZE PRODUCT COST STRUCTURE:

    I believe that you don't want to end up out of business soon, do you? Tons of small businesses default into the habit of not calculating the costs of creating their products, operating their business, and marketing expenses, which will lead them straight to death.

    In this bonus video, I will walk you with a simple step-by-step process on how to calculate and manage the costs of running your business and making it profitable.

Keep in mind that this course is not for everyone, at least not for someone who is looking for a quick buck, or consider marketing as a hobby, It took me a decade of research and working with different clients in different industries, markets, and cultures around the world to make it happen, and it will require you to put in focus, effort, time and work to make things happen for your business.

I designed this course as a shortcut for the people serious about business and marketing and looking for an in-depth course about the fundamental of marketing without going through all the frustrating books, scam courses, and complicated research.

This course also offers in-depth insights on how to plan for your product and marketing system if you are a beginner and looking for resources to jump-start your business adventure.

Please note this course is not a get rich quick or simple tips and tricks on how to increase your followers; I will leave that to other gurus and YouTubers.

This course comes with tons of visually rich, simple, and practical examples and exercises presented simply and easily to follow.

If you are ready, then let's go, I will see you on the inside.

SMstudy® Marketing Strategy Associate certification course

Overview of Marketing Strategy. Get free SMstudy® Certified Marketing Strategy Associate Certification with this course.

Created by SMstudy Certifications - Global Certification Body for Sales and Marketing

"]

Students: 24506, Price: Free

Students: 24506, Price:  Free

This course titled " SMstudy® Marketing Strategy Associate certification course" contains overview of marketing strategy basics and is based on the SMstudy® Guide. It has 41 high quality videos on marketing strategy including a brief about evolution of sales and marketing. Upon completion of this course, students can get free 'SMstudy® Certified Marketing Strategy Associate' certification from. The course also touches upon the benefits of SMstudy® Guide. The SMstudy® Guide is developed by VMEdu, Inc., a global certification course provider that has educated over 400,000 students world-wide in more than 3,500 companies. It explains Sales and Marketing concepts through a practical, process-oriented approach. The course begins with the introduction video about sales and marketing in general and marketing strategy in specific. The course then touches upon specific topics to be studied as part of the marketing strategy. It describes how the Aspect of Marketing Strategy aligns with a company's overall Corporate Strategy and acts as a unifying framework to define and analyze the other Aspects of Sales and Marketing. It also supports the alignment of all marketing resources among all Aspects. Marketing Strategy includes determining internal organizational strengths and weaknesses, as well as external opportunities and threats; identifying and segregating prospective buyers into market segments based on common needs; defining competitive positioning to satisfy specific customer needs; and defining the objectives and budgets for implementation, evaluation, and improvement of all marketing activities. The course can be taken by professionals and students interested in gaining a basic understanding of marketing strategy. The many authors, advisers, and reviewers of the course have worked in numerous Sales and Marketing areas and geographic regions across a variety of industries. Thus, insights provided by them make this body of knowledge industry independent. The course defines Sales and Marketing in terms of processes that comprise a series of actions that leads to a particular result. Each process requires specific inputs and then uses tools to create specific outputs. To take this course, students need to have an interest and aptitude for marketing strategy.

Fraud Analytics using R & Microsoft Excel

Learn how to Introduction to Fraud,Different Types of Fraud and Fraud Analytics & Importance

Created by Exam Turf - #1 Brand for Competitive Exam Preparation and Test Series

"]

Students: 18649, Price: $59.99

Students: 18649, Price:  Paid

Learn how to effectively work around pricing to find out answers to key questions related to business analysis. We are using sophisticated statistical tools like R and Tableau to analyze data.this training is a practical and a quantitative course which will help you learn fraud analytics with the perspective of a data scientist. The learner of this course will learn the most relevant techniques used in the real world by data analysts of companies around the world.

The training includes the following;

Introduction to Fraud

Different Types of Fraud

Fraud Analytics & Importance

Traditional Fraud Detection Method

Fraud Detection – BIG Data Approach

Fraud Detection, Prevention & Analytics

Case Study : Credit Card Fraud Detection

SMstudy® Marketing Research Associate Certification Course

Overview of Marketing Research. Get free SMstudy® Certified Marketing Research Associate Certification with this course.

Created by SMstudy Certifications - Global Certification Body for Sales and Marketing

"]

Students: 18246, Price: Free

Students: 18246, Price:  Free

This course contains an overview of Marketing Research and is based on the SMstudy® Guide. It has 35 high quality videos on Marketing Research including a brief about a brief history of Marketing Research. Upon completion of this course, students can get free 'SMstudy® Certified Marketing Research Associate' certification from . The course also touches upon the benefits of SMstudy® Guide. The SMstudy® Guide is developed by VMEdu, Inc., a global certification course provider that has educated over 400,000 students world-wide in more than 3,500 companies. It explains Sales and Marketing concepts through a practical, process-oriented approach.

Marketing Research, provides a framework for conducting Marketing Research for a company’s products, services, and brands. Marketing Research is the systematic process of collecting, processing, and analyzing data to provide required information to decision makers. Marketing Research is linked to all other Aspects of Marketing as it provides critical insights that inform key decisions in all other marketing planning and strategies. The processes associated with planning and executing a marketing research project include understanding the research problem; deciding  a suitable research design; collecting, processing, and analyzing data required to solve the problem; interpreting data; and presenting the findings/recommendations of the research project to the key decision makers.

How Successful Small Business Marketing Really Works

Create a steady stream of new business week after week by Courting Your Customers.

Created by Frank Felker - School of Business

"]

Students: 17713, Price: $44.99

Students: 17713, Price:  Paid

Marketing is the single most important success factor when starting or running a small business. And yet, for most small business owners, Marketing is a mystery and Sales is a dirty word.

In this short course, excerpted from his mega-course How To Build A Customer Factory, Frank Felker explains how successful small businesses turn complete strangers into Customers and Customers into Clients the same way we attract members of the opposite sex - through courtship.

But unlike the awkward experience of asking someone for a date, today's digital marketing tools allow you to break the ice from afar, nurture the relationship and close the deal systematically without embarrassment, rejection or that smarmy feeling of being too "salesy."

Drawn from his 40+ years in the trenches observing and implementing successful Marketing and Sales techniques, this course gets right to the heart of Frank's approach to business development.

Marketing Analytics Using R and Excel

Learn how to ntroduction to Marketing ,What is Marketing Analytics and Marketing Metrics

Created by Exam Turf - #1 Brand for Competitive Exam Preparation and Test Series

"]

Students: 17370, Price: $94.99

Students: 17370, Price:  Paid

Learn how to effectively work around marketing analytics to find out answers to key questions related to business analysis. We are using sophisticated statistical tools like R and excel to analyze data.this training is a practical and a quantitative course which will help you learn marketing analytics with the perspective of a data scientist. The learner of this course will learn the most relevant techniques used in the real world by data analysts of companies around the world.

The training includes the following;

Introduction to Marketing

What is Marketing Analytics?

Marketing Metrics

Market Research and Conjoint Analysis – Overview

Case Study : Market Research

Case Study : Conjoint Analysis

Application of Machine Learning to Marketing

Facebook Page & Facebook Ads Made as FUN: 10 DAYS Challenge

Set Up your Facebook Business Page & Business Manager. Use Facebook Creator Studio. Launch Facebook Ads. Generate Leads.

Created by Ing. Tomas Moravek | SEO, Facebook Ads & Facebook Marketing Expert - Awarded SEO, Facebook Ads & Facebook Marketing Expert

"]

Students: 17297, Price: $89.99

Students: 17297, Price:  Paid

Step by step Facebook ads & Instagram ads course for beginners (ready for ios 14.5+ restrictions) - Accept our 10 days challenge and learn how to set up Facebook business page & Facebook business manager. Install Facebook Pixel ready for iOS 14.5+ restrictions. Use Facebook Creator studio. Launch your first Facebook read ads & Facebook engagement campaigns. Generate leads with Facebook lead generation ads. This Facebook ads course includes essential info so you can prep for the Facebook Pixel API for iOS14.5+.

This Facebook ads course is project oriented & fun! It has been filled with:

  • Interactive quizzes

  • Copywriting assignment

  • HQ animated video explainers

  • Face 2 face explanations

  • Screen recordings with over my shoulder explanations

  • Watch as I walk you through everything you will need to know to reach success in 10 DAYS!

  • Each day you are expected to progress in your digital marketing skills to empower your business!

After accomplishing this course you will have your Facebook business page & the complete Facebook for business setup. You will know how to create Facebook ads campaigns & how to generate leads with Facebook lead generation ads.

Dearest Student,

Hi, I’m Tomas Moravek, the INTERNET EFFICIENCY AWARD Winning Digital Strategist with my Facebook, Instagram, and Messenger Ads Ultimate Mastery Course, 2021 Edition.

When you enrol on this course, you’ll be joining 400,000+ successful students who’ve learned Facebook Ads & Instagram Ads using my techniques and strategies. This course is optimised for beginners who need to proceed step by step daily tasks to have their campaigns running for their businesses.

Watch & enjoy interactive quizzes as I walk you through everything you will need to know to become confident in leading campaigns for your business.

Learn Facebook for business - Complete guide to Facebook business manager, Facebook business page optimisation, & blueprint to boost brand new business pages.

Learn Facebook post creation - Create Facebook posts that get MAXIMUM response with Facebook creator studio.

Learn Facebook ads (including lead generation) - TARGETED Facebook lead generation ads that bring the RIGHT kind of leads. Facebook ENGAGEMENT ads that effortlessly attract interest, and Reach ads that unlock new profit streams.

DAY 1 - Customer Journey

  1. Awareness – In the real world it would be giving you a leaflet with an invitation into the store.

  2. Consideration – In the real world it would be visiting the shop and trying the product.

  3. Conversion – In the real world it would be going to the cashier and paying for the product.

DAY 2 - Facebook Objectives

Before you create an ad, first consider what your business goals are. It's important to know what you want to achieve in order to choose the right objective. Your advertising objective is what you want people to do when they see your ads.

DAY 3 - Facebook Ads Copywriting

Copywriting is so much more than just words on a page, it’s about using language to attract and persuade. It can be hard to know how to do this if you’re not a pro copywriter, but in this Facebook ads course, you will learn specific tried and true techniques that will give your Facebook and Instagram Ads and posts a winning edge.

DAY 4 - New Facebook Business Page

Increase awareness of your business with a free online presence that you can make in minutes. Creating a Facebook Page allows the more than 2 billion people on Facebook to discover your business – think of your Page as a digital shopfront. Setting up a business Page is simple and free, and it looks great on both desktop and mobile. Once you've set up your Page, you can build an audience of people who are interested in what you have to offer. 2/3 of Facebook users across all countries surveyed say that they visit the Page of a local business at least once a week.

DAY 5 - New Facebook Creator Studio

Creator Studio lets you manage posts, insights and messages from all of your Facebook Business Pages and Instagram Business Profiles in one place. It brings together social media analytics, scheduling and community management. It also helps eligible accounts monetize their content and handle influencer-brand collaborations.

DAY 6 - Facebook for Business + Pixel

Follow my screen recordings and over my shoulder explanations and use the full power of:

  • Facebook Business Manager

  • Domain Verification

  • Facebook Pixel Correct Setup ready for Apple Restrictions

  • Facebook Ads Library

Follow my BEST PRACTICES to handle the Apple Restrictions the most EFFICIENT WAY.

DAY 7 - Facebook Reach Ads

You will learn how to show your ad to as many people as possible in your target audience. Facebook reach ads are very useful for local businesses as well as e-commerce businesses launching big sales campaigns.

DAY 8 - Facebook Engagement Ads

With more than 2 billion people users on Facebook every month, advertising on the platform is a no-brainer. To ensure your ads are not overlooked though, without any action taken from those users, your ads must be engaging. Facebook post engagement is what really matters, and Facebook engagement ads are an ideal ad type to persuade users to take action.

DAY 9 - Facebook Lead Generation Ads

Lots of people want to hear from your business, but filling in forms can be difficult on mobile. Facebook lead ads makes the lead generation process easy. People can simply tap your ad and a form pops up – it's already pre-populated with their Facebook contact information and ready to be sent directly to you. With just a few taps, they can get the information they want, and you generate a qualified lead for your business.

  • Pre-populated forms means people can submit their contact information with ease, even on the small screen.

  • Facebook lead ads do most of the work of filling in contact forms, so people are more likely to complete them.

  • To get higher-quality leads, customise your forms to ask for the most important information first.

  • Lead ads can take many forms: quote or demo requests, newsletter subscriptions, event registrations and more.

DAY 10 - Facebook Traffic Ads

The Facebook traffic objective is designed to drive people to your website or app. With traffic as your objective, you can create ads that:

  • Send people to a destination such as a website, app, phone call or Messenger conversation (Website Clicks).

  • Increase the number of people going to your mobile or desktop app (App Engagement).

When you enrol, you also get:

  • COURSE MATERIALS AND TUITION Worth AT LEAST $880 - you get it all - for a tiny fraction of the cost!!!

  • Handy PDF & MP3 packed with useful and FREE EXTRA RESOURCES you can download from our Resource Centre

  • Interactive Quizzes & Copywriting assignments

  • Lifetime access & Lifetime updates

  • Udemy certificate of completion - ready for download

  • 30-day money back guarantee

  • Fast & friendly support in the Q&A section - ask me a question ANYTIME

We look forward to welcoming you on board as my newest student,

Yours

Ing. Tomas Moravek & the whole TEAM

Marketing Principles A-Z, 3 Marketing Tips & Techniques Free

increase sale, customers & attention by using 3 cognitive biases of marketing

Created by Alireza Etemadi | Marketing Strategy Expert | - Photographer, Digital Marketer

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Students: 16045, Price: Free

Students: 16045, Price:  Free

Learn and master 3 powerful marketing principles to become successful at any marketing campaigns, attracting people and making them your customer.

You will learn how to:

  • 3 powerful & exclusive techniques

  • Run a successful marketing campaigns

  • Increase sale in any business you have

  • Convince people in digital market, social media, business meetings, websites and ...

What are these 3 marketing tips & techniques?

These are 21 cognitive biases of marketing which have been developed by marketing and psychology experts over the pas couple of decades.During this course we will only learn 3 of them. There reason that these biases are rare is that people who knows these, they try not to share them with others because they are very powerful and effective. Beside here you can find some of these in the book of "influence" written by Dr. Cialdini or in the book "poor Charlie's Almanack" written by the self made billionaire, Charlie Munger.

Situations you can use these marketing principles:

  • Any marketing campaigns (social media marketing, digital marketing)

  • designing a suitable and convincing website, store, business.

  • convincing business partners, inverters and so on.

If you really want to achieve everything said above join this course because these are the core of a successful marketing and business.

Seth Godin on Presenting to Persuade

Build your business, make your point, sell your idea

Created by Seth Godin - Best-selling author

"]

Students: 14943, Price: $29.99

Students: 14943, Price:  Paid

You can learn to use Powerpoint or Keynote to make an impact.

Why is your deck so bad, and how can you turn it into an effective tool?

Instead of focusing on the craft of making slides, thought leader Seth Godin takes you on a journey to understand what your presentation is actually for. He'll help you see that a presentation is a unique and powerful opportunity, a chance to be heard, a moment where you have the leverage to make something happen.

In this forty-minute course, you'll learn how to engage, how to seek enrollment and how to discover and integrate the worldview of your audience. This course will forever change how you give and consume presentations and might just save your organization from another ten thousand hours wasted watching useless bullet points fly by.

This short course is a radical rethinking of Powerpoint (or Keynote) and how you use a deck and a presentation to be heard.

Instead of focusing on prettier slides, you'll learn how to use the leverage and attention you get as the presenter to understand the audience, enroll them in your journey and share your point of view.

NOTE! I'm not going to try to teach you to operate the software. Instead, the course teaches you to avoid falling into the passive voice trap that's built deep into the design (and our expectations) of how people use Powerpoint.

We've all spent too much time watching (and giving) presentations that are boring, ineffective and irrelevant. It's time to change that.

Marketing Fundamentals

Learn the core elements of marketing from a CEO / CMO perspective.

Created by Jobs University LLC - Dedicated to teaching useful, practical online job skills.

"]

Students: 14413, Price: $19.99

Students: 14413, Price:  Paid

Update: Thank you for making us one of the most highly-rated Marketing courses on Udemy. 

Marketing can be the spark of life for organizations.  Many people however misunderstand the fundamentals of marketing.  This course seeks to provide clarity about what Marketing is and how it works and how you can use it from a practical point of view.

"Business has only two functions – Marketing and Innovation.”  ~ Milan Kundera

You don't need to be a marketer to benefit from this course.  Being marketing-driven means looking at everything a company does from a customer point of view.  Many believe that organizations should be marketing-centric - in other words, start with marketing before anything else to understand if there is an actual need for the product or service and if so how much. 

What you'll learn

In this course, you will learn the core elements of marketing from a CEO / CMO perspective.  You will learn: 

  • What marketing is and what it means to be a marketer.

  • Branding and how to create a brand architecture

  • Brand promise, brand positioning and brand personality

  • Points of difference, points of parity and rational and emotional benefits

  • Example of great brands and branding

  • Style guides, why they matter, and how to create one

  • How do conduct market research

  • How to create a buyer persona

  • How to create campaigns towards your buying personas

  • Understanding the customer journey

“Marketing is too important to be left to the marketing department.” ~ David Packard

Once you complete this course, you should understand the basics of marketing, and how to think, sound and act like a marketer.  If Marketing is your desired field, you should be more employable and valuable as a marketer.  Additionally you will receive exclusive downloadable marketing templates, tips, guides and tips related to the course material that you can use throughout your career. 

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” ~ Peter F. Drucker

From our reviews:

"I wish I had known this material 7 years ago"

"It's amazing how much they pack in"

"Short punchy lectures and easy to follow format"

Analyze Market Opportunity

Reviews the external environmental factors and internal organizational capabilities that impact how a company operates

Created by SMstudy Certifications - Global Certification Body for Sales and Marketing

"]

Students: 13311, Price: Free

Students: 13311, Price:  Free

This course reviews the external environmental factors and
internal organizational capabilities that impact how a company operates to
create a successful product or brand. Since companies operate in dynamic
environments, understanding the changing landscape and current trends that are
impacting the business helps to develop a sound Marketing Strategy. This course
includes three process namely - Determine Strengths and Weaknesses, Determine
Opportunities and Threats and Define Market and Identify Market Segments. The
course is useful to students and professionals who wish to gain an in depth
understanding of the topic analyzing market opportunity. The many authors,
advisers, and reviewers of the course have worked in numerous Sales and
Marketing areas and geographic regions across a variety of industries. Thus,
insights provided by them make this course industry independent. The course
defines the topic in terms of processes that comprise a series of actions that
leads to a particular result. Each process requires specific inputs and then
uses tools to create specific outputs.

Marketing Fundamentals: Discover The 5 Marketing Pillars

Learn The Fundamentals Of Marketing And Build Your Online Business Especially If You Are A Complete Beginner

Created by Vladimir Raykov - Agile Product Manager, PSM II & PSPO II Certified

"]

Students: 13250, Price: $19.99

Students: 13250, Price:  Paid

Marketing Fundamentals: Discover The 5 Marketing Pillars - Learn The Fundamentals Of Marketing And Build Your Online Business Especially If You Are A Complete Beginner 

  **MORE THAN 12812 SUCCESSFUL STUDENTS ENROLLED AND 301 POSITIVE REVIEWS**

**30 DAYS MONEY BACK = NO RISK**   

  My Students Say:

  • "BEST Marketing Course on Udemy"

"This is the real deal :) No fluff, just genuine, valuable information through and through. Which is very hard to come by as I feel a lot of marketers withhold information and knowledge just so they can make more money on their next ebook, course, etc. but you won't find any of that here. I highly recommend the course to anyone interested in learning more about marketing fundamentals." -  Youngin

  • "The Best Marketing Course I've Ever Taken"

  • "Beginner's marketing blueprint and action plan"

  • "Clear, well presented and engaging!"

  • "Marketing made easy!"

  • "I Highly Recommend This Course"

  • "Outstanding Experience"

"WHAT AM I GOING TO LEARN?" 

  1. You will learn how to design a powerful name for your product(s). 

  2. You will learn how to create an imaginary customer. (a crucial concept) 

  3. You will learn how to price your product(s) and different pricing strategies. 

  4. You will learn how to craft your promotional message that sells. 

  5. You will learn different online  marketing channels that you can use to put your  message in front of  your prospective customer's eyes - and much, much more. 

  Please watch the “preview" lectures, as I share 28 minutes high quality content and you will have a better understanding whether this marketing and business course is for you! 

                                                                                            My name is Vladimir Raykov. I work as a Marketing Manager, I have a Bachelor's degree in Marketing, and I do online marketing business with my own digital products (eBook and eCourses). I became interested in online marketing several years ago and from then on, I have never stopped learning. 

                                                                 The reason I've created “Marketing Fundamentals - 5 Pillars - Learn-Apply-Earn!" is because I'd like to provide you with a solid foundation (the missing ingredient) on which you can build your online business. 

  In this very moment, people are making millions online. All those people have something in common – KNOWLEDGE! They have invested time to educate themselves. They understand the importance of acquiring new skills and honing existing ones. 

  There are many courses right now, promising that you would make huge number: 6 or 7 figure incomes. SECRET software and tactics or tricks… well, you will get nothing of that fluff here in my course. 

            Mind you, this course is NOT about getting rich quickly – if you are looking for this, you won't find it here and I advise you NOT to enroll in my course. 

  In this Marketing course, I'm sharing my experience and knowledge with you that I've been gathering more than 6 years now. You will learn about the most important pillars of marketing, and namely: Product, Price, Place, Promotion, and Customer

  This course it is not just plain theory! You are not going to be a passive student. Yes, I teach you the theory because you need it (after all this is a course about marketing fundamentals), but then I integrate the theory with practise, so you start gaining experience right from the beginning of your marketing career.  

  NOT ONLY WILL YOU LEARN, you will be required to practise what you've learned – see all the “Take Action" PDFs after each chapter. You will have to download these files and write directly on them. 

Remember, you have nothing to risk! The investment you make now will pay you back many times in the future. I've spent a lot of time working on this course. I provide you with a high quality audio and full HD videos. I believe in my course and I am sure you will love it. If, however, for some reason you are dissatisfied or the course is not what you've expected – no worries, you have 30 days money back guarantee – NO QUESTIONS ASKED!

So, in short here is my proposal: 

  • My course is going to teach you the fundamentals of marketing – product, price, place, promotion, and customer. 

  • Once, you have these in place, you are ready to start building your online business. You will become a member of our marketing community – we share knowledge and experience. 

  • All of the information you will be presented is high quality HD videos with perfect sound. You have access to great bonuses that will become more and more with the time. 

If this sounds appealing to you, click the “Buy Now" button right now. 

-Vladimir Raykov
Stay Purposeful

Online Courses Marketing Fundamentals Program 2021

Turn Your Course into A Passive Income Machine with the Right Marketing Strategy

Created by Money Makers Academy - Engineers looking to teach people how they can make money online easily and be their own boses

"]

Students: 13206, Price: $49.99

Students: 13206, Price:  Paid

In This Course, this Course will help you quickly build and execute a successful marketing plan for your online learning content.

Online Courses Marketing Fundamentals Program covers the following essential elements of marketing for learning content:

  1. Building sellable content via effective content layout

  2. Pricing strategies that work

  3. Building your content pyramid to get people started quickly with your learning content

  4. Finding students who are required to buy

  5. Building an audience

  6. Convincing students

  7. Repeatable marketing processes

You can be an expert in the marketing of your learning content and equip yourself with the right tools to grow your content business in 2021. What better way to start 2021 and recover what was lost in 2020!

Please let me know if you have any additional questions.

Thank you,

we look forward to working with you to grow your learning content business.

Marketing Basics You Have to Know

How's and why's behind marketing made easy

Created by Andrei Cucleschin - BSc in I. Business Administration, Marketing Manager

"]

Students: 12952, Price: $49.99

Students: 12952, Price:  Paid

Do you want to learn the fundamentals of marketing, but don’t want to spend a lot of time?

Then you’ve come to the right place! In this short course, we will talk about the most prominent concepts in marketing. Marketing skills are highly demanded in today’s world, in almost any industry sector.

This course offers you a short and concise overview of the most prominent concepts in marketing. No long and boring lectures, only the necessities, presented in an accessible and visualized way with multiple real-life examples!

My intent is to teach the fundamentals and inspire you to dive more in-depth in the fascinating discipline of marketing! Moreover, I thrive to provide the best value possible at an accessible price point for literally everyone!

 

What you will learn in this course:

 

  • Personal selling   

  • Branding   

  • Market segmentation   

  • Forecasting   

  • Pricing strategies   

  • AND MUCH MORE!

This is an awesome opportunity to start exploring the world of marketing! You are going to get:

  • 1 hour of high resolution videos and supplementary resources

  • Quizzes  to test your knowledge   

  • Lifetime access to any of the course materials   

  • FREE course updates and bonus lectures   

  • Full support -get ALL your questions answered in no time!   

  • 30-day money back guarantee – no questions asked   

  • Certificate upon completion

You’ve got nothing to lose- click the button in the upper right corner and let’s start learning!

 

Your interest and feedback mean the world to me and I hope to see you in the course!

The Essential, Step-by-Step Guide to Online Marketing

A comprehensive beginner's guide to successfully take your current business online to generate leads and profits.

Created by Basim Salim - Digital Marketing Consultant & Small Business Coach

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Students: 12562, Price: Free

Students: 12562, Price:  Free

Discover the Exact System Top Online Entrepreneurs, Business Owners and Marketers to Drive Traffic, Get Email Subscribers and Generate Tons of Sales

...and how to use the same system to get more traffic and paying customers than you can handle

If you’re just getting started with online marketing with your product/service idea or your existing business and you’re having a hard time figuring out how online marketing works so people find you, and buy your product?

Then in this course, I'm going to share with you the proven 5-step marketing blueprint I use in all my businesses continually to:

  • Generate Traffic
  • Get email subscribers, 
  • Get them to love my products and 
  • Most importantly, buy my products consistently without resistance.

You 'get' that traditional marketing methods are become more ineffective and expensive and you know that by neglecting to market your business online, you're missing out on powerful business results that an effective internet marketing strategy can bring about – thousands of leads, millions of dollars in sales and repeat customers.

After spending close to a decade marketing online, studying the psychology of customer behavior, and investing hundreds of hours in research and testing to find out what works…

I’ve developed a proven 5 Step “Online Marketing“ Blueprint Guide any business can use to generate traffic, get email subscribers, get them to love your products and most importantly, buy more and fast consistently!

I've put this system inside a training program I call, "The Essential Step-by-Step Guide to Online Marketing", and I'd like to share that with you right now...

The Essential Step-by-Step Guide to Online Marketing –course is based on fundamental and proven marketing principles. This is a complete video training that teaches the exact 5-part system I use to drive traffic, generate leads and attract new customers for my businesses — and I’ll teach you how to implement it into your own business. In other words, this will give you a higher level perspective of the ins-and-outs of online marketing as we know it today in 2016.

What will you exactly learn by the end of this course?

  • You'll learn how to turn strangers into website visitors, visitors into leads, leads into hungry prospects and then into buyers.
  • We’ll be looking at things like the various ways you can generate traffic online through content marketing, SEO, social media and paid advertising.
  • You'll learn how to generate leads through lead magnets, call – to – actions and landing page.
  • You'll learn how to engage your email subscribers list so they are opening and clicking your emails and best practices of email marketing.
  • You'll learn how to create sales copy and use multiple mediums to generate and increase your existing sales.
  • You'll never be confused ever again when you see or hear about a marketing tactic or tool and not know where it fits in your overall online marketing strategy.

How do you know if this course right for you?

  • If you’ve got a brick and mortar business and you know you need to get online to take your sales to the next level but don’t know where to start, then this course will teach you where to begin and where to go step-by-step.
  • If you’re just getting started in business and nobody seems to be visiting your site, this program will fix your “traffic” program – and you’ll start getting more traffic than you can handle….
  • If you want to grow your email list, this program is going to show you how to set up the marketing system to capture leads and grow your list.
  • If you've got a product or service, but you aren’t getting the amount of people you want to show up and buy, then this course is going to teach you how to get the sales you need…

What's different about this course?

We won’t be focused on technical details like how to set up Facebook ads, or what kind of email service provider you should use, or how to automate our marketing campaign.

I also won’t be giving you the newest hack or loophole for any marketing platform.

That stuff changes all the time and only leads to short term results… so if that’s what you’re looking for, then this program isn’t for you.

What I am going to teach you is a proven system running your entire marketing online from the beginning to the very end. The great part is that you don't even have to be a technical genius to figure all of this out. I've made this  course super-simple free of "marketing-lingo" so that you can walks through proven, actionable steps to establish the right foundation for online marketing success.

What this course is REALLY worth...

Considering that online marketing has not only resulted in hundreds and thousands, if not millions of dollars of sales for businesses around the world. It's no brainer that any investment in a course like this will give you back your money's return multifold.

I’ve never launched a course like this in full HD quality before and I hope to make it available later this year on my website, it will be $497 — which is a complete steal considering what my own audience will have to pay.

Plus, when you join you’ll have absolutely no risk…

I’m so confident that once you start using this system in your own business you’ll get more new customers than you thought was ever possible, that I’m going to guarantee it.

Here’s my guarantee to you:

When you register for The Essential Step-by-Step Guide to Online Marketing, you’ll have an entire month to go through the training and use this system in your business.

If you go through all the modules, and do all the exercises and you haven’t seen a dramatic increase in the number of visitors, leads and customers you get, just simply ask for your refund, and you'll get it instantly.

That’s how confident I am once you learn this system and apply it to your business you’ll start seeing results — and I can’t think of a more fair and reasonable offer than that.

Simply click on "Take this Course" or "Add to Cart" or take a free Preview of the course and I hope to see you inside the course.

- Basim

Email Marketing For Bloggers: Setting Up & Using ConvertKit

Start building your email list with ConvertKit

Created by John Shea - Owner of No Shame Income

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Students: 12442, Price: Free

Students: 12442, Price:  Free

*Last Updated August 2018*

In this course I'm going to show you how to use a popular email marketing tool called Convertkit.

This is currently one of the most popular email marketing tools that hit the scene in 2015. It's one of my favorite email marketing tools.

In this course I'm going to walk you through:

  • Why Convertkit is a good email marketing option for bloggers

  • Features of Convertkit such as automations and sequences

  • Sending emails from Convertkit

  • Setting up automation rules

  • Importing email addresses

  • Setting up lead capture forms with Convertkit

  • Using Thrive Themes forms, funnels and matching them to a sequence in Convertkit

Why should you build an email list?

Email marketing is a powerful way to connect with your audience and keep them up to date on everything you are doing in your business. 

You can use email marketing for:

  • Building an audience

  • Promotional content such as products and services you sell

  • Surveys

  • And much more

ConvertKit 101: Lead Magnets and Landing Pages

Start your email marketing campaign with ConvertKit and grow your online business (no website required!)

Created by Krystal Emerson - Author

"]

Students: 12287, Price: Free

Students: 12287, Price:  Free

Do you have an idea for a course, book, service/coaching package, or product? 

If so, you should be collecting email leads!

Why? 

Growing an email list of people who are interested in what you are creating before you launch it is a great way to validate your idea and make sure that people are interested in the product you are creating. 

When I wrote my first book, I didn't have an email list, which means I didn't have anyone to promote the book to on launch day :( 

But, once I started growing an email list, my book sales picked up and continued grow! 

Many people, myself included, believe that you need a website in order to start growing an email list. But websites can be expensive and time consuming to create, especially if you are just getting started. 

Luckily, I found a way to create simple landing pages using ConvertKit that DON'T REQUIRE you to have a website in order to start growing your email list. 

That's exactly what I cover in this tutorial. 

In this tutorial I show you:

  • how to create an opt-in offer or "lead magnet" that is targeted at your ideal customer, 
  • how to upload and host your lead magnet, and 
  • how to create a high converting landing page using ConvertKit that delivers your lead magnet to your subscribers automatically as soon as they sign up. 

And we can do all of this BEFORE you even have your website set up. That means that you can start growing your list right now! 

Real World, NO BS, Marketing Strategies for Photographers

The NO SPIN, Take Your "Secrets" and Shove 'Em Marketing Strategies For Photographers

Created by Don Giannatti - Photographer, Designer, Author and Educator

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Students: 11580, Price: Free

Students: 11580, Price:  Free

NOTE: I have decided to make this course free. I hope you take this information with the spirit is intended. I want photographers to be as successful as they can be. Good luck to all of you taking this course.

I think the information is vital for photographers who are being marketed to in a constant barrage of "Secrets" and "Easy Methods" and the snake oil of hype and glitz. There are no secrets, nothing this important is easy, and people who try to tell you there is a single way to success are simply full of it... and your money if you buy into the nonsense. Don't be sucked in by the perkiness and the hype, becoming a successful photographer may be one of the most difficult career moves out there. But it can be done, IS being done every day be people who are prepared and willing to work.

The Real World, NO BS, Marketing Strategies for Photographers.

The title of this course says it all... this is a real world, no nonsense approach to marketing for the commercial photographer. While this course is fully implementable by photographers of all genres, the approach is for the emerging commercial photographer. Much of the information can be used by wedding and portrait photographers, however the main thrust of it is toward the editorial, corporate and commercial photographer in markets that are difficult to get a foothold in.

The class consists of video and worksheets designed to help you forge your own, personal approach to marketing and finding clients.

This course is not designed to be done quickly, and I suggest that you take a couple of months to complete it - based on how much outside work you are doing. The worksheets take time to complete and are instrumental in the design of your marketing strategy. Use them to educate yourself, and bring them to the Webinars for some individual discussion if you would like. There will be opportunities for further discussion on these points.

Video is used for a more narrative approach, and there are the worksheets that have been mentioned. The class is designed to go from beginning to end the first time through, then to be used as a resource for continuing in the specific areas the student is struggling with.

If you are wanting to create a business out of commercial photography, build a reputation, find and retain clients and have a complete working knowledge of how marketing a small, creative business is done, this course is for you. Whether you want to go full time or make a good part time income, creating and understanding your marketing strategy will save you time, money and heartache.

As a photographer, designer and marketer for small and medium businesses for forty years, I bring all of my experience and knowledge of this field into easy to understand videos. The work is hard, but the skills needed are presented in a way that make them accessible - and that benefits the busy student in many ways.

Our Comprehensive Table of Contents:

The Real World, No BS, 'Take Your Secrets and Shove 'em” Approach to Marketing for Photographers

Introduction
Marketing is a Journey Not a Destination
Marketing Builds Awareness.
There Are No “Secrets”
Your Story
Crafting Your Story
Marketing is Not a Tactic or a Trick
Marketing is Not Sales
Why Cookie Cutter Strategies Won't Work
Preparing to Build Your Strategy
Goal Setting Worksheet
Keep It Simple

Creating a Strategy That is Right For You

Create Your Own Strategy
The Building Blocks
Watch Out for Roadblocks – Especially The Ones You Create
Build a Support Group
Become Responsible, and Love Being Responsible
Budget Your Assets for Maximum Reach and Minimal Expense
Understand Your Market

Building a Good Foundation

First – BE a photographer.
What do You Do?
Why do You Do It?
A Long Dissertation on Shooting What YOU Love to Shoot.
Plan the Work and Work the Plan
Shooting Every Day -- The Goal
“Shoot Every Gig for a Year” - (“Wizwow’s Approach to Making Headway”
Shoot at 110% For Every Job You Get
The Essence of the Self Assignment
Creating an “Editorial Schedule” To Keep The Work Fowing

The Time Tested, Good Ol' Hardcopy Portfolio.

Create a strong experience based book.
What is in it.
Why you have it.
Where You Show it.
Who You Show it to.
When to Create it.
Why You Still Need It
Why iIt Makes a Difference.
Which Portfolio Style is Best for You

Portfolio building ideas.

Folders for Possibilities
Basic Portfolio Challenges.
Basic Portfolio Layout.
How To Decide On Presentation
Page Size

What about the Web?

How the Web Portfolio is Different Than the Hardcopy
Web Categories
How Many Categories / How Many Images Per?
Why Less is More
Why having a 'Webmaster” is a Losing Proposition
Presentation of the Image
How Large Should the Images Be?
How to Create a Faster Loading Image in Photoshop
Protecting The Image.
Using a Watermark (that usually looks terrible, unprofessional and silly) VS Not Using A Watermark

Hard Copy Tools

Print Materials
Identity Materials
Even Business Forms Need ID
Why Spending a Ton of Money on ID when starting Makes No Sense
Common Sense Design Trends
Drop Off Materials Leave Behinds
Direct Mail Approaches

The Internet

The Most Important Two Internet Tools..
-Your Website
-Your Blog
Create a Blog for the 'Right' audience.
Blog For Clients, Not Other Photographers
What Kinds of 'Stuff' Should You Blog?
Social Tools
Social Sites (Satellite Outliers and the Main Site approach.
Why Facebook, G+ and Twitter Will NOT make you rich).
Why Ignoring Facebook and Twitter (and G+) Is A Problem – Or Not – Depending.
Use the Outliers to Build Awareness

Email Marketing

Find and Build a List
Purchase a List
Monitoring the Effort
Understand Metrics
Use Google Analytics
Creating Additional Content Marketing
OnLine Magazines
Content Placement

Putting it all together:

Shooting for Free vs Shooting for Access.
Should You Do Work For “Free”?
What Is The Value of your work?
Do Beginners Have to Start at “Cheaper” Prices?
Shooting for Growth.
Live the 'Life'

The Wrap Up... Keep Shooting

Resource Guide and Links

Portfolio Products

Wordpress Themes

Wordpress Hosting

Designers

Printers

How to Market Yourself as a Coach or Consultant

Learn How To Package, Brand, Market, & Sell Your Services to Create an Enjoyable, Profitable, Successful Business

Created by Debbie LaChusa - Online Teacher & Author

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Students: 11180, Price: $49.99

Students: 11180, Price:  Paid

*** COURSE UPDATED FOR 2020 *** Please watch the Free Preview Video "2020 Update" for details on what this update covered ***

Learn how to market yourself with my A-to-Z course for Coaches and Consultants

Hi! My name is Debbie LaChusa. I ran my own marketing coaching, consulting, and training business for more than 20 years. Prior to that I spent 13 years working in the marketing industry, in both advertising/marketing agencies and on the client side as a Vice President of Marketing and PR.

Everything I teach in this course is based on real world experience

Taking what I learned while earning a college degree in marketing and advertising, and then putting it into action for corporations, an international non-profit, and ultimately in my own coaching and consulting business, and the businesses of my private coaching/consulting clients.

In this course, I will teach you how to market yourself using the exact same process I used with my private coaching clients to help them Package, Brand, Market, and Sell their services.

This comprehensive course teaches you everything you need to know, and do, to market yourself and set up your independent coaching or consulting business for success. 

 

This course is designed help you find your niche, the right clients, and your way to financial viability. 

If you're trying to become a coach or consultant, positioning your expertise and marketing yourself properly is the key to finding and retaining clients.  

       

 Sell Your Expertise and Build Your Business by Marketing Yourself Effectively 

  • Package Your Services so they're attractive to new clients

  • Find Your Niche and eliminate the competition

  • Create a Strong Brand so you stand out and get noticed

  • Write Compelling Marketing Copy so prospects take action

  • Develop an Effective Marketing Plan to attract new clients

  • Sell Your Services in a way that's comfortable & effective

 

Put Your Unique Experiences to Work for You 

The boom in the coaching and consulting industry means clients have many choices when choosing the right coach or consultant. 

               

To get hired, you need to set yourself apart. You need a unique brand positioning and a strong market presence, so you can attract the right kind of clients. If you're just starting out in a coaching business or consulting career, this course will help you package your services and brand yourself, so your business is more attractive to potential clients. 

               

This comprehensive course will not only teach you what you need to do to distinguish yourself as a coach or consultant, it provides simple exercises that walk you through each step. 

               

Whether you're just starting out, or you're stepping up, you'll learn the most effective ways to attract and engage with prospects and clients, build an email list, generate word of mouth, and create a successful marketing plan and profitable business. 

 

Content and Overview           

This course starts by taking stock of your unique attributes, skills, experience, and expertise to help you determine the right niche for your business. You'll identify your ideal client and uncover what you're really selling. 

               

You will learn how to design your products and services, including picking a business model, designing a signature program and doing a financial viability test to make sure your business will be profitable. Then, you'll create a focused marketing message and a custom marketing plan, and you will define your unique and compelling brand. 

     

Because getting clients is critical to your success, this course focuses on not just finding potential customers but how to get them to take action. 

               

This course will help you build your personal brand and develop your business as a consultant or coach. After taking this course, you will be able to market your skills and authentically set yourself apart from everyone else who does what you do. You're one of a kind and this course helps you market your unique talents so your business can succeed. 

2021 Complete Marketing Masterclass #1 | Your Model

Session 1: Build you Model, Digital Marketing, Modelling, Scaling, Content, Social,...

Created by Brian Bozarth, M.A. Marketing - VP of Marketing

"]

Students: 11050, Price: $94.99

Students: 11050, Price:  Paid

Our live Marketing Leadership Workshop is now available online!

Too many people know WHAT to do in marketing but they don't know WHY they are doing it!

Does this sound familiar? Anyone can learn how to post to social, write a blog post, or learn what SEO is, but quantity is not what works. What works are people who actually know WHY and WHEN certain marketing activities work.

That's the purpose of this course. By the end, you will have developed an actual marketing strategy, your own personal marketing playbook, that will guide you and your brand into the right marketing activity.

Think about it - no more guessing or assuming. You will be able to inform others and act personally based on the correct information!

Three reasons to TAKE THIS COURSE right now!

  1. You get lifetime access to lectures, including new lectures every month (content is added/updated constantly).

  2. You can ask me questions and see me respond to every single one of them thoughtfully!

  3. What you will learn in this course is original, tested, and very detailed! It comes from years of graduate-level education and 20+ of marketing leadership experience across dozens of industries.

There are plenty of people who can teach you shortcuts and fast tactics. 

This is a course for people who are truly willing to understand instead. A course for people who would rather do it right than hustle and hassle people. Once you work your way through nearly 200 lessons, your strategy will become more clear, your empathy will deepen and you'll begin to see the market as it is, instead of merely wishing it to be what you want. 

★★★★★  "This is the best marketing innovation I have seen in years." - Ignacio Agacevic

The Marketing Leadership Masterclass is split into 6 different online sessions, each focusing on a different aspect of marketing leadership.

In Session 1 we will focus on Building Your Model.

As you may know, more and more marketers are constantly under pressure to justify their marketing effectiveness, prove ROI, and create efficiency at scale. Since most marketing today is digital marketing, all the digital tools available make this task easier.

To do this well, every brand should have a model for how they track consumers from anonymous visitor all the way to loyal customer and promoter. The goal of building a model is to ensure that you have a way to track and measure every primary step a consumer takes during the buying journey. Without a model you will simply be guessing at which marketing tasks will be the most effective.

The benefit of having multiple models of historical numbers is that you are then able to build out future scenarios by which you can more accurately gauge ROI, create efficiency at scale, and identify opportunities for marketing activities on each channel.

What are the requirements?

  • No experience or audience required.

  • Suitable for all types of businesses (digital product, physical product, service, B2B, B2C).

Why take this Course?

  • Become a Leader - Learn how to think & act like a strategic marketing leader.

  • Modern Marketing - The world of marketing is in constant flux. Don’t get left behind.

  • “Why” of Marketing - Learn the “Why” of marketing rather than just the “How.”

What am I going to get from this course?

  • Practical theory - Great marketers and great entrepreneurs are great learners. We’ll cover the theory that you need to understand to drive your own Demand Gen program.

  • Hands on - Throughout the course, we give you multiple opportunities to slow down and apply what you have learned by building out the real-world plan that your company needs.

  • Peer Learning - Your instructors are peers, start-up founders and fellow marketers with decades of tangible experience in every stage and level of an organization.

What is the Target Audience?

  • Business Owners - Increase your business revenue, sales pipeline, and ROI by building out transformative demand generation programs that actually work.

  • Startups - Leverage proven marketing processes and practices to establish and increase your user-base and business revenue. 

  • Marketers - Increase your current marketing knowledge by learning the most effective tactics, best practices, and processes.

Go from Beginner to Advanced

No matter what level of marketer you are, you will go from beginner to advanced marketing leader as we walk you through building your own model.

All the strategies, tips and tools recommended are either included, free or very cost effective.

You'll also get:

✔ Lifetime Access to The Course

✔ Fast & Friendly Support in the Q&A section

✔ Udemy Certificate of Completion Ready for Download

✔ A 30 Day "No Questions Asked" Money Back Guarantee!

2021 Complete Marketing Masterclass #2 | Belief Framework

Session 2: Understanding, Changing, and Developing Consumer Belief. The core of modern marketing, digital marketing,...

Created by Brian Bozarth, M.A. Marketing - VP of Marketing

"]

Students: 10999, Price: $94.99

Students: 10999, Price:  Paid

Our live Marketing Leadership Workshop is now available online!

Too many people know WHAT to do in marketing but they don't know WHY they are doing it!

Does this sound familiar? Anyone can learn how to post to social, write a blog post, or learn what SEO is, but quantity is not what works. What works are people who actually know WHY and WHEN certain marketing activities work.

That's the purpose of this course. By the end, you will have developed an actual marketing strategy, your own personal marketing playbook, that will guide you and your brand into the right marketing activity.

Think about it - no more guessing or assuming. You will be able to inform others and act personally based on the correct information!

Three reasons to TAKE THIS COURSE right now!

  1. You get lifetime access to lectures, including new lectures every month (content is added/updated constantly).

  2. You can ask me questions and see me respond to every single one of them thoughtfully!

  3. What you will learn in this course is original, tested, and very detailed! It comes from years of graduate-level education and 20+ of marketing leadership experience across dozens of industries.

There are plenty of people who can teach you shortcuts and fast tactics. 

This is a course for people who are truly willing to understand instead. A course for people who would rather do it right than hustle and hassle people. Once you work your way through nearly 200 lessons, your strategy will become more clear, your empathy will deepen and you'll begin to see the market as it is, instead of merely wishing it to be what you want. 

★★★★★  "This is the best marketing innovation I have seen in years." - Ignacio Agacevic

The Marketing Leadership Masterclass is split into 6 different online sessions, each focusing on a different aspect of marketing leadership.

In Session 2 we will focus on The Belief Framework. 

The Belief Framework is really the core, the foundation that pulls all the other sessions together. 

In modern marketing, we must come to an understanding that different people have different beliefs at different stages of the buying process. Some beliefs need to be exposed while other beliefs need to be nurtured or changed or directed, because, belief is one of the strongest motivators consumers have.

At the completion of this session, you will have developed your own Belief Framework based on your personas that you can immediately implement across all your marketing efforts.

What are the requirements?

  • No experience or audience required.

  • Suitable for all types of businesses (digital product, physical product, service, B2B, B2C).

Why take this Course?

  • Become a Leader - Learn how to think & act like a strategic marketing leader.

  • Modern Marketing - The world of marketing is in constant flux. Don’t get left behind.

  • “Why” of Marketing - Learn the “Why” of marketing rather than just the “How.”

What am I going to get from this course?

  • Practical theory - Great marketers and great entrepreneurs are great learners. We’ll cover the theory that you need to understand to drive your own Demand Gen program.

  • Hands on - Throughout the course, we give you multiple opportunities to slow down and apply what you have learned by building out the real-world plan that your company needs.

  • Peer Learning - Your instructors are peers, start-up founders and fellow marketers with decades of tangible experience in every stage and level of an organization.

What is the Target Audience?

  • Business Owners - Increase your business revenue, sales pipeline, and ROI by building out transformative demand generation programs that actually work.

  • Startups - Leverage proven marketing processes and practices to establish and increase your user-base and business revenue. 

  • Marketers - Increase your current marketing knowledge by learning the most effective tactics, best practices, and processes.

Go from Beginner to Advanced

No matter what level of marketer you are, you will go from beginner to advanced marketing leader as we walk you through building your own model.

All the strategies, tips and tools recommended are either included, free or very cost effective.

You'll also get:

✔ Lifetime Access to The Course

✔ Fast & Friendly Support in the Q&A section

✔ Udemy Certificate of Completion Ready for Download

✔ A 30 Day "No Questions Asked" Money Back Guarantee!

2021 Complete Marketing Masterclass #3 | CRO

Session 3: Conversion Rate Optimization on all your digital marketing channels.

Created by Brian Bozarth, M.A. Marketing - VP of Marketing

"]

Students: 10989, Price: $94.99

Students: 10989, Price:  Paid

Our live Marketing Leadership Workshop is now available online!

Too many people know WHAT to do in marketing but they don't know WHY they are doing it!

Does this sound familiar? Anyone can learn how to post to social, write a blog post, or learn what SEO is, but quantity is not what works. What works are people who actually know WHY and WHEN certain marketing activities work.

That's the purpose of this course. By the end, you will have developed an actual marketing strategy, your own personal marketing playbook, that will guide you and your brand into the right marketing activity.

Think about it - no more guessing or assuming. You will be able to inform others and act personally based on the correct information!

Three reasons to TAKE THIS COURSE right now!

  1. You get lifetime access to lectures, including new lectures every month (content is added/updated constantly).

  2. You can ask me questions and see me respond to every single one of them thoughtfully!

  3. What you will learn in this course is original, tested, and very detailed! It comes from years of graduate-level education and 20+ of marketing leadership experience across dozens of industries.

There are plenty of people who can teach you shortcuts and fast tactics. 

This is a course for people who are truly willing to understand instead. A course for people who would rather do it right than hustle and hassle people. Once you work your way through nearly 200 lessons, your strategy will become more clear, your empathy will deepen and you'll begin to see the market as it is, instead of merely wishing it to be what you want. 

★★★★★  "This is the best marketing innovation I have seen in years." - Ignacio Agacevic

The Marketing Leadership Masterclass is split into 6 different online sessions, each focusing on a different aspect of marketing leadership.

In Session 3 we will focus on Conversion Rate Optimization (CRO)

CRO has been considered by many the most important marketing activity because it makes every visitor exponentially more valuable. For example, if you double your conversion rate but keep the same traffic, you have essentially doubled your revenue. Digital marketing is analytics driven, smart marketing.

In this Session, you will learn how the best companies design and optimize sites that convert. The goal is to remove the fog of mystery around CRO by introducing you to a common-sense, data-informed, well-proven strategy for optimizing your conversion rate.

At the conclusion of this session you will have developed your own conversion rate optimization plan based upon each of your primary user touch points.

What are the requirements?

  • No experience or audience required.

  • Suitable for all types of businesses (digital product, physical product, service, B2B, B2C).

Why take this Course?

  • Become a Leader - Learn how to think & act like a strategic marketing leader.

  • Modern Marketing - The world of marketing is in constant flux. Don’t get left behind.

  • “Why” of Marketing - Learn the “Why” of marketing rather than just the “How.”

What am I going to get from this course?

  • Practical theory - Great marketers and great entrepreneurs are great learners. We’ll cover the theory that you need to understand to drive your own Demand Gen program.

  • Hands on - Throughout the course, we give you multiple opportunities to slow down and apply what you have learned by building out the real-world plan that your company needs.

  • Peer Learning - Your instructors are peers, start-up founders and fellow marketers with decades of tangible experience in every stage and level of an organization.

What is the Target Audience?

  • Business Owners - Increase your business revenue, sales pipeline, and ROI by building out transformative demand generation programs that actually work.

  • Startups - Leverage proven marketing processes and practices to establish and increase your user-base and business revenue. 

  • Marketers - Increase your current marketing knowledge by learning the most effective tactics, best practices, and processes.

Go from Beginner to Advanced

No matter what level of marketer you are, you will go from beginner to advanced marketing leader as we walk you through building your own model.

All the strategies, tips and tools recommended are either included, free or very cost effective.

You'll also get:

✔ Lifetime Access to The Course

✔ Fast & Friendly Support in the Q&A section

✔ Udemy Certificate of Completion Ready for Download

✔ A 30 Day "No Questions Asked" Money Back Guarantee!