Best Free Marketing Automation Courses

Find the best online Free Marketing Automation Courses for you. The courses are sorted based on popularity and user ratings. We do not allow paid placements in any of our rankings.

Email Automations + Email Marketing Mastery with ConvertKit

Learn how to optimize your email marketing with ConvertKit! Setup Autoresponders, Drip Campaigns, Hyper-Segment & more!

Created by COURSE ENVY - COURSENVY - Amazon FBA, Facebook Ads, SMM Expert, Ad Agency


Students: 17168, Price: Free

If you want to be successful with Email Marketing you will LOVE this Udemy course! You will learn the principles and strategies that work for us and that we have used to build Email Marketing campaigns for over 500 businesses successfully! Join this course today to master ConvertKit and start to profit from building an email list!


Do you want to partake in a CONSTANTLY updated Email Marketing  course that teaches you everything required for successful marketing on ConvertKit from A to Z?!

    Three reasons to TAKE THIS COURSE right now! 

  1. You get lifetime access to lectures.

  2. You can ask me questions and see me respond to every single one of them thoughtfully!

  3. What you will learn in this course is original, tested, and very detailed!  Master the platform ConvertKit and learn the Email Marketing strategies I  implement for clients  daily! This  course will also layout how to optimize your email content and build automate email sequences to save you time and make money while you sleep! We love ConvertKit because it makes the most of your email  marketing time by making it easy/automated... so you can  get back to what you do best,  running your business!

In this course, you will learn Email Marketing from beginner level to advanced on ConvertKit! 

You will be able to build landing pages and sign up/opt in forms to grow your email lists and increase your potential customers. You will be able to create hyper segmented email capture lists for more effective, targeted email marketing in the future. You will be able to build and design professional email campaigns that drive higher conversions. You will be able to AUTO-RESPOND to new subscribers via SEQUENCES! You will also be able to analyze the proper data to make your next email even better! Join this course now to learn how to take your brand, product or service to the next level with the power of ConvertKit!



***NOTE*** ConvertKit is a paid monthly membership service. Feel free to watch the entire course, THEN decide if you want to buy their service or not. Thanks! 

Email Marketing Tips, Strategies, and Automation Tricks 2019

A 2019 beginners guide to building your email list and how to build a long term profitable email marketing campaign

Created by Donald Schwartz - Email Marketing Course Director


Students: 9027, Price: Free

If you are prepared to take ACTION on your Email Marketing campaigns then read on .........

Starting an online business? starting in affiliate marketing? or starting a new blog?

Email marketing is by far the most effective way to promote your online business and an email list is your most valuable asset that you need to build a long term sustainable profitable online business.

The reason we created this FREE EMAIL MARKETING COURSE is to help connect beginners with the proper tools needed and a road map to successful email marketing. 

Before you dive in on the technical aspects of website building, autoresponders, and sales funnels there are a few key things that can make or break your email marketing success and in this course we highlight those key things to help you start with the right information and strategy!

This FREE EMAIL MARKETING COURSE was created for beginners and we provide the knowledge base that you need to study before you start applying email marketing in your business!

What makes this even better is that we wanted to provide this training 100% FREE because we want to make it easy to start your online business, your affiliate marketing, your new blog, or help local businesses with their email marketing business.

Take ACTION today start your email marketing campaigns!

To your success!

Marketing Automation 101

Growing through automation and systems

Created by Gregory Jenkins - Infusionsoft Expert at Monkeypod


Students: 7822, Price: Free

Automation doesn't have to mean cold and robotic. You can use automation to grow your business without compromising the experience you provide for your customers. This course will feature insights from a series of interviews conducted specifically to help you maximize the way you leverage automation in your business. We'll talk about where to start, what mistakes to avoid, how much time to invest, and a number of other questions that will help clarify the recipe for using automation successfully.

GetResponse Marketing Automation

The ultimate course for an effective marketing automation strategy.

Created by GetResponse Online Marketing Platform - 


Students: 5328, Price: Free

Online consumers now expect more from brands. They want content tailored to their needs – and to only get it when it suits them best. The answer? Marketing automation. In this comprehensive course, you'll learn:

  • Why and how to automate your campaigns.

  • How to set up automation workflows.

  • When to use automation to get the best ROI.

In this course, you'll discover how to create a winning marketing automation strategy. Our experts will show you case studies and best practices for segmentation, tagging and scoring, ecommerce integrations, and more.

Meet our teachers:

Andrew Davis - a bestselling author and keynote speaker. Andrew teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.

Jamie Turner - an internationally recognized author, speaker, and TV news contributor who has helped The Coca-Cola Company, AT&T, CNN, and other global brands tackle complex business problems.

Abby Hehemann - Product Marketing Manager for GetResponse. She focuses on the inbound marketing communication of the GetResponse tools, always finding new ways for GetResponse to help online marketers achieve their goals.

Justyna Bakker-Rakowska - Email Marketing and Communications Manager for GetResponse. Her goal is to provide hands-on email and marketing automation best practices, tips, and ideas to fellow GetResponse users.

Michael Leszczynski - Content Marketing Manager for GetResponse. His main mission is to provide valuable educational content for marketers – those just starting out as well as already rocking in the online world.

Irek Klimczak - Content Marketing Expert for GetResponse. He focuses on creating valuable and engaging content for all GetResponse customers, always eager to advise on email marketing strategies that bring results.

SALESmanago – Marketing Automation Academy

Become Certified Marketing Automation Specialist

Created by Alexander Skalka - 


Students: 5137, Price: Free

Welcome to Marketing Automation Academy! You are now on your way to becoming a master of SALESmanago’s marketing tools.

It’s an open-lessons exam, so feel free to use our educational materials. If you’d like to give the exam a practice run, go for it and receive prestigious Marketing Automation Specialist Certificate totally FREE.

Become an expert and earn 40% more than other marketers.

Introduction – Pardot (Salesforce B2B Marketing Automation)

Learn Pardot for FREE!

Created by Hirday Lamba - Salesforce Certified Architect


Students: 4995, Price: Free

This course covers the fundamentals that are necessary for users to begin leveraging their marketing operations through the Pardot platform.  The course is structured to give users the basic knowledge that they need to be able to create simple marketing campaigns through the Pardot platform. It will take over an hour to complete, and will enable users to successfully begin executing marketing campaigns through Pardot. 

Facebook Messenger Marketing Automation in 2020

Step by step guide to use Facebook Messenger Automation & Chat bots to turn conversations into Conversions

Created by Avik Bal - Digital Growth Marketer | Web Design, SEO & Sales Funnels


Students: 3049, Price: Free

Course Brief & Benefits

1.3 billion people use Facebook Messenger each month and interestingly Messenger marketing leads to a 70% better open rate than email marketing.


The dynamics of user engagement are changing drastically. Users don't want to consume or respond to mass-produced messages, rather, they want personal, one-on-one engagement and that too with an immediate response.

In this course, we tried to capture each and every component of Facebook Messenger that can help you create a step by step blueprint of your messenger marketing strategy. Our team researched the internet thoroughly, took a deep dive into all the available resources & courses on messenger marketing, and designed a crisp, action-oriented course for you.

Learn by doing it

The course is crafted in such a way that you will have to act upon each of the modules. The content is rich enough to help you with examples, case studies, tools, frameworks and it will enable you to devise a full-proof messenger marketing roadmap within a week. The course structure is designed by industry leaders who have trained and mentored over 5000 students and business leaders globally.

Course outcomes

  • Build a messenger marketing strategy from scratch

  • Learn to build a messenger chatbot using ManyChat

  • Develop follow-up sequences with excellent open and clickthrough rates

  • Integrate Messenger marketing into the rest of your marketing strategy

  • Learn how to do "conversational selling" effectively

  • Embed Messenger chatbot on your website

Support with Your Live Projects

In case you have any doubts, questions, feedback on the course, please feel free to get in touch. I will be happy to help. During the course, if you face any difficulty in understanding any particular topic or face any issue implementing it practically, I am happy to support you by clearing all your doubts and questions throughout the curriculum.

Happy Learning!

Marketing Automation Course – A Beginners Skilling up Guide

Know the latest Marketing Technology Trend in Marketing Automation. Processes, Tools, Workflows & Career opportunities

Created by Chandan Kamal Sharma - Marketing Automation Consultant - The Automationist


Students: 1103, Price: Free

Digital Marketing is not enough!

Upgrade, Upskill, and Reskill your Digital Marketing Skills, Business, and Career with a new skill

You've found the Marketing Automation course!

With the new skills learned in my marketing automation course, you can:

  • Latest Trends in Marketing Automation and CRM

  • How companies are using Workflows and Triggers

  • Current Career Opportunitiesies

My name is Chandan, and I have more than 15 years of experience in Digital Marketing, I have spent 5 years mastering  Marketing Automation, I have done more than 100 projects with 20 different tools.

In this course, you will get knowledge of

  • How different companies across the globe do Marketing Automation

  • What roles CRM plays

  • Which tool is best for which business

  • Get to know a few use cases that will make you aware of how people use them

  • What are different processes, best practices, and much more?

Additionally, you would also find what to do next if you are a business and now want to start using Marketing Automation as an efficient tool or if you are a student looking for a new career or even if you are someone who is thinking of making a switch of your career.

By the end of this course, you will be able to understand how Marketing Automation is being done in various companies around the world.

Instagram Marketing Automations: Stories, DMs, Post Comment

Learn With Case-Studies on how to automate your Instagram to increase leads and sales

Created by Sorav Jain - Instagram Influencer (@soravjain)


Students: 746, Price: Free

Instagram Marketing Automations for 2022 is the hottest marketing topic that will fetch you the best results.

It’s finally here. The hottest Instagram growth tools to hit the market in years have arrived.

Built for brands to provide customer service and interactions at scale, InstaChamp makes it possible for creators, influencers, and coaches to scale organic engagement and accelerate follower growth on Instagram.

What can you do with new Instagram growth tools?

Here’s the short list:

✔️ Respond to a virtually infinite number of direct messages per day.

✔️ Instantly reply to comments on your posts.

✔️ Automatically send a ‘thank you’ to everyone that mentions you in their Instagram Story.

✔️ Create a Welcome Message for everyone that sends you a DM for the first time.

✔️ Send fully automated Instagram drip marketing campaigns by creating targeted drip sequences.

✔️ DM inbox management tools, such as chat filters to help you identify your most important conversations on Instagram.

✔️ Add multiple users to the same Instagram account.

Lastly, 100% Instagram-approved engagement and automated messaging tools are albino unicorn level rare.

Many other software developers have created bots for Instagram that cheat the system and don’t last long on the platform because they shouldn’t.

So, let’s dive into the details as we highlight the tools and use cases made possible by new Instagram growth tools:

  • Comment auto-responders: Instantly reply to comments on your posts

  • Instagram story mentions: DM people who mention you in their Instagram story

  • Welcome greeting messages: Automatic replies to direct messages

  • Instagram DM drip marketing campaigns: Send drip sequences to different contact segments.

  • DM inbox management solutions: Add multiple users and take control of your inbox

  • Getting started with InstaChamp: Everything you need to know

SALESmanago: Email marketing panel

Learn good practices in planning and preparing email campaigns and how to prevent your messages landing in spam!

Created by SALESmanago CDP & Marketing Automation - Customer Data Platform


Students: 477, Price: Free

Lesson 3 introduces you to unique opportunities SALESmanago has to offer and how we have combined email marketing with marketing automation to reach customers with personalized content in real-time.

With the SALESmanago platform, you will get a much wider picture than just simple information on opened and clicked emails. After each mailing SALESmanago will start comprehensive tracking of the behavior of each contact on your website. Next, the system will inform you about each new visit and the specific interests of a particular contact from your database.  We consolidate complete knowledge about each prospect, the history of email messages sent, opened, and clicked but above all, it compiles data concerning visits to your website and contact’s scoring, which enables you to precisely addressing your product offer to the most valuable prospects.

Key benefits:

  • Choose from hundreds of ready to use templates,

  • Send emails individually at the best time to open and click,

  • Always reach your customers with the highest IP reputation and deliverability,

  • Measure results with advanced analytics,

  • Save time by setting automatic email campaigns & autoresponders,

  • Create a single message that will display different variants of content for a defined list of customer segments,

  • Use the contact data to address your customers directly by their names and create an atmosphere of familiarity around your mailings,

  • Automatically clean your database out of bad email addresses.

What you’ll learn:

  • How to use the potential of Marketing Automation to make your Email Marketing smarter and more efficient,

  • How to create unique & responsive emails without IT assistance by using the Drag & Drop wizard,

  • How to reach and engage your contacts through segmentation,

  • How to personalize content and achieve optimal delivery time for each individual contact,

  • How to interpret email marketing analytics to improve your strategy.

SALESmanago: Lead Generation

Learn how to optimize lead generation methods tailor the process to increase Conversion and Sales.

Created by SALESmanago CDP & Marketing Automation - Customer Data Platform


Students: 437, Price: Free

Lead Generation by definition​ refers to the process of identifying potential customers for your business’s products or services.

But contrary to popular belief, lead generation isn’t just about impersonal hard-selling. It’s a complicated process, requiring an expansive range of methods to be effective.

Lead Generation is essential for businesses in order to identify the best-suited leads and obtain new sales leads. For this purpose, various contact forms can be used on the website e.g. landing pages, pop-ups, exit pop-ups, iframes, or sidebars. When creating these elements it is worth remembering that the text and graphics, their location on the page, as well as the moment of their display, can significantly contribute to increasing the number of contacts willing to share their data. It’s worth testing different solutions and checking which works for your customers. SALESmanago offers a variety of functions to help yield the best results and ensure personalized content even to attract valuable anonymous contacts.

In lesson number 4 you will learn how to:

  • Create responsive forms and landing pages without IT using Drag & Drop wizards,

  • Convert anonymous visitors into leads and keep their visit history,

  • Use progressive profiling forms to collect more data,

  • Increase conversion with forms and popups personalized to real customer interests,

  • Display contact forms and popups at the time of highest conversion probability,

  • Dynamically adjust discount codes and pricing to address customer value,

  • Use contact form analytics to measure the effectiveness of your campaigns.

SALESmanago: Monitoring and managing contacts

Learn how to monitor your website visitors, track behavioral data and manage contacts in SALESmanago CDP module.

Created by SALESmanago CDP & Marketing Automation - Customer Data Platform


Students: 383, Price: Free

CDP in SALESmanago ensures you with quick access to the complete customer’s profile, unique possibilities of contact segmentation in the system, comfortable and effective contact management in sales funnels, increased efficiency of sales departments due to the tasks and alert systems, and also provides you with a possibility of executing mass activities on the group of contacts.

Customer Data Platform (CDP) allows you to manage your contact database in a quick and easy way. Customize this feature according to your needs. Create your target groups and manage your contact lists precisely as never before. Track and manage the communication with your contacts at every stage of their lifecycle. Make sure you’re always targeting the right people with the right content at the right time. Build 360° customer profiles in a unified and persistent customer database with data collected from multiple sources and touchpoints. Manage structured and unstructured data with a single customer identifier. Execute hyper-personalized omnichannel communication perfectly fitting customer preferences and behavior.

What you’ll learn:

  • What the monitoring code is and how it can be added to a website,

  • How to create a user account,

  • How to import and export contacts,

  • What features you can find in the CDP panel,

  • What a contact list is,

  • What information you can find on a contact card,

  • How to manage contacts and leads when using sales funnels,

  • What possibilities the CDP Dashboard provides.

Key benefits:

  • Create and manage your contacts database,

  • Fuel your CDP automatically with customer data,

  • Build 360° profiles with personal, transactional, and behavioral data in one place,

  • Create segments based on behavior, transactions, and any custom data,

  • Use scoring to identify the hottest leads and their real interests,

  • Alert your team about leads’ activity,

  • Learn what is the best hour and day to contact your customer,

  • Manage your sales with notes, tasks, and reminders,

  • Structure, measure, and optimize your sales process with funnels,

  • Analyze your database with CDP Dashboard.

SALESmanago: Analytical Panels

Analytical Panels show comprehensive data on the most important processes of marketing & sales in one place

Created by SALESmanago CDP & Marketing Automation - Customer Data Platform


Students: 361, Price: Free

Lesson 8 introduces you to the most important analytical panels of SALESmanago.

Analytical Dashboards are the favorite tools of every CEO, owner or manager in a company. Marketing Automation systems show comprehensive analytics of the most important processes of marketing and sales in one place. In the real-time module, you can monitor how effective the marketing department is at acquiring new contacts (Lead Generation). Moreover, you can see how successful the work of both departments together is from the moment of acquiring contact to closing deals (Campaign Analytics).

Additionally, in the system, you will find a panel that contains basic information on the current contact base and its condition. With Marketing Automation platforms you have an access to data that can be generated weekly, monthly, quarterly or annually. It makes it easy to compare, draw conclusions and respond to positive and negative trends in a real-time module.

The SALESmanago system also offers the possibility to configure your own analytical dashboards. Thanks to that option you can get reports tailored to your needs and analyze only the most important data.

Areas of use:

  • reporting,

  • KPI tracking,

  • understanding revenue sources,

  • measuring single campaign effectiveness,

  • measuring effectiveness in different channels,

  • improving conversion.

Track statistics of:

  • website traffic,

  • revenue attribution,

  • direct communication,

  • lead generation tools,

  • sales funnels,

  • contact database growth,

  • different content variants,

  • different creatives.

SALESmanago: Automation Processes

Replace standard communication via isolated channels with personalized, omni-channel Marketing Automation campaigns.

Created by SALESmanago CDP & Marketing Automation - Customer Data Platform


Students: 360, Price: Free

SALESmanago is the only no-code, AI-driven CDXP (all in One Customer Data Platform & Customer Experience Platform) used by 2,000+ midmarket and large enterprises such as Starbucks, Vodafone, Lacoste, New Balance, Victoria’s Secret, and many other global brands spread throughout 50 countries. The Financial Times ranks SALESmanago as the fastest growing marketing automation platform in Europe.

SALESmanago is harnessing the full power of first-party and zero-party data, combining advanced analytics and AI Hyperpersonalization to deliver highly configurable personalized experiences across a comprehensive range of natively built and integrated marketing execution channels.

SALESmanago is based in Cracow, Poland, and employs 300 highly experienced consultants, data scientists and engineers.

SALESmanago works internationally via an extensive network of over 1,000 reselling partners. Marketing Automation is based on automation rules and processes. Using these rules you can automatically define actions based on contacts’ online behaviour or modifications to their customer profiles. In SALESmanago we have the possibility to execute simple actions such as triggering alerts as well as creating complex marketing campaigns through workflows.

Complete this lesson to discover how to save time and improve KPIs, by focusing on key strategic processes, execute real omnichannel communication processes, optimizing the lead nurturing and educational cycle, and design processes to maximize customer value and retention.

In the videos, you will be introduced to:

  • Automation rules Workflows (NP)

  • Website automation rules

  • Automation Processes Dashboard Uses of automation processes in marketing campaigns.

SALESmanago: Advanced features

Attract your customers using highly-advanced features.

Created by SALESmanago CDP & Marketing Automation - Customer Data Platform


Students: 275, Price: Free

Advanced features in the SALESmanago system consider a wide range of possibilities. They will upgrade your marketing strategy with some of the sprinkles that improve Customer Experience, make your customers stay with you, and empower your eCommerce.

Advanced features in SALESmanago include:

  • Command Center,

  • Live Chat for eCommerce,

  • Automatic Sales Chat,

  • Loyalty program,

  • Social Media,

  • Custom Audience integration,

  • Integration with Google Ads,

  • Integration with Adform.

And additional section called Artificial Intelligence & Machine Learning.

  • SALESmanago Copernicus,

  • Machine Learning & AI,

  • Email Subject AI Grader,

  • Purchase, CLV and Customer Churn Prediction,

  • Deep Behavioral Profiling.

Artificial Intelligence & Machine Learning is not more the future of all of us. It's presence. Not only helpful with product recommendations, driving best revenues, shortening conversion path but also to increase in the effectiveness of retargeting campaigns.

Each feature provides different marketing actions. For example, Command Center allows you to create and plan campaigns and manage all running processes in the system using a two-level view, when Live Chat gives you the possibility to automate your conversations with visitors and engage them more with your brand:

  • Bulti multi-tier marketing management cockpit to manage all marketing activities in your eCommerce,

  • Speed up and improve communication with customers using SALESmanago Live Chat,

  • Implement a bot in your eCommerce strategy to be in touch with visitors 24/7,

  • Find the best solution to balance your retention and acquisition strategy with the Loyalty program feature,

  • Display ads to your customers via Custom Audience on their Facebook wall, or on any place on the internet using integration with Google Ads and Adform,

  • Adjust the page to the client's profile,

  • Increase cart value,

  • Recommend products in real-time while Live Chat conversation,

  • Convert leads into customers,

  • Effectively regain interest.