Design Thinking + Entrepreneurship: My 8-Step Launch Program
Learn market research, service design, prototyping, branding, sales, & startup fundraising with Eazl!
Created by Davis Jones - Chief Learning Officer at Eazl
Students: 20837, Price: $109.99
Students: 20837, Price: Paid
--- Nat's Review on May 4th, 2016: "This is the best course on entrepreneurship that I've seen." --- This course is fresh out of the oven!
8 Steps to Becoming a Successful Business Owner
There’s a lot of fluff and theory about startups, entrepreneurship, and business modeling. You won’t find any of that stuff here. That 8-step journey that we’ve built for you has been crafted through our founding team’s real startup journey and with research from institutions like MIT, Y Combinator, and Stanford. This experience is about lowering your risk, accelerating your journey forward, and inviting you to join a thriving community of like-minded people.
See Real World Examples as You Launch Your Business
Your launch will be supported by real world examples of the business launch tools in this course in action. You’ll have access to multiple target market interview recordings, downloadable support resources, and an inside look at data tracking Eazl’s growth from a concept to a six-figure business in its first year. You’ll also get to choose from three specialization tracks:
- Services and Live Experiences
- Physical Products
- Web Applications and Digital Technologies
Unmatched Video Learning Experience Quality
Anyone who has the willpower to do what it takes to become the boss will love this course. Leveraging our experience as the leading provider of entrepreneurial business education to a community of over 50,000 learners worldwide, we’ve created an unparalleled video-based learning experience for you. This experience is about real stuff involved in entrepreneurship, the power of visual learning, and the thrill of building something awesome. Starting with the first phase of the course, you’ll learn how to select a launch market, collect the research you need to create an offering that people will pay for, and move down the human-centric design path. Then you’ll move to phase two where you’ll design a minimum viable product (MVP)--a very early version of your concept--that you can use to validate your idea before taking it to the public. In phase three you’ll build your first operational version of the business, craft the first iteration of your brand and business story, get your first paying customers, and set yourself up to receive growth capital using a practical method that doesn’t require you to deal with venture capitalists or lawyers. Come rock it with us!
This course features music by Audionautix, Kevin MacLoed, and Chris Zabriskie
Team Eazl would like to thank the following people who underwrote the development of this learning experience:
Platinum Circle Funders: Dundee and Ian Butcher, Bieke and Brian Burwell, and Michele Chaboudy
Gold Circle Funder: Landry Jones
Silver Circle Funders: Christos Angelidakis, Eric Jacobson, Ricardo Pan Neves, David Valentine, Joselyn Quintero, and Mike Steely
Market Research Test Quiz For Business Analysts (BAs)
Test your skills in Business Analysis with this incredible quiz focussed on market research in 2021
Created by Srinidhi Ranganathan - Digital Marketing Legend: AI King - 7,00,000+ Students
Students: 12849, Price: $19.99
Students: 12849, Price: Paid
Put your skills to the test by taking this incredible Business Analysis quiz that is focussed primarily on market research!
Business Analysis (as you know it) is a research discipline of identifying business needs and determining appropriate solutions to business problems. Get ready to challenge yourself in this topic by taking this practice test course created by Marketing Legend "Srinidhi Ranganathan" and "Saranya Srinidhi".
New to the Business Analysis field? Please do your research before taking this test.
In this superb practical quiz combined with incredible years of research and experience from Srinidhi and Saranya, you will find all possible questions mostly on market research and the basics of business analysis. You will surely challenge yourself by taking up this mind-blowing quiz-based course.
Enhance your knowledge about 'Business Analysis' and learn something completely new and amazing by answering these insightful quiz questions in this course. Prepare for any upcoming test, use it for training, simply keep yourself updated or even get new insights once you enrol.
Each quiz question in this course is made up of well-researched and interesting concepts that test your awareness and grasp of the complete subject - whatsoever. With detailed instant feedback for quiz answers, you can easily learn something innovative and new about business analysis with every question - you actually attempt to answer here.
This challenging quiz has been created by Digital Marketing Legend “Srinidhi Ranganathan” and "Saranya Srinidhi". Let's start rolling in some action.
Time to take the quiz and find out!
An Introduction to Online Quantitative Market Research
Learn how to effectively conceptualise, design, execute and apply quantitative online research like a PRO!
Created by Stephen Tracy - Award Winning Data Analyst, Storyteller, COO, 10+ Years XP
Students: 7983, Price: $109.99
Students: 7983, Price: Paid
Let's face it, businesses need to move fast today to maintain a competitive edge, and the importance of making data-driven decisions is now a requirement for any business to survive. Possession of basic knowledge and skills in market research is quickly becoming the norm for everyone across the business, not just those who have "research" in their title. Whether you work in marketing, finances, HR, or even if you're a student preparing to enter the workforce, understanding how to design and execute market research is essential.
I designed this course based on more than 10 years of knowledge and experience working directly in the research industry. I've worked in both the buy and sell-side of research, and so I understand the challenges people face when trying to get answers to their key business questions through market research.
This course focuses on one specific type of research, which is online market research where you collect data through mobile or web-based surveys. Online research can get you scaled data fast, but small mistakes in your research design can have huge implications for data quality.
Over the courses of 30+ lectures and 6 hours of on-demand video training, we'll cover everything you need to know in order to become an online market research PRO, including:
What are the different types of market research, and how is quant online research different
How to unpack your research objective
Data cleaning and processing
Data analysis and interpretation
Market Research Made Simple: Study Your Target Audience
Discover What Makes Your Dream Customers Want to Buy to Improve Your Digital Marketing Strategy & Increase Conversions
Created by Sasha Miller - Digital Marketing Strategist
Students: 4677, Price: $24.99
Students: 4677, Price: Paid
Are you still struggling to motivate your prospects and customers to take action?
That's an issue so many online business owners face and it's not surprising...
Because there's a MASSIVE AMOUNT of information and competition in the marketplace - more than ever before...
Which means consumers have the ball in their court when making purchases online. But that doesn't mean they have ALL the power...
It just means we need to analyze the right information (or knowledge) to better understand what truly motivates our customers.
So, the real question is: do you really know what motivates your customers?
Do you understand how they make the decision to buy a product or service like yours?
Or know where they go to research those kinds of products?
Do you even know how they found your website?
These are just a few of the many questions you must ask yourself if you hope to successfully reach your target audience that come back to buy from you time and time again.
For now though, I want you to simply keep this one question in mind:
Do your marketing goals, efforts and business model match how your dream customers ACTUALLY buy products online?
If not, you’re definitely missing out on crucial information that could be helping you make better decisions inside your company, products and marketing.
Remember: A Few Minutes of Planning Can Save Hours – Or Even Days of Work Down the Road!
That’s why it’s crucial to understand:
who your target audience is
what research process they go through when searching for problems and solutions (i.e. products or services like yours)
what elements are most important to them when buying that product or service
And how can you do that? With market research!
So what is market research? We'll talk more about that inside the course, but in a nutshell...
market research is gathering information on a specific group of consumers for the purpose of giving them a better buying experience.
That’s why it’s important to spend time on research – upfront before creating your site, products, or funnels.
RESEARCH IS VITAL TO YOUR SUCCESS ONLINE!
it gives you the best insight into what your target audience is thinking during their decision-making journey, what motivates them and how to use that information to your advantage in your marketing. Which is helpful especially when you’re first getting started.
And that's exactly what we'll be covering together inside this course!
What Market Research Is & How It's Used
How Market Research Benefits Your Business
The Types of Information You'll Gather
How to Perform Market Research in 5 Simple Steps [with Walk-Through DEMO]
How to Run Customer Feedback Surveys
Common Market Research Mistakes to Avoid
and MUCH more!
By the end of this course:
you'll know what makes your dream customers want to buy so you can improve your digital marketing strategy & make more sales.
If you go through this entire course and go through the steps I recommend, then I'm MORE THAN CONFIDENT you will discover a wealth of information about your audience that you never realized before.
And after watching all the lectures, if you're not completely satisfied you can get a 30-day money-back guarantee! But I'm so sure you'll enjoy it that I'm going to throw in a few BONUSES just to sweeten the deal! : )
Who Will Most Benefit From This Course?
Whether you own an ecommerce store, or you're an author, blogger, digital marketer, coach, consultant, or any other type of online professional selling their products or services online, you have a target audience that you need to learn as much about as possible.
By learning how to do market research you can make the most of your findings throughout your website, content, products and marketing materials to win over more customers.
Still Need More Reasons to Take This Course?
You get lifetime access to course material.
You can ask me questions and see me respond to every single one of them thoughtfully!
The techniques you will learn in this course are simple, easy and effective! The same strategies used by professional marketing agencies.
Find out what your audience wants so you can make more sales & have them happily coming back time and time again!
"Sasha, How Do You Know So Much About Keyword & Market Research?"
I've been in the SEO-game for over 9 years now. For the first 7 years most of my income came from doing research both for my own company and through Freelancing. And I kind of fell in love with it.
It allowed me to get to learn about new industries and new products popping up in the marketplace. While I'm no longer a service provider, I still love research because it equips us with the knowledge we need to make good business decisions.
See you inside!
- Sasha-The Queen of Online Research-Miller!
Marketing Analytics: The Full Marketing Research Masterclass
#1 Course on Marketing Analytics: Become a marketing analytics & strategy expert
Created by Business Hero - Professional online business education & personal support
Students: 3407, Price: $129.99
Students: 3407, Price: Paid
Would you like to become an expert in marketing analytics and learn the approach of emotion-based buying? Do you want to know how to use the means-end theory in order to get deep insights into one's psych and control it? Then this course is for you.
My name is Leon Chaudhari and I now already serve more than 22.000 students in 26 courses here on Udemy.
In this course, I will take you from a complete beginner in marketing to an expert in marketing analytics and strategy.
Here is what you are going to gain from enrolling in this course…
Our Masterclass course starts out by teaching you the fundamentals of quantitive and qualitative marketing strategies, afterwards you will receive my complete guide on customer research and market research which will introduce you to marketing analytics. We will then cover dozens of software tools and strategies to analyze and improve existing marketing strategies for brands, projects and solopreneurs.
You will learn the complete approach of emotion-based costumer research through the means-end theory. I will teach you how to take control over other peoples' decision making through means-end laddering and you will learn how to sell to people through emotions.
After watching this course, you will be able to...
- Know how to successfully prepare, conduct and analyze qualitative and quantitative research
- Unterstand emotion-based selling through the means-end theory & a concept called "laddering"
- Set up their own data-driven emotion-based marketing strategies and funnels
- Use Google tools like Google Trends, Google Shopping Insights & Consumer Barometer to do data-driven market research
- Master the skill of reverse-engineering marketing behavior by institutions, brand and solopreneurs
- Know how to analyze your competitor's/anyone's marketing strategies
- and much more!
When you are finished with this course, you will know how to apply the means-end theory. You will be an expert in marketing analytics and will master the skill of data-driven research.
Now, I want my students to always feel comfortable when they make a purchase, thats why I have uploaded multiple free videos for you to view at any time
Also, I offer you a 30 day money back guarantee
YOU HAVE NOTHING TO RISK BUT EVERYTHING TO GAIN!
It’s time to take action. This offer won’t last forever.
Go ahead and click the take this course right now button and I will see you in the course. Thanks again for enrolling!
- instructor -
The Ultimate Digital Marketing Course 2021: 11 Courses in 1
Learn market research, website creation, copywriting, SEO, Google ads, Facebook ads, email marketing, Twitter ads + more
Created by Josh George - Award Winning Digital Marketing Agency Owner
Students: 3069, Price: $99.99
Students: 3069, Price: Paid
Learn Digital Marketing from the UK’s Award Winning Digital Marketing Agency Owner Joshua George!
I’ll be revealing the exact Digital Marketing blueprints and strategies that we use ourself at the agency, to generate several hundreds thousands of dollars in revenue EVERY single year for our clients.
These are all tried and tested strategies that are proven to actually work in the real world.
I won’t just be showing you the theory behind these strategies, I’ll also be showing you how you can implement ALL of them in real-time ensuring everything you learn is super actionable!
11 Courses in 1
What you'll learn by taking this course:
Market Research - Learn how to identify what products and services people desperately need and will pay money for.
Website Creation - Learn you how to build a professional website (without having to touch any code).
Email Marketing - Learn how to build an email list and send out email marketing campaigns from scratch.
Copywriting - Learn how to write effective sales copy and grow your business and career.
SEO (Search Engine Optimisation) - Learn how to get any website onto page 1 of Google organically and generate an influx of free traffic.
Google Ads - Learn how to set up and run profitable Google Ad campaigns that generate your business revenue.
Facebook Marketing - Learn the best strategies that you can use to skyrocket your businesses growth on Facebook.
Facebook Ads - Learn how to make money with Facebooks Ad platform without having to spend a fortune on ads.
Twitter Marketing - Master the most effective strategies you can use to promote your business on Twitter.
Twitter Ads - Become a Twitter marketing pro and learn how to set up and create profitable Twitter Ad campaigns from the ground up.
Cold Emailing - Learn how you to get infront of your target audience, provide value and start to generate interest in your products/ services almost instantly.
At the end of the course, you'll be able to Implement marketing strategies across some of the biggest online marketing channels out there!
Most of the tools and strategies I recommend and teach you to use are completely free or come with free trials.
There's even more!
You'll Also Get:
✔ Lifetime Access to course updates
✔ Fast & Friendly Support in the Q&A section
✔ Udemy Certificate of Completion Ready for Download
Before we go any further, let us just say, I don’t want you to be disappointed.
If you don’t like this course for any reason, you can get a full refund in the first 30 days, which is backed by Udemy’s 30-day guarantee, with no questions asked!
This is not just a guarantee, it's my personal promise to you that I will go out of my way to help you succeed.
Digital Marketing is by far one of the most important and impactful skills you can learn in this digital age, the future truly is digital.
Invest today and never look back!
How to Start and Market an Online Business
Discover The Step-By-Step Blueprint To Setting Up Your Own Online Business
Created by Derek Smith - Expert Digital Marketer
Students: 2637, Price: $19.99
Students: 2637, Price: Paid
Are You Ready for Change?
Have you been thinking about starting an online business but not sure where to begin?
Ever wonder how all the internet gurus started their successful online businesses and curious how you can do the same?
If you answered yes to either of these questions, then this will be one of the most important information you will read today.
Many others just like you have discovered the benefits of having their own online business and acquiring the ability to work from anywhere they choose...
Fast Track the Success of Your Online Business
This is a step by step blueprint, plain and simple.
These are tried and proven methods that any online business owner can use to start generating massive profits by simply following the blueprint.
It’s not only about the number of sales you get but the QUALITY of the customers you keep.
With How to Start and Market an Online Business you are gaining access to a complete, step-by-step course that will teach you these advanced techniques and help you to take your business to the next level.
Watch Your Online Business Grow Progressively
This is your best action plan for seeing continuous growth of your online business over time.
Once you learn these strategies, as long as you keep to the blueprint, you can pretty much guarantee growth of your business.
With that said, the rest is up to you my friend!
Allow me to introduce you to my brand new 10-part step by step course:
The Expert Online Money-Making Blueprint is a 10-part course covering the essentials and advanced aspects of building an online business.
Here's what you'll discover in this course:
How to set up a profitable online business the right way.
How to investigate the different internet marketing business models and choose which one best suits what you’re are looking for.
You'll learn how to develop your own brand so your customers will identify you as the go-to expert in your niche.
You will discover how to use a sales funnel to take control of the buying process and customer experience.
And much more!
It is separated into the following sections for ease or learning. Each Module has a video and downloadable PDF.
Internet Marketing Business Models
Getting to Know Your Market Through Research
Creating Your Online Identity and Brand
Setting Up Your Marketing Website Hub
How to Create Downloadable Products?
Setting Up A Solid Sales Funnel
Quickest Way to Get Visitors to Your Site
The Art of Building A List of Buyers
Using Competitors Products to Your Advantage
The Free Method to Finding New Customers
How to Measure Your Success
Physical Product Case Study
Webinar Case Study
Blogging Case Study
Book Case Study
How to publish a book for free
You'll also get access to a Rolodex of top sites, blogs, forums, tools, apps and services to get you even further.
Inside you'll find:
Top blogs and forums
Top tips and how to's
Market Research 101: Market Test Your Idea in Just 5 Hours
Use marketing tools- AdWords, Analytics, and Landing Pages- to test if your product will sell before creating it.
Created by Nikolai Warner - Chief Marketer at Brainiac
Students: 2069, Price: $19.99
Students: 2069, Price: Paid
Includes Free 1:1 VIP Consulting Call.*
Save thousands of dollars and several months going after the wrong business idea! Market test your idea in just 5 hours. Know by tomorrow whether or not your idea will sell.
Join 1300+ satisfied students. No previous experience is needed—I'll guide you through the materials carefully, step-by-step.
Along the way, you'll preview valuable, in-demand marketing skills and software like Google Analytics, Google AdWords and Landing Page Optimization!
The first 15 students to finish the course within 3 days are eligible for a 15 minute consulting call about their business idea. If this you're reading this, there's still space!
About this course:
- Free 1:1 VIP Consulting Call. Ask me any questions you may have, upon completion of the course.
- Office-Hours twice a month where I answer any questions about course materials live over video chat so you are never lost.
- No previous experience is required.
- Full, free lifetime access.
- All future extra lectures and upgrades are always included for free.
- Unconditional Udemy 30 day money-back guarantee – I'm confident that this course will help you succeed.
- Regular free surprise bonuses to increase your income even more!
- BONUS templates including HTML forms and event tracking code to get you past the technical jargon so you learn quick.
- Links to resources so you can explore and master concepts.
SEE HOW I KNOW:
- When to switch business ideas at Brainiac to save months in lost productivity.
- How to test my idea quickly- my secret to finding the niche $220 SAT eCourse idea that really sold, with no previous experience.
- What changes to make to my products- using the same market tests, to figure out what new directions to explore.
Your initial goal is to test the best and brightest business idea you have—whether it may be footwear accessories, or a tutoring manifesto. Once you test your idea, you'll get the data you need to either set the green light on scaling up your advertising, and generating a ton of customers (and making money along the way!) or setting up another test to figure out how you can make your idea more marketable.
The only equipment you will need is your laptop. I'll show you along the way how to purchase your own website name. If you follow the tips in the course, you'll only need to spend around $15-30 to get this test up and running (and the materials to do many more tests, too!)
Know that if you take this course, you won't get lost. I'll show you precisely what I do along each step in the process. I'll walk you through step-by-step even how to download the software you'll need. I even have office hours twice a month where you can ask me any questions, live over video chat for an hour. If you can't make the office hours, you can always shoot me an email, or post a question on the discussion board. Your understanding is my priority.
Whether you already have experience or not, you can quickly begin to make money by testing your ideas until they fit the market ... just like me!
I stress that you need no prior experience. But for those of you who do have experience with marketing and landing page design, the wealth of information and tips is well worth the while. Fundamentals are still fundamentals, after all.
- The principles behind high-converting landing pages to get earning faster
- Step-by-step, how to write great sales copy with research-back methods
- The trick to getting a great deal on your domain to save over 80%
- Basic HTML that you'll need to understand the page you'll create
- How to create a landing page fast—the free way
- How to add payment systems so you can receive money on your website
- Why your customer's money is the best validation of a test you can receive
- How to add page tracking via Google Analytics so you can make the most out of your quick test
- How to add and use event tracking in Google Analytics so you can design a better page (and a better test)
- How to create your first online advertising campaign for cheap using Google AdWords
- How to track conversions to make simple decisions about the viability of your idea
- How to use the data you are gathering to make great decisions about your business idea
- Whether you should proceed with an idea, or whether to re-test an idea
... and much, much more!
So, you've read this far! Thank you.
Let's get your entrepreneurial business started. We'll save $1000s and months of wasted time along the way, using the lean methodology of quick, rapid, repeated tests to get the best ideas up and running.
Click the "take this course" button, top right, now ... every hour you delay is costing you money, and moving you further away from your dream business.
*Upon completion of the course.
Market Research to Find & Sell Your Dream Clients
Step-By-Step Market Research Guide Uncovers Profitable Niches Online to Build Lucrative Businesses Without The Guesswork
Created by Zach Miller - Sales Funnel Consultant & Builder
Students: 1841, Price: $89.99
Students: 1841, Price: Paid
BUY THIS COURSE and GET 2 COURSES FOR THE PRICE OF 1!!!
Sasha Miller’s Course Includes:
Looking to find the right profitable niche for your new online business but don't know where to start?
Or maybe you're brand new to internet marketing & not even sure what a niche is...
Maybe you're a freelancer or SEO specialist that wants to add niche market research as a valuable service to your clients...
Or perhaps you're an affiliate marketer and are looking for the next lucrative niche to tap into...
Whatever the case may be, if you need to do niche market research -
THIS is the course for you!
Finding a profitable niche market or online business idea that is viable, profitable, AND that you can personally can compete in is a crucial part of having lasting success online.
If you don't get that right - you won't have an profitable online business as everything relies on your niche market.
If you follow the steps I lay out - you WILL find a profitable niche.
Some of the worst “business” advice I’ve ever heard in the digital marketing industry is “Follow Your Passion, the Money Will Come.”
This is particularly disastrous in the online marketing world, where it's incredibly easy to sink a ton of time, money & energy into a digital project you're passionate about – only to have it generate very little (if any) income.
In today's super-paced marketplace, being well-informed & passionate about your website or digital project isn't enough to make it a profitable business. You have to do the proper market research to see if the niche has enough profit potential to sustain a business for the long-term and meet your financial goals.
Starting an Online Business is an Investment
*To all you newbies out there, remember: It costs to setup and maintain a professional business online – not a ugly, crappy, free website – but one that has a strong branding, is SEO optimized, optimized to capture leads, and take customers through the e-commerce buying process.
You'll need to spend time, energy and money on design, web development, copywriting, web hosting, tracking analytics, etc. not to mention generating traffic... So yeah there are some up-front costs involved.
Ensure You Can Run a Profitable Business By Doing Niche Market Research
It's not as "easy" to setup an online business and have it start generating cash as it used to be, and that's why RESEARCH IS VITAL TO YOUR SUCCESS ONLINE!
Look I get it, surfing the internet for answers can often feel like swimming in a vast ocean - sometimes you feel like you're drowning in information.
Or maybe you've been in the industry a while now and desire to tap into new niches but have been coming up short in your search.
That's where this course comes in handy!
Zach Miller’s Course Includes:
Your Dream 100 is a list of 100 influencers you’d most like to get next to. These 100 people share your values, and stand to help you communicate those values – in any number of ways – to your prospects and customers.
When I created my Dream 100, I started with a list of influencers in marketing and branding.
But I quickly realized that the list could be much more meaningful for me – and so would the relationships I was on a quest to build – if I chose people who believed what I believed. People who inspired me or moved me to act because I was loving what they created and my heart was in it.
When you create your Dream 100 list and communicate with them in the unique ways I've laid out, you'll be able to reach mega-influencers within your industry. And to get JUST ONE of these people on your Dream 100 list 'in your corner' is worth 1,000 CUSTOMERS.
So you can imagine where your time is best spent in business... creating relationships with your Dream 100 list! That's what I show you how to do.
If you go through this entire course and go through the steps I recommend, then I'm MORE THAN CONFIDENT you will find your own profitable niche (that's just right for you!)
And after watching all the lectures, if you're not completely satisfied you can get a 30-day money-back guarantee! But I'm so sure you'll enjoy it that I'm going to throw in a few BONUSES just to sweeten the deal! : )
Sasha, How Do You Know So Much About Keyword & Market Research?
I've been in the SEO-game for about 8 years now. For those 8 years most of my income came from doing research both for my own company and through Freelancing. And I kind of fell in love with it.
It allowed me to get to learn about new industries and new products popping up in the marketplace. While I'm no longer a service provider, I still love research (I'm a nerd I know!) and I use Google's organic search engine every single day which means SEO, markets and keywords are still very important for us to understand as online business professionals.
Who Will Most Benefit From This Course?
Whether you're a blogger, author, freelancer, digital marketer, coach, consultant, or any other type of online professional looking to find your perfect niche online, you'll benefit greatly by learning how to do niche market research properly and make the most of your findings by utilizing them in your website, content, products and marketing materials.
Still Need More Reasons to Take This Course?
You get lifetime access to course material.
You can ask me questions and see me respond to every single one of them thoughtfully!
The techniques you will learn in this course are simple, easy and effective! Master the art of finding profitable niches online. The same strategies used in professional marketing agencies.
See you inside!
International B2B Trade Shows Management
Market research, sales and marketing strategies to increase export, sales team training for events participation
Created by Sonia Pupaza - Senior Sales Enablement Specialist at Oracle
Students: 1488, Price: $89.99
Students: 1488, Price: Paid
Are you a producer deprived of a high percentage of profits for the benefit of traders and importers?
This is a chance for you to learn how to find a more profitable market for your products/services and present your solutions with confidence and professionalism in order to attract more suitable partners on new markets by exhibiting in international trade shows.
Are you a sales or marketing leader who want to improve your team’s performance on the trade show floor?
Designed for management, sales, and marketing professionals this course will walk you through how to research, plan and execute successfully a trade show participation project, what marketing tools to use, and how to train your staff.
Are you someone who wants to develop new skills related to international trade show participation?
If you are taking this course without having a company and a product in mind I encourage you to pick a company you would like to work for and do the research, planning, and preparing for a market you consider opportunistic for that company and later use your work to get an interview with them. Practicing will help you become confident and rely on your newly acquired skills.
By the end of this course, you will be able to research new market opportunities, plan and participate in a B2B trade show, plan and prepare the marketing strategy for the event, develop the right behavior on the trade show floor.
What does this course cover?
Market Research – Learn how to research the market you want to enter by investigating competitors, local producers, similar solutions on the market, consumers, and potential customers.
B2B Trade Show Planning – Planning is the key to success! Learn how to select the right trade show, set goals, select the team, create a budget, and organize the booth.
B2B Trade Show Communication and Marketing Plan – Learn the communications and promotional materials you need to prepare for the Trade Show participation.
B2B Trade Show Sales Team – Study the team business behavior on the trade show floor and learn about the visitors’ profiling.
This course is not for you if you are an expert in marketing: market research, trade shows, communication, promotional materials, and business development strategies.
Find The Perfect Niche for your Creative Business
Unleash your creativity! Learn how to do artistic work that is custom tailored to your passions, talents, and market.
Created by Mike Roy - Artist, Creative Coach, and Founder of Artist Myth
Students: 1137, Price: $24.99
Students: 1137, Price: Paid
This course is an intensely self-reflective personal journey designed to help you find the unique creative business that is just right for you.
Through lectures and exercises, we will explore your passions, talents, and your ideal target audience, and how they come together to show you the perfect creative work that you are best suited for... and that people will buy from you!
Here's how the course is laid out:
In the first section we will discuss the essential mindsets that every student needs to get the most out of this personal journey of creativity.
Next, we will explore what a niche is and some of the common conceptions and misconceptions about it. We will also look at the element of focus and how it can help you get the most out of your creative energy.
Then in the core section of the course, we will look at my "Three Spotlight Method" of finding the ideal creative work for you. That includes exploring what your passions and talents are, as well as a guided tour through some specific methods of finding your ideal target market and how best to find the information you need to reach out to them.
Lastly, we will look at how these three elements of your creativity come together and interact... and how, when focused properly, can explode your creative success.
Why take this course? In order to get the most satisfaction as well as compensation for doing what you love to do!
Global Marketing Research and Analytics
Understand and conduct market research on a global scale
Created by Dr. Hector Gonzalez-Jimenez - A global marketer
Students: 647, Price: $44.99
Students: 647, Price: Paid
This course examines the vital role of information and research in global marketing decisions. The key aim of the module is to enable students to understand the value of information, research, and analytics, the processes involved and techniques which can facilitate the collection, analysis and interpretation of marketing data and information. Special emphasis will be put in the challenges that arise when research is conducted across borders as well as specific new trends in data analysis such as dealing with (and benefitting from) “big data” as they apply to a range of institutions with different types and scope of activities, governance structures, and size.
Target Marketing & Digital Marketing Find Your Tribe & Niche
Marketing Blueprint: Laser target marketing strategies, identify & attract ideal clients, & find a profitable niche!
Created by Joeel & Natalie Rivera - Top instructor with over 300,000 students
Students: 477, Price: $94.99
Students: 477, Price: Paid
We are top Udemy instructors in the personal development category. Our courses have been taken by over 300,000+ happy students from 195 countries.
We have a thriving community in the course and we are actively involved and answer questions within 24h.
Learn the secret key to effective target marketing! FIND YOUR TRIBE!!
Getting to know your tribe is one of the most powerful things that you can do for yourself and your business. Understanding your niche, your target market, and your ideal clients is the key to marketing your business effectively. But embracing your core TRIBE of raving fans is the key to marketing and your business’ success!
Below are common symptoms of ineffective marketing and NOT targeting your tribe properly:
· Feeling stuck pulling from the same small, local market
· Having minimal or no business generated from online, website or social media marketing efforts
· Having low enrollment in programs or low sales volume
· Spend the majority of your time trying to reach people, with little results
Target Marketing helps you identify and reach your tribe:
· You know exactly who your clients are and how to reach them
· You get to work with the people you truly enjoy
· You get exclusive insight into what your ideal clients truly want so you can better meet their needs
· You develop raving fans that support you and market your business FOR you
· Your marketing is more effective with less cost and effort
If you are going to take the time to invest in creating a website, emails, videos, newsletters, products and programs for your target market…. don’t you think it’s a good idea to understand who they are and marketing strategies that work?
If you don’t define your tribe…How much time, money, and energy might you waste guessing???
Stop wasting your time trying to convince people to want what you have to offer, it is not effective marketing… and stop neglecting the ones that are eager to work with you!
Stop wasting your money on ineffective marketing strategies that target too broadly or target the wrong market.
Marketing isn’t about having the right message, it’s about COMMUNICATING the right message to the right AUDIENCE.
In this marketing course, we’re going to help you:
· Identify your tribe—your ideal target market—and turn them into raving fans
· Test your niche to see if it’s profitable
· Determine where to find your tribe members, both in person and online
· Develop powerful collaborative relationships that get you direct access to your tribe
So, are you ready to transform your business through target marketing? If so enroll now, we look forward to seeing you in the course!
Guarantee: We know you will love this course. However, we offer a no-questions-asked 30-day money-back guarantee if the course does not meet your needs for any reason.
So, who are we?
In almost two decades as entrepreneurs, we have worked with tens of thousands of people, and we also have 300,000+ students from 195 countries. All of our programs are designed based on our experience in coaching, social services, psychology, education and as entrepreneurs, as well Joeel's Masters’ in Counseling and almost completed Ph.D. in Psychology, with a focus on happiness.
Copyright ©️ Transformation Services, Inc. | All Rights Reserved
Niche Research-How to Find a Profitable Niche Business Idea.
Niche Marketing. Find Your Passion, Conduct Niche / market research, find and validate business ideas before starting up
Created by Sivakumar Kannan - Marketing Consultant and Coach
Students: 463, Price: $89.99
Students: 463, Price: Paid
A survey reveals that almost 90% of startups fail. One of the reasons attributed is failure to do proper niche research beforehand. But many of these entrepreneurs simply do not know how to do this. They Invest all the money they saved in their lifetime into the business and hope that to succeed. Alas! without proper research, their chances of success are only minuscule 10%. After the failure of the business, startup owners go bankrupt and some owners go to the extent of killing themselves. It's unfortunate that a small tweak in their mindset to do proper research before choosing a market will change the whole scenario.
This course aims to increase your chances of success in your startup by teaching you how to conduct proper online niche market research. It's an interesting activity and at the end of the research, you'll have a lucrative market to target that will succeed if served properly. You'll be taught theory and practical lessons related to niche market research which might change your startup strategy completely.
Master Niche Research by a step by step system.
This course will take you through a step by step approach to find a profitable niche market. All you have to do is to follow along those steps. Please don't skip any step as this will break the chain.
At the initial stages, I'll cover all the theory lessons necessary to understand the basics. Then we'll jump into practical lessons where we'll do hands-on work to use various tools online to find a profitable niche.
Content and Overview
- By Learning what a niche market is and why you need to startup with a proper niche market, you become strong in fundamentals that will help to do In-depth research.
- By Identifying your passions, strengths and weaknesses, you not only do a self-assessment to know yourself, but also choose an area that you are passionate about to startup.This will keep you in the business over a long haul.
- The next step is to Identify what the market wants. The key point here is to identify an area that you feel passionate about and have strengths at and market can also greately benefit from.
- You define your niche as specific as possible. Also you visualize your customers in your mind's eye. This brings in clarity of thought.
- Use filter questions to weed out niches that are not viable.
- Deeply understand problems of the identified niches. Then identify solutions that can solve the problems better than others.
- Test the market to ensure customers will pay for your product or service.
Real Estate Market Research Basics
Learn about your local real estate market
Created by Sasha Josephs - Real Estate Market Research
Students: 114, Price: $24.99
Students: 114, Price: Paid
Welcome to Real Estate Market Research Basics! This course will cover practical steps in going out to perform market research on a prospective real estate investment. You should take this course if you are a first time investor, and want to increase your knowledge on your local neighborhood. The course will cover the financial components of a mortgage, what to consider before purchasing a property, and tools you can use to help increase your market knowledge.
Market Research Analyst Course (Financial Market)
Created by Satyendra Singh (NCFM and NSIM Certified) Technical, Fundamental, options , Portfolio & Research analyst - Stock market Analyst (NSE ACEDEMY NCMP- Level 1 Awarded)
Students: 97, Price: $89.99
Students: 97, Price: Paid
This Market Research Analyst course will tell you about the following topics:-
Notes: > 200 Questions- Answer self test objective type on course (Quiz)
1.Fundamental Analysis and Research analyst Scope
2.Security Market Introduction
3.Equity and debt market definition
4. Basic of finance
7.Company Analysis Qualitative
8.Company Analysis Quantitative
11.Financial parameter Summary
12.Discounted Cash flow model
13.Dividend Discount Model
14.FCFF and FCFE (DCF Concepts)
15.SOTP (Sum of parts)
17. Process for calculation of Intrinsic value
16.How to used analyze in stocks
17. Different kind of risk and risk management in financial market
18.Research Analyst quality
19. How to make good research report and guidelines for preparing
20. Basic of financial statements, balance sheet, profit loss statements and cash flows
This course will help in doing certification and will be very helpful for investor and traders.
Covers very important details for investor skill enhancement.
Different kind of risk and risk management in financial market
Basic of financial statements, balance sheet, profit loss statements and cash flows
Live demo to analyse stock in financial tool with Example
Basic of finance (Cost of equity, WACC,Equity risk premium, Sharpe Ratio, Beta etc.)
Financial market concepts (Dividend discount model, Discounted cash flow model, FCFE,FEFF and SOTP
Global process of Industry and economic analysis
Able to make research report and manage client portfolio
Expertise in finding good stocks for investment in long term
>200 Questions- Answer self test objective type on course (Quiz)
BullsEye Keyword Research, Any Market, Any Niche, Any Time
Successfully select the best keywords and gain market respect using strategic skills by the numbers.
Created by David Reynolds - My Job Is Making Your Job Easier
Students: 71, Price: $59.99
Students: 71, Price: Paid
This is a Highly Focused training method very similar to Dr. Glenn Livingston's teaching in the Hyper-Responsive Marketing Course. Dr. Livingston's method (used here) allows you to research keywords without any third party software, just Google's Keyword Planner or Bing's Keyword Research and Microsoft Excel, to draw from Google's or Bing's huge database of keyword data.
This process is called the BullsEye Keyword Research that finds the Best Keywords and Supporting Keywords for Any Market of your choice, because the data already exists, and I'll show you how to extract it from the Google Keyword Planner or Bing's Keyword Research and massage it using Microsoft Excel formulas so you can confidently accept any offer to find those terms.
Look-over-my-shoulder and watch me do this 'Live', (so to speak). This is an Actual Working Example to show how this process works. I take you step-by-step thru what's required to use this tool.
This course DOES NOT teach Pay Per Click, but it DOES teach market research to find market intelligence to find which keywords are the best to use for any market, any niche, any time. Using the Google Keyword Planner or Bing's Keyword Research and some Excel formulas, we will learn how to tell the difference between successful keywords and ones that have failure written all over them.
How can I make this claim? Because I teach you how to use existing data developed by users spending millions of dollars everyday, controlled by professionals who already understand the market.
Handouts with step-by-step guidelines will hold your hand thru the whole process. Graphic handouts like flowcharts and written steps that breakdown the process so that anyone will be able to repeat this success over and over.
Download the Excel files I've provided and follow the steps I teach, or just sit back and take notes to fully understand how you can attack any market of your choosing, or accept any project offered you by companies that need this done for them.
No expensive tools to buy, no third party software that takes months to learn. If you have Microsoft Excel and have or will open a free Google account, you can learn this process.
If you are into Affiliate Marketing, Blogging, Article Marketing, Search Engine Optimizing, Landing Page creation, Sales Page development, or Direct Mail Marketing, you will find this one of the Best tools you can have in your toolbox, either for online or off.
This professional research method takes some time to develop, but is well worth the time and will save tons of money by not having to pay the 'stupid tax' that's forced on you by any of the pay per click services that can't guide you into selecting the right keywords for your market, because they're in it to make money for themselves, not you. They'll throw keyword suggestions at you, and if you don't know better, you're bidding on keywords that hardly anyone uses, and will spend half your budget before you catch on.
Learn ahead of time and on your own terms which keywords will work best for your application. You won't spend a dime on software or services that charge you monthly. The keywords that prove to be the Winners, are proven by the numbers, not guessing.
You can repeat this process over and over and over. There are no limits to what markets you can research. You'll be able to forecast a budget to know ahead of spend, if you or the company that hires you can afford it until your marketing efforts using these keywords become successful.
The Complete Marketing Research For Market Domination
5 Proven Steps To Differentiate Your Business In The Marketplace And Strengthen Your Business Development, Marketing
Created by Christopher McMullan - Marketing Strategist & SEO Expert Helps Small B
Students: 51, Price: $49.99
Students: 51, Price: Paid
This course will provide you with 5 tested and proven steps in 5 sections that will help you get started on knowing and understanding the critical fundamentals required when building a successful business. Either you are an entrepreneur, a business owner or a wannabe entrepreneur, following these steps and examples will separate your business in your chosen market.
A key fundamental required to build a multi million revenue business is to create a market dominating position. It is the strategic position you choose for your business or start up to separate your business from the competition. Let us walk you step-by-step and guide you as you begin to implement this critically important phase of your business.
If you look like, smell like and feel like your competition, then you're forever doomed to compete on price. You MUST separate your business from your competition in order to dominate your market. This means you MUST create a market dominating position and innovate your business in the process.
In section 1 any entrepreneur, business owner or wannabe entrepreneur will learn how to:
- differentiate your business from your competition choosing strategic positioning
- stake out a "market dominating position" for your business
- discover five ways to separate your business from all others in your industry
- learn the 3 categories that will make your business unique
- learn the secrets to not using price to differentiate yourself
In section 2 with the help of the physical profile discovery, you should have a clearly defined profile of the physical characteristics that define your target customer.
Unfortunately, the physical profile doesn't provide us with the complete picture. In fact, we consider the physical characteristics to be about 10% to 20% of the picture. The remaining 80% to 90% are made up of what we refer to as the emotional components.
Section 3 will provide you with tools and approaches that highlight a key component in identifying your target customer emotional profile.
Where the physical profile makes up the physical components that describe your target customer, the emotional profile defines the emotional components. This identifies in the "available universe" of prospects who NEED what you sell, those who WANT what you sell. The contents of this section is designed to help you:
- Begin to determine the emotional traits of your target prospects
- Identify the general emotional characteristics of your target customer
- Know what to say to your target prospects when you begin preparing your marketing program
With the help of the physical / emotional profile discoveries, you should now have a clearly defined profile of the physical and emotional characteristics that define your target customer.
Please remember that the physical characteristics make up approximately 10% to 20% of the success equation for a business owner or entrepreneur and startups. The remaining 80% to 90% are made up of the emotional components.
Now comes the critically important part. Now that you have listed the specific emotions as they apply to what your target customer's really WANT, you need to select the one that most resonates with what you feel passionate about, and make that your "niche" market.
Section 4 is the step where you now begin to separate your business from your competition. Selecting your niche market means you are now electing to STOP being all things to all prospects. You're now creating a business that's "unique." The section will provide you with information that highlights another key component in identifying your target customer. The contents of this section are designed to help you:
- Select from your list of emotional traits the one area you are most passionate about
- Begin to build a business that is truly unique from all of your competitors by leveraging on your passion
- Understand the importance of selecting, combining different offerings of multiple products / services
-Redefine your physical profile traits to fit your specific niche market
- Complete the process of building a business that is truly unique
On completing the first 4 sections, with the help of the physical / emotional profile studies, you should now have a clearly defined profile of the physical and emotional characteristics that define your target customer. And you should have selected the one switch button (emotional characteristics) or a combination that you feel most passionate about. That trigger or its combination has now become your niche market and will enable you to later dominate your market. Then follow another critically important part. Now that you have selected your "niche" market, you must go back to your physical profile and revise it.
Your original physical profile identified the available universe of everyone who NEEDS what you sell. In most cases, that could be just about anyone. But with the selection of a specific niche market, you're electing to serve a smaller segment of that universe, a universe that WANTS what you sell.
It's important to go back and redefine the physical profile of your target customer. You may discover it has narrowed dramatically. This makes your target customer much easier to find, identify, and market to.
You're almost done developing your Target Customer Profile. One of the most important fundamentals in business today, and one that your competition completely overlooks as a business or start up.
By completing this crucial first fundamental, you're now positioning your business so that it's "unique." This is the first step toward separating your business from your competition, and will enable you to later dominate your market.
Finally, section 5, critical steps in business fundamental that will position your business as the only business in your industry that truly offers extraordinary value. You're going to identify the typical emotional trigger your prospects experience within your niche market... You're going to analyze whether or not you currently offer a solution for those various issues. You're going to ask yourself what more COULD you do in the way of innovation that will make your business a no-brainer choice for your prospects to do business with. And you're going to list all the benefits your prospects will realize once they use your innovations.
This creates extraordinary value, and it compels your prospects to buy from you and you alone. In fact, your prospects will quickly realize that they would be missing out if they bought what you sell from anyone else but you.
The information covered in this section is designed to prepare and to help you:
- Specifically define the emotional switch or hot button or triggers you must consider within your niche market
- Gain clarity as to whether or not your current way of doing business solves the issues
- Create highly targeted innovations within your business and the benefits to your customers once you do
Remember that this course is a vital component required for business success, so take your time and really learn the information covered and DO THE ASSIGNMENT. The content was developed et tested with small and medium sized businesses but still valuable for any business struggling to position itself in the marketplace. Take MASSIVE IMPECCABLE ACTIONS by applying these steps to your business. Let agree here without the right business mindset, discipline, determination and persistent applying these steps, there will be no satisfactory results. These steps tested and use with our clients are results oriented steps that will help you in your marketing program. You will be now ready to speak to your prospect hearts. You will be available to offer solutions, benefits from your products and services than their features. For more on how to communicate better your message to your prospects, check our upcoming course on marketing messaging: The 5 Proven Steps To Persuade Your Prospects. Enjoy your entrepreneurial journey.
Modern Market Research
Market research step by step execution, limitations of research, focus groups, projective techniques, sources of data.
Created by Eric Yeboah - MBA/Chief Executive Officer
Students: 6, Price: $89.99
Students: 6, Price: Paid
Market research is the function that links the consumer, customer and public to the marketer through information-information used to identify and define marketing opportunities and problems. generate, refine and evaluate marketing actions: monitor marketing performance: and improve understanding of marketing as a process. Market research is a well planned, systematic process which implies that it needs planning at all the stages.
There are some limitations of the market research because is being carried out by human beings. The market research is not exact science. Thus, the results and conclusion drawn upon the using market research are not very accurate. The results are very vague as market research is carried out on consumers, suppliers, intermediaries, etc who are humans. Humans have the tendency to behave artificial when they know that they are being observed.
The research goes through some stages in order to get the required information stages are we need to discover the problems, selection of exploration research. probability or non probability, collection of data, editing and coding, data processing, interpretation of data and report findings. This is down to ensure that the information obtained is reduce to the lowest minimum to informed decision making.
The are various ways of collecting data such as primary data that is data that have never being used before and secondary data that is data that have being used before and being gathered for future reuse. There is qualitative research and quantitative research.
Wield Research based Insights on Market Segments to Build & Deliver superior Value
Created by Institute of Product Leadership - The Premier B-School for Product Leadership
Students: 1, Price: $39.99
Students: 1, Price: Paid
WIELD RESEARCH-BASED INSIGHTS ON MARKET SEGMENTS TO BUILD & DELIVER SUPERIOR VALUE
Craft customer profiles to conduct a deep dive into consumption behavior to generate foresight that aid marketing decision making.
In today’s competitive world, it is crucial to understand customer behavior and categorize customers based on their demography and buying behavior. This is a critical aspect of customer segmentation that allows marketers to better tailor their marketing efforts to various audience subsets in terms of promotional, marketing and product development strategies.
For example, in the case of customer data, even though we may have data from millions of customers, these customers may only belong to a few segments: customers are similar within each segment but different across segments. We may often want to analyze each segment separately, as they may behave differently (e.g. different market segments may have different product preferences and behavioral patterns).
In such situations, to identify segments in the data one can use statistical techniques broadly called Clustering techniques.
What will you Learn?
Overview of Data Analytics
Data-Driven Market Segmentation
Hierarchical Clustering and K- Means Clustering
Applying Cluster Analysis to Identify and Segment Markets
Market Segmentation Using Metric & Categorical Data
Top skills you will learn
Clustering with Categorical Data
Data Analytics tools & techniques
Product Managers, Marketing Professionals, Sales Professionals, anyone interested in Data Science