Certified eCommerce Management Professional | CPD Accredited
CPD Accredited E-Commerce Management Certification | Start Your E-Commerce Business by Growing E-Commerce Iconic Brands
Created by OMG - Mastermind - Featured Most Popular Home Business Instructors!
Students: 9583, Price: $89.99
Students: 9583, Price: Paid
Two E-Commerce Management Certificates for the Price of One! Finish your Udemy course and Contact us to get your Continuing Professional Development (CPD) Certificate! Check out the "This Is How You Earn Your CPD Accredited Certificate!" Lecture for more information!
Start Your E-Commerce Management Career with the First and Only E-Commerce Management Course on Udemy! From the Creators of Udemy's Bestseller Course:
eCommerce Website: Shopify, Dropshipping, Amazon and more. | Beginner Introduction to eCommerce through Shopify, dropshipping, Amazon, WooCommerce, Alibaba, and eBay eCommerce.
Would you like to start your career in the field of E-Commerce Management? Are you interested in Becoming an E-Commerce Specialis or push your way to become an E-Commerce Manage? Then you are at the right place!
Watch the E-Commerce Video Lectures and Download the eBook. The eBook includes the complete official course material. Study the eBook and answer the questions, downloads your Udemy Certificate, and follows the instructions on the "This Is How You Earn Your CPD Accredited Certificate!" Lecture to receive your CPD Certificate for FREE! We will email you two copies. A high-quality PDF Certificate that you can print and frame. Also, we secured a high-quality PNG image to share your accomplishment on Social Media.
Welcome to the latest and very easy to apply eCommerce Training, designed to take you by the hand and walk you through the process of getting the most out of eCommerce. This exclusive training will take you step-by-step, topic by topic, and tool by tool to dominate eCommerce. Through the easiest way possible, using the most effective tools and in the shortest time ever. By the end of this course, you'll be able to grow an online presence for an iconic brand from scratch.
We are witnessing the massive popularity of E-Commerce as a way to do business in this internet-oriented world where looking up products online has become the usual process of buying something. Modern buyers are researchers first. They want to know more, they want to watch and read the reviews, and they want to find the best value for the money. If you are starting an e-commerce business, these are all the aspects to have in mind. The course opens with this analysis of digital buyers and explains what e-commerce is.
Before making your products officially available, you will need to focus on a series of tasks to ensure you manage to reach and convert online visitors. Creating a business plan and choosing an E-Commerce platform are the first steps. You will also need to understand what having an E-Commerce website means and everything you need to make this website operational. Furthermore, you need to understand the legal aspects of having an E-Commerce website. This requires creating several documents that will help you regulate your relationship as a business and your customers.
Once your business is live, management is the primary task you will handle. However, your job must not end there. Instead, you need to look beyond and explore options for promoting your business to the online audience. This section shows you how to leverage social networks' power, video as a content format, how to get on Google, how to use and build your mailing list, etc. Paid advertising options are also mentioned as ways to promote your business. All of these strategies help you make your influence, increase the reach and eventually increase sales.
Besides using different online marketing strategies, the abandoned cart analysis is also a recommended practice for defining new ideas on how to increase sales. Then, it would be best if you focused on SEO. Search engine optimization will help you get organic reach, which is very important in acquiring new customers and spreading the news about your brand. Three main sections you will learn about in this course include E-Commerce SEO with recommended SEO practices, common issues with tips on dealing with them, and mobile SEO with crucial aspects that affect mobile-friendliness.
The following section includes details about online marketplaces and how this strategy could be used to accompany your E-Commerce website. Both advantages and disadvantages of using online marketplaces are covered in this chapter. The final focus of the course will understand the customers and the buying process.
We conclude with the advantages and disadvantages of having an E-Commerce website and how consistency and dedication are required for a successful online business. Ultimately, understanding that E-Commerce is a part of the unified system and other online marketing segments will help you go further with your study of this topic and find new ways to optimize and improve your e-commerce website.
Well, it's time for you to get the most out of eCommerce sites on behalf of your own business. We know you'll love this training. See you online, and let's crush this.
Customer Experience Management: Brand Purpose & Leadership
Define A Brand Purpose That Adds Value To Your Customers & Your Business
Created by Expert Academy - Supercharge your learning with the world's leading experts
Students: 7067, Price: $59.99
Students: 7067, Price: Paid
About This Course
This course, Customer Experience Management: Brand Purpose & Leadership, can be enjoyed as a stand-alone course and - for maximum benefits - taken as the first course of a three-course series entitled Customer Experience Management Bundle: Grow Your Business With A Purpose.
In this course, the focus is predominately given to the importance of having a brand purpose. Experts Shaun Smith and Andy Milligan will share the findings and research from their best-selling book, On Purpose: Delivering A Branded Customer Experience People Love, and some of the techniques their company, Smith+Co, uses to help organisations become purposeful in the experience they deliver to customers. They use case studies to illustrate the concepts and then teach you how to apply these principles to your own situation using the tools and guides provided. By the end of it, you will know how to define a brand purpose that will align your organisation and provide the context for your customer experience initiative.
What Does It Mean To Be 'On Purpose'?
Eight practices define the essence of being On Purpose. They describe the actions and behaviours of those brands that are transforming their markets through creating meaningful and intentional customer experiences; brands like Burberry, Zappos and Lego. In this rapidly changing world, it is vital for organisations to be agile and deliver customer experiences that differentiate them in the market place and continue to meet changing customer needs to sustain growth.
Who Is This Course For?
You may already be involved in some kind of brand or experience programme within your organisation. But perhaps things are moving a little too slowly, there is confusion about how to proceed, or you are just not seeing the results you expected. Perhaps you haven't even started yet and want to get it right the first time. If any of these descriptions resonate, this workshop is for you. This course will be of particular interest to marketeers and leaders responsible for brand purpose.
What Will You Learn On This Course?
There are three main things that strong brands do; They Stand Up for something that matters to customers, They Stand Out from their competitors and they Stand Firm by creating strong cultures that sustain them. In this course, you will learn how to define a brand purpose that will set the scene for your customer experience and align your organisation. You will be able to apply the five tests of a great purpose and what it requires of your leaders.
Shaun Smith has been a leader in expanding management attention from the narrow focus on customer service to the wider, more strategic drive towards customer experience. He is the founder of Smith+Co the UK based customer experience consultancy that has helped organisations create compelling customer experiences that achieve brand differentiation and customer loyalty. Smith+Co has worked with clients in a number of industries including retail, hospitality, financial services, travel and technology to name a few and was selected as the UK's Management Consultants of the year 2020 by the FT based on independent research by Statista.
Shaun is co-author of five acclaimed business books. His latest book On Purpose explores how consumers are increasingly favouring brands that have a purpose beyond profit. Shaun has worked with senior executive teams in many sectors, spoken to audiences in 25 countries and appeared on CNN and CNBC. He is a former Fellow of the Professional Speakers Association and a Member of the Global Speakers Federation. Shaun is a recipient of the PSAE (Professional Speaking Award of Excellence).
Andy Milligan advises business leaders internationally on how a sense of purpose builds better business and how to align your brand strategy with your customer and employee experience. He has worked with clients in a wide range of sectors including consumer goods, technology, automotive, finance, aviation, construction and engineering, as well as sports and not-for-profits.
He is the co-founder of the award-winning strategic consultancy The Caffeine Partnership and an award-winning author of several best selling business books including Uncommon Practice, Brand It Like Beckham, BOLD and On Purpose. He has been a keynote speaker and workshop leader in Asia, USA and Europe, a regular contributor to BA's Business Life Magazine as well as appearing frequently on BBC and Sky News.
Digital transformation & Big Data in the Luxury Industry
The backbone you need to master modern luxury brand management (lecture by a French Googler working with luxury brands)
Created by Matthieu Tran-Van - Digital Expert for Top Luxury Brands, working at Google
Students: 6876, Price: $89.99
Students: 6876, Price: Paid
If one, which skill is a must for a luxury brand manager in 2020, to be headhunted and become a top talent in its industry? (True) Digital savviness, of course!
According to McKinsey, by 2025, nearly a fifth of luxury sales will be online(and digital will influence 100% of sales). Master the digital opportunity has become a strategic competency for luxury brands. The recent Coronavirus pandemic reinforced, even more, the importance of digital management for luxury companies.
More than ever, luxury companies favor talents with “digital colors”. Indeed, those skills become critical to succeed and thrive in luxury brand management positions. Do your current digital skills enable you to be a critical player as a Luxury Brand marketer?
What if a Googler (who worked for 8 years with luxury brands) lets you sneak in one of his lectures? This course concisely and comprehensively compiles everything you need to know about digital for luxury brands.
How this course can be helpful for your career?
It can grow your career and boost your talent profile in the eyes of luxury firms
To succeed in a luxury brand management role, you need to sharpen your digital skills and strengthen your profile.
As the Luxury Industry faces substantial challenges after the pandemic (Bain & Company predicts that global luxury sales will suffer a year-over-year decline of 25% to 30%), it has identified substantial business growth pockets in e-commerce and digital experiences. Digital agility and efficiency have become more strategic than ever.
With this course, you access exclusive and up to date expert content.
After viewing this course, you will get the practical knowledge to lead a luxury brand’s digital transformation, with specific tactics and examples in mind, and you will have learned how some luxury brands stood out thanks to digital technologies.
The material is designed for teaching so that the course is fully supported with visual slides, designed to ease your understanding of complex digital strategies.
How satisfied are the students who tooke this course, outside of Udemy ?
96% of enrolled students rated this course “Very good” or “Excellent”.
92% of enrolled students would recommend this course
Who is behind this course ?
I’m Matthieu (French). I have been working at Google for almost a decade. I’m a digital consultant who advises luxury companies on their digital marketing strategies.
I have had working relationships with various Maisons and luxury giants, such as Hermes, Louis Vuitton, Dior, Moët Hennessy, Guerlain, L’Oréal, Clarins, or Chanel.
I’m also teaching in various MSc and MBA programs, including those majoring in Luxury Management, where I address “digital transformation & data analytics”.
Marketing and Sales Strategies from Famous Brand Names
Small Business Branding & Marketing : Marketing & Online Branding : Marketing and Brand Management Social Media Online
Created by Jun Wu - Social Media Influencer - I help you Instantly grow your influence and business
Students: 4452, Price: $99.99
Students: 4452, Price: Paid
Ultimate Branding course for small and growing business
What is branding?
You know what Branding is. And I am sure you know it’s more than just creating a logo or putting a watermark on something.
When no one knows who you are, why would anyone pay attention to you?
I don’t waste any time in my courses, that’s why we are going to hit the ground running.
Let’s start by understanding the differences between Tactics and Strategies, so that you can immediately start growing your business with minimal risks.
Then we will dive into the essence of branding and explain these simple but crucial formulas that will make your branding more powerful than others.
Branding = 1 Type of Product + 1 Way + 1 Type of Customer
Branding = Quality + Product + Meaning
Tactic = Competitor Knowledge + Marketplace Trend
Strategy = Tactics + Time + (Why it works)
Let me help you find a Brand name for your business by showing you what works and what doesn’t. Believe it or not, your name falls under 5 categories and there are 3 basic naming rules that you should follow for your name to be unique.
Now that you have a unique brand name it’s time to make it meaningful and memorable by using visual power. I will show you how to use visuals and how to anchor it in the minds of your customers, so that whenever they think if your niche, they will think of you.
And finally, I will bring you into the marketing battlefield and tell you war stories. Why do some businesses grow, while others die?
By the time you reach the end of the course, you will have a good idea how to take your brand to the next level. You will know what mistakes to avoid and how to stand out and survive in the marketplace.
As an added bonus, you can even contact me on Instagram. I will personally take a look at your brand and give you custom tips.
Instagram Name: juntopmodel
So what are you waiting for?
Let me show you why Branding is the single most important thing you can do for your Business.
#branding #marketing #business #management
CMMP Exam: Brand Management –> Practice Test 2021
Market Share | Direct Sales | E-Marketing | Brand Assets | Brand Liabilities | Sales Promotion | Segment Pricing |
Created by Karuna Maheshwari - || Education is Your Attitude ||
Students: 2840, Price: $19.99
Students: 2840, Price: Paid
Are you Preparing for Exam in BRAND MANAGEMENT ?
Don’t be stressed, Take our Brand Management Based Mock Test and prepare yourself for the Exam. Here you will get Brand Management based Multiple Choice Question for your Next Exam.
What you will get in These Mock Test ?
It contains sample questions which are likely to be asked in the Exam.
These Brand Management based MCQ questions help you with self-study and self-assessment.
These Mock Test helps you check your Current Knowledge in the Brand Management.
Generally, you need to refer a variety of books and Websites in order to cover the ocean of topics in Brand Management. To make it easy for you guys, I have collected a few Brand Management Based questions from different topics.
In these Mock Test we covers Following Topics in Brand Management:
Market Niche Strategies
After the Completion of the Mock test you will get the all Answer of the Question. So in this way you can Check your Result. When you solve these Questions then definitely your confidence will Increase. This type of Question and Answer really crucial for your real Exam.
Also this course has 30 days money back guarantee. Without any delay, the applicants participate in the Brand Management Practice Test and understand the various questions and answers.
Best of luck!
Brand building for startups: how to win consumer mind?
Practical Example-Driven Approach for Brand Development, Brand Building, and Brand Management
Created by Ryan Holmes - Global Market Head
Students: 2523, Price: $19.99
Students: 2523, Price: Paid
This brand management course can help your business build a strong brand with a clear unique value proposition in a practical way that will:
>>> win consumers' heart by defining key drivers
>>> win in competition by being outstanding and differentiated
>>> make sure your brand is highly recognized and remembered.
FOCUS! FOCUS! This course mainly focuses on building brand equity and perception in consumers' minds and all related to Brand health.
The course is divided into 4 sections.
Section 1 will introduce the importance of brand, brand building, and the unique value proposition of the course.
Section 2 is to define where to play in terms of study. It means what concepts you MUST know and understand clearly to build strong brand equity.
Section 3 will show you how to win consumer mind practically. It means how you apply part 2 in the real business rather than just learning theory.
Section 4 will show you how to prepare for the launch of the brand practically with a low budget.
Who this course is for:
Start-up owners who want to find out their way to differentiate their business in the first stage
Entrepreneurs getting started with their project and want to know how to manage brand development, brand building, and brand management tasks
Small & Medium enterprises willing to create their brand
Brand Managers & Marketing Managers who are challenged to demonstrate the brand asset in business value.
Reasons to Believe:
Ryan Holmes had 10-year experience in brand strategy, brand development and brand building with leading brands including OMO Detergent (revenue: 250 million EUR in 2013), 0 Degree Green Tea (revenue: 200 million USD in 2015), Number 1 Energy Drink (100 million USD in 2012).
He successfully led over 20 new product launches for corporates and 5 new business launches for his own startups.
#brandmanagement #branddevelopment #startup #marketing #brandstrategy #marketingstrategy #businessbranding #FMCGmarketing #FMCGbrandmarketing
Brand Management: Build Successful Long Lasting Brands
A detailed professional guide to plan, create, grow and manage brands that create immense value over time.
Created by Oxford Learning Lab - Professional Marketing Courses by Top Experts
Students: 1828, Price: $109.99
Students: 1828, Price: Paid
What companies like Apple, Facebook, Coca-Cola, Mercedes, Armani have in common?
They are recognized as Brands able to deliver something people love: a superior product experience compare to their competitors.
Brand Management: Build Successful Brands will teach you step-by-step on how to create amazing brands that are worth money.
The course is led by International Thought Leader on Brand Strategy Prof. Leslie de Chernatony, best seller author and professor in leading Universities.
This course starts with the foundations of brand management. It will open by considering some of the issues involved in nurturing brands. To manage brands effectively, there needs to be a consensus about the nature of the brand in question. As brands are intangible assets, a framework will be presented to characterize the quality of a brand. One of the problems is that an inconsistent approach to supporting the brand may result, so a framework to manage this will be discussed. Ways of building more emotion into a brand will be explored.
Effective brand strategy necessitates taking a pan-company perspective to understand the organization's competencies, identify new opportunities, and leverage the advantage of corporate culture to deliver the brand promise. Brand success does not result just from focusing on customers, but rather from adopting a more balanced perspective by addressing stakeholders. In an era when it is easy to copy what a brand can deliver (functional values), it is more challenging to replicate how the brand is delivered (emotional values). This session will address how by looking inside and outside an organization, brands can grow and be sustained. It will open by presenting a model to strategically grow and support brands, "From brand vision to brand evaluation." After explaining the model, the different elements of the model will be explored to show how the model can be used to develop valuable brands.
Online Reputation Management for Personal Brands
Learn online reputation management for people and personal brands and make them shine on the web
Created by Nader Nadernejad - Online Reputation Management and Communications
Students: 886, Price: $89.99
Students: 886, Price: Paid
Do you want to learn online reputation management (ORM)?
Online reputation management is one of the most underserved niches in the marketing realm. The online reputation management that exists today in terms of services and software is also geared towards businesses and corporations. Most people are not qualified to provide online reputation management services for themselves or for individuals who want to manage their personal brands.
In this course, I'll teach you everything I know about online reputation management.
Why am I qualified to teach this course?
I'm a full-service digital marketer specializing in online reputation management. I've helped people repair their online reputations and lead better lives through my Toronto-based digital marketing agency.
Now, it's time for me to teach you everything I know so you can do the same.
What's in the course?
Learn what online reputation management for individuals (ORM) is and how it works
Learn about how to outrank negative Google links and push down negative content
Learn how to set up brand alerts to notify you about media released about you or your clients
Learn how to audit webpages and negative media
Learn the fundamentals of journalism and how to remove negative articles
Learn basic PR and how to write, then publish a press release
Learn how to create solid brand images to sway the way people perceive individuals
If you want to learn online reputation management for personal brands and individuals, this is the course for you!
FMCG / CPG Brand Management academy: Marketing fundamentals
Basic fundamental principles in brand marketing for FMCG / CPG marketers
Created by Massimiliano La Franca - Planer former marketer former actor forme policeman...
Students: 232, Price: $59.99
Students: 232, Price: Paid
This course covers some basic foundation of brand management specially tailored for FMCG / CPG marketers.
The course is structured in several sections covering the following topics:
· What is a brand profile and how you define it for your brand
· What are brand architecture, range architecture, communication architecture
· How to write a marketing concept and what are the differences between NPD concepts, communication concepts or activation concepts
· How to define crucial issues and opportunities that are affecting your brand
· How to develop and judge communication
· What are the typical type of promotions, how to write a promotion concept and how to link the type of promotion to the marketing objectives you want to achieve
We use powerpoint slides that are provided to help following the videos.
Secrets of High-Profile Reputation Management
Learn how to brand yourself and others
Created by Nino Kader - PR Exec and Lecturer at Georgetown University
Students: 33, Price: $89.99
Students: 33, Price: Paid
Want to build a skill set that will position you as the most valuable person to any team, client or organization?
Does this sound like you?
You would like to discover how to offer a valuable service to current or potential clients
You would like to master an extremely valuable skill set that will add enormous value to any team or organization you work with
You want to protect friends, family and loved ones from the potentially disastrous and life-altering effects of slander, defamation or bad press coverage
You belong to a community, nonprofit or related cause and you want to ensure their publicity stays positive
If so, you need to know this:
It’s never been so important - and so valuable - to protect your brand and reputation.
Because in today all it takes is one false accusation or misleading press piece to permanently ruin a brand, image or reputation.
The question is:
If (or When) it happens to the people or companies you work for, will they be left helpless as the victim of catastrophic reputation damage?
Or will you be the ‘guardian angel’ who steps in, reverses the damage, and protects the single most important asset they have - their reputation?
And if you think this type of thing doesn’t happen - then think again.
Because with today’s ‘cancel culture’ movements and online witch-hunting, more and more brands are falling victim to fatal slander, hit pieces, and major misunderstandings.
You don’t need to look further than the latest twitter scandal or controversy to see an example of this.
It’s no longer enough to have a traditional PR team. That’s because of how the online and social media landscape has become a ‘reputational minefield’.
The problem has never been this prevalent. And the risk is multiplied the more visible a person or business is.
But when everything - like social media history and personal details - can be found online very quickly…
...and all it takes is a single slip-up for serious damage to occur...
...the lives, brands or businesses of those you know can be smashed by a reputational wrecking ball - and topple over in an instant.
And the only thing that can save them from this fate is a skilled Reputation Manager. One with the same knowledge that’s been used to shield politicians, celebrities and high-profile figures (ones you very well may recognize).
The problem is that very little people have this knowledge. Few brands, businesses and professionals know how Google works to make or break reputations.
Not only that, most people today have almost no control over what Google presents about them to the world.
This leaves them extremely vulnerable to everything from unflattering or misleading portrayals...to a nasty surprise or malicious attack that permanently smears their brand.
The end result? It becomes very easy for reputations to rapidly get worse and worse - especially when we don't realize what’s happened.
The truth is that all it takes is a single misleading result at the top of Google to:
Permanently damage a brand beyond repair
Sour the name of organizations that only seek to make a positive impact
Ruin future business relationships or severely impact current ones
Derail entire careers, businesses and futures
That’s why taking the steps to become a Reputation Manager can pay off immeasurably - whether it’s for the people you work with, the people you know and love, or just for yourself.
Take the course if you:
· Want to build, improve, or repair your own reputation
· Want to help your employer present a better or bolder presence
· Want to help a non-profit build, improve, or repair its reputation
· Are an upper-level manager and you want to understand your staff’s work
· Are just curious about reputation management.
Now You Master An Extremely Valuable Skill Set That Gets More Important Every Day
It’s no longer enough for companies, CEOs, and other important figures to leave their reputations to chance. Not when their careers, brands or businesses depend on it.
Ignoring this crucial area leaves then completely defenseless to vicious cycles of misinformation, reputational attacks and nasty surprises that can put their futures and livelihoods in serious danger.
And if you (or anyone you know) have ever been victim to defamation, slander or a story that paints a bad picture of you, then you know just how scary it can be to risk having your entire image shattered.
I’d like to show you how to remove what would normally be a permanent reputational stain...to a temporary blemish that quickly fades away.
And perhaps more importantly, how to react quickly and correct the damage so you can become the savior to any company, client or organization that relies on their brand.
Introducing Secrets to Reputation Management:
The Definitive Course On Becoming A ‘Reputation Manager’ And Protecting The Image, Brand and Reputation Of Those Around You
This course is unlike anything you’ve ever seen before.
That’s because I’ve distilled my two decades of expertise into a practical, step-by-step and action-focused program you can use to protect, repair and control any online reputation.
Inside you’ll find the exact same strategies and tactics I use with my personal clients - one that I’ve never revealed publicly (until now).
You’ll learn how to protect clients and organizations from:
Negative news coverage or misleading press reports that tell the wrong story at the wrong time
Bad buzz about a past issue that’s no longer relevant (but people mistakenly think it is)
Bloggers or political opponents attempting to slander, smear or cancel
Misinformation, rumors and controversy that ruin the first impressions both important people and complete strangers have
Use the same tools and techniques I use to help celebrities, politicians and high-profile clients repair and protect their online reputations.
Featured on the front page of The Washington Post "Calling in the Pros to Refine Your Google Image" and in numerous publications including Wired "You Are What Google Says You Are," Newsweek "Google Yourself and Enjoy it," and many more.
I'll show you how to master the same skills I used to become a highly paid and sought-after ‘Reputation Manager’ so you can set yourself miles apart from the competition.
And if someone you know is currently experiencing one of these issues, you’ll get the tools you need to quickly reverse the damage, recover their reputation, and restore their image - and start seeing results in as little as one week.
This course includes 21 chapters of video instruction on topics such as: How to remove negative content from the web, how to boost positive search results, how to launch a personal domain website, how to use AI to write articles and create content, how to publish content on professional industry sites and much more...
You will learn a proven process for influencing search results
Watch step-by-step strategies to guide you each day
You'll see your first online results within one week!
What Will Happen After You Take This Course
You’ll gain a skill set that is invaluable in today’s day and age (and is only becoming more important with everything going on)
You’ll go from a powerless bystander to someone who has full control over the brand and image of your clients or organization - so that they’re never at risk of being blindsided by a nasty surprise or unexpected event.
You’ll have the tools to protect the groups, communities, nonprofits or organizations you’re a part of from misleading information or malicious attacks from people who wish to do them harm.
You’ll know exactly how to remove or drown out the negative search results that appear on Google and replace them with positive ones (so that search engines become your best friend and not your worst enemy).
READY TO UNLOCK THE SECRETS TO REPUTATION MANAGEMENT?